Kilter, the breakthrough social engagement app that connects active lifestyles with important causes, is teaming up with Classy, a giving platform that enables nonprofits to connect supporters with the causes they care about, it was announced by Seth Braddock, Kilter Founder & CEO.
“The Kilter and Classy partnership will enable nonprofit organizations everywhere to potentially increase supporter engagement and fundraising by up to 3X through activity-based challenges,” said Braddock. “With a focus on flexibility and inclusivity, Kilter will allow nonprofit supporters to tie their everyday health, wellness and lifestyle activities into Classy’s robust fundraising platform.”
“Fundraiser gamification and activity tracking is a strength of Kilter’s that we are excited to tap into.” said Katie Golland, Events & Peer-to-Peer Product Marketing Manager at Classy. “Giving fundraisers the power to gamify their efforts by engaging in an activity tracking challenge while training for an endurance event, or giving corporate partners a way to engage their employees through challenges, makes the fundraising experience even more exciting. By integrating Classy online fundraising campaigns into the Kilter activity tracking application nonprofits can consolidate their efforts and stay motivated along the way.”
“We're so excited for the Kilter integration for Classy to roll out!” said Lindsay Kolsch, Co-Executive Director of To Write Love On Her Arms and one of the partners utilizing the integration. “As long-time Classy customers, we're always looking for new ways to encourage and motivate our fundraisers and to find ways our team can add value to their fundraising experience. The Kilter integration does both. It's a perfect fit for our movement-based campaigns and the setup was very easy! We can't wait to see how this helps us grow our campaigns year over year and help TWLOHA grow to further our mission.”
Available now, nonprofits using the integration can combine any Classy peer-to-peer, ticketed event, or registration with fundraising campaigns with the Kilter app. This allows organizations to supplement their fundraising campaigns with the end goal of reaching and engaging more supporters, adding new value for corporate sponsors, and increasing overall fundraising potential throughout the year.
The partnership will enable Classy customers to more seamlessly introduce challenges into their fundraising strategy, while harnessing the power of charitable giving through collaborative and inclusive activities that allow you to track everything from steps walked to minutes read and beyond. Through the integration, donations from activity-based challenges will flow seamlessly from Classy into Kilter’s mobile leaderboards and will provide participants mobile-friendly ways to share their Classy fundraising links with their personal networks. Learn more about the integration here.