Global data and technology-driven marketing services company, ForwardPMX, today announced that Pedro Mona is joining the agency as its new Global Director of Martech and Data.

This global role will be based in London and will see Pedro lead ForwardPMX’s Martech and Data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base.

With a strong background in consulting spanning over 15 years, Pedro brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where Pedro was Managing Director of Platforms and Engineering. Within this role, Pedro he commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency.

With client relations at the heart of the agency’s offerings, Pedro has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate.

Tom Manning, Global Head of Consultancy, commented, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with.”

Manning added, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.”

On the new role, Pedro commented, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honour to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.”