Uplive Celebrates its Fifth Anniversary with Prize Pool and Challenge for Users
China.org.cn: Second phase of COVID-19 origin tracing: Stop politicizing science
China.org.cn: Pioneering Pudong shows China's commitment to greater opening-up
'The Authentic You' Podcast, Designed to Combat Post-Pandemic Employee Burnout, Hosted by Goran Yerkovich
The Use of Digital Twins for Urban Planning to Yield US$280 Billion in Cost Savings By 2030
Joe Bonamassa Auctions Rare Gibson 1959 Les Paul From Coveted Guitar Collection
iQIYI to Report Second Quarter 2021 Financial Results on August 12, 2021
Experts call for increasing rural area digital connectivity to alleviate poverty
Young Talent Shines Bright in LG's 2021 'Life's Good' Music and Film Projects
TVU Networks Hits the Ground Running to Support Broadcasters in Tokyo
Integral Ad Science Teams with The Global Disinformation Index to Transform How Brands Avoid Misinformation
MUMBAI, India, July 28, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI's standards. Building on IAS's expertise in brand safety and suitability, this partnership further protects brands from running ads on sites that GDI has identified for misinformation. IAS Teams with The Global Disinformation Index to help marketers avoid misinformation content "Our mission to be the benchmark for trust and transparency in digital media quality has never been more critical. With the rise of brand risk globally, we're providing highly advanced tools for marketers to safeguard their brands and avoid misinformation content," said Lisa Utzschneider, CEO, Integral Ad Science. "This partnership with GDI is a market first, building on our strong brand safety and suitability tools to offer expanded global coverage and to classify more sources of misinformation, which means greater protection for our clients." When IAS identifies potential sources of misinformation through its artificial intelligence (AI) algorithm, these sites will now also be validated by GDI's trusted and independent assessment of news content and risk. IAS will also add domains that GDI detects organically to ensure the most complete coverage for advertisers. Using this proprietary methodology, IAS now provides even greater protection for its customers on a global scale. The combination of IAS's advanced AI capabilities with GDI's independent assessment to detect sources of misinformation gives advertisers confidence that their campaigns run on quality news platforms and avoid misinformation sites. According to the latest IAS Media Quality Report (MQR), brand risk has increased globally, with marketers requiring more advanced tools to protect brand reputation. IAS is committed to helping marketers manage brand risk with the latest tools available and this new partnership with The Global Disinformation Index offers critical new capabilities. GDI is a trusted third-party that sets the standard for what qualifies as disinformation and focuses on restoring trust in media sites around the world by providing real-time automated risk ratings. The GDI's risk assessment is built off human-powered analyses, based on the international Journalism Trust Initiative standard, alongside cutting-edge AI that catalogues millions of pages per week across hundreds of thousands of domains. GDI currently covers 18 media markets and six languages globally. "Our new partnership with IAS is a powerful step forward for digital advertisers, and we're proud to be part of catalyzing change across the industry to stop the dissemination of disinformation online," said Clare Melford, co-Founder and Executive Director, GDI. "Working with IAS, our combined strengths will change the way disinformation is detected and avoided, ultimately disrupting the incentives to create it." About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com. About Global Disinformation Index The Global Disinformation Index is a not-for-profit that operates on the three principles of neutrality, independence and transparency. Our vision is a world in which we can trust what we see in the media. Our mission is to restore trust in the media by providing real-time automated risk ratings of the world's media sites through a Global Disinformation Index (GDI). The GDI is non-political. Our Advisory Panel consists of international experts in disinformation, indices and technology. For more information, visit disinformationindex.org. Media contact: Pooja Singhemail@example.com
CGTN: Global Online Poll Shows Tracing COVID-19 Origins Politicized
BEIJING, July 27, 2021 /PRNewswire/ -- CGTN Think Tank has released a global online opinion poll, in which 80 percent of respondents believe that the issue of tracing of the origins of COVID-19 has been politicized. Global online poll shows tracing COVID-19 origins politicized The survey is available in several UN official languages, i.e. Chinese, English, Russian, French, Spanish and Arabic, and it was conducted from the early hours of July 24, Beijing time. As of 10 p.m., July 25, among netizens who participated in the survey: Twitter: Ninety percent of Spanish-speaking netizens agreed that the origin of COVID-19 has been politicized; 88 percent of French-speaking, 83 percent of Russian-speaking, 70 percent of English-speaking and 68 percent of Arabic-speaking netizens agreed. Facebook: On average, 83 percent of English-speaking, Spanish-speaking, French-speaking, Arabic-speaking and Russian-speaking netizens agreed the origin of COVID-19 has been politicized. Chinese Weibo: As many as 95 percent of survey respondents believe "the issue on the origin of COVID-19 has been politicized," showing a high degree of consensus. In analyzing the survey, CGTN Think Tank found certain keywords appeared frequently in these comments: "political pressure," "U.S. sanctions," "media control," "economic compensation," and "hold back the development of China." The second of the three questions in the CGTN Think Tank's online poll is, "Do you support investigations into the origins of COVID-19 in multiple countries?" The results of the survey show that 83 percent of the English, Spanish, French, Arabic, and Russian-speaking respondents on Twitter support origin-tracing investigations in multiple countries. The favorability rate on Facebook was 79 percent, while the rate on Chinese Weibo was as high as 93 percent. In response to the question from CGTN Think Tank, "What is the most pressing task to combat COVID-19 on a global scale?", a large number of global respondents chose the option of expanding vaccine supply, intensifying medical treatment and imposing a lockdown on the outbreak area among the five options available, namely expanding vaccine supply, intensifying medical treatment, immediately origin-tracing the virus, imposing a lockdown on the outbreak area, and lifting travel ban. They left aside the option of immediately origin-tracing the virus with a high degree of unanimity. On Twitter, only about 17 percent of respondents agreed with immediately origin-tracing the virus, while on Facebook, only 2 percent of Spanish-speaking respondents selected this option. https://newsus.cgtn.com/news/2021-07-27/Global-online-poll-shows-the-origins-of-COVID-19-became-politicized-12eaxXkgzQY/index.html Related Links :http://www.cgtn.com
