Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) announced its plan to expand the target beneficiary and the range of its support, and promised continuous social contribution for the Korean society in 2020.
Porsche Korea signed an MOU with the social welfare foundation ChildFund Korea(Je-Hun Lee, President of ChildFund Korea) for the “Porsche Do Dream” campaign, a social contribution campaign marking its fourth anniversary this year, and delivered a total of 649 million KRW in donation.
“As a responsible company, social contribution is always one of the most important business tasks and we are thrilled to be able to expand its campaign,” said Holger Gerrmann, CEO of Porsche Korea, and added, “During the past four years, Porsche Korea has endeavoured to form an environment where Korean children can follow and fulfil their dreams.”
In 2017, Porsche Korea launched ‘Porsche Do Dream’ and has continuously carried out social contribution activities that correspond to the brand’s philosophy. Porsche Korea continuously expanded its budget and contributed total of 1.149 billion KRW, which includes two indoor gymnasiums as well as 200 million KRW for 10 selected children in various fields of art, music, and physical education in 2017, 300 million KRW for 2018 business maintenance and expansion, and 649 million KRW for the new social contribution program in 2019.
In particular, starting this year, Porsche Korea plans to expand new CSR programs interlinked with the sustainability values that the brand seeks such as carbon neutrality and a virtuous cycle of resources. This year, Porsche Korea will newly introduce the ‘Porsche Dream Circle’ campaign to reduce energy costs in low-income areas by installing solar panels and creating forest environments.
“Above this, there are on-going discussions regarding CSR programs that can provide a more diverse and immediate help to the Korean society,” said Holger Gerrmann, CEO of Porsche Korea. “With continuous and sincere social responsibility activities, we promise to contribute to the promotion of welfare for the socially vulnerable while actively participating in efforts to co-prosper with the Korean society.”
Meanwhile, Porsche Korea was recognized in 2019 for leading the promotion of Korean children’s welfare and contributing to continuous and sincere CSR activities for the cultivation of future leaders, and received a Seoul Metropolitan City Mayor Commendation for the first time among imported automotive brands in Korea.