PDOT-KR and The Tourism Promotions Board (TPB) successfully held the PH-themed pop-up event “It's More Fun With You in the Philippines” in collaboration with The Hyundai Seoul for a week from June 14 to 20 at the event plaza located on the B1 floor of The Hyundai Seoul. During the event, a total of 27,332 customers visited the pop-up event, and it was a symbolic event that many consumers had a positive image of the Philippines in this endemic era.

The hybrid event was the very first overseas destination-themed pop-up event that took place at The Hyundai Seoul since its opening last year and consisted of exciting events where one can get various destination information and travel inspiration through the prepared activities.

There are different zones such as the “Virtual Zone” where one can watch the Philippines’ ocean and marine life such as the whale shark, and a “Photo Exhibition Zone” where visitors can get various destination information and inspiration through unique experiences about the Philippines, a “Photo Zone” where one can take pictures as if a visitor was in Coron of Palawan and Panglao Island of Bohol, a “Photo Tunnel”, where visitors can get various destination information of the Philippines. Furthermore, there is an “Activity Zone” where one can explore resort destination-themed markets and participate in various games and events prepared.

Especially, during the pop-up event, a round-trip ticket to the Philippines was provided to 13 people jointly sponsored by Cebu Pacific, Philippine Airlines, Jin Air, and Korean Air. After experiencing various events, it was conducted in an online format to solve several quizzes related to on-site content through mobile, and a total of 1,391 people participated. The 13 air-ticket winners will be announced on the 27th through the official Instagram of the PDOT (@phltourism).

Ms. Maria Apo, Tourism Director of PDOT-KR, said “The Department of Tourism and The Tourism Promotions Board (TBP) successfully held this PH-themed pop-up event. It was a valuable opportunity to showcase the diverse aspects of the Philippines at the landmark of Hyundai Seoul targeting general consumers, including families and MZ generation, who are the major players in the consumer market nowadays.”

An official from The Hyundai Seoul added, “We believe that this PH-themed pop-up event at The Hyundai Seoul has made a great contribution to establishing the Philippines as one of top of mind travel destinations for the consumers optimized in the new normal era.”