The ‘Dreamers. On’ campaign is initiated to support the dreams of the next generation of artists, and to provide them the opportunity to show their talent. Porsche started by ‘Ferry Porsche’ creating his dream car and the brand story still continues today together with people that follow their dreams.
The campaign carries the theme , and will be divided in three categories: painting ▲ graphic (illustration, etc.) ▲ motion graphic. Anyone aged 14 or older who is interested in the Porsche brand and design can participate, also teams of up to three people will be accepted. Participants will be recruited during a three week period from June 7th to 28th.
In order to provide the opportunity for more participants to take part, Porsche Korea plans to conduct the first round of screening based on a too be submitted concept and portfolio instead of completed works. A total of 20 teams will advance to the finals, with Korean painting and graphic experts participating as masters to conduct the screening.
The masters will become mentors for the 20 finalists and conduct untact mentoring during the completion of their work. The finished artworks will be exhibited at the 'Gwangju Design Biennale' held in September and will be open to the public. During the exhibition period, one winner from each category will be selected through expert reviews as well as public voting and are expected to receive benefits worth 10 million KRW.
Porsche Korea CEO Holger Gerrmann stated that, “With Porsche’s heritage being deeply rooted in the timeless design of our sportscars and the individual expression of our customers, through the 'Dreamers. On' campaign, we hope that participants can freely unfold their creativity and further develop their design and artistic skills.” He added, "As a brand we want to inspire and motivate new 'dreams’ and also help to make those 'dreams' come true.”
More details about the ‘Dreamers. On’ campaign can be found on Porsche Korea’s official Instagram and ‘Monthly Design’ website, and inquiries can be made through the operation office.