Porsche Korea (CEO Holger Gerrmann) announced on the 30th the participation in the “Children's Traffic Safety Relay Challenge” to establish a traffic safety culture and social interest in children’s traffic safety.
“Children's Traffic Safety Relay Challenge” is a participatory public information campaign launched by the Ministry of the Interior and Safety in December last year, and was intended to form a social consensus on the establishment of a traffic culture that puts the top priority on preventing traffic accidents within the School Zone and protecting children. The campaign re-layed in which a participant shares the photo on social media with the official slogan selected through a national public contest and nominates the next participants.
CEO of Porsche Korea, Holger Gerrmann, shared the slogan 'First (1) Stop, To (2) Look Around, Three (3) Seconds to Wait, to (4) Prevent Accidents,' after being nominated by Jaguar Land Rover Korea Managing Director, Robin Colgan, and highlighted the importance of improving fundamental awareness of School Zones and establishing a safe traffic culture. As next chal-lenge participants, Audi Volkswagen Korea Managing Director, René Koneberg, and SFAC (Seoul Foundation of Arts and Culture) President Kim Jong-Hwi were nominated.
CEO of Porsche Korea Holger Gerrmann stated, "The campaign reflects Porsche Korea's social contribution philosophy, which strives to create an environment where children can dream freely and grow up in a healthy surrounding." He added, "By joining the relay challenge we want to encourage everyone to promote a mature traffic culture that prioritizes the safety of children and vulnerable road users."
Meanwhile, Porsche Korea has been continuing its social contribution activities for Korean children’s welfare and the cultivation of future leaders through the ‘Porsche Do Dream’ Campaign, which reflects the values of ‘dream’ and ‘passion’ that Porsche pursues.