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China's "Legend" publishers join hands to form an alliance

  • Friday, October 25, 2019, 4:04 pm
  • ACROFAN=PRNewswire

In a meeting in Yichun, China, more than 90% of the publishers of the online game join the new organization - the National Legend Industry Alliance - with the goal of creating an original game brand

YICHUN, China, Oct. 25, 2019 /PRNewswire/ -- On October 22, 2019, a press conference and an unveiling ceremony for the National Legend Industry Alliance, an alliance based on the popular Chinese online game series Legend, was held in Yiyang New District, Yichun, Jiangxi Province. The event was streamed live by The establishment of the Alliance is not only of great significance to the research, development and management of the game series, but also gives birth to discussions on the practical implementation of an innovative approach to the next stage of development of the game industry and the new game culture.

Yichun Municipal Party Committee leaders meet with representatives from National Legend Industry Alliance at the event
Yichun Municipal Party Committee leaders meet with representatives from National Legend Industry Alliance at the event

As one of the iconic games in the Chinese game community, Legend has been popular in China for nearly 20 years, with more than 600 million registered users. The game series itself was a pioneer when it was first released and achieved great success based on the concept of playing for free. Formed as part of the continuous evolution of Legend, the National Legend Industry Alliance, which instantly became one of the most authoritative voices for the game series, is expected to help create an ecosystem that expands the game business to include a number of new cultural elements, including games, books, television programs and films, greatly promoting and building the game series as a cultural brand.

90 per cent of the 108 publishers of the Legend series of games have joined the Alliance, which will now represent every member's rights and interests. These game publishers are looking forward to the Alliance solving various issues related to the game series and to developing a new original brand around the series by creating a united portfolio of Legend series games.

Supported by Yichun's city government as well as the city's Municipal Party Committee, the press conference was attended by top government leaders from both Yiyang New District and Yichun in addition to representatives from the business community. The government leaders from Yichun met with the business representatives at the event. Notably, the participating firms account for 90 per cent of the Chinese game industry's total output value.

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