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Porsche Korea Announces Increased Social Contribution Campaign Performance in 2020

  • Wednesday, December 30, 2020, 10:26 am
  • ACROFAN=Jae-Yong Ryu
Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) announced that it has expanded the target beneficiary and range of its social contribution activities to support the sustainable de-velopment of the Korean society throughout 2020.

Marking its fourth year, Porsche Korea's social contribution campaign 'Do Dream' is achieving meaningful progress in promoting children’s welfare and implementing social welfare by main-taining and expanding existing programs, as well as actively developing new programs to meet various situations facing the Korean society.

“‘Porsche Dream Playground’, that builds indoor gymnasiums at elementary schools with Por-sche’s brand identity ‘dream’ as the concept, and ‘Porsche Dream Up’, which provides scholar-ships to children talented in arts or sports, became the brand’s representative programs for fu-ture generations,” said Holger Gerrmann, CEO of Porsche Korea. “In particular, I am very delighted to newly introduce the ‘Porsche Dream Circle’ that installs solar panels and creates forest envi-ronments this year, showing how modern technology and sustainability can go hand in hand.”

Porsche Korea has built a total of six indoor playgrounds over the past four years, in one regular and five special needs schools. This year, Porsche Korea has expanded support for special needs schools that require specialized space for students with a disability through additional comple-tions of playgrounds at Holt Special School, a school for children with intellectual disabilities, and at Saesol School, a school for children with developmental disabilities.

In addition, opportunities were provided for the next-generation leaders in sports and art, such as in violin, clarinet, fencing, and judo, to continue their dreams without abandoning them for eco-nomic reasons. The program came to fruition with acceptance at the Prodigy Academy, awards from national Concours, and election of preliminary members of national junior teams.

This year, the 'Porsche Dream Circle,' a new project that provides a learning space for students in a natural environment, and informs them of the importance of carbon neutrality and the virtuous cycle of resources, was introduced to Pangyo Elementary School, Eunjin Elementary School, and Jamhyun Elementary School.

Through planting forest space with various trees plus solar tree panels, the smart forest system was applied for the first time in Korea, enabling automatic irrigation and management by measur-ing tree conditions such as forest temperature and humidity, as well as charging of electric devic-es with solar energy obtained from the solar tree.

In addition, the company arranged an emergency funding of a total of 200 million KRW through a one-on-one matching grant with its four authorized dealer partners, as a means of infection pre-vention and life support for underprivileged children and low-income families who are experienc-ing difficulties from the prolonged expansion of COVID-19.

"As we have received abundant love from the Korean customers this year, we feel more social responsibility toward the Korean society." said Holger Gerrmann. "We will continue to look into the difficulties faced by the Korean society, provide support and investment in overcoming them, and fulfil our social responsibilities and roles to co-prosper with the Korean society."

Meanwhile, ‘Porsche Korea’s Do Dream,’ which reflects the values of ‘dream’ and ‘passion’ that Porsche pursues, also symbolizes that Porsche Korea, which is receiving abundant interest and love from the Korean market, is adding to the notion of the Korean translation 'knocking on the door' by getting closer to the Korean society with an authentic CSR campaign. Since 2017, Por-sche Korea has contributed a total of 1.149 billion KRW of donations through the 'Do Dream' campaign. In 2019, Porsche Korea received the 'Seoul Metropolitan City Mayor Commendation' for the first time among imported car companies in Korea in recognition of leading the promotion of Korean children’s welfare and contributing to continuous and sincere CSR activities for the cul-tivation of future leaders.