Porsche Korea (CEO Holger Gerrmann) announced on the 15th that it has expanded the 'Bee'lieve in Dreams' campaign for the recovery of the bee ecosystem and has newly created an urban apiary at Lycée International Xavier, a French international school located in Jongno-gu, Seoul.

The apiary installed on the rooftop of Lycée International Xavier is the second urban bee garden created by Porsche Korea, following the 'Bee'lieve in Dreams' bee garden established at Daemo Mountain in 2020. 100,000 bees are expected to be housed at the garden.

Students can directly participate in urban beekeeping and learn the ecological significance and value of bees. To contribute to the UN's Sustainable Development Goals for 2030, the school’s student environmental protection club members 'ECOLIX' will directly manage the bee garden and participate in the honey harvesting process.

At the event, Porsche Korea CEO Holger Gerrmann, Urban Biz Seoul CEO Jin Park, Lycée International Xavier Principal Jérôme Pinot, Vice Principal Myongsook Moon, and ECOLIX club students attended to experience urban beekeeping and learn about the importance of bees.

Following Lycée International Xavier, Porsche Korea plans to expand 'Bee'lieve in Dreams' by additionally creating an urban bee garden at the Yeouido Scout Building in this year.

Porsche Korea CEO Holger Gerrmann stated, "Following the bee garden at Daemo Mountain for Seoul citizens, we hope that the apiary created at the school will allow students to experience the importance of endangered bees and the value of biodiversity." He also added, "We plan on continuing the expansion of the 'Bee'lieve in Dreams' program for environmental preservation and sustainable ecosystems."

As part of Porsche Korea's CSR campaign ‘Porsche Do Dream’, ‘Bee’lieve in Dreams’ marks its third year. The project reflects the brand’s contribution to the protection of domestic animals and plants, as well as to a sustainable future. Porsche Korea is raising awareness of the importance of the environment and bees by increasing the habitat of endangered bees, expanding green spaces composed of nectar plants, and creating urban bee gardens.