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Digital ad spend in Asia jumped 64% in 2022, as overall ad investment increased by 12%*

Singapore, 31 March 2023 – New data from Nielsen Ad Intel, the region’s leading comprehensive ad spend monitoring service, shows investment in advertising in Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea and Taiwan jumped by almost US$55 billion in 2022 - an overall increase of 12%. The rise was spearheaded by digital advertising, which grew by a whopping 64% from 2021, followed by outdoor at 19% and TV at 6%. As crowds returned to the movies, cinema advertising also rebounded, growing by 131%, while radio dropped 8%. Nielsen Asia President (Commercial), Arnaud Frade said, “These Ad Intel numbers for 2022 show marketers backing advertising as the best, most cost-effective way to connect brands with customers and keep them engaged. What they also demonstrate is that marketers need to be more savvy than ever about how they invest those ad dollars, utilising the very best data, in order to get an edge on their competition and maximise their ROI.” Those kind of insights are not only an advantage, but absolutely crucial in the highly competitive Asian market, says Nielsen Asia Managing Director (Advertisers), Aaron Rigby: “As the advertising environment becomes more complex, brands, agencies and media owners need the latest advertising intelligence to differentiate themselves from the competition and to carve out the best path forward for their brands and media. Nothing does better than Nielsen’s Ad Intel in helping you understand the advertising around you to improve your own .” Nielsen Ad Intel, which tracks competitive brand level ad activity across the entire media landscape, drilled down across selected Asian markets* to provide a local-level snapshot of ad investment, total spend, year-on-year growth, and driving factors. At a country, rather than channel level, Singapore led the year-on-year increase with growth of 10.17%. Thailand and Malaysia followed closely with growth of 9.12% and 8.05% respectively. Snapshot of 2022 ad spend by market Indonesia US $19.2 billion ¦5.02% from 2021 Online shopping and gaming led ad spend in Indonesia, which reached $19.2* billion for the year - a 5.02% increase from 2021, with TV, internet, and print media leading the way. Unilever, Mayora, and Valorant were the top three spenders. *The number is based on a gross rate card which excludes discounts and bonuses. Philippines US $18.8 billion ¦3.87% from 2021 Philippines' ad spend reached $18.8 billion in 2022, up 3.87%*. The personal care and hygiene industry, led by Procter & Gamble and Unilever Philippines dominated the list of top spenders. *Doesn’t include digital media (Digital starting monitor in 2022) South Korea US $8.7 billion ¦5.54% from 2021 South Korea's ad spend rose to $8.7 billion in 2022, up by 5.54%. The biggest spenders were tech companies, with Samsung leading the list, followed by LG Electronics and KT Corporation. HiteJinro was the only non-tech company in the top five advertisers. Thailand US $3.6 billion ¦9.12% from 2021 Thailand's ad spend increased by 9.12% in 2022 with FMCG companies topping the list. Unilever, Procter & Gamble, and Nestle were the biggest spenders, helping Thailand’s ad spend grow to $3.6 billion for the year. TV and digital media were the most utilised ad channels, with outdoor and cinema also seeing significant growth. Singapore US $1.6 billion ¦10.17% from 2021 Singapore’s ad spend reached $1.6 billion in 2022 - an increase of 10.17%. The highest spend came from social, followed by TV and outdoor. The list of top spenders was dominated by e-commerce and retail brands, with Lazada, NTUC FairPrice, and Amazon leading the pack.* *Social ad spend available from September 2021 onwards. Malaysia US $1.5 billion ¦8.05% from 2021 Malaysia's ad spend reached $1.5 billion in 2022 - a growth of 8.05%. TV, digital, and newspapers had the highest share. Fast food saw the highest growth, increasing 35% as McDonald's, KFC, and Pizza Hut topped the category list. Taiwan US $900 million ¦0.15% from 2021 Taiwan's ad spend rose slightly to $900 million in 2022, with TV being the most prominent medium. Health food topped the list of categories, with Procter & Gamble Home Products, Suntory Wellness Taiwan, and Standard Foods among the biggest spenders. ### *Data includes only these selected markets in Asia; Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea, and Taiwan

