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Norwegian Seafood Council(NSC) ‘2018FY Press Conference in South Korea’

Norwegian Seafood Council (NSC) held its 2018 annual press conference at the Seoul Plaza Hotel on the morning of July 12th. At the conference, Gunvar Lenhard Wie, Managing Director of Korea and Japan at Norwegian Seafood Council, and Melissa Gotliebsen, Director of Korea at Norwegian Seafood Council attended and presented the trends and prospects of Korean seafood consumption, distinctiveness of Korean Seafood Council and the future of the market with the latest statistics from Norwegian Seafood Council. ▲ Gunvar Lenhard Wie, Managing Director of Korea and Japan at Norwegian Seafood Council ▲ Korea is the country with the highest number of per capita consumption of seafood, and its demand is still rising. ▲ According to the presentation, the Norwegian mackerel, which suits the Korean tastes, is caught in September and October. ▲ In Korea, mackerel, salmon, and king crab, which have strong demand, will be mainly promoted. ▲ Melissa Gotliebsen, Director of Korea at Norwegian Seafood Council According to the data released by Norwegian Seafood Council, the average seafood consumption of Korean consumers recorded 58.4kg per capita, which is the highest among the world's major nations. The average global consumption is 20.2kg, while Norwegian and Japanese consumers consume 53.3kg and 50.2kg, respectively. What’s more, Korea's seafood consumption is expected to increase by 10% by 2025. In addition to its intake, Korea's imports and domestic aquatic supplies also increased by about 17% from 2013 to 2017, with an increase of about 641,000 tons. According to statistics released by Norwegian Seafood Council, the imported seafood in Korea accounted for 32% of total supplies, with the largest number of exports coming from China followed by Russia, then Vietnam. Norway exported a total of 2.6 million tons of marine products to 140 countries in the year. The market share of seafood in Norway is 1.4%, which is 62,916 tons. Among seafoods of Norway, the most important species that are exported to Korea are mackerel, salmon and king crab. To be specific, 38,993 tons of mackerel, 20,557 tons of salmon and 699 tons of king crab were exported from Norway to Korea last year. According to a study by Norwegian Seafood Council, 82% of Korean consumers value the origin when purchasing seafood. Also, 18% of them said that their origin is “very important” when purchasing seafood. In particular, it is shown that Korean consumers have a strong sense of trust in Norwegian seafood. ▲ The two speakers actively promoted the image of Norwegian seafood in Korea. Director Gunvar Lenhard Wie said, "Korean seafood market is in a very unique position, and it is a dynamic market leading the consumption of seafood. It is expected to grow by 10% by 2025.” Director Melissa Gotliebsen said, "Norway is catching fishery resources through rigorous management of its aquatic resources. We will do best for achieving mutual growth by sharing our technology and data with Korean seafood organizations and companies.”

L’Escape of Shinsegae Chosun Hotel’s Boutique Hotel Press Call Event

L’Escape Hotel, the first brand of Shinsegae Chosun Hotel and Korea’s first urban French-style boutique hotel, held its pre-press call on June 26th. Being scheduled to open on July 19, L’Escape Hotel hosted a pre-press call to introduce some of the major rooms and ready-made F&B facilities and presented background and intention of planning and operational strategies. The keynote was conducted by General Manager Kim Bum-soo, who was elected as the first general manager of L’Escape Hotel. ▲ Kim Bum-soo, the first general manager of L’Escape Hotel, took on the keynote and Q&A. Kim Bum-soo explained the background of the opening and the intention of planning the hotel concept of L’Escape Hotel through press call. In particular, he emphasized the collaborative system with top experts in various fields as a differentiated operating method of L’Escape. “The most important consideration while preparing L’Escape Hotel was to make the concept of the hotel another curation platform. In order to expand the hotel concept as a platform where there is always an exciting episode, we concluded that collaboration with top creators in each field is essential. He also said, “By planning events and promotions that match trends in terms of contents, as well as maintaining L’Escape Hotel’s unchanging elegance and sensibility, we try to create a classic yet trendy boutique hotel. We expect to be a lifestyle content platform for not only foreign customers who want to experience Seoul’s special boutique hotel but also local customers who want to enjoy the delight of gourmet and sweet escape” Manager Kim Bum-soo was responsible for planning major restaurants and bars, space and lifestyle contents of Shinsegae Group including shopping theme park ‘Starfield’, american-style gastropub ‘Devils Door’, and Famille Station. Based on various branding experiences in Shinsegae Group, he became the general manager of L’Escape Hotel, which is Shinsegae Group’s first brand of boutique hotel. L’Escape Hotel’s F&B brand is also made up of well-known gourmet brands both at home and abroad, as if reflecting the insight of Kim Bum-soo, a gourmet blogger known as ‘Pat2bach’, as a planner of restaurants and bars. ▲ "Atelier Suite" is presented as a typical accommodation product. ▲ "Atelier Suite" combined modern French style with each internal component such as bathtub. ▲ The library is a space that serves as a lounge. ▲ Some of Le Salon were opened. L'Escape Hotel opened some of the rooms on the 10th floor and the lobby on the 7th floor as well as the library and Le Salon. First of all, Atelier Suite was first introduced among a total of ten types of rooms featuring intense colors and an antique medieval European atmosphere. Atelier Suite is a romantic room with a beautiful French-patterned partition that separates the bedroom from the bathroom and offers a private space with a price of 520,000 won (excluding tax). On the 7th floor, which was opened after the guest rooms, the lobby space, the library and Le Salon were presented in turn. The library, which meets through the lobby space that is furnished with a modern feel, is inspired by an old-fashioned Paris salon and study, and it is exclusive for the guests of the suite. The guests can enjoy tea and refreshments, as well as business services. In addition, a tea salon 'Le Salon by maison M'O' featuring Maison M.O's luxury French dessert is also available. Meanwhile, L'Escape Hotel, which will be opened in a month, is a boutique hotel that realized Paris, France as a motif. Designed by Jacques Garcia, the master of the boutique hotel interior, L'Escape hotel offers impressive interior design with intense colors as well as elegantly designed guestrooms. As a hotel name meaning "escape" in French, it is going to show different concept and romantic Parisian atmosphere that has not been experienced in Korea so far for customers who dream of 'sweet escape from everyday life'. The hotel is a 25-floor building with a total of 204 rooms including additional facilities such as modern Chinese restaurant, contemporary restaurant, tea salon, coffee station, bar on the top floor, fitness, spa and event room.

