Saudi Arabia crowned first-ever champions of FIFAe World Cup™featuring Rocket League
KONAMI and FIFA sign esports collaboration agreement
FIFAe Next Gen 2024 kicks off new era for football esports competitions
Bayes Esports and Genius Sports Sign Landmark Global Partnership
FIFAe announce first-ever multi title ‘FIFAe Next Gen’ event in Liverpool
FIFAe partners with Sports Interactive to launch the inaugural FIFAe World Cup of Football Manager
Esports World Cup selects Bayes Esports as the Official Data Supplier
Bayes Esports together with BETER expand odds marketplace via data partnership extension
FaZe Clan claims title as FIFAe Continental Cup Champion 2023 in Shanghai
Empowering esports excellence: AGON by AOC expands sponsorship of fast-growing FURIA Esports team to global level
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Brazil crowned world’s best FIFA esports nation for the second time
Emotions soared as Brazil cemented themselves in history as the best FIFAe nation in the world on 14 July. With national pride on the line, 24 nations competed in the 2v2 format for a total prize pool of USD 1 million from 11 to 14 July. The FIFAe Nations Cup 2023™ presented by Gamers8 came to a dramatic finish after four passionate days of competition. Brazil, composed of PHzin, Resende and PauloNeto999 walked away as back-to-back FIFAe Nations Champions lifting the trophy for the second year in a row. Led by Phzin, Brazil is the first nation to repeat as FIFAe Nations champions and the first nation to win the pinnacle event twice. Out of 86 Member Associations competing in this year’s FIFAe Nations Series, the best 23 qualified alongside the host nation Saudi Arabia, while Brazil rose above the rest of the competition. In addition to taking home USD 300,000 out of the total prize pool of USD 1 million for this competition, the team lifted the unique trophy as repeat champions. “PHzin, he is a star; I’ve been saying this. He’s the best player in the world and he’s showing us again this season,” said Gabgol, the coach of Brazil. “He’s super special, we are glad he plays for Brazil.” FIFA Legend and former professional football player Sami Al-Jaber was also in attendance to witness the action live in person: “It’s incredible to see Saudi Arabia host the FIFAe Finals and I’m proud to see so many countries from across the world attend. This is a huge step for the Saudi Arabian community and for the growth of esports and football alike in the kingdom and I’m excited to see where it goes from here,” said Sami Al-Jaber, former captain of the Saudi Arabian national football team.
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FIFA World in Roblox to expand with FIFA Women’s World Cup Australia & New Zealand update and new 3v3 arcade game
FIFA is delighted to introduce an all-new FIFA Women’s World Cup Australia & New Zealand 2023™ update to its FIFA World experience in Roblox. FIFA World has become the most visited* branded sports experience on Roblox, with over 17.5mn visits and a highly positive community rating of 83%**. Now, the FIFA Women’s World Cup Australia & New Zealand 2023™ update in FIFA World will offer fans an incredible range of features and immersive activities. Users will have access to match highlights, real-time scores, and exciting skill games that will keep them engaged throughout the tournament. As part of this update, users will also have the opportunity to kit out their avatars with the official national jerseys of each competing nation, in order to showcase their national pride and celebrate the diversity of nations participating in the tournament. Visitors to FIFA World will also be invited to a virtual exhibition of the FIFA+ Sheroes video series, curated by FIFA Museum to share inspiring stories of women in the game both on and off the pitch. Additionally, a new Roblox platform-adapted 3v3 arcade football game, FIFA Footblocks, will provide an enhanced and competitive player-versus-player experience for football fans worldwide. In order to join forces in promoting Women’s football globally, FIFA is also pleased to announce that Spain and FC Barcelona star Alexia Putellas has joined as a FIFA World ambassador. "As a professional football player, I understand the importance of growing the women's game globally,” she said. “Initiatives like the FIFA Women’s World Cup Australia & New Zealand 2023™ integration in FIFA World are fantastic opportunities to engage and inspire fans of all ages. I believe this collaboration between FIFA and Roblox will have a positive impact on promoting gender equality and empowering the next generation of female footballers." The announcement of the FIFA Women’s World Cup Australia & New Zealand 2023™ experience in FIFA World follows the successful launch of FIFA World ahead of the FIFA World Cup Qatar 2022™. The experience garnered huge support from the Roblox community, attracting over 10 million unique users throughout the tournament, reaffirming the global appeal of football and the power of digital platforms in bringing fans closer to the beautiful game. Romy Gai, FIFA’s Chief Business Officer, added: "We are delighted to expand our presence on Roblox and introduce the FIFA Women’s World Cup Australia & New Zealand 2023™ competition to FIFA World. Through this integration, we aim to bring the excitement and passion of the tournament to Roblox’s global community of over 66 million daily active users, offering them an unprecedented opportunity to engage with the event like never before.”