RESHAPE powered by Insider announces "A Conversation with President Barack Obama" moderated by Insider Co-founder & CEO, Hande Cilingir
NEW YORK, July 27, 2021 /PRNewswire/ -- RESHAPE, the world's largest leadership and experience virtual summit, powered by Insider, will bring together a community of 10K+ attendees to start conversations around building reciprocity between consumers and brands and rewriting the experience code. Insider, a leading SaaS company making cross-channel, individualized experiences a reality for B2C brands everywhere, is hosting RESHAPE, a two-day global virtual summit on September 15-16, 2021.President Barack Obama will join Insider's Co-founder & CEO, Hande Cilingir for a live fireside chat on September 15. Reserve your spot here. The summit will give a powerful platform to 100+ A-list speakers, including Sir Martin Sorrell, Executive Chairman at S4 Capital, Gillian Tans, Chairwoman at Booking.com, Patrice Conxicoeur, CEO at HSBC, Carolina Garcia, Global Digitization Manager at IKEA, Tamara Rogers, Chief Marketing Officer at GSK Consumer Health, Deepak Subramanian, VP Homecare at Unilever and Daisy Auger-Domíngue, Chief People Officer at VICE Media. RESHAPE will host 60+ uncommon sessions across 4 stages on leadership, customer experience, digital transformation, sustainability, and diversity & inclusion. "RESHAPE will bring one of the largest and most influential leadership communities together at one of the industry's biggest, boldest and most out-of-the-box conferences with 100+ top C-Level leaders and speakers. In an experience- and meaning-based economy, as leaders we need to learn from each other and focus on building reciprocity between consumers and their brands to pivot forward. This is your chance to share real-life stories of transformation with each other as we learn to navigate paradigm shifts in customer experience, leadership, sustainability, and diversity and inclusion — not only with our minds, but also with our hearts. There is no other iconic leader that represents the notion of RESHAPE better than President Barack Obama and I'm looking forward to having an unfiltered and insightful conversation around leading the change that goes beyond the titles" said Hande Cilingir, Co-founder & CEO at Insider. Learn more about RESHAPE and save your spot here. About Insider Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized customer experiences. Marketers use Insider's platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more. Recently, Insider has been recognized as a Leader on the Gartner Magic Quadrant for Personalization Engines and on G2's Summer'21 report. The company was also recognized on The Forrester Wave for Cross-Channel Campaign Management 2021. CrunchBase recently ranked Insider's Co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
livi bank launched Hong Kong's first programmatic bus shelter Omnichannel ad to reinforce the livi PayLater campaign launch
HONG KONG, July 27, 2021 /PRNewswire/ -- Global media and technology company Verizon Media lends its expertise to virtual bank livi bank's livi PayLater campaign in Hong Kong's first programmatic bus shelter panels through the Verizon Media Demand-side Platform (DSP), joined hand with iProspect Hong Kong, part of Dentsu International network and DDB. livi bank launched Hong Kong's first programmatic bus shelter Omnichannel ad to reinforce the livi PayLater campaign launch The eye-catching thematic Ad featuring local celebrity Stephy Tang was injected into 13 bus shelters across different Hong Kong districts - all of which are prime business districts popular among people on the move. Programmatic bus shelter panels enable livi to reach out to potential customer through re-targeting. The campaign came right after JCDecaux Cityscape bring in the break through solution powered by VIOOH platform to HK recently. [LINK] Verizon is one of the connected demand-side platforms (DSPs) to provide the solution. Matthew Chan, Head of Sales, Hong Kong and China of Verizon Media, explains the technology in more details, "Verizon Media DSP offers the full-stack expertise - truly connecting publisher, advertiser and audience. When the audiences are exposed to the programmatic bus shelter panels, this group of audience will then be retargeted via display and native formats Verizon Media DSP network which drives campaign conversions. Building the success on omnichannel, advertisers can maximize their advertising yield through the transparent and advanced campaign management system." Debuting from now till the end of Aug, the livi PayLater campaign spotlights Stephy Tang playing the duo role as a relationship counselor and a financial adviser, highlight the great flexibility that livi PayLater offers. [LINK] livi PayLater offers a new payment concept 'Buy Now Pay Later' service with a virtual Mastercard debit card, flexible repayment periods and automatic instalments, providing a smarter way of spending that allows customers to take control of their finances and live their way. Michelle Chan, Director, Marketing, Business Development and Innovation at livi bank, says, "Consumer behaviour is constantly changing. We are excited to be the first virtual bank in Hong Kong to introduce the 'Buy Now, Pay Later' payment method. Our target audiences cover all walks of life so we are keen to adopt Verizon Media DSP to launch the first omnichannel programmatic bus shelter digital advertising campaign, which can retarget the audience on the web and other mobile sites for further engagement." Verizon Media DSP's digital out-of-home channel bridges high impact inventory from leading local suppliers with the optimal target audiences through an omnichannel management system, whereby clients can effortlessly build and manage their campaign in a holistic, cross-device experience. "Albeit the growing digital realm, OOH and DOOH campaigns still play a crucial role especially in Hong Kong," says Polly Ip, Business Director, Dentsu International Hong Kong. "Contextual targeting is in the world of online display and it is exciting that we are bringing this to the offline space, at scale and with impact. From a planning perspective, we are able to create better communication targeting and segmentation in a more integrated way, adding greater synergy across media touchpoints and building a seamless brand experience for marketers to engage with their audiences. We look forward to seeing more DSPs supporting programmatic DOOH in Hong Kong." Credit: Advertiser: livi bankMedia Agency: iProspect Hong Kong (a dentsu company)Media Partner: Verizon MediaCreative Partner: DDB Group Hong Kong About Verizon Media Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, AOL, TechCrunch and Engadget to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
