Norwegian Seafood Council(NSC) ‘2018FY Press Conference in South Korea’
Norwegian Seafood Council (NSC) held its 2018 annual press conference at the Seoul Plaza Hotel on the morning of July 12th. At the conference, Gunvar Lenhard Wie, Managing Director of Korea and Japan at Norwegian Seafood Council, and Melissa Gotliebsen, Director of Korea at Norwegian Seafood Council attended and presented the trends and prospects of Korean seafood consumption, distinctiveness of Korean Seafood Council and the future of the market with the latest statistics from Norwegian Seafood Council. ▲ Gunvar Lenhard Wie, Managing Director of Korea and Japan at Norwegian Seafood Council ▲ Korea is the country with the highest number of per capita consumption of seafood, and its demand is still rising. ▲ According to the presentation, the Norwegian mackerel, which suits the Korean tastes, is caught in September and October. ▲ In Korea, mackerel, salmon, and king crab, which have strong demand, will be mainly promoted. ▲ Melissa Gotliebsen, Director of Korea at Norwegian Seafood Council According to the data released by Norwegian Seafood Council, the average seafood consumption of Korean consumers recorded 58.4kg per capita, which is the highest among the world's major nations. The average global consumption is 20.2kg, while Norwegian and Japanese consumers consume 53.3kg and 50.2kg, respectively. What’s more, Korea's seafood consumption is expected to increase by 10% by 2025. In addition to its intake, Korea's imports and domestic aquatic supplies also increased by about 17% from 2013 to 2017, with an increase of about 641,000 tons. According to statistics released by Norwegian Seafood Council, the imported seafood in Korea accounted for 32% of total supplies, with the largest number of exports coming from China followed by Russia, then Vietnam. Norway exported a total of 2.6 million tons of marine products to 140 countries in the year. The market share of seafood in Norway is 1.4%, which is 62,916 tons. Among seafoods of Norway, the most important species that are exported to Korea are mackerel, salmon and king crab. To be specific, 38,993 tons of mackerel, 20,557 tons of salmon and 699 tons of king crab were exported from Norway to Korea last year. According to a study by Norwegian Seafood Council, 82% of Korean consumers value the origin when purchasing seafood. Also, 18% of them said that their origin is “very important” when purchasing seafood. In particular, it is shown that Korean consumers have a strong sense of trust in Norwegian seafood. ▲ The two speakers actively promoted the image of Norwegian seafood in Korea. Director Gunvar Lenhard Wie said, "Korean seafood market is in a very unique position, and it is a dynamic market leading the consumption of seafood. It is expected to grow by 10% by 2025.” Director Melissa Gotliebsen said, "Norway is catching fishery resources through rigorous management of its aquatic resources. We will do best for achieving mutual growth by sharing our technology and data with Korean seafood organizations and companies.”
L’Escape of Shinsegae Chosun Hotel’s Boutique Hotel Press Call Event
L’Escape Hotel, the first brand of Shinsegae Chosun Hotel and Korea’s first urban French-style boutique hotel, held its pre-press call on June 26th. Being scheduled to open on July 19, L’Escape Hotel hosted a pre-press call to introduce some of the major rooms and ready-made F&B facilities and presented background and intention of planning and operational strategies. The keynote was conducted by General Manager Kim Bum-soo, who was elected as the first general manager of L’Escape Hotel. ▲ Kim Bum-soo, the first general manager of L’Escape Hotel, took on the keynote and Q&A. Kim Bum-soo explained the background of the opening and the intention of planning the hotel concept of L’Escape Hotel through press call. In particular, he emphasized the collaborative system with top experts in various fields as a differentiated operating method of L’Escape. “The most important consideration while preparing L’Escape Hotel was to make the concept of the hotel another curation platform. In order to expand the hotel concept as a platform where there is always an exciting episode, we concluded that collaboration with top creators in each field is essential. He also said, “By planning events and promotions that match trends in terms of contents, as well as maintaining L’Escape Hotel’s unchanging elegance and sensibility, we try to create a classic yet trendy boutique hotel. We expect to be a lifestyle content platform for not only foreign