Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) received a ‘Seoul Metropolitan City Mayor Commendation for Charity Sponsor and Benefactor 2019’ for the first time among imported car companies in Korea in recognition of the contribution of the “Porsche Do Dream” CSR campaign.
With this award, Porsche Korea was recognized for leading the promotion of Korean children’s welfare and implementation of social welfare and its contribution to continuous and sincere CSR activities for the cultivation of future leaders.
Porsche Korea signed an MOU for the “Porsche Do Dream” campaign, which has the brand identity “dream” as a concept, with the social welfare foundation ChildFund Korea in 2017 and has made efforts to provide substantial help to beneficiaries encompassing vulnerable members of society and become a reliable partner by giving back to the Korean society and taking social responsibility.
With the “Porsche Dream Playground” program that guarantees children’s right to play, Porsche Korea is supporting the establishment of gymnasiums in four general schools and special schools to create a space where students can run around as much as they like and show their creativity.
Also, with “Porsche Dream Up,” which supports the dreams of talented children in various areas such as art, music and physical education, Porsche Korea fosters next-generation leaders in sports and art such as violin, cello, and weightlifting. The program came to fruition with the selection of preliminary members of national teams, overseas full scholarships, and students entering vocational high schools.
Furthermore, Porsche Korea has initiated various activities to support children’s ‘dreams’ such as “Porsche Dream Movie Night in Seoul,” screening movies together with culturally alienated children in September.
“We are glad that the sincerity of CSR activities that correspond to the core values of Porsche Korea - education, environment, and culture - was recognized,” Holger Gerrmann, CEO of Porsche Korea said. “We will keep making efforts to become a reliable partner by having a deep interest in Korea’s social issues and fulfilling social responsibilities and roles.”
Meanwhile, Porsche Korea will newly introduce the “Dream Circle” campaign to in-stall solar panels and create a forest environment in schools in 2020 and keep expanding CSR activities interlinked with the sustainability values that the brand seeks such as carbon neutrality and a virtuous cycle of resources.