The 44th Anniversary of EBS : Commemorative Ceremony

EBS (Korea Educational Broadcasting System, CEO Chang Hae-rang) held a ceremony for the 44th anniversary on June 21 at 11:10 am at Space Hall of Ilsan EBS headquarters. The commemoration ceremony was conducted by actor Shin Se-kyung, who was in charge of the EBS popular program 'Let’s Get Together Ding Dong Deng’, and Choi Tae-sung, a star lecturer in EBS Korean history. The event began with a commemorative video showing the history and educational value of EBS over the past 44 years with viewers. In the middle of the ceremony, Kim Hyun-chul, who hosted the special project ‘Parents’, child actor Kim Ah-yun, and Kim Jae-hyun of EBS Dream Scholarship gave special performances and received cheers from the audience. ▲ The ceremony was held with EBS executives, broadcasters, academics and journalists attending. ▲ Kim Jae-hyun of EBS Dream Scholarship celebrated the 44th anniversary and the new headquarters with his own song 'Everyday'. ▲ The ceremony was conducted by actor Shin Se-kyung, who was MC of ‘Ding Dong Dang Kindergarten’, and EBS star lecturer Choi Tae-sung. ▲ Choi Tae-sung made a deep bow for wishing development of EBS and received a big applause from visitors. After the ceremony, a tour of broadcasting facilities such as EBS TV studio and E-learning studio, which were newly built for providing viewers with better contents, was progressed. Through keynote, CEO Chang Hae-rang presented the new promise for the future and the efforts of EBS. Welcoming the 2nd foundation, he stated, "EBS will make a people-centered mission of ‘forming happy community living together’ and become the world's best public education platform in the world.” Moreover, he revealed that EBS is promoting 15 public projects including social innovation through education, customized content for each life-cycle, creative fusion for fostering creative fusion-type talents, starting-up, cultural arts, software, media literacy, multicultural education, etc. by saying, “We will find out the tasks that only EBS can do as an educational public service broadcasting, which is demanded by the era, and try to achieve them.” Lastly, he revealed his strong ambition and concluded the ceremony by saying, “EBS will achieve the tasks that only EBS can do in order to fulfill EBS's dream and promise to make a beautiful world through education.” ▲ VIPs including Lee Hyo-sung, a chairman of Communications Commission, delivered congratulatory speech. ▲ CEO Chang Hae-rang revealed visions and future strategies of EBS through keynote. ▲ Musician Kim Hyun-chul and actor Kim Ah-yun gave special performances. Kim Hyun-chul also gave a closing ceremony. ▲ EBS is planning to have the quantum jump at the Goyang headquaters after closing 44 years of Seoul era. Meanwhile, EBS began in 1974 with radio school broadcasting. EBS is the only educational and public broadcasting company in Korea that was established in 2000 as Korea Educational Broadcasting Corporation and has been steadily carrying out its role to realize universal educational welfare. EBS contributes to supplement of school education, realization of lifelong education, and development of democratic education and provides good quality of contents through broadcasting, internet and mobile to realize educational welfare of the people. Especially, as a leader of E-learning education, it promotes various international cooperation projects and contributes to the proliferation of educational Korean Wave. Based on the slogan of ‘Restart 2018 Education Changes the World’ with 2018 as the 2nd first year of the foundation, EBS will produce high-quality contents that lead education innovation agenda and life-cycle customized contents for the 4th industrial revolution era. In addition, in line with the recent era of peace on the Korean peninsula, it will lead collaborative content planning and production and promotion of education and cultural exchange between South and North Korea through establishing South-North Educational Exchange Promotion Committee.