customers who want to experience Seoul’s special boutique hotel but also local customers who want to enjoy the delight of gourmet and sweet escape” Manager Kim Bum-soo was responsible for planning major restaurants and bars, space and lifestyle contents of Shinsegae Group including shopping theme park ‘Starfield’, american-style gastropub ‘Devils Door’, and Famille Station. Based on various branding experiences in Shinsegae Group, he became the general manager of L’Escape Hotel, which is Shinsegae Group’s first brand of boutique hotel. L’Escape Hotel’s F&B brand is also made up of well-known gourmet brands both at home and abroad, as if reflecting the insight of Kim Bum-soo, a gourmet blogger known as ‘Pat2bach’, as a planner of restaurants and bars. ▲ "Atelier Suite" is presented as a typical accommodation product. ▲ "Atelier Suite" combined modern French style with each internal component such as bathtub. ▲ The library is a space that serves as a lounge. ▲ Some of Le Salon were opened. L'Escape Hotel opened some of the rooms on the 10th floor and the lobby on the 7th floor as well as the library and Le Salon. First of all, Atelier Suite was first introduced among a total of ten types of rooms featuring intense colors and an antique medieval European atmosphere. Atelier Suite is a romantic room with a beautiful French-patterned partition that separates the bedroom from the bathroom and offers a private space with a price of 520,000 won (excluding tax). On the 7th floor, which was opened after the guest rooms, the lobby space, the library and Le Salon were presented in turn. The library, which meets through the lobby space that is furnished with a modern feel, is inspired by an old-fashioned Paris salon and study, and it is exclusive for the guests of the suite. The guests can enjoy tea and refreshments, as well as business services. In addition, a tea salon 'Le Salon by maison M'O' featuring Maison M.O's luxury French dessert is also available. Meanwhile, L'Escape Hotel, which will be opened in a month, is a boutique hotel that realized Paris, France as a motif. Designed by Jacques Garcia, the master of the boutique hotel interior, L'Escape hotel offers impressive interior design with intense colors as well as elegantly designed guestrooms. As a hotel name meaning "escape" in French, it is going to show different concept and romantic Parisian atmosphere that has not been experienced in Korea so far for customers who dream of 'sweet escape from everyday life'. The hotel is a 25-floor building with a total of 204 rooms including additional facilities such as modern Chinese restaurant, contemporary restaurant, tea salon, coffee station, bar on the top floor, fitness, spa and event room.
The 44th Anniversary of EBS : Commemorative Ceremony
EBS (Korea Educational Broadcasting System, CEO Chang Hae-rang) held a ceremony for the 44th anniversary on June 21 at 11:10 am at Space Hall of Ilsan EBS headquarters. The commemoration ceremony was conducted by actor Shin Se-kyung, who was in charge of the EBS popular program 'Let’s Get Together Ding Dong Deng’, and Choi Tae-sung, a star lecturer in EBS Korean history. The event began with a commemorative video showing the history and educational value of EBS over the past 44 years with viewers. In the middle of the ceremony, Kim Hyun-chul, who hosted the special project ‘Parents’, child actor Kim Ah-yun, and Kim Jae-hyun of EBS Dream Scholarship gave special performances and received cheers from the audience. ▲ The ceremony was held with EBS executives, broadcasters, academics and journalists attending. ▲ Kim Jae-hyun of EBS Dream Scholarship celebrated the 44th anniversary and the new headquarters with his own song 'Everyday'. ▲ The ceremony was conducted by actor Shin Se-kyung, who was MC of ‘Ding Dong Dang Kindergarten’, and EBS star lecturer Choi Tae-sung. ▲ Choi Tae-sung made a deep bow for wishing development of EBS and received a big applause from visitors. After the ceremony, a tour of broadcasting facilities such as EBS TV studio and E-learning studio, which were newly built for providing viewers with better contents, was progressed. Through keynote, CEO Chang Hae-rang presented the new promise for the future and the efforts of EBS. Welcoming the 2nd foundation, he stated, "EBS will make a people-centered mission of ‘forming happy community living together’ and become the world's best public education platform in the world.” Moreover, he revealed that EBS is promoting 15 public projects including social innovation through education, customized content for each life-cycle, creative