Azerion, the leading pan-European digital gaming and monetisation company, and Sanrio, the global lifestyle brand recognized worldwide for its universally beloved pop icon Hello Kitty, today announced a three-year partnership to provide fans of the popular Japanese character with a series of casual games.
Through this partnership, Azerion will launch five Hello Kitty and Friends-branded games as web-enabled versions powered by HTML5. The games will be accessible to a wider audience on both web and mobile devices.
Azerion is planning a series of joint marketing initiatives to introduce the new Hello Kitty and Friends games across its diverse platforms to its audiences across the globe. Multimedia promotional events and community engagement through social media channels, featuring video trailers and other assets will be developed and distributed by Azerion. Promoting and activating its audience to drive awareness for the new Hello Kitty and Friends experience will enable Azerion to reach new audiences on publisher and user side and offer new entertainment content for existing Sanrio fans no matter where they are or what device they use.
Silvia Figini, COO of Sanrio- EMEA, India and Oceania, Mr. Men – Worldwide said: “We are extremely glad to partner with Azerion on this new project. The combination of the global appeal of Hello Kitty and the great experience of Azerion in developing and publishing high quality engaging games will generate the perfect formula to deliver fantastic gaming experience to our worldwide audience.”
Erol Erturk, EVP Games & Strategic Partnerships at Azerion said: “Azerion’s partnership with Sanrio's Hello Kitty and Friends supports the iconic brand in becoming a fully fledged media franchise. Azerion will give Hello Kitty and Friends cross- and multi-platform reach, specifically with customized concepts for our publishing partners. We are honoured to have Sanrio's trust in this and are thrilled about the possibilities."
With a series of games to rollout within the coming years, the first games include:
Hello Kitty Pinball, and Hello Kitty and Friends Jumper.