Berlin – 19 August 2019 – The Creative Director of Pixar Animation’s “CARS” franchise, Jay Ward, a self-described “complete car nerd” and consultant to firms like Audi, BMW, Mini and Renault, will be a key speaker at this year’s Shift Automotive in Berlin. Speaking on September 11, 2019, Ward will explore how the trend towards autonomous driving will bring a new storytelling to the car – both in terms of the driver experience and passenger entertainment.
As Creative Director for the world of CARS, Jay Ward consults on all CARS-related projects around the world, providing automotive and franchise expertise to both Disney and its partners in matters pertaining to consumer products, interactive, marketing, publishing, and theme parks. He also serves as a liaison with automotive manufacturers and museums working on Pixar-related projects. Jay was the automotive and later franchise creative consultant on all three ‘CARS’ films, the CARS Toons, and CARS Land at Disney’s California Adventure Park in Anaheim, California. In addition to his work on CARS projects, Jay worked in the art departments of Monsters Inc., Ratatouille, and Brave, and served as the associate producer of the 2008 Pixar short film “Presto.” Ward also runs the campus classic car show, the “Pixar Motorama” hosting vehicles from Jay Leno, Chip Foose, and many others.
Shift Automotive – held on September 10 &11, 2019 at IFA Berlin – brings together start-ups and tech giants, car manufacturers and city planners to explore how the latest technologies are shaping the way we live, work and drive.
Shift Automotive – a joint venture of IFA Berlin and the Geneva International Motor Show – believes that the Future of Mobility will be determined not by concept cars but human factors. That’s why the convention will explore questions such as: Can we design smart mobility-as-a-service solutions that work not just for industry, but individuals and society’? Will sustainable technologies overcome the chicken-and-egg problem of demand and infrastructure? And in a world of autonomous vehicles, what happens to the joy of driving?