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RBLZ Gaming – RB Leipzig crowned FIFAe Club World Champion 2023
RBLZ Gaming – RB Leipzig took home the trophy and USD 300K in prize money after winning an electric final at the FIFAe Club World Cup 2023™ presented by Gamers8™. Representing their team on the biggest stage during an intense 2v2 competition from 6 to 9 July, RB Leipzig claimed ultimate fame for their badge as the best FIFAe club in the world. RBLZ Gaming – RB Leipzig, a team composed of Umut, the champion of the FIFAe World Cup 2022, and Vejrgang, the youngest ever FIFAe Club World Cup champion claimed the trophy, winning over Team FUTWIZ Europe after a dominating run to the final. From the 960 clubs that started in the competition, RB Leipzig was crowned the best FIFAe club in the world and took home USD 300K out of the USD 1 million prize pool. The partnership between FIFAe and Gamers8 has raised the stakes of the event, including a total prize pool of USD 3 million for all three competitions. RB Leipzig seemed unshaken while executing flawlessly on the highest stage, crowning themselves as the world’s best EA SPORTS™ 23 esports organisation in the world. The excitement is only beginning as the FIFAe Nations Cup 2023™ begins on 11 July followed by the FIFAe World Cup 2023™ on 16 July. “We are proud to be able to continuously raise the stage for our clubs and players and it’s always amazing to see organisations like RB Leipzig rise to the occasion,” said Adrian Rölli, Head of eFootball at FIFA. “This was a spectacular start to what will be the biggest FIFAe Finals we’ve ever had. Congrats to the players, coach and club on an amazing victory and setting the tone for the rest of the event.” “Of course we are happy that we won the money, but the trophy is so important for us three,” said Anders Vejrgang of RB Leipzig. “Everyone knows that we are the best team, and we were finally able to prove it.” RB Leipzig took an early lead with a goal at the 30-minute mark of the first leg. FUTWIZ responded quickly, but a beautiful pass from Umut set up Anders to score, bringing the game to 2-1 at the first half of the first leg. RB Leipzig played solid defense in the second half, leaving no opportunities for FUTWIZ to score. With a tied score of 1-1 in the second leg, RB Leipzig won the match with an aggregate score of 3-2.
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Esports Continues to Stage as an Official Medal Sport at the 20th Asian Games Aichi-Nagoya 2026
The Aichi-Nagoya Asian Games Organising Committee (AINAGOC) announced the nine newly added sports for the 20th Asian Games Aichi-Nagoya 2026 with Esports as one of the official medal sports. This exciting news was revealed during the recently concluded 42nd Olympic Council of Asia General Assembly held in Bangkok, Thailand and the AESF responsibly welcomes this decision. The inclusion of Esports in the 20th Asian Games is a testament to its significance and value in the sports community, as it continues to be accepted and recognised by the Asian Olympic communities. Following the successful collaboration with the HAGOC for the upcoming 19th Asian Games, AESF will continue its collaboration model with the AINAGOC and the local counterparts to ensure a successful Esports program at the 20th Asian Games.
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FIFAe and Ditch the Label Unite for Combined Vision of Community Well-Being
FIFAe has joined forces with Ditch the Label, a leading global anti-bullying and mental health youth charity, to offer comprehensive mental health resources to the community and players. The collaboration, announced on the eve of the FIFAe Finals 2023, reinforces FIFAe’s commitment to develop the scene sustainability with the Good Game Promise. Ditch the Label, known for their expertise in tackling cyberbullying and mental health topics, will bring their knowledge and resources to the FIFAe community. The collaboration offered dedicated resources to the participants and the community during the FAMEHERGAME Bootcamp and will do the same at the FIFAe Finals 2023, which takes place this year from 6 to 19 July. Taking preventative measures for potential issues within the community, these resources will come in the form of over 900 support mentor hours - enough to support hundreds of community members - as well as educational content on the FIFAe channels. In addition, Ditch the Label hosted a session during the FAMEHERGAME bootcamp to educate and support women players on mental health topics. Dr. Liam Hackett, CEO of Ditch the Label, expressed excitement about the collaboration stating, “We are looking forward to joining forces with FIFAe in promoting mental well-being within the esports community. We are committed to providing gamers with the tools and support they need to safely compete on the biggest stages, and we are confident that we can make a meaningful impact in the space.” “Together with Ditch the Label, we want to continue our vision to build a platform where everyone can unlock their full potential. FIFAe’s philosophy of ensuring the health of our community and players is manifested within the 'Good Game Promise' and will receive another important centerpiece with this collaboration,” added Adrian Rölli, Head of eFootball at FIFA. Through this collaboration, FIFAe and Ditch the Label are taking significant strides in bridging the gap between competitive gaming, anti-cyberbullying and mental health awareness. In addition to tangible resources for the players and community, the initiative will increase awareness around this important topic in the FIFAe community across various channels. This new initiative between FIFAe and Ditch the Label also aligns with several other FIFA programmes that contribute to mental well-being for players, which have taken place over recent months around other FIFA tournaments. In particular, and as part of a broader commitment to tackling discrimination and online abuse, FIFA – together with FIFPRO – launched a new social media protection service around the FIFA World Cup Qatar 2022, which will also be in place during the forthcoming FIFA Women’s World Cup Australia & New Zealand 2023 as well as during the FIFAe Finals 2023.
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2023 Global Esports Summit Agenda Revealed: More than 30 Global Guests Will Discuss New Developments in Esports
The 2023 Global Esports Summit and Tencent Esports Annual Conference, themed Link to Future, will take place in Shenzhen, China, on July 14-15, 2023. The Global Esports Summit will take place in the morning on July 14. Esteemed guests, such as Kenneth Fok Kai-Kong, the president of the Asian Electronic Sports Federation, Xu Haifeng, the first Chinese Olympics Gold Medalist, and H.R.H Prince Faisal bin Bandar bin Sultan Al Saud, the Chairman of Saudi Esports Federation and Vice Chairman of Savvy Games Group, will share their perspectives on industry developments. Publishers of Asian Games titles will announce their Asian Games plans. Moreover, representatives of esports associations such as South Korea, Vietnam, Brazil, Kazakhstan, and sports organizations such as ASEAN will discuss global Esports trends. The Tencent Esports Annual Conference will take place in the afternoon on July 14, during which the latest annual tournament plans for 11 Tencent Esports titles will be announced, as well the reveal of two new titles. The conference will also host parallel sessions, such as the first Women of Esports Development Forum in China, focusing on industry issues to promote in-depth industry development.
