Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) announced that it has successfully completed the employee experiential program at the ‘Bee’lieve in Dreams' bee garden to secure a habitat for wild bees in commemoration of the World Bee Day on May 20th.
Newly introduced last year, ‘Bee’lieve in Dreams' is part of the 'Porsche Do Dream' social contribution campaign. It is a program that reflects the belief that bees can change the urban environment and the brand's vision to create a sustainable future. Porsche Korea plans to promote the value and importance of bees and nature by conducting an urban beekeeping project for the first time for the brand outside of Germany.
Around 30 Porsche Korea employees who attended the event participated in various activities to protect the most important ecological indicator species of the ecosystem, the honeybee. In addition to education on the importance of bees and honey source plants that bees love, the Bee Hotel (artificial habitat for bees) that can be installed on verandas and windows was created to provide hands-on education to secure a safe habitat for bees.
Porsche Korea CEO Holger Gerrmann said, “Through this project with the voluntary participation of Porsche Korea employees, we wanted to promote the importance of bees for the environmental conservation and a sustainable ecosystem,” and added, “We hope that this will serve as an activity that makes a difference in the expansion of habitats and green spaces.”
Created in cooperation by Porsche Korea, Seoul Green Trust, and Urban Bees Seoul, the ‘Bee’live in Dreams’ bee garden has a gross area of 247 ㎡ (about 75 pyeong) and contains 36 types of native plants (664 trees, 1,207 herbaceous plants) which are planted to provide an environment for bees to receive honey and pollen in the city of Seoul.
From May to October of this year, the ‘Bee’live in Dreams‘ bee garden will operate educational programs for children and families under the theme of 'promoting biodiversity through securing bee habitats’, encouraging the importance of honeybees and honeybee forests, and continuing a campaign to increase the habitat of wild bees.