Hello Kitty celebrates its 50th anniversary worldwide in style, partnering with Harbour City in Hong Kong as the "International Friendship Ambassador" for the unforgettable "HELLO KITTY · HAPPY 50 @ Harbour City" anniversary celebration.

- Join us from 25 January to 25 February for an enchanting experience!

Explore the 5 captivating experiential zones, starting with the HELLO KITTY 50th Anniversary "Parade Performance" Thematic Installation and photo opportunities with the 5-meter-high Hello Kitty daruma. Immerse yourself in lion dance culture at the Hello Kitty Lion Dance Garden and marvel at the exquisite Hello Kitty art exhibition, showcasing exclusive collaborations, limited-edition sculptures, paintings, and jewellery.

Discover a world of adorable treasures at the two pop-up stores, including customizable candy cookie gift boxes and exclusive anniversary collectibles. Harbour City also brings you the redemption of 50 HELLO KITTY Past Styles' Tote Bags and a charity exchange for the Hello Kitty Glittery Charm. Also, don’t forget to mark your calendar for the Hello Kitty designer, Ms. Yuko Yamaguchi's autograph event on 2 to 3 February!

Hello Kitty extends a warm invitation to fans worldwide to join the excitement at Harbour City and "Friend the Future". All event proceeds, after deducting minimal costs, will be generously donated to the Make-A-Wish Foundation.