Counterfeit goods are a problem all year long, but demand for gifts, household products, virtual learning items, and even health products, mean that the holiday season is an especially busy time for crooks.

Counterfeit products cost the global economy over $500 billion dollars a year. Ahead of the holiday shopping season, the U.S. Chamber of Commerce, businesses, and law enforcement are raising awareness among consumers about the dangers of counterfeit goods and how to avoid falling for scams, and instead “unbox real happiness”

This year, due to the global pandemic, supply chain crisis, and shifting shopping habits, millions of consumers are purchasing their holiday gifts and other necessities online. With the ease and convenience of direct-to-consumer purchasing, consumers must also remain vigilant to be sure they receive authentic products.

Business can’t do it alone. That’s why business is also partnering with U.S. Customs and Border protection to raise awareness across the nation to educate Americans about the dangers of counterfeits.

On November 19 in conjunction with YourUpdate TV, Frank Cullen, the Vice President of U.S. Policy, U.S. Chamber of Commerce Global Innovation Policy Center ; AnnMarie Highsmith, Executive Assistant Commissioner, U.S. Customs and Border Protection ; John Leonard, Deputy Executive Assistant Commissioner, U.S. Customs and Border Protection ; and Mary Beth Westmoreland, VP, Technology, Amazon ; all provided their insights for consumers during local TV interviews across the country.

For more information about what you can do you can do to can do to shop smart this holiday season, make sure to visit www.USChamber.com/shopsmart