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Porsche Korea Strengthens Its 2025 ‘Porsche Do Dream’ CSR Campaign

  • Thursday, January 23, 2025, 2:08 pm
  • ACROFAN=Newswire
  • newswire@acrofan.com
Porsche Korea (CEO Mathias Busse) announced that it will continue its diverse social contribution activities through the ‘Porsche Do Dream’ campaign, centred on the brand’s core values of ‘Dream’ and ‘Passion’ as well as the Partner-to-Society approach of the Porsche Strategy 2030 Plus.

Launched in 2017, ‘Porsche Do Dream’ celebrates its ninth year in 2025. Rooted in Porsche’s identity as a brand inspired by ‘Dream’, the campaign has introduced unique and innovative programs each year, achieving meaningful results across various fields in Korea. To date, Porsche Korea has donated a total of 9.44 billion KRW, 34,966 individuals, 134 organizations, and 35 schools.

This year, Porsche Korea increased its total donation to 1.8 billion KRW, expanded existing programs, and introduced a new project to broaden the campaign’s scope. The company plans to ensure sustainable outcomes through systematic management and consistent support beyond monetary contributions.

Diversifying ‘Education Programs’ to Foster the Future Generation

Porsche Korea strives to support the growth of future generations through various programs aimed at fostering talents in arts and sports, enhancing educational infrastructure and promoting sustainable values.

In collaboration with ChildFund Korea (CFK), the ‘Porsche Turbo for Dreams – Ballet’ provides ballet talents with opportunities for global education and training. The ‘Dream Up’ program supports talented children in the arts and helps underprivileged groups to obtain heavy machinery certifications. Additionally, the school gymnasium construction project, ‘Dream Playground,’ incorporates upcycling education to share the value of sustainability.

Expanding Support in the ‘Culture and Arts’ Sector, Bridging Tradition and Innovation

Porsche Korea is contributing to the preservation of cultural heritage and the creation of a creative arts ecosystem, reflecting its brand identity rooted in tradition and innovation. Through the ‘Future Heritage’ program with Korea Heritage Agency (KHA), Porsche Korea will host a special exhibition on traditional craft heritage. An opening ceremony will accompany the exhibition, highlighting the importance of preserving heritage.

Additionally, following last year, the 'Porsche Frontier' program in collaboration with the Seoul Foundation for Arts and Culture, will run throughout the year, starting with an awards ceremony for fine arts and extending to startup support initiatives.

Strengthening Programs for Environment

Porsche Korea is intensifying its CSR initiatives in the environment sector with the aim to foster a more sustainable ecosystem. In collaboration with Seoul Green Trust (SGT), the company will further expand ‘Bee'lieve in Dreams – Park’ to promote biodiversity, including citizen-participatory programs like BioBlitz to strengthen community engagement, and continue with the urban beekeeping project as well.

Additionally, Porsche Korea will go on with ‘Dream Circle’, which creates eco-friendly learning spaces at schools through public-private partnerships. This year, the program will include installing customized solar panels tailored to each school’s characteristics, offering students a hands-on experience with renewable energy and sustainability.

Porsche Korea CEO Mathias Busse stated, “Since its launch in 2017, Porsche Do Dream has become an iconic CSR campaign for Porsche Korea, representing our journey of turning dreams into reality.” He also stated, “Moving forward, we will maintain to introduce authentic programs that can help more people discover their potential and realize their dreams and goals.”