Loton, Corp's LiveXLive Studios named social media sensation Jake Paul the newest contributing social editor of LiveXLive. Paul joins Andrew B. Bachelor, aka "King Bach," and inaugural contributor Amanda Cerny. Individually, and as a team, the trio will create original short-form content and viral promotions on the LiveXLive platform for their massive millennial audiences.
Paul, the former Vine phenom turned Disney Channel star, leveraged his creative passion and ambition to break into the music world by releasing the hip-hop song – "It's Everyday, Bro." The song debuted at No. 2 on iTunes, and the music video went viral, garnering more than 27 million views on YouTube in the first seven days.
Paul took this sizzling momentum to the stage by announcing his first ever concert in a surprise performance at Exchange LA, a nightclub in Downtown Los Angeles. At his first concert, Paul caused pandemonium, with thousands of fans lining up hours before the show. To make his performance available to fans across the globe, LiveXLive worked with Paul to feature an exclusive live stream of the concert on its site, so fans everywhere could be a part of the incredible energy at the sold-out show.
With his first concert under his belt, Paul is now taking his creative passions and risk-taking mentality to LiveXLive's platform, joining forces with Cerny and Bach. The trio will create content for the LiveXLive platform, with a focus on developing a community around the best live music in the world. Paul, who had nearly 2 billion loops on Vine, has a combined social following of well over 20 million.
LiveXLive is developing and launching music news programming, documentaries, specials, and long- and short-form content. All of this original programming will complement LiveXLive's live streams of some of music's biggest and most important festivals and events from around the world. Paul will also contribute to other LiveXLive projects, which will be announced later this year.