Southwire, Official Wire and Cable Provider of the ABB FIA Formula E World Championship

Southwire, one of North America’s leading wire and cable producers and an emerging influence in the electrical industry, will be the title sponsor of the 2023 Southwire Portland E-Prix in the ABB FIA Formula E World Championship on Saturday, 24 June. The 2023 Southwire Portland E-Prix will mark the United States debut of the GEN3 – the fastest, lightest, most powerful and efficient electric race car ever built – and the last of four new race locations in Season 9’s 16-race calendar following debuts in Hyderabad, Cape Town and São Paulo. Southwire was recently named as the Official Wire and Cable Provider for the ABB FIA Formula E World Championship, the world’s first all-electric FIA World Championship and the first sport in the world to be certified net zero carbon since its inception. As a part of Southwire’s ongoing collaboration with Formula E the company is committed to developing innovative systems and solutions that are closely aligned to Formula E’s purpose of accelerating change towards an electric and more sustainable future. Richard Oglesby, Senior Vice President of OEM and Industrial, Southwire, said: “Formula E represents innovation and sustainability, which are principles mirrored at Southwire. Our collaboration is an amazing opportunity for future advancements in e-Mobility. We're very proud and excited to be the title sponsor of the 2023 Southwire Portland E-Prix and to support this evolution to electrification.” Matt Scammell, Chief Commercial Officer, Formula E, said: “We are excited that Southwire is strengthening its relationship with the series to become title sponsor of a new race in the key US market. Our partnership is based on positive shared beliefs and values and we are looking forward to exploring new ways to collaborate in an exciting future.” The ABB FIA Formula E World Championship brings dramatic motor racing to the heart of some of the world’s most iconic cities, providing an elite motorsport platform for some of the world’s leading automotive manufacturers such as Jaguar, McLaren, Nissan, Porsche and Maserati to accelerate electric vehicle innovation. The city of Portland is famous for its sporting heritage and love of motorsport, with Indycar races held at its International Raceway as far back as 1984. Other major sporting leagues such as the Portland Trail Blazers of the National Basketball Association, the Portland Timbers of Major League Soccer and the Portland Thorns FC of the National Women's Soccer League are also all based in the city, alongside the global sportswear brand Nike.

Unveiling Vision 357 as the Asia Premiere and Redefining the Modern Sporty Luxury Brand, Marking 75 Years of Porsche Sports Cars