fusion for fostering creative fusion-type talents, starting-up, cultural arts, software, media literacy, multicultural education, etc. by saying, “We will find out the tasks that only EBS can do as an educational public service broadcasting, which is demanded by the era, and try to achieve them.” Lastly, he revealed his strong ambition and concluded the ceremony by saying, “EBS will achieve the tasks that only EBS can do in order to fulfill EBS's dream and promise to make a beautiful world through education.” ▲ VIPs including Lee Hyo-sung, a chairman of Communications Commission, delivered congratulatory speech. ▲ CEO Chang Hae-rang revealed visions and future strategies of EBS through keynote. ▲ Musician Kim Hyun-chul and actor Kim Ah-yun gave special performances. Kim Hyun-chul also gave a closing ceremony. ▲ EBS is planning to have the quantum jump at the Goyang headquaters after closing 44 years of Seoul era. Meanwhile, EBS began in 1974 with radio school broadcasting. EBS is the only educational and public broadcasting company in Korea that was established in 2000 as Korea Educational Broadcasting Corporation and has been steadily carrying out its role to realize universal educational welfare. EBS contributes to supplement of school education, realization of lifelong education, and development of democratic education and provides good quality of contents through broadcasting, internet and mobile to realize educational welfare of the people. Especially, as a leader of E-learning education, it promotes various international cooperation projects and contributes to the proliferation of educational Korean Wave. Based on the slogan of ‘Restart 2018 Education Changes the World’ with 2018 as the 2nd first year of the foundation, EBS will produce high-quality contents that lead education innovation agenda and life-cycle customized contents for the 4th industrial revolution era. In addition, in line with the recent era of peace on the Korean peninsula, it will lead collaborative content planning and production and promotion of education and cultural exchange between South and North Korea through establishing South-North Educational Exchange Promotion Committee.
[OID Korea 2018] Covering the spot of ‘OpenInfra Days Korea 2018’
OpenInfra Days Korea 2018, co-hosted by OpenStack Foundation, OpenStack Korea User Group and Cloud Native Computing & K8S Korea, will be held on June 28-29 at COEX in Gangnam- gu, Seoul. This event was developed from 'OpenStack Day Korea' as a part of efforts to promote various open infrastructure technologies and to revitalize related ecosystem. The event will be held under the theme of "Open Infrastructure: OpenStack, Containers, and Cloud Native Computing”, and it will cover the ecosystem of open infrastructure technology created by combining openStack and cloud native computing technologies such as Kubernetes and Container. The OpenStack Foundation, as well as global open source foundations such as Cloud Native Computing Foundation (CNCF) and Open Networking Foundation (ONF), will participate in the event, and technical presentations, exhibition booths, and workshops will be held under the sponsorships of Samsung Electronics, SK Telecom, NetApp, manTech, and Open Source Consulting. In this two-day event, visitors will be able to meet and study technologies of various fields related to use cases in open infrastructure such as DevOps and CI/CD as well as various open infrastructure solutions including OpenStack, Ceph, Docker and Kubernetes. Many domestic companies including Kakao, Naver, Line, Netmarble, Nexon Korea, etc. will participate in presentations. On the second day, many technology presentations and hands-on workshops from OpenStack Korea User Group, AWS User Group, Korea Azure User Group, Google Cloud Platform User Group, Kubernetes User Group, and IBM developerWorks User Group are prepared. ▲ Developed from 'OpenStack Days Korea', 'OpenInfra Days Korea 2018' covers the whole infrastructure. ▲ Various programs will be held during the two-day event. ▲ The lecture program is divided into four tracks. ▲ The demonstration booths are prepared in front of the venue so that various solutions can welcome participants. ▲ In Korea, Samsung Electronics and SK Telecom are actively using OpenStack. ▲ OpenStack becomes more valuable in high-density ARM server environments ▲ HPE, SUSE, and Nokia are also regular customers at the overseas summit. ▲ 'Line' also participated in this event as a booth. ▲ Meanwhile, the first day of the event exceeded 600 attendees and is expected to reach 1,200 for two days.