Happy Plugs(R) Protects The Younger Generation From Hearing Loss By Launching Play
The Swedish fashion tech brand announces antimicrobial, vegan friendly youth headphones with safe premium audio STOCKHOLM, July 27, 2021 /PRNewswire/ -- Happy Plugs® is proud to announce Play, youth headphones that perfectly blends youngster's entertainment needs with parents' safety and quality expectations. Play is a wired and wireless experience specifically designed for the younger audience of ages 3 to 15 with a maximum enjoyment at safe volume levels for their delicate ears. Happy Plugs Play, kids antimicrobial, vegan friendly headphones with safe audio Prolonged listening at high volumes can over time even lead to noise-induced hearing loss. Play protects our next generation's hearing by limiting harmful volumes by following the World Health Organization's (WHO) recommendation of an 85dB-limited volume range. A recent study by the WHO showed that 19.5%, nearly 1 in 5 children between 12 and 19 years old suffer from hearing loss. Play comes with Biomaster® antimicrobial technology, an incredibly effective way to reduce the growth of unwanted microbes that can cause degradation, discoloration, staining, and odors by up to 99.99%, The additive works 24/7 to protect the product surfaces, the inbuilt antimicrobial protection is effective for the lifetime of the product with no harmful effects*. "We're excited to reinvent how headphones are designed for the younger audience. The headphone industry has focused on meeting adult preferences and the younger user has often fallen short of the same high-quality experience. Play is made for youngsters so that they can experience entertainment, while giving parents peace of mind in safety", says Andreas Vural, founder of Happy Plugs. "As CEO of a headphone company and a parent of a 4-year-old I see it as my duty to supply the global youngsters with safe listening. On top of protecting their hearing we add on unparalleled design, antibacterial technology and vegan friendly material to the global audience of almost 2 billion children below 15 years old" says Tobias Ekman, CEO of Happy Plugs Play delivers 25 hours of listening time for music, video and games. A 10-minute recharge extends the experience with another 5 hours. Play is equipped with a microphone for calls or online video classes. Additionally, it comes with instant audio sharing to share music or a movie together with a friend's headphones via the USB-C or 3.5mm AUX output. Play also comes with an up-to-date design, soft high-end 100% vegan friendly leather and offers 82% Passive Noise Cancellation. The Happy Plugs Play, retailing for just USD $79.99, EUR €79.99, GBP 69.99 and available in three colorways - White, Black, Pink Gold. Play will be available at Happy Plugs' worldwide retail accounts and shipping from happyplugs.com, July 27. For more information, please visit https://happyplugs.com/. Media Room https://bit.ly/Play-Media-Room Technical Specifications https://bit.ly/Happy-Plugs-Play-Specifications * The Biomaster® antimicrobial technology does not protect the user or others against disease causing organisms and is not a substitute for good hygiene and/ or cleaning practices.
ASM GLOBAL Enters Strategic Alliance with HONEYWELL to Create Smarter and Safer Venues
ASM Global announced a strategic alliance with Honeywell to help create smarter, safer and more sustainable venue operations and more enjoyable audience experiences across ASM’s international portfolio. ASM Global will work with Honeywell to establish new standards related to indoor air quality, safety and regulatory compliance for its VenueShield LIVE proprietary program for venue reopenings and operations. Honeywell will consult with ASM on guidelines related to deploying healthy buildings technology including indoor air quality, safety and security, and personal protective equipment (PPE). Honeywell will also create a custom, real-time Healthy Buildings dashboard for the VenueShield LIVE program to help ASM’s facilities staff quickly identify and correct critical building controls issues. The agreement runs through 2027. Additionally, Honeywell will work with the ASM Global venue network to deploy a variety of technologies that support smarter, safer and more sustainable venues to improve the overall guest experience, including solutions to enhance overall building operations; mobile computing and data capture technologies to expedite ticketing, concessions and retail experiences; and more environmentally preferable products to help the venues’ efforts to reduce their carbon footprint. ASM Global President and CEO Ron Bension said, “Aligning with Honeywell and its state-of-the-art technology will help ASM elevate even further what are already the world’s finest audience experiences at our venues.” “As vaccine programs progress around the world, the desire for normalcy continues to increase. Live events such as concerts, sports and conventions contribute greatly to the vigor and excitement of daily life,” said Jeff Kimbell, Honeywell senior vice president and chief commercial officer. “We look forward to working with the ASM Global team to not only help audiences feel more confident about coming to live events but also in supporting venue modernization and digitization by providing greater automation and insight into the portfolio performance and a more seamless audience experience.” VenueShield LIVE is deployed at more than 325 ASM Global facilities around the world, already providing high levels of cleanliness and safety, while inspiring consumer confidence, all in coordination with leading medical professionals, industry experts and public health officials. “Producing premier entertainment events takes skillful coordination, and the building itself is a critical part of the equation. Our experience in building technologies, services and operations can provide additional value to the VenueShield LIVE offering,” said Doug Wright, president and CEO, Honeywell Building Technologies. “We are excited to work with the ASM Global team to support a safer return to live events and help its diverse network of venues drive critical outcomes to enhance audience experience, improve operations, and meet energy efficiency or safety goals.” Honeywell’s Healthy Buildings solutions integrate air quality, safety and security technologies along with advanced analytics to improve indoor air quality while meeting energy efficiency goals to create a more productive and better occupant experience. ASM Global’s properties produce a vast array of events ranging from professional sports to family entertainment to conventions and premier concerts. More than 200 million people pass through its venue doors annually. The alliance with Honeywell was brokered by AEG Global Partnerships.
