Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) announced on the 15th that it signed a CSR partnership agreement with the Seoul Foundation for Arts and Culture (Kim Jong-Hwi, CEO of SFAC) under the Seoul Metropolitan Government, for its social contribution campaign 'Porsche Do Dream' and donated a total of 500 million KRW.
Through this agreement, Porsche Korea plans to expand the scope of support of its ‘Porsche Do Dream’ campaign, which marks its fifth year this year, to the culture and arts community, and continue its support to help create a sustainable environment for culture and art.
The public-private partnership (PPP) social contribution campaign between Porsche Korea and the SFAC will launch ‘Porsche Do Dream Fill the Space’, a program that supports the performing arts, whose situation deteriorated significantly due to the necessary social distancing regulations. Following this program, Porsche Korea and the SFAC plan to sequentially introduce an art project in which artists collaborate with 'Ttareungi', the environmentally friendly public bicycle rental in Seoul.
The ceremony, held at the Samil-ro Changgo Theatre in Jung-gu, Seoul, was attended by the CEO of Porsche Korea, Holger Gerrmann and the CEO of SFAC, Kim Jong-Hwi, to commemorate the launch of the ‘Porsche Do Dream Fill the Space’ program, which is planned to start in March.
CEO of Porsche Korea, Holger Gerrmann stated, "With the increasing number of community members who suffer from the prolonged expansion of COVID-19, we sincerely hope that this support for the culture and art will be of some help,” and added, “Artists are one of the main cornerstones of the society, keeping the social fabric alive, creating dreams, and encouraging creativity. Especially in times of social distancing, we need to make sure these pillars remain, and we hope that this contribution will help to keep their dreams alive.”
Porsche Korea will donate 200 million KRW to the ‘Porsche Do Dream Fill the Space’ program. The ‘Porsche Do Dream Fill the Space’ is the first case ever that diversifies the resources of the culture and arts ecosystem through a public-private partnership, in addition to the efforts of the existing budget support measures of the government and the Seoul metropolitan government.
The donation will be used to support the continuous creative activities of performing arts organizations and artists, who were directly affected by COVID-19. It will support performances that are conducted in compliance with the social distancing guidelines and will select the performance candidates through public contest screening. Through this, about 500 artists are expected to receive support.
In the second half of the year, new forms of public artworks will be introduced through the collaboration of artists and Seoul Bike ‘Ttareungi’ for people to experience artworks in their daily life’s beyond the currently restricted access of exhibition spaces for public art.
The ‘Porsche Do Dream’ Campaign, which reflects the values of ‘dream’ and ‘passion’ that Porsche pursues, also symbolizes that Porsche Korea, which is receiving abundant interest and love from the Korean market, is adding to the notion of the Korean translation 'knocking on the door' by getting closer to the Korean society with an authentic CSR campaign. Since 2017, Porsche Korea has contributed a total of 1.649 billion KRW of donations through the 'Do Dream' campaign, and this year, the company plans to introduce a wider range of social contribution activities, reaching from culture and art, education and sports to the environment.