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Unveiling Vision 357 as the Asia Premiere and Redefining the Modern Sporty Luxury Brand, Marking 75 Years of Porsche Sports Cars

  • Thursday, March 30, 2023, 11:51 am
  • ACROFAN=Jae-Yong Ryu
Seoul - Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) exhibited a total of 15 vehicles, including the Asia Premiere ‘Vision 357’, a commemorative design study for the ’75 Years of Porsche Sports Cars’ celebration at the Seoul Mobility Show 2023’.

On the morning of the 30th, at a press conference held under the theme of 'Colors of Porsche' with media personnel and officials in attendance, Porsche Korea CEO Holger Gerrmann unveiled the 'Vision 357' and delivered the successful business performance of 2022 and growth roadmap conveying the value and vision of the modern luxury brand.

Porsche Korea CEO Holger Gerrmann stated, "We are preparing more active management investments as well as an attractive product portfolio for our customers and fans in the Korean market, grown to be the 6th largest market in the world." He also emphasized, “To celebrate the ’75 Years of Porsche Sports Cars’ at the mobility show, we plan to inspire more people to dream through our motto ‘Driven by Dreams’."

Especially, to introduce the 'Vision 357' in-person, Korean designer Woosung Chung from Style Porsche co-led the press conference and garnered attention. Frank Moser, Vice President Model Line 911 and 718 at Porsche AG, on his visit to Korea as one of the first markets in his new role, took the opportunity to take a close look at the mobility show and attended the conference.

Porsche Korea emphasized that the brand would continue investments to lead the sports car segment in the domestic market, pursuing the “Porsche Strategy 2030” for sustainable mobility and “Road to 20” for long-term profit goals.

Porsche Korea achieved record sales performance of 8,963 units last year, up 6.3 percent on year, with an attractive line-up based on the product strategies of “efficient gasoline,” “high-performance hybrid,” and “all-electric drive.”

In line with Porsche AG's electromobility strategy to increase the proportion of all electric vehicle sales to more than 80 percent by 2030, Porsche Korea is concentrating on expanding AC and HPC charging infrastructure in Korea.

Infrastructures in relation to sales and service is also planned to be expanded. It was started with the opening of ‘Porsche Studio Bundang’ to strengthen the electrification portfolio, the recent expansion and relocation of ‘Porsche Service Centre Daegu’ and the opening of ‘Porsche Service Centre Songpa’ to further improve consumer contact points. Also, in the eastern part of Seoul the ‘Porsche Store Songpa’ and ‘Porsche Centre Seongsu’ are planned to be added for customers' convenience.

In addition, the ‘Porsche Do Dream’ social contribution campaign has been continuously carried out for 6 years and has produced meaningful results in a wide field of activity such as education, culture, art and environment.

This year, in celebration of the ’75 years of Porsche sports cars’, Porsche plans to deliver an interesting brand story under the theme of ‘DREAM IN FULL COLOR’.
The main stage of this mobility show showcased the concept car 'Vision 357', an homage to the brand's first sports car 'Porsche 356'.

The ‘Vision 357’, which brings the monolithic form of the ‘356’ model to the present, emphasizes the importance of the Porsche brand heritage. The body proportions that balance the past, present and future reflect Porsche's unique design DNA, and the details visualize the future design philosophy. An improved light signature embodying a progressive vision of the future is a striking feature, and like all current Porsche models, a four-point light signet is installed. The round design of the headlights is also a throwback to the characteristic lights of the 356.

Along with the “75” anniversary logo adorning the doors and the front of the design study like a racing car’s start number, ‘Vision 357’ includes various details for racing. Equipped with a naturally aspirated six-cylinder boxer engine, it theoretically draws 500PS and was designed to also operate on eFuels.

Porsche Korea plans to exhibit a total of 15 colorful line-ups, including the ‘Vision 357’, the legendary ‘356A Speedster’, the racing car ‘963 LMDh’, ‘Mission R’, ‘911 RSR “Pink Pig”’, ‘911 Edition 50 Years Porsche Design’, ‘718 Cayman GT4’, ‘Taycan GTS’, and the ‘Panamera 4 Platinum Edition’.

In addition to the wide array of line-ups exhibited, various on-site events are also scheduled. Porsche prepared 75th anniversary stickers and Porsche Christophorus magazines (limited quantity) as giveaways to visitors who followed the Porsche Korea’s KakaoTalk channel and the official Instagram account and uploaded a verification photo on a personal Instagram along with the required hashtags (#Porsche #Congratulations on the 75th anniversary of Porsche #drivenbydreams). Furthermore, in the ‘Dream Your Own Porsche’ zone prepared on the Porsche booth, 10 winners of those who posted their colorful Porsche on Instagram will be drawn and awarded with a Porsche model car. In the VIP lounge, special coffees and desserts are provided to commemorate the 75th anniversary, and personal color counselling is arranged.

A very special auction to support children’s dream is also taking place. From March 30th to April 10th, one of the ‘Taycan 4S Cross Turismo for Jennie Ruby Jane’ by Sonderwunsch program of Porsche Exclusive Manufaktur is prepared to go on auction, and the actual car is displayed at the exhibition. The auction will be held on April 10th and a portion of the auction is arranged to be donated to Child Fund Korea to aid the children’s dream. More details are provided at BLACKLOT, an online auction site affiliated with Seoul Auction.

Meanwhile, a ‘Porsche Design Master Class’ has been planned at the pop-up store ‘Porsche NOW Seongsu’, conducted by designer Woosung Chung from Style Porsche. Targeting media and domestic university students studying automobile design-related courses, the class is filled with various programs including a drawing session, a design talk, and a Q&A session about the past, present, and future of Porsche design - which not only follows its iconic form and function, but has over decades created some of the most fascinating automotive designs.