Fondazione In Between Art Film | Floating Cinema - Unknown Waters | from August 20, Venice
Over the course of 12 evenings from 20th August to 4th September 2021, Floating Cinema - Unknown Waters returns, an open-air cinema festival that takes place exclusively on the waters of the Venetian Lagoon, an opportunity for various local and international cultural organisations that operate in the city to come together and create something collectively. The Floating Cinema - Unknown Waters is a project conceived by Edoardo Aruta and Paolo Rosso presented by Microclima, in collaboration with Ocean Space / TBA21 − Academy, Pentagram Stiftung, Palazzo Grassi - Punta della Dogana - Pinault Col- lection, In Between Art Film Foundation and Lamyland - Owenscorp. The event consists of a series of screenings, performances and presentations on a floating platform located in the middle of the lagoon, in the shallows behind the Giudecca island, located close to the Rio de Sant’Eufemia. Spectators will be able to watch the programming from both their own boats, and from a barge designed to accommodate members of the public without a boat, in com- pliance with the current social distancing rules. Floating Cinema - Unknown Waters came about from the desire to develop cultural activities and ways of coming together through new forms of dialogue and participation. In this process of reimagination, Venice, archetype of a city in which the fragile relationship between human beings and the environment is ever-present, can act as a catalyst for experimentation and new ideas, which may start locally, but have the potential to create global ripples. The theme of the second edition of the festival is travel. Travel embodies not only the exploration of distant lands, the depths of the sea, outer space and time itself, but also the exploration of the relationships between cultures, a way of accessing and comparing them with one another. Venice has always been a crossroads of stories and cultures, a place of arrivals and departures, but it is also regularly challenged by overtourism, lending itself to hosting a reflection on new forms of mobility and cohabitation. The ideas of instability, the unexpected, resistance, technological solutions, and water’s potential for creating routes for both transport and communication relate to the notion of travel as a physical, emotional and imaginative movement, and also inform the core concepts at the heart of Unknown Waters. Over the course of 12 evenings, local and international directors and artists, will come together in an amphibious setting. Partner institutions and local and international organisations have been asked to contribute to the programming with a selection of feature films, short films, art films, performances and presentations. In addition to collaborating with our five partner institutions, Cinema Galleggiante has also benefitted from contributions by numerous institutions. The organisations that have returned to participate in the 2021 edition are: About, ALMA ZEVI, Awai, Casa Capra, the Peggy Guggenheim Collection, DH Office, Fondazione Querini Stampalia, Museo Fortuny - Fondazione Musei Civici di Venezia, Galleria Michela Rizzo, Iuav University of Venice, and Spazio Punch. Some of the Italian organisations participating for the first time this year are: a.topos, bruno, Centro Studi e Documentazione della Cultura Armena, EMERGENCY ONG ONLUS, Festival delle Arti Giudecca e Sacca Fisola, Fondazione Giancarlo Ligabue, Humboldt Books, il Provvisorio - Centro Civico Zitelle, Lago Film Fest, Rete Cinema in Laguna, Libreria MarcoPolo, Libreria Mare di Carta, OCIO - Osservatorio Civico per la casa e la residenzialità, RI-PRESE memory keepers, Science Gallery Venice, Spiazzi, Università degli Studi di Udine. Our international contributors include: Air de Paris, Art for the world, Arthub, Kunsthalle Zürich, The Museum of Modern Art - MoMA, redhero-Bodhi Dharma Foundation and The Brooklyn Rail. Our catering service will be curated by TOCIA! cuisine and community, an interdisciplinary platform founded by chef Marco Bravetti, who, in dialogue with the themes around which each evening will be based, will be involving other chefs who work in the lagoon area to realise an experiment in collective, community-based cooking, dedicated to sustainability. Floating Cinema - Unknown Waters is part of 1600 Venezia / 421-2021, a series of events that celebrate the 1600th anniversary of Venice. The Floating Cinema is also supported by ALMA ZEVI, DH Office and Fondazione Giancarlo Ligabue.
In New Planet Classroom Show Youth Creators SHINE a Light on Global Challenges Post COVID19
Every one of us has been impacted by COVID19 in one way or another. As we are released from the grasp that the virus has had on us, returning to a normal life may not be the way it used to be. At a time when youth around the world are facing an uncertain future, Creative Visions and the Planet Classroom Network have launched SHINE, an innovative multi-media project encouraging young people to use their creativity and STEM innovations to come up with solutions for our collective futures. In the first episode of the SHINE podcast series to support this initiative, a number of talented international creators were asked what they want in a life in the post-COVID19 world, and what role the arts have played during this period. Their answers inspire us to find creativity through these difficult times. Mental health, community effort, inner-peace, and equality are only just a few of the topics that our young creators discuss. “I truly feel that the pandemic or the world is just yelling at us to make this educational pivot,” says American actor Izzy Kusman...“ensuring that everyone has access to the digital solutions that we've resorted to in the COVID19 pandemic, for example, is very important.” “I think we need to focus more on the mental health of our world’s students,” says British Director Camilla Hall. “We need to be more understanding of what they may or may not be dealing with at home and provide better support to students who are struggling.”
Gibson Records: Gibson Announces Launch of Record Label
For the past 127 years, Gibson--the iconic American instrument brand--has been synonymous with creating and shaping sound across genres of music and generations of players. Gibson today announced the launch of Gibson Records, headquartered in Music City, Nashville, TN—alongside a strategic label partnership with BMG. Over the past two and a half years, Gibson has launched successful music initiatives built around their iconic brands, premium guitars, and amazing artists. Not to mention initiatives that have re-energized the Gibson fanbase and the music community at large including Gibson Artist Collections, Gibson TV, the Gibson App, the Gibson Generation Group (G3), Gibson Gives, and the newly opened Gibson Garage in Nashville. Gibson Records is the next major step in contributing to the evolution of collaborative artist partnerships. Iconic music that inspired generational movements has been recorded with Gibson guitars since the inception of recorded music. Gibson Records will work with Gibson artists to produce, record, and promote their music to fans around the world, spreading the power of their music, creating, building, and delivering guitar-centric music, across genres to fans across the globe. Gibson Records has also announced that it has entered into a strategic label partnership for the release with BMG, the world’s fourth-biggest music company. “Launching a record label that is in service to our artists is the natural evolution of our 127 years of history. Gibson Records will work with Gibson artists to capture, record and promote their music under an artist friendly partnership,” says Cesar Gueikian, Brand President, Gibson Brands. “Gibson Records will keep all of us at Gibson focused on our artist first culture that is engaged and connected to music. We are excited to launch Gibson Records, to announce that Slash is our first signed artist and that we have entered into a label partnership with BMG.” “It's an honor to be the first release on the new Gibson Records,” says SLASH. “It's a zenith in our partnership for sure and having worked so closely with Gibson for so long, I know they will be a label that genuinely supports their artists creatively. Not just me, but all the artists they choose to work with. It's perfect.” “Partnering with Gibson Records and BMG presents an exciting and unique opportunity to explore new ideas for marketing and promoting a record,” adds Jeff Varner, Co-Founder of Revelation Management Group (Slash’s longtime manager). “It shows a real commitment on the part of Gibson towards the artist community, and it will serve as a model for future artist releases. Working with Cesar and the Gibson team has provided a fresh approach to how we can support an album release.” “BMG congratulates Gibson on the launch of their new label and is proud to collaborate with Gibson Records on its inaugural album release,” says Thomas Scherer, President, BMG Repertoire and Marketing, New York, and Los Angeles. “This is the perfect match between two global brands with an unrivaled reverence for iconic artists and respect to service their creative talents. We are excited to be the worldwide partner for Slash’s new album with Myles Kennedy and The Conspirators and look forward to delivering their new music to fans everywhere around the world.”
