Porsche Korea (CEO Holger Gerrmann) announced that it will carry out a social contribution pro-ject in an open art and design contest using the Seoul City public bicycle ‘Ttareungi’ together with the Seoul Foundation for Arts and Culture (interim CEO Yoo Yeon-sik) under the Seoul Metro-politan Government.
Porsche Korea previously signed a new CSR partnership agreement with the Seoul Foundation for Arts and Culture this year. The company is expanding its social contribution campaign to cul-ture and art by carrying out the ‘Dream Art Ttareungi (tentative name)’ public art project, follow-ing the ‘Porsche Do Dream Fill the Space’ program that supports the performing arts, whose sit-uation deteriorated significantly due to the necessary social distancing regulations.
Porsche Korea will provide a total of 300 million KRW in donations to the 'Dream Art Ttareungi (tentative name)' public art project. The plan is to collaborate with artists to provide an opportuni-ty for citizens to enjoy artworks in their daily lives using the Seoul City public bicycle ‘Ttareungi’ and to contribute to the sustainability concepts pursued by the brand by promoting the use of public bicycles in Seoul.
It starts with a design contest that will be held for a total of four weeks from June 7th to July 2nd under the theme of ‘Sustainable Mobility Art of Seoul, eco-friendly city’. The design selected for the 1st prize will be applied to about 300 newly manufactured Ttareungi’ frames and wheels and will be unveiled in the second half of this year.
CEO of Porsche Korea Holger Gerrmann stated, "The project using the publicly available bicycle 'Ttareungi', which is loved by Seoul citizens as a means of transportation, is designed to provide an opportunity for citizens to enjoy and promote culture, art and sustainable mobility in their daily lives." He added, "We are very excited to see the design ideas for 'Ttareungi' and we hope that more people will be inspired by this public art project.”
Detailed information on the Dream Art Ttareungi (tentative name) design contest participation can be found on the Seoul Foundation for Arts and Culture website (www.sfac.or.kr). Any Korean citizens who are interested in the design of ‘Ttareungi’ can participate in the contest.
Meanwhile, Porsche Korea has donated 200 million KRW to the ‘Porsche Do Dream Fill the Space’, which supports the continuous creative activities of performing arts organizations and artists, who were directly affected by COVID-19. The company plans to continue its support in various ways to help create a sustainable environment for the culture and art.