The Philippine Department of Tourism in collaboration with the Tourism Promotion Board (TBP), has launched a new global campaign in 2022, “It's More Fun With You" in line with the new normal life after the COVID-19 pandemic era.
The campaign encourages and welcomes travel to the Philippines again with the opening of the border starting February 10. Vivid promotional videos are released together with diverse tourist attractions, and the campaign also supports initiatives and efforts to restore the local tourism industry.
The series of the campaign videos are 30 to 90 seconds long each, and are composed of a stylish and fast tempo, so people can understand the characteristics of each destination at a glance.
Especially, 90-second video of “It's More Fun With You" is drawing attention thanks to its restful and refreshed story. The video describes a traveler who takes off the mask and meets a friend and pet again in the Philippines.
As such, through the series of promotional videos of the campaign, global travelers will be able to plan an exciting trip to the Philippines by looking around unique travel destinations by region via virtual tour. Campaign videos can be found on PDOT’s YouTube channel