Gold for Gin From Stuttgart: GINSTR Wins Another Award in London
LONDON, July 27, 2021 /PRNewswire/ -- Over 600 different gin manufacturers from 90 countries competed against each other at the International Wine & Spirit Competition (IWSC) in London to determine which gins are the best of the year 2021. The coveted gold medal in the "Gin & Tonic" category went to Germany again this year. The small distillery GINSTR - Stuttgart Dry Gin was able to prevail against well-known global corporations from England, France and the USA and capture the renowned award for Stuttgart. GINSTR was previously awarded the "Gin & Tonic Trophy" in London in 2018 and thereby recognized for the first time by the IWSC as the world's best gin for a gin & tonic. GINSTR was founded in 2016 and is now available in 29 countries around the world. Distillers Alexander Franke (37) and Markus Escher (30) originally developed the brand as a hobby and continue to produce the gin in small batches in their own distillery. The international jury of the IWSC consists of 400 jurors, who again spent seven months of the year testing and evaluating wines and spirits from all over the world. The competition, founded in 1969, is considered the most important competition in the wine and spirits industry. More information on GINSTR - Stuttgart Dry Gin can be found at www.stuttgartdrygin.com Picture is available at AP Images (http://www.apimages.com) Press contact: GINSTR - Stuttgart Dry GinStuttgart Distillers GmbHc/o Alexander Franke & Markus EscherNaststr. 15c70376 StuttgartTelephone: 0711 / firstname.lastname@example.org/stuttgartdryginwww.instagram.com/stuttgartdrygin
Uplive Hosts Special Talent Competition to Coincide with Worldstage's One-Year Anniversary
LOS ANGELES, July 27, 2021 /PRNewswire/ -- Uplive, the global live social video app from Asia Innovations Group (AIG), today announced a special month-long League Battle talent competition through July to coincide with Worldstage's one-year anniversary. The competition is organized by Uplive USA in collaboration with Uplive's offices in Malaysia. Contestants around the world, including the United States, the Philippines, Malaysia, Singapore, Russia, and the UK, took part in auditions July 7-11 to show the world their talents. Following the auditions, there will be the quarter finals (July 16-18), semi-finals (July 24-25), and then the finals on July 31 and August 1, all available to watch on the Uplive app by following the host (Uplive ID: bojio_88). The top three winners will be given significant in-app rewards. The contestants are being judged by a lineup of some of the most famous names in the entertainment industry, including Zandy Storm, a US recording artist; Lisa Chen, President of Hollywood Media Group; and various executives from US and Brazilian talent agencies. Uplive Worldstage, first created by Uplive streamer Calvin (a.k.a. RapDooood) on the app, has become the home to hundreds of performers and music streamers from around the world who gather to compete, collaborate, and inspire at online music events exclusively on Uplive. The Worldstage now organizes a wide variety of online events, from monthly talent competition to weekly themed music parties, and numerous virtual nightlife events and charity fund raisers. In addition, the Uplive Worldstage Livehouse is a monthly showcase of Worldstage Legends (winners of the monthly competitions) performing back-to-back in a concert on Uplive. "It has been an honor and pleasure to host Worldstage and bring together musicians and music enthusiasts from around the world. Letting streamers share their talents and network with musicians around the world, especially during the pandemic where many would seek comfort through music and performing, is so important. And it is all made possible through the Uplive livestream app," Calvin commented on the successful launch of the anniversary competition. Other independent sponsors of the competition include Bidoo who was excited to see musicians from his home country of Malaysia able to "compete and network with many other musicians from around the world." For live updates on Worldstage visit www.upliveworldstage.com About Asia Innovations Group Asia Innovations Group (AIG) is a leading live social company with over 400 million registered users located in over 150 regions worldwide. It has built a comprehensive and diverse portfolio as it seeks to achieve its mission of enriching people's lives worldwide through innovative and enjoyable live social products, which foster meaningful human connection. In addition to Uplive, which allows video social hosts to broadcast to the world, and Lamour, the top dating app in global emerging markets, AIG owns SupreFans, a fan-centric live social app. It includes operations in twelve offices around the globe that integrate local live social knowledge to foster individual market development and penetration. Focusing on major emerging markets, AIG leverages its track record of innovation, cutting-edge technology, a scalable global infrastructure, and global insights with local expertise to deliver user and shareholder value based on the most exciting growth opportunities in the live social marketplace.
