Porsche Korea (CEO Holger Gerrmann) announced that it will expand the ‘Porsche Do Dream’ campaign marking its 5th anniversary by supporting special scholarship students as well as existing students with talents in arts and sports and children who are no longer subject to social care.
On the 18th, a special scholarship award ceremony was held to commemorate the 5th anniversary of ‘Porsche Dream Up’ at Page Myeong-dong Community Masil. On this day, Porsche Korea CEO Holger Gerrmann, ChildFund Korea Vice President Jung Won-man, ‘Dream Up’ students, special scholarship students, and others attended and highlighted the day through the scholarship award ceremony and by encouraging children’s ‘dreams’. Scholarship students of ‘Porsche Dream Up’ gave special meaning to the ceremony by playing the Viola and Ajaeng.
CEO of Porsche Korea Holger Gerrmann stated, “Dreams are not just ideals; they develop meaning when we act to make them become reality.” He also added, “I am beyond delighted to be able to support and accompany the path of the ‘Dream Up’ students who put so much effort in achieving their dreams for the past five years. I wish them the very best on their continuous journey.”
In 2017, Porsche Korea first launched ‘Porsche Do Dream’, a social contribution campaign that reflects the brand values of ‘dream’ and ‘passion’.
In particular, 'Porsche Dream Up', which supports children's 'dreams', has helped 113 children through a total of 710 million KRW over the past 5 years, and has produced meaningful results in various fields including arts and sports, as well as acquiring qualifications.
This year, through the selection of special scholarship students, Porsche Korea will support children turning adults who started their journey and have achieved outstanding achievements in the arts and sports fields such as viola, Korean dance, judo, and Ajaeng during the Dream Up campaign period. Support for children no longer subject to care will extend to 17 fields including illustration, shoe design, architectural design, and social care.
Together with ChildFund Korea, Porsche Korea launched 'Porsche Dream Up', which supports children with talents, and ‘Porsche Dream Playground', which constructs an indoor gymnasium, Porsche Korea launched ‘Porsche Dream Circle' that creates green spaces in the school as a part of its ‘Do Dream’ campaign. This year, Porsche Korea plans to introduce a new program for the traffic safety of children. Porsche Korea donated a cumulative of 4.257 billion KRW through the ‘Do Dream’ campaign.