Emerge Gaming Limited (ASX: EM1), the developer and operator of online eSports and casual gaming tournament platform and lifestyle hub “ArcadeX”, advises that it has signed a Term Sheet with Viacom Africa Inc (“Viacom Africa”) for the phased international roll out of eSports product “NickX”.
Viacom International Media Networks Africa is a television and multi-media broadcast organisation based in South Africa and Nigeria, reaching audiences of over 100 million viewers across 52 territories of the African continent through its portfolio of 10 television channels, including: BET, Comedy Central, MTV, MTV Base, Nickelodeon, Nick Jr., NickToons and VH1 Classic.
VIMN Africa is part of Viacom International Media Networks; a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. The company's dynamic digital and social media portfolio holds a footprint of 2.5 million page views per month, 3 million engagements monthly and a reach of over 53 million. Its African business interests include content production and distribution, spot sales, 360 degree sponsorships, events, mobile, as well as digital and consumer products.
NickX – Emerge Gaming is pleased to partner with Viacom Africa to build NickX; a kids focussed eSportsinteractive tournament platform showcasing content from the #1 entertainment brand for kids - Viacom Africa’s Nickelodeon. NickX will be based on Emerge Gaming’s ArcadeX technology.
NickX will allow Nickelodeon's target market globally to engage in an interactive esports tournament platform that showcases unique games and content. The platform allows for brand affiliation through extended engagement hours and unique product retention.
The platform will be freely accessible through the Nickelodeon web app, Android app and iOS app and available on all devices. Monetisation will be through brand take-up, premium subscriptions, in-app subscriptions and advertising across the platform.
Bert Mondello, Chairman of Emerge Gaming said“We are delighted to partner with Viacom Africa in the delivery of this new kids focussed eSports platform. Viacom Africa represents the absolute best in terms of a portfolio of leading global brands with global reach and represents the first leading brand targeted to partner with Emerge Gaming.
“Emerge Gaming will deliver NickX for Viacom Africa’s Nickelodeon, the leading entertainment brand for kids. Working with Nickelodeon will give Emerge Gaming access to unrivalled content for kids. The strategy is to provide kids with educational content through the NickX gaming platform whilst creating an engaging gaming environment.”