OEM Controls Harnesses the Power of IoT for their Data Delivery Devices by partnering with HokuApps to Automate Fuel Consumption Tracking and Improve
An Essential Tool for all Vehicle Fleets, the Bluetooth Pump Tracker Automatically Logs Key Refueling Data Including Fuel Type, Pump Source, Volume Dispensed, Refueled Equipment ID, Dispensing Personnel, Location, and more to simplify the field operations by making the process paperless.SHELTON, CT., July 26, 2021 /PRNewswire/ -- For over 50 years, OEM Controls has been designing and manufacturing customized control products and data delivery solutions. Using state-of-the-art engineering expertise and proven field-tested components, OEM offers a plethora of products that can meet the specifications and demands of both OEM's and end-users across a wide range of off-highway industries. Recently, the OEM Data Delivery Division has developed its revolutionary Bluetooth Pump Tracker. They have continued to expand their Bluetooth tracker and sensor devices with Bluetooth fuel tracking. Their vision was to enable their customers to know everything regarding their equipment and employees with ease and simplicity while improving ROI and optimizing performance. To close the loop and capture the fuel data, they partnered with HokuApps, a global player in next-generation digital transformation services, to develop an IoT-based mobility solution to turn their vision into reality. The DD Fuel App developed by HokuApps is available for both Android and iOS. It powers OEM's Bluetooth Pump Tracker devices and allows their off-highway customers to easily manage their equipment. They can capture dozens or even hundreds of assets quickly, effortlessly, and accurately by tracking every data point related to vehicle refuelings such as pump ID, dispensing personnel, vehicle ID, hours, and more. The volume of the fuel dispensed, location, date, and time stamp are all tracked and stored for the fuel transactions done from the app. Any offline transactions done outside the app can also be synced to the server. Operators can Sync Fuel Logs from the Fuel Systems that are Online and in range. Broadcasted fuel log data packets are extracted, read, parsed, and then sent to the server to ensure that no Fuel Transactions are ever lost. With the Bluetooth Fuel Tracker mounted on a fuel pump, any mobile device is easily turned into a paperless and wireless fuel transaction capture tool. It provides 100% accuracy while also helping to reduce manual on-site hardcopy data collection and transcription – a great advantage in working with Covid-19 safety guidelines. Integrating seamlessly with the Internet of Things, all data is securely transmitted to the cloud where it can be accessed by the company through multiple platforms. "HokuApps has developed a robust and reliable program to capture fueling activity along with equipment hours and sensor data from OEM Data Delivery's Bluetooth Pump Trackers and BT Trackers on any mobile smartphone or tablet," said Sam Simons, President at OEM Controls. "Smooth flow and simple operation mean our customers can effortlessly capture key equipment data to boost their ROI, optimize performance, track fuel consumption, and determine service status." "It's been a pleasure working with OEM Controls and their Data Delivery Division," said Nand Kapoor, Director of HokuApps. "We're proud to be a part of their innovative industrial products which are giving companies the power of comprehensive data collection so they may analyze all aspects of their equipment and employee performance with ease and simplicity." About HokuApps HokuApps is the fast-growing rapid application development platform that empowers organizations to develop innovative technology solutions incredibly fast. With a cutting-edge automated development engine, HokuApps can build custom solutions for any part and any size of the business 10X faster and at a fraction of cost. This technology platform has enhanced mobile and data integration capabilities to enable companies to speedily deploy mobile and web applications. HokuApps empowers organizations to usher in their digital transformation journey to better engage with customers, partners, and employees.
Uplive Utilizes its Unique Live Streaming Capabilities to Enhance Miss Philippines 2021 Pageant
MANILA, Philippines, July 26, 2021 /PRNewswire/ -- Uplive, the global live social video app from Asia Innovations Group (AIG), today announced the successful conclusion of its sponsorship of the Miss Philippines 2021 pageant. Uplive, which features a unique real-time live streaming function that is made possible by its technological innovation, also lent its live streaming expertise to this year's pageant. Uplive's live social capabilities made this year's pageant truly unprecedented, highlighting the app's consistent exploration and efforts in bringing closer the virtual and offline social experience. Uplive handled the live online voting for the "Best in Swimsuit" competition and the "Best in Long Gown" competition, both of which were met with great enthusiasm from online voters. "Uplive Philippines was proud to sponsor the prestigious Miss Philippines competition this year, which is yet another example of our using our cutting-edge live social expertise to bring joy to people in the region," said Christine Xu, GM of Uplive USA and Philippines. "At Uplive and AIG, we pride ourselves on using our global insights with local expertise to deliver value to our users, which we will continue to do with unique events like this one." This year's competition was the 57th edition of the beauty pageant and culminated with the coronation night on the evening of July 11, 2021. Miss Philippines, known locally as Binibining Pilipinas, is one of the most prestigious pageants in the Philippines. About Asia Innovations GroupAsia Innovations Group (AIG) is a leading live social company with over 400 million registered users located in over 150 regions worldwide. It has built a comprehensive and diverse portfolio as it seeks to achieve its mission of enriching people's lives worldwide through innovative and enjoyable live social products, which foster meaningful human connection. In addition to Uplive, which allows video social hosts to broadcast to the world, and Lamour, the top dating app in global emerging markets, AIG owns SupreFans, a fan-centric live social app. It includes operations in twelve offices around the globe that integrate local live social knowledge to foster individual market development and penetration. Focusing on major emerging markets, AIG leverages its track record of innovation, cutting-edge technology, a scalable global infrastructure, and global insights with local expertise to deliver user and shareholder value based on the most exciting growth opportunities in the live social marketplace.
Keeping cool in Tokyo - heat and humidity measures under the microscope
TOKYO, July 26, 2021 /PRNewswire/ -- Olympic Equestrian Dressage competitions are already well underway and, by tomorrow morning, all equine athletes will have settled into their temporary home at the historic Equestrian Park venue in Baji Koen, with the arrival of the final batch of Show Jumping horses. To allow our equine and human athletes to optimise their performance in the Tokyo climate, comprehensive heat and humidity protocols have been put in place by the FEI and the Tokyo Organising Committee of the Olympic & Paralympic Games (TOCOG). Example of monitoring horses in work using thermal imaging cameras at the Tokyo 2020 Olympic Games. © FEI. The FEI has been working on minimising the impact of heat and humidity on performance since before the Atlanta 1996 Olympic Games, and the work on Tokyo 2020 is a continuation of that. Heat countermeasures in place onsite at both Equestrian venues for equine athletes: Air-conditioned stables at both Baji Koen and Sea Forest Park (Cross Country venue) Training and competitions scheduled for early morning and evening (under floodlights) Constant monitoring of current and forecast climatic conditions, working with the official Tokyo 2020 weather provider, Japan Meteorological Agency Constant monitoring of onsite climatic conditions using the Wet Bulb Globe Temperature (WBGT) index, which measures heat stress in direct sunlight, taking into account temperature, humidity, wind speed, sun angle and cloud cover (solar radiation) – every 15 minutes during the Cross Country Constant and close monitoring of horses by a world-class veterinary team, multiple cooling facilities (shade tents, cold misting fans, unlimited ice and water, mobile cooling units etc) Specific climate mitigation protocols for training and warm-up and also in-competition Monitoring horses in work using thermal imaging cameras, enabling body temperature to be estimated accurately from a distance of 5-10 metres.