Porsche Korea (CEO Holger Gerrmann) officially launched the new Cayenne (facelift of the 3rd generation) in Korea on the 17th. Three trims, the Cayenne, Cayenne Coupé, and Cayenne Turbo GT will be available, with customer delivery starting in September.

The new Cayenne is positioned as the sportiest model in the SUV segment with its powerful engine and brand-new design, highly digitized display and control concepts, new chassis technology and innovative high-tech features.

Porsche Korea CEO Holger Gerrmann stated, "The Porsche Cayenne is a style icon of the luxury SUV segment as well as a symbol of Porsche's continuous innovation.” He also added, "We look forward to the positive reactions of our fans and customers for the new Cayenne, which, despite being a facelift model, has undergone a complete makeover with the highest investment ever."

Powered by a three-litre V6 turbo engine, the new Cayenne entry model has a maximum output of 360 PS and a torque of 51 kg·m. The Cayenne accelerates from 0 to 100km/h in 6 seconds and the Cayenne Coupé in 5.7 seconds, with a top speed of 248km/h for both models.

The Cayenne Turbo GT, the flagship model of the portfolio, has maximized its on-road performance even further. Available in the dynamic Coupé design, it includes all the innovative and optimized features of the Cayenne. Powered by a four-litre V8 biturbo engine, its output marks 673 PS, and can accelerate from 0 to 100 km/h in breath-taking 3.3 seconds with 305 km/h top speed.

Porsche has integrated a completely revised display and control concept into the new Cayenne. The Porsche Driver Experience, which was first introduced in the Porsche Taycan, offers a perfect balance between digital and analogue elements for optimized, driver focused operation.

Frequently used functions have been placed around the steering wheel, and additional functions for operating the driver assistance systems are added to the left lever behind the steering wheel. The automatic transmission selector lever is located on the dashboard, providing an elegant black panel design for the air conditioning controller and a larger centre console space for storage compartments.

Especially, in the new Cayenne, both the driver and the passenger can experience a fully redesigned cockpit. New interactive elements are combined to provide a brand-new driving experience. For the first time, the redesigned cockpit of the Cayenne includes a fully digital 12.6-inch instrument cluster with a so-called curved and free-standing design and variable display options. An optimised head-up display is available as an option. The standard 12.3-inch central Porsche Communication Management (PCM) display integrates harmoniously into the new dashboard and provides access to all the relevant vehicle functions. Native apps such as Spotify® and Apple Music® are provided to optimise connectivity in the new Cayenne.

A 10.9-inch display is now available as an option for the first time for the passenger side. This enriches the front passenger’s driving experience by displaying performance data, providing separate access to the infotainment system controls and, depending on the market, the option of streaming video content on the road. A special foil ensures that the driver cannot see this display.

The new Cayenne has a particularly expressive appearance. A new front end combined with more strongly arched wings, a new bonnet and technically appealing headlights emphasises the vehicle’s width. Three-dimensionally designed taillights, uncluttered surfaces beneath and a new rear apron with integrated number plate holder characterise the rear end design of the new Cayenne.

An expanded colour palette with three new colours, lightweight sports packages saving up to 33 kilograms for the Cayenne Coupé, and a new extensive range of 20, 21, and 22-inch wheels make it possible to individually and dynamically configure the new Cayenne.

The new Cayenne is equipped with a steel spring suspension including Porsche Active Suspension Management (PASM). New shock absorbers with 2-valve technology with separate rebound and compression stages allow optimised performance in all driving situations. In particular, comfort at low speeds, handling during dynamic cornering, and pitch and roll supports have also been significantly improved.

The new adaptive air suspension with 2-chamber, 2-valve technology further enhances the driving experience. Compared to the predecessor models, the softer suspension characteristic stabilises the vehicle and simplifies on-road and off-road handling. The adaptive air suspension improves driving precision and performance and reduces body movement in dynamic driving situations. The suspension also offers an even sharper differentiation between Normal, Sport and Sport Plus driving modes.

Matrix LED Headlights are now standard in the new Cayenne. Innovative HD Matrix LED Headlights are a new optional feature. With two high-definition modules and more than 32,000 pixels per headlamp, their technology picks out other users and blocks out the light of the high beam to them with pixel accuracy so as not to dazzle them.

Porsche has also introduced an air quality system in the new Cayenne. As standard, the vehicle uses predictive navigation data to detect approaching tunnel entrances and automatically activates air recirculation. In addition, customers can use a comprehensive range of new and optimised assistance systems. These include the active speed limiter and the swerve assist, the cornering assist, and the improved Porsche InnoDrive as part of the adaptive cruise control.

Porsche Korea is offering the new Cayenne, Cayenne Coupé, and Cayenne Turbo GT at 133.1 million, 137.8 million, and 261.9 million KRW respectively, including VAT.

Since its introduction in 2002, the Porsche Cayenne became the brand’s best-selling model with over a million units sold. The cumulative sales record in Korea until July 2023 marks more than 25,000 units, establishing its worth in the Korean market.

In addition, Porsche Korea is hosting a pop-up exhibition to celebrate the launch of the new Cayenne at L’espace Etnah Cheongdam in Gangnamgu, Seoul until August 27th. Under the theme "The Art of Living," the exhibition will feature various lifestyle experiences inspired by the refined luxury design and powerful performance of the new Cayenne. The new Cayenne models will be showcased in this special exhibition, adorned with a luxurious salon and garden to emphasize its villa concept.

The exhibition is open to anyone via the Naver reservation system. In addition to the new Cayenne, a participatory program for visitors, including creating their own Cayenne whiskey glass and hashtag events are prepared. Porsche Rimowa carrier (1 person) will be provided through a lucky draw among hashtag event participants.