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FIFAe joins forces with Gamers8 to boost football esports globally
The FIFAe Finals 2023 will join Gamers8: The Land of Heroes – the world’s largest gaming and esports festival – this summer in a landmark partnership including a new record prize pool for participants and first‑class entertainment for fans to elevate the experience for the entire community. The collaboration aims to drive the global growth of football esports by giving the scene the biggest possible stage. It will bring the entire FIFAe scene together to compete in the FIFAe Club World Cup 2023™, FIFAe Nations Cup 2023™ and the FIFAe World Cup 2023™ – all presented by Gamers8. All information including the groups for the respective competitions are available on FIFA.GG. The FIFAe Finals will provide a platform for the world’s best EA SPORTS™ FIFA 23 clubs, nations and players to showcase their skills and fame their game between 6 and 19 July. To celebrate the partnership, the event prize pool for the FIFAe Finals 2023 has been increased from last year’s USD 1.2 million to USD 3 million. Hosted in Riyadh, the capital city of Saudi Arabia, Gamers8, which is organised by the Saudi Esports Federation, takes place for eight weeks across the summer and features the world’s best teams and players from various gaming titles. “This partnership with Gamers8 marks a new chapter in the evolution of FIFAe,” said Romy Gai, Chief Business Officer at FIFA. “Showcasing our strength in esports and gaming, this collaboration will enable us to build the biggest platform for players to display their skills, engage with the FIFAe community and inspire future generations to pursue their passion. With FIFAe it’s our ultimate goal and ambition to keep growing football esports together with everyone involved across all borders alike.” The local community has consistently showcased its FIFAe talent at a global level during the last few years. Saudi Arabia is one of the very few countries to have two former FIFAe world champions and it was among the first nations to compete in the inaugural FIFAe Nations Cup™ in 2019. As the host country, the Saudi Arabia national team automatically qualify for the FIFAe Nations Cup 2023. “We’re proud to partner with FIFAe and bring the FIFAe Finals to Gamers8,” added Ahmed Al Bishri, Deputy CEO at the Saudi Esports Federation. “This landmark event will bring the FIFAe community together and promote the growth of esports locally as well as globally. Our partnership with FIFAe will not only provide a stage for the world’s best FIFAe players, but also furthers Gamers8’s status as the leading esports festival in the world.” At the FIFAe Finals 2023, the world’s best 24 clubs, nations and players will compete for ultimate glory to be crowned world champion of their respective tournament after a season‑long qualification process. The FIFAe Club World Cup 2023 will take place between 6 and 9 July, the FIFAe Nations Cup 2023 between 11 and 14 July and the FIFAe World Cup 2023 between 16 and 19 July. The entire event will be live‑streamed on FIFAe channels. For more information on the FIFAe Finals 2023, please visit FIFA.GG
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Leading speakers Kenneth Fok, Xu Haifeng, H.R.H Prince Faisal and global leaders link to Future
Hosted by Tencent Esports, the 2023 Global Esports Summit and Tencent Esports Annual Conference will take place on 14th-15th July in the Shenzhen World Exhibition Center. Themed "Link to Future", the summit will discuss the future of the Esports industry, and release information related to the Asian Games Electronic Sports and the new Esports games by Tencent. Kenneth Fok Kai-Kong: HKSAR deputy to the National People's Congress, Vice President of All-China Youth Federation, Member of the Legislative Council of the Hong Kong Special Administrative Region, President of Asian Electronic Sports Federation. As an old friend of the summit and official delegate of the Hangzhou Asian Games Esports event, President Fok and the Asian Electronic Sports Federation have made major contributions to popularizing Esports in Asia. Following on the success of the Road to Asian Games, we are eager to see the new strategies and approaches introduced by President Fok! Xu Haifeng: 50-meter Pistol Gold Medal Winner at the 1984 Los Angeles Olympics, The First Chinese Gold Medalist and Winner of The Reform Pioneers Medal. As the first Chinese athlete to win Olympic gold, Xu has witnessed the rise of Chinese competitive sports from humble beginnings to the heights of glory. For the contestants of the very first Chinese national Esports team, his guidance will prove to be practical and timely. We look forward to hearing his interpretation of esport! H.R.H Prince Faisal bin Bandar bin Sultan Al Saud : Chairman of Saudi Esports Federation,Vice Chairman of Savvy Games Group. Saudi Arabia has invested worldwide in the gaming and Esports industry. Their investment earlier this year in the Chinese Esports company VSPO was a major event in the industry. Prince Faisal bin Bandar will speak from an international perspective on the potential of Esports as a driving force of economic growth and business achievement. The summit will welcome representatives from Esports associations from South Korea, Vietnam, Brazil, Kazakhstan, and ASEAN, etc. They will join the panel to discuss Esports development in Asia and beyond.
