Porsche Korea (CEO Holger Gerrmann) will open three additional ‘Porsche Dream Playgrounds‘ this year, further strengthening its commitment to sustainable education and the environment.
As a key project of Porsche Korea's CSR campaign ‘Porsche Do Dream,’ ‘Porsche Dream Playground’ is celebrating its 5th anniversary. Its aim is to provide children with adequate spaces to express themselves in a playful environment.
Starting with the recently completed Gyeongyeon Elementary School in Incheon, Porsche Korea plans to sequentially open the ‘Porsche Dream Playground‘ in Seoul’s Daedong Elementary School and Eunpyeong Daeyoung School by October.
Students' opinions were applied to the design of the playground, with Porsche’s core value of sustainability reflected through the use of recycled materials.
The ‘Porsche Dream Playground’ at Incheon Gyeongyeon Elementary School set the example, up-cycling automobile airbags into beanbags. In addition, the playground was built in the shape of a ship to reflect the regional characteristics of the port city of Incheon.
The ‘Porsche Dream Playground' at Seoul Daedong Elementary School, where more than 70 percent of all students are multicultural, was remodeled into a spacious auditorium with a total floor area of ca. 190㎡. Here, children can develop their cooperative spirit through various sports activities such as baseball, soccer and basketball.
The ‘Porsche Dream Playground’ at Seoul Eunpyeong Daeyoung School, a special school for children with disabilities, was designed by actively reflecting the opinions of teachers and parents. A large trampoline was installed to support physical development. The wall and floor safety mats were made from upcycled material mats.
Porsche Korea CEO Holger Gerrmann stated, “As the true value of social contribution lies in its sustainability, I am very proud of the ‘Porsche Dream Playground’ project that has been continuing for the past five years. I hope that the playground will become a representative space, where students all over the nation can realize their 'dreams' through play.”
Porsche Korea launched ‘Porsche Do Dream’ in 2017 and has been continuously carrying out CSR activities that reflect the values of ‘dream’ and ‘passion’ pursued by the brand. Porsche Korea has supported donations of about 4.3 billion KRW through their ‘Porsche Do Dream’ initiative.