- Allows for monitoring without interfering with athletes - Helps with early identification of horses at potential risk of overheating- Allows for timely interventions such as rapid cooling during training and warm-up and prior to competing- Possibility to stop a horse on the Cross Country course and bring mobile cooling units out to provide rapid cooling. (These mobile cooling units are also available for the arena-based competitions and in the warm-up arenas.) Heat countermeasures in place onsite at both Equestrian venues for humans: Provision of shade, special cooling tents/areas (including cold misting fans) for athletes and entourage Facilities and measures for officials/volunteers including rest periods, shade and rest areas, water etc READ MORE ImagesImages available on FEI Flickr for editorial use only. FEI Social Media Facebook, Instagram, Twitter, FEI-YouTube #Equestrian #Dressage #Eventing #Showjumping #Tokyo2020 #Olympics Video contentAll video footage is available at https://fei.broadcast-content.tv/ with the following login details: email@example.com Password: FEI2018 Media ToolkitView the FEI Equestrian Media Toolkit here Follow all media updates and competition results throughout the Games. Click here for more information on Equestrian at the Olympic Games About FEI Media contact: Shannon GibbonsFEI Media Relations & Media Operations ManagerShannon.firstname.lastname@example.org+41 78 750 61 46 Photo - https://mma.prnasia.com/media2/1581259/fei_thermal_image_tokyo_2020.jpg?p=medium600 Logo - https://mma.prnasia.com/media2/1578235/Logo.jpg?p=medium600
Applitools Partners with Sogeti on '2021 State of Artificial Intelligence Applied to Quality Engineering Report'
Report provides insights from multiple vendors across the quality engineering industry on how AI is being concretely applied by top companies around the world SAN MATEO, Calif., July 26, 2021 /PRNewswire/ -- Applitools, provider of next generation test automation platform through Visual AI and Ultrafast Test Cloud, today announced its collaboration with Sogeti, part of the Capgemini Group, for the '2021 State of Artificial Intelligence applied to Quality Engineering Report.' Sogeti brought industry experts together to formulate real-world advice for business leaders on how to apply AI to quality engineering across several key focus areas including design, automation, performance, data management, security and operations. The first of 10 sections released today shares insights and emerging trends on how to get started applying AI to quality engineering practices. Sogeti will introduce each follow-on section of the full report every two weeks from September to the end of January 2022. Start reading more about the report here. "Businesses no longer can afford to sacrifice quality for speed and expect to succeed. As a result, engineering teams are forced to reshape their organizational structures and the tools and technologies they use to deliver greater value to the business," said Antoine Aymer, CTO of Quality Engineering at Sogeti. "Just about every aspect of how to enable software quality has changed in recent years. Applitools is a pioneer in applying AI to quality engineering, and we're excited to have them partner with us on this report. With their experience in the field, Applitools is well positioned to share how top organizations are applying AI and machine learning to efficiently integrate quality into their DevOps practices and accelerate the delivery of high quality software." Applitools InvolvementAs leaders in AI for quality engineering, Applitools introduced its Visual AI technology in 2013 to transform modern application delivery. Applitools Visual AI is made up of a network of hundreds of algorithms implemented using different tools and approaches ranging from hand-coded rule based algorithms to deep learning techniques. Complex algorithms automatically clean up and tag data which is then used for training the machine learning and deep learning models. Since the introduction of Visual AI, Applitools has analyzed more than one billion images and has access to a growing supply of diverse data from tens of thousands of different products. Each of the one billion images analyzed includes AI-enhancing data from over 130 different browser and version combinations, viewport information, and direct user feedback on defects, dynamic content, and more. This uniquely enables Applitools to maintain 99.9999% accuracy to hundreds of customers worldwide, including 9 of the top 10 software companies, 7 of the top 10 banks in North America, and 2 of the top 3 retailers in North America. Visit https://applitools.com/applitools-ai-and-deep-learning/ to learn more about how Applitools Visual AI is used by many Global 500 companies today. "Applitools is thrilled to partner with Sogeti for its 'State of Artificial Intelligence applied to Quality Engineering Report,'" said Mark Lambert, VP of Product Marketing at Applitools. "Consumer expectations for how a web or mobile app functions, how it appears on any screen, and how accessible it is increasingly puts pressure on engineering teams to deliver. This report comes at a time where the sharp rise in AI technology usage and growing challenges surrounding time-to-market capabilities for digital products and services is top of mind for all business leaders - regardless of industry." About ApplitoolsApplitools delivers a next generation test automation platform through Visual AI and Ultrafast Test Cloud. We enable engineering teams to release high quality web and mobile apps at incredible speed and at reduced cost. Applitools Visual AI modernizes important test automation use cases - functional testing, visual testing, web and mobile UI/UX testing, cross browser testing, responsive web design testing, cross device testing, PDF testing, accessibility testing and compliance testing - to transform the way organizations deliver innovation at the speed of CI/CD with a significantly lower Total Cost of Ownership (TCO). Hundreds of companies from verticals such as Tech, Banking, Insurance, Retail, Pharma, and Publishing - including 50 of the Fortune 100 - use Applitools to deliver the best possible digital experiences to millions of customers on any device and browser, and across every screen size and operating system. Applitools is headquartered in San Mateo, California, with an R&D center in Tel Aviv, Israel. For more information, please visit applitools.com. Contact:Jeremy DouglasCatapult PR-IR303-581-7760, ext. email@example.com
MissFresh Partners With Leading Dairy Producer Mengniu To Accelerate Expansion Into China's Neighborhood Retail Sector
BEIJING, July 26, 2021 /PRNewswire/ -- MissFresh (NASDAQ:MF) and Mengniu Dairy (SEHK: 03219) have partnered to offer the full range of Mengniu's 70 high-quality dairy products to bring more nutritious and healthy choices to MissFresh app and WeChat Mini Program users. The partnership encourages young people to pay more attention to the health benefits of dairy products and incorporate them into their daily diet. At the product and supply chain level, Mengniu has established strategic cooperation with MissFresh to supply its full range of products including milk, yogurt, ice cream, and other beverages. In particular, Mengniu's chilled Milk Deluxe utilizes every advantage of MissFresh's rapid end-to-end cold chain logistics system, which guarantees the freshness and quality of chilled milk, allowing customers to enjoy high-quality fresh milk anytime, anywhere. MissFresh's pop-up store with Mengniu in Beijing. Mengniu is continuously innovating to optimize and upgrade their products, which over time has positioned the dairy company as an industry leader in China. In 2020, Mengniu was ranked eighth in the global dairy industry, demonstrating its high brand name recognition and consumer preference in China, as well as global acknowledgement of Mengniu's quality products. MissFresh leverages its advantages in the neighborhood retail industry to empower the dairy brand. The two companies have worked together at the product, supply chain, and marketing levels to cater to the product needs and consumption habits of young users shopping from home through enhancing the retail experience and encouraging a healthy and high quality of life. Since 2019, Missfresh has held multiple Mengniu-exclusive shopping events that saw stunning revenue. Mengniu and MissFresh will also deepen their cooperation in the digital supply chain and jointly upgrade the management process for the dairy product category by launching a new "consumer-to-manufacturer" (C2M) customized yogurt product next year that utilizes consumer feedback and demand metrics to inform product development. To mark the partnership, a pop-up store was opened on July 23rd at Chaoyang District, Beijing, offering customers the chance to sample free drinks, boost their nutritional knowledge, take selfies, enjoy healthy snacks, and have fun. The partnership is well-aligned with Mengniu's ambition for the shopping-from-home business, and has also demonstrated Missfresh's strong commitment to long-term cooperation with its suppliers. It is another example of Missfresh's many efforts in collaborating with major fresh product and FMCG brands and many more would come in the future.
