Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) announced that it has successfully launched a bee garden in Daemo Mountain located in Gangnam, Seoul, together with Seoul Green Trust, as part of the ‘Bee’lieve in Dreams’ project to expand urban beekeeping and green spaces in the city of Seoul.

Being part of Porsche Korea's CSR campaign ‘Porsche Do Dream’, ‘Bee’lieve in Dreams’, newly introduced this year, is a project that reflects the brand’s vision of creating a sustainable future and the ‘belief’ that bees, as ecological indicator species, can change the urban environment.

Through this project, Porsche Korea wants to promote biodiversity and contribute to the creation of a city where people and nature coexist. It is expected that by increasing the habitat of endangered bees and creating green areas made of honeysuckle plants, we will be one step closer to solving various ecological problems along with the recovery of the bee population, which is declining due to climate change, pesticides, and various diseases.

‘Bee’lieve in Dreams’, with a gross area of 247㎡ (75 pyeong), is planted with domestic herbaceous plants including peaches, flowering apples, maples, and other plants that provide honey and pollen to bees, ‘URBAN BEES SEOUL’, a company specializing in urban beekeeping, will over-see fostering and managing the bees and for safety has installed the hives in an area distant from the garden, while their experience of urban beekeeping aims to save the city ecosystem.

In addition, the project plans to improve the recreational space of the park by installing chairs and other facilities so that citizens who visit the park can appreciate the various types of honey plants in the garden and recuperate in the natural environment.

Porsche Korea CEO Holger Gerrmann stated, “The ‘Porsche ‘Bee’live in Dreams’ is designed for Seoul citizens to enjoy and connect with nature by increasing the habitat of endangered bees, expanding green areas, and biodiversity for nature conservation.” and added, “Bees are critical for achieving a sustainable development and we hope that through our new social contribution program, we can contribute to promoting the synergies between human well-being and the maintenance of environmental resources for future generations.”

Following the Porsche AG headquarters initiative, this urban beekeeping project in Korea is the first for the company outside of Germany. Porsche AG raises 3 million bees on a 1.32 million㎡ site within the Leipzig Off-road Proving Grounds, producing 400 kg of honey a year. Porsche AG has established a sustainable grazing concept in Leipzig already 20 years ago, providing ponds, wetlands, and pastures and a natural habitat for numerous flora and fauna.

Porsche Korea will continue to carry out the ‘Bee’lieve in Dreams’ urban beekeeping project in 2022. The project plants trees and flowers in the garden to supplement green space and support educational experience programs that inform of the existential value of bees and the threats to one of the world’s most important single species.