Racking up 13,476 miles a year, the average American drives the equivalent of four round trips from New York to Dallas. That’s the highest yearly mileage than anyone else in the world and it’s on the increase, year on year.
More time spent behind the wheel means increased risk and in turn, this leads to a greater need for companies to step up when it comes to vehicle safety. With the aim of creating a safer world through innovation, CTR is taking the lead in protecting the public on the road.
As an OE company, CTR contributes to customer safety by supplying quality products tailored to the level of OE technology. Established in Korea in 1952, CTR parts are now used in three-quarters of Korean car brands, and supply parts for 25% of the world’s OEM brands.
With over 1,400 employees in 10 countries and such a prominent presence in the automotive industry worldwide, CTR products now reach 33% of all Americans on the road.
To mark their success in building an essential company that is central to safe mobility, CTR is launching a bold new Corporate Social Responsibility (CSR) campaign. It celebrates their hardworking staff and quality car parts, highlighting them as the ‘unseen heroes’ that keep American drivers safe on the road.
CTR’s CEO, Rafael Hoyoung Lee, talking of the company’s core values, says that fundamentally CTR staff ‘behave on a basis of respect for all humanity’, and this is the driving force behind the campaign.
With the vision of becoming the top three aftermarket brand in the world within the next 10 years, CTR will continue to put safety first.