Sony Music Entertainment (SME) announced today the launch of RCA Records Greater China. The new label will focus on signing artists in the Greater China region, expanding the company’s presence across the region and investing in artists looking to broaden their artistic and commercial opportunities across streaming, gaming, Virtual Reality, Augmented Reality, NFTs, the Metaverse and more.
Continuing RCA Records’ heritage as a world-class label, RCA Records Greater China will help artists grow their fanbase within the region and capitalize on SME’s extensive network of creative talent to explore international collaborations and releases for artists who are geared towards a global audience.
“We are delighted to announce the launch of RCA Records Greater China which is the first in a series of labels we plan on launching in the region,” said Andrew Chan, CEO, Greater China, Sony Music Entertainment. “With China achieving over 30 per cent growth in recorded music revenue in 2021 and leading the Asian market, there is plenty of room for artists and music labels to grow. RCA Records Greater China will improve our ability to create quality, diverse music and products that help artists stand out and compete effectively in the attention economy.”
With its core team based in Shanghai, RCA Records Greater China will focus on developing domestic A&R and local-language artists in the region, with its own dedicated artist roster. The label will also make key hires spanning A&R, Web 3.0, data analytics, digital marketing, digital licensing, gaming, talent development and more to support its dedicated roster of artists.
- A-Lin joins RCA Records Greater China
RCA Records Greater China also announced today that A-Lin, one of the biggest selling artists in the region has joined the label. Known for her electrifying live performances and extensive vocal range, A-Lin is a five-time Golden Melody Awards (known as the ‘Mandarin Grammys’) nominee and seven-time winner of the KKBOX Music Awards.
In addition, RCA Records Greater China recently released Chinese superstar Jackson Wang’s Chinese single ‘Jackson Wang’ and will continue to distribute his Chinese album. Jackson Wang is a Chinese singer, songwriter, record producer, director and designer. He is also a member of the highly popular KPOP group GOT7, which debuted in 2014 and is the first Chinese solo act to debut on Mediabase US Top 40 Radio Chart.
- Kevin Foo appointed Managing Director, RCA Records Greater China
Kevin Foo has been appointed Managing Director of the new label, reporting to CEO of Sony Music Greater China, Andrew Chan, and retains his role overseeing Sony Music Entertainment Taiwan’s operations, working across Shanghai, Taipei, and Singapore. Foo is a seasoned music industry professional with over 20 years’ experience in the music, entertainment, and talent management industries. He successfully launched the careers of several Asian artists, including Linying, Charlie Lim and The Steve McQueens, and played a prominent role in the success of superstars including Eric Chou, Lay Zhang, Jolin Tsai and Weibird.
“It’s an honour to be leading RCA Records Greater China and we’re passionate about discovering and helping new artists succeed,” said Kevin Foo, Managing Director, RCA Records Greater China. “RCA Records combines a rich history and heritage with always striving to be at the cutting edge of music development. We want to give talent the ability to scale, become household brands and fully realize their creative and commercial potential, tapping into opportunities provided by the suite of Sony companies, whilst developing new partnerships with companies in the region working at the cutting-edge of the digital revolution.”