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  • Sunday, June 25, 2023, 6:24 pm
  • ACROFAN=Newswire
Rapper, singer and fashion designer Jaden Smith today unveiled his custom-made livery on the GEN3 – the world’s fastest, lightest, most powerful and efficient electric race car every built –at the Southwire Portland E-Prix.

Jaden has been an avid fan of the world’s most sustainable sport since attending a Formula E race in Brooklyn, New York, last season. Now he has taken his support to the next level by teaming up with Formula E to create a unique livery design for the sport’s GEN3 race car – the fastest, lightest most powerful and efficient electric race car ever built.

The collaboration between Jaden and Formula E - the first sport in the world to be net zero since inception - was also revealed to thousands of fans at the sell-out event who all got the chance to see the car up close at the Formula E Allianz Fan Village at Portland International Raceway.

The concept for the design reflects Jaden’s love for the arts and scholarship, and created with an aesthetic he is passionate about. The iconography used is a collection of graphic elements specifically aimed at showcasing the intersection of artistic creativity and the exploration of the world around us through a pursuit and love of knowledge.

Inspiration for the unique design is deeply personal. It includes academic subjects that captivated Jaden’s interest such as world history, mathematics and physics plus Mystery School - Jaden's library and learning centre which serves as a platform for guest lecturers to educate the community on a wide range of topics from sustainability to mathematics.

Jaden Smith, said:

“I have such a connection with Formula E. I absolutely loved coming back for my second E-Prix, even more, being able to design my own GEN3 livery. It’s such an incredible platform to express myself and my passion for innovation. Seeing it come to life was unreal.

“I believe we all need to give back to the world and create our own sustainable future. That’s where Formula E is leading the charge. They prove it can be done in a thrilling way which showcases innovation, technology and outrageous racing. That’s really exciting to me. I’m all in. I can’t wait to be back”.

Jaden’s focus on improving educational standards and social development mirrors Formula E’s own commitment to diversity and young people through its FIA Girls on Track Programme, UNICEF partnership, investment in legacy sustainability projects and community engagement in its race cities.