Offering great accessibility for more of the many people, ‘IKEA Lab’ is a pop-up in the heart of Seoul that will be part of IKEA Korea’s long-term aim to drive a sustainable home furnishing movement in Korea, inspiring the many Koreans to start living a better, more sustainable life at home and contribute to a healthier planet. The two-story space has a total area of 914㎡ and will open from 11am to 9pm every day.
Visitors at the IKEA Lab will get a completely new, exclusive experience to IKEA. At the IKEA Shop on the first floor, visitors will be able to purchase a select range of over 60 IKEA home furnishing products for immediate takeaway which include products made of sustainable materials such as bamboo and recycled plastic. IKEA Food Lab offers a range of healthy and tasty food prepared exclusively for the pop-up, such as Swedish meatball panini, veggie balls with reduced carbon footprint and calories, as well as ASC (Aquaculture Stewardship Council) certified salmon wrap. In addition, an inspiring pop-up exhibition will showcase the positive impacts of using and buying sustainable materials.
In the Interior Design Office on the second floor, IKEA Korea will pilot the new Interior Design Service reflecting the diverse needs of customers looking to refurnish and remodel a complete home or small business. Bookings can be made online, and a professional interior designer will meet for a one-on-one consultation, design the space and provide a proposal for a functional and inspirational remodel solution personalised for each customer's specific needs—from furniture and home furnishing accessories to a full list of interior finishing material like wallpaper and flooring color. Price for the Interior Design Service starts at KRW100,000, and customer can additionally purchase a total interior remodeling construction service from ‘Zipdoc’, the official partner for this service, or a construction service provider of the customer’s choosing. In addition, the showroom reflecting various home furnishing style groups will offer a variety of ideas and inspirations that can only be found at the IKEA Lab. More information is available on the IKEA Lab website.
“FY21 marks the Leap Year of Sustainability, where we at IKEA Korea will go all in to drive a sustainability movement,” said Nicolas Johnsson, Country Commercial Manager at IKEA Korea, adding, “we look forward to reaching more of the many Koreans at the IKEA Lab, offering a new and innovative experience and inspiring them to join our movement towards a more sustainable future.”
• Address: 48 Achasan-ro 17-gil, Seongdong-gu, Seoul (Seongsu NakNak)
• Operation: November 5, 2020 to – April 20, 2021
• Business Hours: every day from 11am to 9om
(IKEA Food Lab: 7:30am to 5:30pm on weekdays, 11am to 9pm on weekends)