SAN DIEGO, CA – October 29, 2019 – Sony DADC and LucidSound, the fastest growing gaming headset brand, announced today a strategic partnership where Sony DADC now oversees European operations for LucidSound, creating streamlined channels for distribution, sales and marketing support. Sony DADC is the leading end-to-end services provider for the entertainment industry and beyond, offering world-class digital and physical supply chain solutions and optical media replication services.

“We have a growing product line and increasing demand in Europe and Sony DADC is a great partner to help meet our needs in the channel,” said Chris Von Huben, CEO of LucidSound. “We look forward to working with Sony DADC as we bring our signature headsets to more consumers worldwide. The timing makes a lot of sense as we have new headsets coming which includes the Limited-Edition Snoop Dogg LS50X, the recent launch of the Rose Gold LS35X, LS1, LS10 and the planned release of our LS50X.”

“We are thrilled to partner with LucidSound and bring their headsets to the European market. We are confident that we will provide each of their products the marketing, sales and distribution support they deserve,” said Chris Spearing, Vice President - Consumer Sales at Sony DADC Europe. “LucidSound is known for its quality, design and signature features, that will appeal broadly to European gamers.”