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First-of-its-kind FIFAe women’s esports boot camp paves the way for new generation of women players
The three-day FAMEHERGAME boot camp concluded on Friday, offering 24 of the best women FIFAe players an extensive programme designed to improve their skills and support them in their professional and personal development as a football esports player. Hosted at the Home of FIFA and the FIFA Museum in Zurich as part of the FIFAe FAMEHERGAME initiative, the event provided participants from around the world with unique experiences and expert sessions around mental and physical health, gameplay coaching and content creation. Hosts included Findus Krantz from anti-cyberbullying organisation Ditch the Label, FIFAe World Champion Coach Daniel Fehr, former World Champion August Rosenmeier, TV host Rachel Stringer and many more. The event was wrapped up after two intensive days of competition in a state-of-the-art setting at the FIFA Museum in the heart of Zurich. The winner of the competition, Cecilia_1707 (Maria Cecília) from Brazil, and the runner-up Naladinho, Fabienne Morlok from Germany, claimed the big prize – an all expenses-paid trip to attend the FIFA Women’s World Cup 2023™, which kicks off next month in Australia and New Zealand on 20 July. In addition, different social activities during and after the boot camp promoted exchanges between the participants, who came from 17 countries including Brazil, Lithuania, Peru, Saudi Arabia, Belgium, Poland, Canada, England, Finland, France, Germany, India, Morocco, Portugal, Spain, South Africa and the USA. During the boot camp, former FIFAe World Champion Francisco Cruz and two-times FIFAe World Champion Alfonso Ramos were inducted into the FIFAe Hall of Fame as only the third and fourth members. The FAMEHERGAME boot camp not only provided valuable resources and a once-in-a-lifetime opportunity for the players, but also fostered community building among the participants. More importantly, the boot camp celebrated and promoted the presence of women competing at a high level in FIFAe. As well as addressing some of the main challenges that women in esports and the gaming community face, FAMEHERGAME aims to increase visibility, build grassroots opportunities and create a safe space for women competing in the FIFAe ecosystem. For more details, please visit FIFA.GG. Assets from the event are available here. Please note that Video News Release (VNR) is also available for media to use for editorial purposes. To access, please click here or the link within this advisory.
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FIFAe announces first-ever FAMEHERGAME boot camp for women in Zurich
Following the announcement of the FAMEHERGAME programme in March 2023, FIFAe has revealed further details about the FAMEHERGAME boot camp. The boot camp will take place from 14-16 June 2023 and will be held in Zurich, Switzerland. Aiming to create a once in a lifetime experience for the participants, the event will be taking place across two iconic locations: the FIFA Museum and the Home of FIFA. Member associations from across the world, including Spain, South Africa, Brazil, Australia and the USA, will be nominating players through their local boot camps to participate. During the boot camp, the participants will learn from experts and compete for a chance to win an all‑inclusive trip to the FIFA Women’s World Cup 2023™. Over 20 member associations as well as the ECL, an elite European women’s league, are already taking part and enabling players from across the globe to join the wider FAMEHERGAME initiative. The boot camp will offer participants an extensive programme designed to improve their skills and support them in their professional and personal development to become competitive football esports players. The FAMEHERGAME boot camp was crafted to holistically address some of the struggles women face in esports based on community research conducted last year. The programme includes multiple sessions led by experts and will focus on content creation, mental and physical health, competitive coaching and media training. Participants will take everything they have learnt and compete in a two-day tournament, with the final day being streamed live on FIFAe channels. The top two competitors will win an exclusive trip to the FIFA Women’s World Cup 2023™. “With this state-of-the-art boot camp, FIFAe supports us in our mission to empower women in the football community,” said Sarai Bareman, Chief Women’s Football Officer at FIFA. “This programme provides a unique opportunity for women in the community to develop their skills, build their networks, and grow their confidence both on and off the digital pitch. The event will undoubtedly unlock the full potential of many talented women within FIFAe and we are looking forward to welcoming two of them in Australia later this year.” To provide a safe space for the players, a social media protection tool will be offered which immediately flags and deletes harmful comments directed towards the players. The local community is invited to join in on the final day and meet the stars of the women’s scene in person at the FIFA Museum. For more information about the FAMEHERGAME programme, please visit FIFA.GG/FAMEHERGAME
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Collegiate esports growing rapidly in Pakistan, Gamer Pakistan and ESP execute MoU's with 115 universities
Gamer Pakistan today reported upon the rapid growth of collegiate esports in Pakistan, announcing that together with affiliate Elite Sports Pakistan they have entered into their 115th university sports Memorandum of Understanding (MoU) that gives Gamer Pakistan exclusive rights to conduct, broadcast and commercialize esports competitions at these respective universities. “We’ve experienced exciting growth in our Gamer Pakistan esports collegiate network, driven by the outstanding efforts of Muhammad Jamal Qureshi and his team,” said James Knopf, Gamer Pakistan CEO. “They’ve taken us from 100 university MoU’s in March 2023 to 115 today, providing concrete testament to the popularity of university esports in Pakistan. With analysts estimating growth from 36.8 million gamers in 2022 to 50.9 million gamers in Pakistan by 2026, we are excited to continue engaging with the highly desirable collegiate demographic.” “The enthusiasm and skills of these collegiate gamers gives us great confidence in the future of esports in Pakistan, and we are highly motivated to provide the stage with which they can compete in global esports competition,” said Elite Sports Pakistan CEO Muhammad Jamal Qureshi. “Our university network is ramping up as the premier esports league in Pakistan and we are grateful for these universities that have the foresight to make these competitive sports and career advancement opportunities available for their students.” Gamer Pakistan is the premiere university