Porsche Korea and the four authorized dealer partners Stuttgart Sports Cars Ltd. (SSCL), Autostadt Ltd., Deutsch Auto Co Ltd. and Yongsan Sports Automobile Ltd. (YSAL) announced a 200 million KRW donation to ChildFund Korea, as a measure to help overcome the national crisis caused by the new coronavirus (COVID-19) outbreak.
This emergency funding was arranged through a one-on-one matching grant by Porsche and its authorized dealer partners, as a means of infection prevention and life support for underprivileged children and low-income families who are experiencing difficulties from the prolonged expansion of COVID-19.
The donation will be spent on ‘Porsche Do Dream Safe Kits’ and on a ‘Porsche Do Dream Safe Fund’. A total of 1,135 children of low-income families coming from community centers, local child welfare centers, single-parent families, and grandparent-raised families will be given safety kits consisting of groceries for basic living and hygiene products, such as hand sanitizers and masks. In addition, a fund will provide a total of 90 million KRW in the form of 300,000 KRW each month for three months, to 100 economically burdened families suffering from social isolation.
CEO of Porsche Korea Holger Gerrmann, stated, “For our dealer partners and us, it is close to our hearts to part take in this meaningful donation to support underprivileged children and low-income families who are in urgent need during these difficult times,” and added, “with continuous and sincere social responsibility activities, Porsche Korea promises to continue its role as a socially responsible company by actively participating in efforts to co-prosper with the Korean society.”
Meanwhile, Porsche Korea launched ‘Porsche Do Dream’ in 2017 and has continuously carried out social contribution activities that correspond to the brand’s philosophy. Porsche Korea continued to expanded its budget and contributed a total of 1.149 billion KRW, which includes two indoor gymnasiums as well as 200 million KRW for 10 selected children in various fields of art, music, and physical education in 2017, 300 million KRW in 2018 for business maintenance and expansion, and 649 million KRW for the new social contribution program in 2019. In addition, starting this year, Porsche Korea will newly introduce the ‘Porsche Dream Circle’ campaign by installing solar panels and creating forest environments, and will continue to expand new CSR programs interlinked with the sustainability values.