acrofan

Industry Economy TECH GAME
Society Comfort AUTO MEDIA

Mouser Electronics to Sponsor Formula E All-Electric Racing for 6th Year

  • Friday, November 22, 2019, 5:55 pm
  • ACROFAN=Seunghee Shin
  • seunghee.shin@acrofan.com
November 21, 2019 - Mouser Electronics, Inc. is proud to once again sponsor the GEOX DRAGON racing team as they kick off the Formula E racing season with double-header races, Nov. 22 and 23, at the Diriyah E-Prix outside Riyadh, Saudi Arabia.

Mouser is sponsoring the GEOX DRAGON Formula E team throughout the 2019-20 ABB FIA Formula E Championship racing season, in collaboration with TTI, Inc. and valued suppliers Molex and AVX. This is the sixth-straight year that Mouser and Molex have sponsored Formula E racing. The team brings on two new drivers in the new season. Piloting the No. 6 car is former Formula One and World Endurance Car champion Brendon Hartley, while former Audi Abt Schaeffler test and reserve driver Nico Müller will helm the No. 7 car.

“With the introduction of the Gen2 cars last season, Formula E really raised the bar on electric motorsports sustainability and performance,” said Todd McAtee, Vice President, Americas Business Development for Mouser Electronics. “We are very excited to team up with Molex and TTI, along with AVX, to sponsor GEOX DRAGON and to promote these innovative technologies.”

“TTI proudly joins Mouser in supporting this exciting sport and its spotlight on sustainable automotive technologies of the future,” said Mike Morton, TTI Chief Operating Officer.

“The new Formula E season promises to continue the evolution of this thrilling sport,” said Fred Bell, Vice President of Global Distribution for Molex. “Mouser and Molex have been proud supporters since the inception of Formula E, and we wish the GEOX DRAGON team a very safe and successful season.”

“We at AVX are thrilled to partner with Mouser, Molex, and TTI to support this incredible racing technology,” said Eric Pratt, AVX’s Senior Vice President of Marketing.

The Formula E series features cars that are powered solely by electricity and represent a vision for the future of the motor sports industry, serving as a framework for research and development around zero-emission motoring. The Gen2 cars offer a huge step forward in electric vehicle racing technology, with maximum power of 250 kW and speeds up to 280 km/h. Racing is all about speed and endurance, and racing sponsorships are an innovative way for Mouser to communicate its performance-driven business model and promote the newest technologies from its manufacturer partners.

Fans can cast a vote for Hartley and Müller in FANBOOST, which allows fans to play an active role in influencing the outcome of the race. FANBOOST gives fans the opportunity to vote for their favorite driver and award them an extra boost of power during the race. The five drivers with the most FANBOOST votes are awarded a significant burst of power, which they can deploy in a 5-second window during the second half of the race. FANBOOST voting for the Diriyah E-Prix opened Nov. 18 and is available up to 15 minutes into the race.