Toray Industries, Inc., announced today that it has chosen partner designers Shimo Zhou and Une Yea from Shanghai-based international menswear brand STAFFONLY as the joint winners of the 2020 Ultrasuede® x Labelhood Innovation
In its second year, this award is in collaboration with Labelhood. Also based in Shanghai, this is a fashion incubator for young independent designers in China. The two earned this award because of the unique, quirky, on-trend conceptual underpinnings of their creations, which push the boundaries of fashion.
Toray and Labelhood created this award program in keeping with their complementary visions, Toray’s being to social prosperity and a better future for generations to come and Labelhood’s being to invigorate the Chinese fashion scene.
On April 10, STAFFONLY plans to hold a live stream announcement of a fall/winter 2020 collection employing Ultrasuede.
Toray brought out Ultrasuede in 1970. Over the years, the applications for this stylish, highperformance material have expanded to encompass everything from fashion to residential, automotive, and aviation interiors to mobile device accessories. Toray looks forward to collaborating with STAFFONLY to broaden the horizons of the Ultrasuede brand in China’s booming fashion market. The company will continue to drive the evolution of this inherently beautiful, responsibly engineered material.