ContentGrow Releases The State of APAC's Freelance Writer Economy 2021
The report provides benchmarks and intel for content teams in Asia Pacific seeking to recruit freelance writers and journalists for contractual work. Summary: ContentGrow has released a report titled "The State of APAC's Freelance Writer Economy 2021". The tech company surveyed 1,200 freelance writers and journalists across seven key markets in APAC to understand how they price themselves and serve clients. Components of the report include key findings on freelancers' minimum acceptable rates for 500-word assignments, as well as the languages they use for client service, topic preferences, and more. ContentGrow is APAC's top freelance talent network and workflow app for content teams. It matches companies with appropriate freelancers while streamlining a variety of production pain points. JAKARTA, Indonesia, July 26, 2021 /PRNewswire/ -- Earlier today, APAC's top freelance talent network and workflow app for content teams ContentGrow released a fresh study it conducted titled "The State of APAC's Freelance Writer Economy 2021". The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, Mainland China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content teams, brand marketers, and publishers alike. It also proves useful for regional freelancers whose livelihoods are built upon the local gig economy. All respondents claim to be operating in a part-time or full-time capacity as freelance writers or journalists in 2021. According to ContentGrow's data, when asked what their minimum acceptable rate for a 500-word piece of written content was, freelancers in Singapore and Australia revealed themselves to be the most expensive in the region at a range of US$100 to US$300. Interestingly, those in Hong Kong and Mainland China price themselves more moderately, on average, at US$50 to US$100. Meanwhile, freelancers in Indonesia, the Philippines, and India quoted far more modest prices at US$15 to US$30. ContentGrow noticed a strong correlation between how freelancers in each market tend to price themselves and the strength of the local currency against the US dollar (e.g. at the time of this writing, the SGD and AUD are an exact match). When asked how many languages they operate in for client service, Singapore and Australia were once again in near lock-step. 72% of freelancers in Singapore said they use English only, while 28% claimed to use two languages or more. In Australia, 70% reported using English, only, while 30% claimed to use two languages or more. 43% of those in India reported using English only. In Hong Kong, 29% claimed to serve clients in English only, while in the Philippines and Indonesia, the figures were 18% and 11% respectively. When asked which top three categories they seek to create content in, respondents in the region heavily favored the 'lifestyle' niche. Interestingly, even as the pandemic persists in 2021, many freelance content professionals in APAC still brand themselves as travel writers (likely because it's the category where most of their past work samples come from). In Singapore, the most popular categories among freelancers were Lifestyle (23.7%), followed by Luxury (7.5%), and Travel (7.2%). In the Philippines, category preferences were nearly identical -- Lifestyle (24.2%), Luxury (12.1%), Travel (9.1%). Preferences in Indonesia varied slightly, with the most popular category being Lifestyle (20.7%), followed by Travel (10.3%) and then Fashion (4.1%). In Hong Kong, the preferred categories were Lifestyle (28.8%), Marketing (8.2%), and Entertainment (8.2%). Mainland China reported Travel (23.1%), Lifestyle (11.5%), and Science (11.5%). India's freelancers said they favored Lifestyle (14.8%), followed by Travel (12.1%) and then Technology (10.8%). Australia was an outlier in terms of topic preference, with freelancers indicating Marketing as their top choice (16.7%), followed by Finance (9.4%) and Travel (9.3%). Looking at all freelance respondents across different categories in APAC, ContentGrow arrived at an average price per 500-word assignment in each category. Lifestyle carried an average price tag of US$62.39 per story. Marketing was just a hair behind at US$62.38. Finance came in third place at US$60.32 per story, while Luxury stories were priced at an average of US$56.96. Technology clocked in at US$56.07 per story, while Fashion garnered US$55.35 on average. Travel was priced the cheapest at an average of US$50.67 per story. When asked what their core writing disciplines were (being allowed to choose more than one), 60% of respondents claimed to have pre-existing journalism skills, while 28% said they were competent in copywriting. 19% mentioned branded content as a forte, while 9.4% said they had experience in B2B and technical writing. Only 9.1% said they had pre-existing experience in public relations (PR). On average, freelance writers in APAC priced a 500-word piece of branded content at US$82.67. Meanwhile, while there were fewer folks who claimed to specialize in PR, the ones who did gave an average rate of US$79.94 per press release. At the same word count, copywriting averaged US$64.33, while B2B and technical writing averaged US$63.09. Interestingly, while a great many freelancers in APAC named journalism as a core competency, the average rate they stated was the lowest at US$61.17. Click here to see the full report: https://www.contentgrip.com/asia-pacific-state-freelance-writer-economy-2021/ About ContentGrow ContentGrow is APAC's top freelance talent network and workflow app for content teams. The platform matches brands and publishers with appropriate freelance writers and journalists worldwide. It streamlines a variety of important processes during the content production phase, including ideation, edits and quality control, one-click payments, and more.