Seoul - Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) exhibited a total of 15 vehicles, including the Asia Premiere ‘Vision 357’, a commemorative design study for the ’75 Years of Porsche Sports Cars’ celebration at the Seoul Mobility Show 2023’. On the morning of the 30th, at a press conference held under the theme of 'Colors of Porsche' with media personnel and officials in attendance, Porsche Korea CEO Holger Gerrmann unveiled the 'Vision 357' and delivered the successful business performance of 2022 and growth roadmap conveying the value and vision of the modern luxury brand. Porsche Korea CEO Holger Gerrmann stated, "We are preparing more active management investments as well as an attractive product portfolio for our customers and fans in the Korean market, grown to be the 6th largest market in the world." He also emphasized, “To celebrate the ’75 Years of Porsche Sports Cars’ at the mobility show, we plan to inspire more people to dream through our motto ‘Driven by Dreams’." Especially, to introduce the 'Vision 357' in-person, Korean designer Woosung Chung from Style Porsche co-led the press conference and garnered attention. Frank Moser, Vice President Model Line 911 and 718 at Porsche AG, on his visit to Korea as one of the first markets in his new role, took the opportunity to take a close look at the mobility show and attended the conference. Porsche Korea emphasized that the brand would continue investments to lead the sports car segment in the domestic market, pursuing the “Porsche Strategy 2030” for sustainable mobility and “Road to 20” for long-term profit goals. Porsche Korea achieved record sales performance of 8,963 units last year, up 6.3 percent on year, with an attractive line-up based on the product strategies of “efficient gasoline,” “high-performance hybrid,” and “all-electric drive.” In line with Porsche AG's electromobility strategy to increase the proportion of all electric vehicle sales to more than 80 percent by 2030, Porsche Korea is concentrating on expanding AC and HPC charging infrastructure in Korea. Infrastructures in relation to sales and service is also planned to be expanded. It was started with the opening of ‘Porsche Studio Bundang’ to strengthen the electrification portfolio, the recent expansion and relocation of ‘Porsche Service Centre Daegu’ and the opening of ‘Porsche Service Centre Songpa’ to further improve consumer contact points. Also, in the eastern part of Seoul the ‘Porsche Store Songpa’ and ‘Porsche Centre Seongsu’ are planned to be added for customers' convenience. In addition, the ‘Porsche Do Dream’ social contribution campaign has been continuously carried out for 6 years and has produced meaningful results in a wide field of activity such as education, culture, art and environment. This year, in celebration of the ’75 years of Porsche sports cars’, Porsche plans to deliver an interesting brand story under the theme of ‘DREAM IN FULL COLOR’. The main stage of this mobility show showcased the concept car 'Vision 357', an homage to the brand's first sports car 'Porsche 356'. The ‘Vision 357’, which brings the monolithic form of the ‘356’ model to the present, emphasizes the importance of the Porsche brand heritage. The body proportions that balance the past, present and future reflect Porsche's unique design DNA, and the details visualize the future design philosophy. An improved light signature embodying a progressive vision of the future is a striking feature, and like all current Porsche models, a four-point light signet is installed. The round design of the headlights is also a throwback to the characteristic lights of the 356. Along with the “75” anniversary logo adorning the doors and the front of the design study like a racing car’s start number, ‘Vision 357’ includes various details for racing. Equipped with a naturally aspirated six-cylinder boxer engine, it theoretically draws 500PS and was designed to also operate on eFuels. Porsche Korea plans to exhibit a total of 15 colorful line-ups, including the ‘Vision 357’, the legendary ‘356A Speedster’, the racing car ‘963 LMDh’, ‘Mission R’, ‘911 RSR “Pink Pig”’, ‘911 Edition 50 Years Porsche Design’, ‘718 Cayman GT4’, ‘Taycan GTS’, and the ‘Panamera 4 Platinum Edition’. In addition to the wide array of line-ups exhibited, various on-site events are also scheduled. Porsche prepared 75th anniversary stickers and Porsche Christophorus magazines (limited quantity) as giveaways to visitors who followed the Porsche Korea’s KakaoTalk channel and the official Instagram account and uploaded a verification photo on a personal Instagram along with the required hashtags (#Porsche #Congratulations on the 75th anniversary of Porsche #drivenbydreams). Furthermore, in the ‘Dream Your Own Porsche’ zone prepared on the Porsche booth, 10 winners of those who posted their colorful Porsche on Instagram will be drawn and awarded with a Porsche model car. In the VIP lounge, special coffees and desserts are provided to commemorate the 75th anniversary, and personal color counselling is arranged. A very special auction to support children’s dream is also taking place. From March 30th to April 10th, one of the ‘Taycan 4S Cross Turismo for Jennie Ruby Jane’ by Sonderwunsch program of Porsche Exclusive Manufaktur is prepared to go on auction, and the actual car is displayed at the exhibition. The auction will be held on April 10th and a portion of the auction is arranged to be donated to Child Fund Korea to aid the children’s dream. More details are provided at BLACKLOT, an online auction site affiliated with Seoul Auction. Meanwhile, a ‘Porsche Design Master Class’ has been planned at the pop-up store ‘Porsche NOW Seongsu’, conducted by designer Woosung Chung from Style Porsche. Targeting media and domestic university students studying automobile design-related courses, the class is filled with various programs including a drawing session, a design talk, and a Q&A session about the past, present, and future of Porsche design - which not only follows its iconic form and function, but has over decades created some of the most fascinating automotive designs.