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Porsche Korea Signs Partnership Agreement with DRX, a Professional League of Legends Team

  • Tuesday, December 7, 2021, 5:21 pm
  • ACROFAN=Newswire
Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) is strengthening domestic Korean Esports through a partnership with DRX, a professional League of Legends team.

Porsche Korea CEO Holger Gerrmann stated, “I look forward to the new Esports season with DRX and the dynamic performance that League of Legend and Porsche fans enjoy so much.” He also added, “We hope that we can contribute to the success of the domestic Esports teams through our sponsorship of DRX, one of the professional LoL teams in Korea, which is on the global stage one of the strongest Esports nations for League of Legends.”

Porsche Korea will support DRX for three years until 2024 and host various Esports activities. From 2022, the DRX squad will compete in uniforms bearing the Porsche Crest (logo). In addition, offline events that expand contact points between Esports fans and players will be held, and various collaborations such as active social media postings and content production will continue.

DRX, one of the teams with the longest history since their first 'League of Legends Champions Korea’ (LCK) in 2012, has unveiled the new team for the 2022 season composed of newly recruited ‘Deft’ (Kim Hyuk-kyu) and ‘BeryL’ (Cho Geon-hee), two veteran players that have taken multiple winning trophies, and the rising talent ‘Zeka’ (Kim Geon-woo).

Choi Sang-in, CEO of DRX, stated, “We are very happy to form a partnership with Porsche Korea, an unrivalled sports car brand,” adding that, "We will write history in E-sports thanks to the sup-port of Porsche Korea."

Only last year Porsche Korea had successfully launched the ‘Taycan 4S’ Kart in a PC and mobile games based on ‘KartRider’ IP (Intellectual Property) through a partnership with Nexon, and held an E-sports competition ‘KartRider Rush+ I Porsche Super Match.’ In addition, it is further expanding domestic E-sports activities by co-hosting the new ‘Porsche Gran Turismo Cup Asia Pacific’ with a total of 11 countries and regions including Japan, Taiwan, Singapore, and Thailand.