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CE China 2019: How to implement successful e-commerce strategies?

  • Saturday, September 21, 2019, 9:51 am
  • ACROFAN=Jae-Yong Ryu
On the second day of CE China, a global IFA event, hundreds of visitors actively made use of the E-Commerce Forum to learn about how to implement successful strategies for marketing and selling products online. Manufacturers, distributors and service providers shared their experience on the stage in Guangzhou.

The Forum additionally offered a Matchmaking Conference which brought together manufacturing enterprises and purchasers. Both, presentations and matchmaking, will continue tomorrow on the third day of CE China.

The E-Commerce Forum is divided into three sections. Part 1 is called Experience Sharing of Global Consumer Electrics and Home Appliance Purchasers. Its key topic: How China’s consumer electrics and home appliance manufacturers expand the global market by leveraging the purchasers.

This section includes talks by Purchasing Director of Light In The Box: Liao Bo, Purchasing Manager of Banggood Technology: Cui Jiwen and Supply Chain Director of Shenzhen TecSync Technology Co Ltd: Zhao Shaoge. There is also input from Taiwanese purchasers (Senao International; PChome), Indian purchasers (Croma-In niti Retail; Kohinoor; Amazon), and a Japanese purchaser (Tsutaya Kaden Enterprise Co. Ltd).

Part 2 is called Sharing Plate of Global Consumer Electrics and Home Appliance e-commerce Platform. Its key topic is: How China’s consumer electrics and home appliance manufacturers expand the international market through the global e-commerce platform. In this section there are presentations by Marketing Director of DHgate: Ye Huanghaung, Marketing Manager of eBay Greater China: Li Xuerong, Marketing Manager of Jumia: Zhang Qian, Amanbo business development department business director: Xiao Junming, Marketing Manager of VOVA: Wu Wenjun and Vice President of Passfeed: Hu Yan Hannah.

Part 3 is called Sharing Plate of China’s Consumer Electrics and Home Appliance Producers. A series of talks include: Sustainable Development of Consumer Electronics Enterprises in China by Managing Director of Shenzhen Yongchao Time Technology Co., Ltd: Tong Guoqiang; Creality 3D’s New Road of Overseas Expansion in the Field of 3D Printing y COO of Shenzhen Creality 3D Technology Co., Ltd: Hu Xiaojuan; Experience Sharing on CE China Fair 2018 by Vice President of Shenzhen Carvoo Intelligent Technology Co., Ltd: Zhao Lanzi; Pitfalls and Shortcuts of Transition from Traditional Manufacturing Plants to Cross-border E-commerce Supplier by CEO of Dingcheng Technology: Zhu Xianpeng; Intelligent Robot as New Family Member by CEO of Shenzhen Cityeasy Technology Co., Ltd: Li Zheng; Precise Product Selection Schemes of Cross- border E-commerce Suppliers Based on Supply Chain by Co-founder of Shenzhen Zhong-Min-Dian Technology Co., Ltd: Chen Cheng.

At the matchmaking meeting, manufacturers can establish contacts with overseas buyers. After favourable feedback last year, the scale of the event is being expanded to help parties consolidate and expand domestic and foreign markets.