esports partner for secondary education institutions in Pakistan, creating the format and events to provide a competitive environment in which to nurture budding esports talent at the collegiate level. In addition, Gamer Pakistan provides them with opportunities to represent Pakistan globally in their journey to becoming world-class professional esports athletes. Gamer Pakistan has signed university sports commercialization Memorandums of Understanding (MOU) with 115 universities from the public and private education sectors, and also with the Inter-University Consortium for the promotion of Social Sciences Pakistan (IUCPSS), which has an affiliation with up to seventy universities. Gamer Pakistan was founded in November 2021 to create college (in Pakistan, “college” refers to pre-university programs comparable to high schools in the U.S.), university, and professional esports events for men’s and women’s teams. The company is conducting competitive events that integrate Gamer Pakistan university teams and leagues with regional and global competitions sponsored by others. Esports is a form of competition using video games in organized, multiplayer video game tournaments. Players use mobile devices, computers, and video game consoles to compete against each other virtually or before live audiences. Gamer Pakistan is developing a strong platform built on licensed technology to enhance user experience with interactive features, and competition among players through the organization of tournaments and other events that support esports. Commercialization is accomplished through the sale of advertising and sponsorships to accompany event broadcasts and merchandising of products co-branded with our institutional partners and sponsors. To date over eight hundred hundred teams have registered in different Gamer Pakistan competitions, whereas four hundred-plus esports teams have been registered exclusively in esports competitive games including PubG®, Call of Duty®, DOTA2®, Free Fire®, Tekken®, FiFa®, Valorant® and CSGO®. Gamer Pakistan also plans to proffer development contracts with the top winning teams in Valorant and Call Of Duty to provide for the betterment and development of these aspiring esports athletes. Gamer Pakistan has organized and held over 30 separate esports competitions, including the first annual University Esports National Tournament and Championship in 2022. In December 2022 GP held the week-long inaugural National Esports Free Fire Championship. 2023 Gamer Pakistan esports competitions include National Valorant League, Islamabad Esports Championship, Sindh (Provincial) Intervarsity PubG Tournament, KPK FIFA Championship, Lahore Esports (LAN event) Championship, GP Pakistan Tekken Championship, Gamer Pakistan National FREE FIRE League and the Punjab (Provincial) Open Esports Championship. Elite Sports Pakistan Pvt. Ltd, (ESP) is Gamer Pakistan’s affiliate company and duly incorporated under the laws of Pakistan. ESP has entered into agreements with universities and sports authorities in Pakistan pursuant to which we have been granted exclusive rights with respect to licensing, producing, distributing and monetizing a range of sports events for inter-collegiate competition, including esports. ESP has been instrumental in forming Gamer Pakistan.
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MOGO Recruiting Brands with Physical Sites in India for AI-Driven Collaborative Research into Gaming, Youth, and University Student Markets
Mobile Global Esports Inc. (MOGO) (NASDAQ Ticker:MGAM), today announced that the company is actively recruiting brand partners to engage in collaborative alpha market research programs based upon MOGO's unique user data-driven insights into the Indian collegiate esports and youth mobile gaming market. Mobile gaming is no longer just an expensive hobby for urban youth who can afford it - participation in esports has expanded beyond initial metropolitan areas into Tier 2 and Tier 3 cities in India, and new research shows that the Indian mobile gaming market is expected to exhibit a compound annual growth rate of 19.75% through 2027.* "We already know what these gamers are playing, and are building anonymized yet addressable user profiles. Now we are enhancing those profiles with the top twenty physical locations they spend time at, be it at their or a friends home, a university cafeteria, internet cafe, movie theater, fast food restaurant, retail establishment, gym, and such," said MOGO CDO Nick Venezia. "We execute our aggregation of data on a 100 percent precision basis, and we are using AI to guide this precision. No misfires or misplaced clusters, we hit the same target every time, allowing partners to craft singularly appealing offerings that speak to the unique needs of the individual." MOGO's modeling analyzes geo-verified location data to assign interest to that user identity, allowing us to create clusters with similar preferences and buying behaviors in different regions of the country. The Company's Point of Interest (POI) geodata ties into actual physical visits to locations, such as restaurants, retailers, and entertainment venues with high levels of consumer activity. Application of this intelligence allows MOGO to also look historically into the past to see what games users were playing and then tying that to a current job title and industry they've gone into post-graduation. One preliminary hypothesis is that first-person shooter fans have a proclivity to become sales professionals. MOGO's precision data and technologies have the ability to help foster the knowledge, innovation and thought leadership that will help power India's ascent as a market leader now and for the next 100 years. "We're at a very exciting inflection point in the build-out of our signal-aggregate data platform," said MOGO CEO Dave Pross. "India is an evolving consumer market, well-educated and socially connected with a growing middle class, 37+ million college students with 8+ million coming up every year and 18-24 year olds affluent enough to afford smartphones and data plans. Most companies have little visibility into their true market dynamics in India, and those that do hold it very close to the vest. We're recruiting partners with which to provide actionable insights and paths to engagement and customized user experiences in India that benefit both our target demographic and the organizations and brands engaged - from game publishers to retailers to cell phone and consumer services providers." "For example, when you compare India cell phone penetration at 46.5% of the country's total 1.42 billion population, with US cell phone penetration at 81.6% of US total 338 million population**, there is room for significant provisioner growth in India, especially into the expanding youth and student demographic as better phones and faster data plans become more affordable," Pross continued. "Given our visibility