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[KANTAR] Technology Enabled Research!

Market research seeks to identify consumer perceptions, and because it is based on consumer responses coming from their incomplete (i.e., difficult to interpret or express) perceptions, producing accurate results ha..

[KANTAR] Celebrity-Based AD Campaigns: What are the PROS and CONS in World & South Korea?

Celebrities are used in advertising around the world. The right celebrity, used in the right way, can undoubtedly be a powerful brand asset. But using a celebrity does not guarantee effective advertising; overall, there’s very little difference between the performance of ads with celebrities v..