Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has signed on as the agency of record for Skyhigh Security, a newly launched cybersecurity subset of Musarubra, building on their success with leading security brands Trellix and McAfee Enterprise. Goodway Group will drive Skyhigh Security’s brand awareness with cross-channel media ad planning and execution within the complex B2B technology landscape.

Skyhigh Security selected Goodway Group for its digital media expertise and proven track record of successfully leveraging and integrating critical paid media B2B strategies, including brand/awareness building, demand generation, and account-based marketing. With industry-leading security service edge solutions, the modern and innovative cloud security brand aims to further elevate its presence in the market. Goodway Group is charged with building awareness and executing a holistic, multi-market, multi-disciplined campaign strategy.

“The B2B technology sector has become an increasingly crowded environment. Goodway Group’s vast media knowledge and reputation for delivering successful results for leading business-focused brands was a prime selling point for our team,” said Diana Massaro, Chief Marketing Officer, Skyhigh Security. “ We look forward to partnering with the agency to amplify our presence in the market.”

Skyhigh Security’s partnership with Goodway Group will prioritize the optimization of brand reach and frequency to create an unparalleled omnipresence for key decision-makers in the Secure Access Service Edge (SASE) industry. Goodway Group will closely monitor campaign performance and refine its comprehensive digital media strategy using real-time audience, account, and brand lift metrics to drive efficiency, understand how the campaign performs with key target audiences and accounts, and test real business outcomes.

“We are thrilled to partner with Skyhigh Security on its brand launch initiatives. Skyhigh Security’s trust in our ability to produce results that advance their business objectives speaks directly to our successful tenure with category leaders,” said Adam Herman, SVP of Business Development and Client Solutions at Goodway Group. “We are eager to kick off our new partnership and be an invaluable strategic advisor as we work to elevate their brand in the marketplace.”