into the mobile gaming market in universities and beyond, and that 91% of Indians participating in competitive video gaming do so on their mobile devices***, we see significant opportunity for provisioners seeking actionable insights and paths to engagement in the mobile device and data market, as well as for enabling offerings such as financial and credit services." "Our initial research into the dynamics of the university student, Gen-Z and Gen-Alpha provides demographics in India through deterministic modeling, POI (Point of Interest) geodata indexing and dwell time linked to site visit data is showing actionable paths to engaging this market through tailoring products and services to meet their true needs," said Venezia. "Given the high level of mobile gaming in India, cross-correlating actual physical location data with game-play behavior is important to our partners in focusing their marketing efforts. For example, in areas where gamer groups are congregating to compete that also show that vegetarianism is prevalent, a restaurant food chain could offer a laser-targeted vegetarian loyalty program and we can measure its effectiveness in almost real-time." For a video game developer/publisher seeking entre or greater presence in the Indian market, insights into the preferences, behaviors, and demographics of their target audience will help identify which game attributes are most important to different age/gender/affluence levels and geographic regions and tailor their games accordingly, as well as allowing for personalization of game attributes for individual players based on their preferences and behavior patterns - like game and character content, rewards, and challenges that are more likely to appeal to them. In addition, MOGO partners will be able to create predictive models to anticipate future trends, demands, and preferences using user data from previous version and/or game launches, player reviews, and social media conversations to optimize game attributes and improve overall player experience. "We're able to say to a brand with 100 percent accuracy, while promulgating world-class user privacy and data security standards - that this person showed up at this point at this time, spent ‘X' minutes playing ‘X' game, and then went to a' movie theater afterwards. From the very first "Intergalactic Spacewar Olympics" Space Invaders' Championship at Stanford University in 1972, esports has held the interest and focus of the college audience. They're competing for a lot more than a subscription to Rolling Stone magazine now, and spending a lot more time and money. For this audience, authenticity matters - from human, creator and brand standpoints - and we aim to help our partners deliver that," Venezia concluded. MOGO complies with General Data Protection Regulation (GDPR) protocols as all individual data is fully anonymised. Organizations interested in participating in the MOGO brand research partner program may express interest by emailing research@mogoesports.com ### Sources: * IMARC Group, "India Mobile Gaming Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" **Newzoo 2021 Global Mobile Market Report ***Newzoo 2022 Global Mobile Market Report
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Bayes Esports announces launch of communication services
Bayes Esports, the leading source for official esports live data, announces the launch of a central esports communication platform. Bayes ONE aims to connect the esports industry by providing transparent and affordable content creation services that are specifically designed to fit the needs of the esports industry. The esports landscape is developing at an incredible rate. New and innovative ideas, from game titles to business-to-business solutions, enter the industry on a regular basis. Some of these ideas hold the potential to leave a lasting impact and elevate the industry to a whole new level, all of which help esports to continue to develop and move forward. Yet the majority of these ideas are not able to realize their full potential, not because they were flawed to begin with, but because they were never heard. Startups and small businesses trying to establish themselves may find themselves struggling to establish connections with high-profile media and journalists. They often lack the resources required to create engaging content even if those connections existed. For those businesses, traditional PR agencies might look like possible solutions to their problems at first glance. However, too often these agencies lack the necessary expertise in esports and are not transparent about what they offer. Moreover, their pricing structures often exceed the resources available to those new to the industry. Bayes ONE aims to bring change and allow for more voices in esports, regardless of their size or niche, to be heard. It acts as a central communications platform that creates content for all types of businesses in esports and distributes it via an extensive network to ensure the messages are heard by their intended audience. Communication services are offered as packages that can be scaled and customized to fit the needs and resources of the customers. The entry-level package offers the creation and distribution of press releases and content for websites and social media platforms and can be trialed for €1.200 per Month, allowing the voices and ideas of new entrants to the esports landscape to be heard. Higher level packages designed to enable businesses to establish themselves as thought-leaders of the esports industry include speaking opportunities at conferences and the creation of in-depth articles distributed to the most relevant media platforms in esports. Bayes ONE is built on the experience and success of Bayes Esports’ communication efforts. Since Bayes Esports was founded in 2019, it has formed an extensive media network that includes over 80 different outlets spanning from community-driven to B2B platforms. Bayes ONE’s team is led by Bayes Esports Senior Director of Public Relations Prof. Dr. Susanne Ardisson. Susanne has worked for international companies as a Senior PR Consultant for more than 15 years, including companies such as Readly and Delivery Hero. Ardisson explained: “Bayes ONE is the next big step for Bayes Esports, but in particular for my team and me. During my time here at Bayes Esports, we have learned a lot about the industry. How to approach different target groups, which outlets can be used to reach them, which content formats work best for which kind of messages, which topics should be addressed and which should be avoided, and so much more. We are excited to be able to use that expertise to give smaller businesses in particular the opportunity to be heard and change the industry just as Bayes Esports did when it first started out. It is our goal to support the next success stories of esports from day one and shape the future of esports together.”
