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Lufthansa Celebrates 65 Years Connecting Thailand with Europe

Lufthansa proudly marks a significant milestone in its history: the 65th anniversary of its inaugural flight from Hamburg to Bangkok. This milestone highlights the airline’s long-standing commitment to the Thai market and Mekong region, connecting cultures, facilitating travel, and fostering business relationships between Germany and Thailand. On November 1, 1959, Lufthansa’s first flight to Thailand took off from Hamburg, Germany, opening a new chapter in international air travel. LH640, then known as the Super Constellation, took off for the Far East from Hamburg via Düsseldorf, Frankfurt, Rome, Cairo, Karachi and Calcutta to Thailand on a spectacular journey that has lasted nearly 2 days. Since then, the airline has continuously expanded its service offerings, ensuring a seamless travel experience for passengers. Today, Lufthansa operates multiple weekly flights between Europe and Thailand, providing exceptional service and convenience to travelers via its hubs in Munich, & Frankfurt. In addition to the mainline carrier, the airlines of the Lufthansa Group connect Thailand with Europe via additional hubs in Zurich and Vienna with up to 31 weekly flights between Thailand and Europe. According to Lufthansa Group Vice President Asia Pacific & Joint Ventures East, Felipe Bonifatti: “This anniversary is a testament to our dedication to serving our customers and connecting them with the world. Bangkok has been - and remains - a vital destination for us, and we look forward to continuing to enhance our services as we celebrate the rich Lufthansa history in Thailand. With a legacy that stretches more than six decades, we operate more flights to Thailand than any other European airline group and are delighted to have resumed A380 services to Bangkok just last month." Lufthansa’s commitment to innovation and sustainability remains at the forefront as the airline continues to evolve its services. From modernizing its fleet to implementing eco-friendly initiatives, Lufthansa is dedicated to providing a responsible and enjoyable travel experience for Thai passengers. As Lufthansa looks ahead, it remains focused on strengthening its connections and enriching the travel experience for passengers. Here’s to another 65 years of excellence in the skies.

Porsche Korea Opens ‘Overwatch 2’ Collaboration Pop-up Store

Porsche Korea (CEO Mathias Busse) announced the opening of a pop-up store at IFC Mall in Yeongdeungpo-gu, Seoul, to celebrate its collaboration with Blizzard Entertainment®'s team-based shooter game, ‘Overwatch 2®’, until November 10th. This pop-up store is part of the global partnership between Porsche AG and Blizzard Entertainment, aiming to convey Porsche's passion for the brand to both the young and diverse fanbase of "Overwatch 2" and the broader gaming community in an unexpected, entertaining way. Already established in racing games, the sports car manufacturer is also expanding its portfolio beyond the motorsport genre. Porsche Korea is continuing the unique brand experience by showcasing its first electric SUV, the Macan Electric, at this pop-up store, which replicates the futuristic cityscape of "Overwatch 2." Mathias Busse, CEO of Porsche Korea, stated “The collaboration between Porsche and Overwatch 2 offers an exclusive brand experience.” He added, " I hope many customers can meet the Macan Electric, which will be unveiled before its official launch in Korea, and experience Porsche's innovative E-Performance at Overwatch 2 pop-up store.” The pop-up store will also feature a life-sized mech statue of the popular character D.Va. Additionally, visitors can participate in an OX quiz themed around the Macan Electric at a kiosk, as well as slot machine game and random vending machine celebrating the collaboration between Porsche and Blizzard. By participating, they will have the chance to receive various prizes, including a suitcase, model car, wooden car and tumbler from the Porsche lifestyle goods. The Macan Electric was first unveiled in Korea in June, alongside the Macan 4 and Macan Turbo, receiving positive reviews from media and customers for Porsche's innovative E-Performance, new Porsche Driver Experience, and a progressive yet timeless impressive design. The starting prices for the Macan, Macan 4, Macan 4S, and Macan Turbo Electric are 99.1 million KRW, 105.9 million KRW, 114.4 million KRW, and 138.5 million KRW, respectively. Meanwhile, Porsche AG set up a booth inspired by Busan, the hometown of Overwatch character D.Va, at the world's largest gaming exhibition, Gamescom 2024 in August. They also showcased a Macan Electric featuring an Overwatch-themed livery.

General Motors Participates in 2024 Korea Future Mobility Expo and Presents Direction of Mobility

Daegu — GM Technical Center Korea, General Motors’ engineering center in Korea, is participating in the 2024 Daegu International Future Auto & Mobility Expo (DIFA) 2024 at Daegu EXCO from October 23-26. It is enabling the automaker to showcase its core technologies and latest models, and introduce its vision for the direction of future mobility. “As a company that is leading the future of the automobile industry, GM is pleased to be participating in Korea’s representative mobility expo,” said GM Technical Center Korea President Brian McMurray. “We are highlighting GM’s innovative technologies and providing an opportunity for visitors to see where the industry is headed in the future.” He added, “We are especially excited to be welcoming many talented young individuals who will lead future mobility. GM is committed to making the world a better place for all and we are doing that with great technology and a great innovative team right here in Korea.” GM has taken part in DIFA for three consecutive years. It is engaged in DIFA 2024 through its Korean research and development organization, which is helping to lead GM’s future growth strategy. The Product Showcase Zone is exhibiting GM’s latest products and technologies, while the Heritage Zone and Cruise Zone is introducing GM’s 120-year history and future mobility technologies, and the Career Consulting Zone has been tailored for student visitors. Various GM models are on display in the Product Showcase Zone, allowing visitors to directly experience GM’s cutting-edge technology and design capabilities, from internal combustion engine vehicles to electric vehicles. The eighth-generation Corvette, the supercar representing the Chevrolet brand, is being exhibited for the first time in Korea, alongside various other high-performance models, such as Cadillac’s first pure electric SUV, the LYRIQ, to delight visitors. The Heritage Zone and Cruise Zone was created to highlight GM’s century-plus history of innovation, which has made it a global automobile industry leader. GM’s next-generation technologies that will lead the future of mobility, such as Cruise Automation, a GM subsidiary that provides autonomous taxi services, and Super Cruise, its hands-free driving technology, are also being featured. The Career Consulting Zone is a space where GM executives and employees can directly mentor students visiting the booth with their engineering knowledge and experience to provide in-depth information on products and technologies and support the dreams of future talent. DIFA, now in its eighth year, is a mobility event co-hosted by the Ministry of Land, Infrastructure and Transport, the Ministry of Trade, Industry and Energy, and Daegu Metropolitan City as the 2024 Future Innovation Technology Expo (FIX 2024). Approximately 190 domestic and international companies and organizations are participating, making it the largest exhibition of its kind in Korea covering the entire mobility spectrum, including eco-friendly and future mobility, as well as parts and infrastructure. GM Technical Center Korea is the second-largest GM engineering center in the world after the United States and has facilities capable of complete vehicle development, from design to engineering, final vehicle verification, and production technology. It is also playing a key role in the global engineering field for the advancement of GM’s electrification and future mobility technologies.