Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) announced that it conducted a culture and art sharing project, ‘Porsche Dream Culture Night’ on the 15th to enjoy classical music together at the Centennial Hall of Yonsei University by inviting ‘Dream Up’ children talented in arts or sports and culturally deprived children.
This event is part of a public-private partnership (PPP) social contribution campaign, ‘Porsche Do Dream Fill the Space’, and was specially prepared to revitalize the culture and art industry stagnated by COVID-19 and to directly engage in putting the value of cultural sharing into practice. The performance was conducted in accordance with the guidelines recommended by the government, such as social distancing seat system and mask-wearing, and strict quarantine and prevention rules were followed.
CEO of Porsche Korea Holger Gerrmann stated, “I hope that this classical concert brought joy and healing to the citizens and artists who are deprived of cultural activities due to COVID-19,” and highlighted, “Combining this event with our different support activities and welcoming the talent-ed young children in need, I hope it will give them further inspiration when following their dreams.”
‘Post Corona, Beethoven Again 250th Anniversary’ one of the selected works of the ‘Porsche Do Dream Fill the Space’ campaign, featured violinist Park Ji-hae, the first-ever TED speaker in Korea, and was a special event to support the dreams of students sponsored by the Porsche ‘Dream Up’ Campaign. In addition, Porsche Korea executives as well as official dealer partners, who continue to engage in social contribution activities to help the families in need suffering from the spread of COVID-19, attended the event.
The concert ‘Post Corona, Beethoven Again 250th Anniversary’ featured the works of Beethoven, who produced numerous masterpieces despite difficult conditions, to deliver the message of hope to artists who struggle to continue their creative activities and to many citizens who are having a hard time.
Porsche Korea also provided concert live streaming service through its official YouTube channel, allowing citizens who could not visit the concert hall to enjoy the cultural event in an un-tact manner.
Porsche Korea launched the ‘Porsche Do Dream’ Campaign in 2017 and has continuously carried out social contribution activities that reflect the values of ‘dream’ and ‘passion’ that Porsche pursues. The company contributed a total of 2.64 billion KRW in donations through the 'Do Dream' campaign. Porsche Korea plans to further expand and continue its support in various ways to help create a sustainable environment for the culture and art.