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Gamer Pakistan announces 100th and 101st MoU’s for university sports commercialization
Gamer Pakistan today announced that affiliate company Elite Sports Pakistan has signed its 100th university sports Memorandum of Understanding (MoU) with Usman Institute of Technology University Karachi and 101st MoU with Shah Abdul Latif University Khairpur Sindh. These MoU’s give Gamer Pakistan exclusive rights to conduct, broadcast and commercialize esports competitions at these respective universities. Gamer Pakistan is rapidly becoming the premiere university esports partner for secondary education institutions in Pakistan. Gamer Pakistan creates the formats and events to provide a competitive environment in which to unearth and nurture budding esports talent at the collegiate level and provide them with opportunities to represent Pakistan globally in their journey to becoming world-class professional esports athletes. According to Statista, the number of gamers in Pakistan was estimated to be 36.8 million (16% of the population) in 2022 and is predicted to rise to 50.9 million gamers (20.6% of the population) by 2026. Gamer Pakistan was founded in November 2021 to create college (in Pakistan “college” refers to pre-university programs, comparable to high schools in the U.S.), university and professional esports events for men’s and women’s teams. The company plans to develop competitive events that integrate our teams and leagues with regional and global teams and leagues sponsored by others. “We are pleased to have achieved this milestone with Usman Institute of Technology University Karachi and Shah Abdul Latif University Khairpur Sind,” said Elite Sports Pakistan CEO Muhammad Jamal Qureshi. “Their leadership in expanding the competitive sports and career advancement opportunities available for their students in all aspect of athletics is to be commended.” “Gamer Pakistan looks forward to including Usman Institute of Technology and Shah Abdul Latif University into the total collegiate Gamer Pakistan competitive esports universe,” said James Knopf, Gamer Pakistan CEO. “Their participation and the enthusiasm and skills of their student gamers gives us great confidence in the future of esports in Pakistan, and in the ability of these gamers to righty take their space on the global esports stage.” Esports is a form of competition using video games in organized, multiplayer video game tournaments. Players use mobile devices, computers, and video game consoles to compete against each other virtually or before live audiences. Gamer Pakistan is developing a strong platform built on licensed technology to enhance user experience with interactive features, and competition among players through the organization of tournaments and other events that support esports. Commercialization is accomplished through the sale of advertising and sponsorships to accompany event broadcasts and merchandising of products cobranded with our institutional partners and sponsors. To date over seven hundred teams have registered in different Gamer Pakistan competitions, whereas four hundred-plus esports teams have been registered exclusively in esports competitive games including PubG®, Call of Duty®, Free Fire®, Tekken®, FiFa®, Valorant® and CSGO®. Gamer Pakistan also plans to proffer development contracts with the top winning teams in Valorant and Call Of Duty to provide for the betterment and development of these aspiring esports athletes. Between November 2021 and November 2022, Gamer Pakistan has organized and held 27 separate esports tournaments, including the first annual University Esports National Tournament and Championship from June 30 - July 1 of 2022. In December 2022 GP held the week-long inaugural National Esports Free Fire Championship. Gamer Pakistan had already signed university sports commercialization Memorandums of Understanding (MOU) with 99 universities from the public and private education sectors, and also with the Inter-University Consortium of Pakistan for Social Sciences (IUCPSS), which has an affiliation with up to seventy universities. 2023 Gamer Pakistan esports competitions include National Valorant League, Islamabad Esports Championship, Sindh (Provincial) Intervarsity PubG Tournament, KPK FIFA Championship, Lahore Esports (LAN event) Championship, GP Pakistan Tekken Championship, Gamer Pakistan National FREE FIRE League and the Punjab (Provincial) Open Esports Championship. Elite Sports Pakistan Pvt. Ltd, (ESP) is our affiliate company and duly incorporated under the laws of Pakistan. ESP has entered into agreements with universities and sports authorities in Pakistan pursuant to which we have been granted exclusive rights with respect to licensing, producing, distributing and monetizing a range of sports events for inter-collegiate competition, including esports. ESP has been instrumental in forming Gamer Pakistan.
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FIFAe launches new esports women’s inclusivity programme FAMEHERGAME
Continuing from the Good Game Promise initiated in 2022, FIFAe today launched FAMEHERGAME – a new women’s programme that aims to increase visibility and build grassroots opportunities while creating a safe space for women competing in the FIFAe ecosystem. Member associations across the globe are being empowered to run dedicated boot camps to provide unique chances for women to join FIFAe and build local communities. One nominated player from each member association taking part in the FIFA Women’s World Cup 2023™ will be invited to the FAMEHERGAME boot camp hosted by FIFAe in mid-2023. At the boot camp, players will receive coaching sessions and compete against each other, with the top two players winning an invitation to the tournament in Australia and Aotearoa New Zealand later this year. Interested players can now join the FAMEHERGAME Discord channel to become part of the initiative. The programme is built on research conducted with women in the scene at the FIFAe Finals 2022 and aims to break down boundaries that women face in the community and competitive scene. Speaking about the initiative, Fabienne Morlok, one of the leading women on the scene, said: “Esports is for everyone, and it’s time to showcase our skills to the world! With FIFAe’s support, we are looking forward to developing the women’s game and inspiring the next generation of aspiring players. I’m calling all women out there to join us in writing history and challenging the status quo.” Member associations from across the globe such as France, Morocco and South Africa have already joined the initiative and will nominate one player to join the boot camp in the coming months. In addition, FIFAe will work closely with league partners such as the ECL – one of the leading FIFA esports organisations for women – to tell the stories of women throughout the entire year to help create new role models within the community, as well inviting the best players from the respective leagues to the FAMEHERGAME boot camp. "FIFAe is a platform where everyone can take part, compete on the highest level and fame their game on the biggest stage. We believe that by increasing opportunities for women, we can help build a more diverse and inclusive esports environment together with the community,” added Adrian Rölli, Head of eFootball at FIFA. Elite-level players from member associations and league partners will also be offered various support for coaching, content creation and other topics during a trip to the FAMEHERGAME boot camp. To conclude the boot camp, participants will compete in a high-stakes tournament with an exclusive trip to the FIFA Women’s World Cup 2023 in Aotearoa New Zealand and Australia in prospect for the top two competitors. You can find more information on participating member associations and other details here. https://www.fifa.gg/famehergame FAMEHERGAME is based on the belief that both men and women can compete at the highest level in FIFA esports. FIFAe is dedicated to creating an environment where anybody can become a hero and unlock their full potential, regardless of gender or background. Further activations around the FAMEHERGAME campaign and the Good Game Promise will be launched throughout the year.
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Global esports platform Challengermode launches first of its kind mobile app to connect billions of gamers worldwide
Global esports platform Challengermode has today announced the launch of its first-of-its-kind mobile app for the esports space. The app will connect billions of gamers worldwide across PC, console and mobile with the grassroots esports scene through over 80 titles on the platform, and give game developers the chance to put their games - quite literally - in the hands of more players. The app is an extension of the Challengermode platform which puts all Challengermode tournaments, ladders and events at gamer’s fingertips, where they can browse, sign-up for, and check in to competitions. It also provides gamers the opportunity to chat with friends or teammates while on the go, and get instant notifications from their friends, competitions or Challengermode Spaces - creating a truly seamless experience for competitive gamers of any skill level. The app augments Challengermode’s capacity as a centralized infrastructure for all stakeholders in the esports industry, allowing brands, organizers and game developers to become a part of gamers’ everyday life in an authentic way. Unlike other apps in the esports space, the Challengermode App bridges the gap between the 3.1 billion gamers worldwide and the rapidly growing grassroots esports scene - allowing anyone to compete for real prizes on a global stage. Robel Efrem, co-founder and CEO of Challengermode said: “The launch of the Challengermode mobile app is a big leap forward on our mission of making esports truly accessible to everyone, everywhere by allowing gamers to interact with their esports activities anywhere at any time. Unlike most “esports apps” in the space, the Challengermode app offers a truly seamless competitive experience for competitive gaming across mobile, console and PC - and is a vital component in the esports’ industry’s future, linking the world’s 3.1 billion gamers to the rapidly growing grassroots esports movement. The app also creates a new way for game developers to bring their games to a global audience quickly and easily, thanks to Challengermode’s esports tech and game developer API.” Available on App Store for iOS, Google Play Store for Android, and Windows, players can compete for real prizes across over 80+ titles including Counter-Strike: Global Offensive, League of Legends, VALORANT and PUBG: BATTLEGROUNDS - giving them a chance to experience esports in a professional setting, and level up their skills.
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Ubisoft Partners With Challengermode for Tom Clancy's Rainbow Six Visegrad Community Cups
Today, Ubisoft Poland announced that - through their collaboration with global esports platform Challengermode - Tom Clancy’s Rainbow Six® Siege will be joining a series of weekly PC tournaments dedicated to beginners from Visegrad Group starting August 20nd. Expanding on its previous work with Challengermode on the V4 Masters – Nationals level tournaments - Ubisoft continues its efforts to develop Rainbow Six Siege’s grassroots competitions - open to all with weekly tournaments. Kamil Ściana, Brand Marketing Manager CEE at Ubisoft said: “Our main goal with this new series of tournaments is to further open up the Rainbow Six Siege esports scene to players of all levels, bridging the gap between casual multiplayer and the more professional esports space where players can regularly compete for real prizes. Working with Challengermode has made the set-up and participation in these tournaments seamless and easy to scale for as many players as want to compete from the Visegrad region, and we look forward to working with them further on tournaments that will keep players coming back to enjoy Rainbow Six Siege in the months and years ahead.” Patrik Jackiewicz, Senior Partnerships Manager at Challengermode added: “We’re delighted to be working with Ubisoft to bring Tom Clancy’s Rainbow Six Siege grassroots esports initiative to life on Challengermode. Together with one of the most popular IPs in the world we are creating a bedrock ground for players looking to ascend to higher tiers of Ubisoft-endorsed tournaments, which aligns perfectly with Challengermode’s goal of making esports truly accessible for all. We look forward to working closely with Ubisoft on this series of weekly competitions and other collaborations in future.” Players from Poland, Czech Republic, Slovakia, and Hungary can register now through Challengermode’s esports platform, and prepare to compete for in-game credits to purchase newest operators, uniforms, weapon skins, charms and more. These weekly competitions will give the Tom Clancy’s Rainbow Six Siege esports hopefuls the chance to level up their skills by playing like the pros in a structured competitive experience - all on one centralized platform. To learn more about Tom Clancy’s Rainbow Six Siege, please visit www.rainbow6.com and follow us at twitter.com/Rainbow6Game. For all things Rainbow Six Esports, please visit www.rainbow6.com/esports and follow us at twitter.com/R6esports and Instagram.com/R6esports