T.OS Meetup 2018 in Seoul
T.OS, claiming cryptocurrency with the actual transaction, held ‘T.OS Meetup 2018 in Seoul’ on the afternoon of June 19 at the Oakwood Premier COEX Center in Gangnam-gu, Seoul. The event was organized to introduce the features and services of T.OS Coin, which T.OS is preparing for service, and the roadmap for the future with T.OS executives and officials from related industries such as affiliates, exchanges, and consulting firms attending. ▲ ‘T.OS Meetup 2018 in Seoul’ was held with great success. In the first order of the event, Morihisa Baba of T.OS Japan gave a welcoming speech. Baba talked about the current situation by saying, “T.OS coin is a cryptocurrency created through cooperation between Japan and Korea, and has been showing the functions and possibilities of T.OS coin in many countries since 2017. The popularity of T.OS has continued steadily in many Asian countries, and many people also in Korea trusted the vision of T.OS and invested.” Also, he emphasized that T.OS not only brings up the slogan, but also knows well about showing its technologies with results rather than just talking. And he said to try the best to delight customers through T.OS coin, which can be used in real life. After a welcoming speech by Baba, Faruk Tercioglu, president of Knockcoin Exchange in Singapore, which was selected as the first exchange of T.OS, presented the features of the exchange and the possibilities of T.OS. Tercioglu introduced that after launching on May 28th, Knockcoin Exchange is conducting strict personal protection policies and court proceedings in order to concurrently list cryptocurrencies such as bitcoin, ethereum, litecoin as well as T.OS coin on June 22. In particular, he mentioned an advantage that since Singapore government has a strict law on financial services, it will be a safe and reliable investment for investors. In addition, he analyzed the strengths of T.OS that it is optimized for real life payment functions and it also has strengths in payment and purchasing through stability and rapid trading through its internal coin called T.OSP. ▲ Morihisa Baba of T.OS Japan welcomed attendees. ▲ President of Knockcoin, which is the first exchange of T.OS, presented about the possibilities of T.OS. An official of the first affiliate who decided to introduce a T.OS payment system also visited Korea and gave some impressions. Akimasa Yasumodo, CEO of Kento’s group, who runs Kento’s, a famous live house in Japan, expressed his impression about visiting. “I heard that today's event is the first event to be held in Korea, and I was very surprised that there are many people who support T.OS in Korea. I thought that the heat in Korea was as great as Japan.” He also said, "Kento’s is honored to be chosen as the first affiliate store of T.OS as a Live House brand that has a wide range of customers from 20s to 50s. I would like to ask for cooperations so that we can lead the bright future with T.OS.“ Eriko Tachibana, CEO of management consulting firm ‘Tachibana Eriko office’, said, “Since many investors in Korea and Japan have skepticism on stability due to hackings of the cryptocurrency exchange, T.OS is improving security perfection through a series of security tests by inviting the world's best white hackers. Through these processes, T.OS has become the safest cryptocurrency for payment in the world, and I believe that T.OS is a company that regards its commitment to investors as the most important.” ▲ The official from Kento’s group, which is the first affiliate of T.OS, gave his impressions. At the end of the ceremony, Wook-tae Kang, CEO of Blockware, in charge of technology of T.OS, presented the technology and roadmap of T.OS. He first expressed his gratitude to investors and supporters, and briefly introduced his activities so far that he was constantly developing technologies and at the same time promoting various activities around the world to raise awareness and value of T.OS. In particular, at the technical seminar held in China, he conducted a news interview to introduce the strengths of T.OS. The launching event in March confirmed the expectation for T.OS through the participation of about 200,000 people from 80 countries. In the case of cryptocurrencies that have appeared in the past, transactions are made under the name of ‘money’, but because of problems such as processing speed, the role as an actual money such as payment or remittance is not properly performed. Also, he pointed out that a credit card-based payment service has a disadvantage of high commission from operating costs. He introduced that the direction that T.OS pursues is 'key currency of the cryptocurrency', so T.OS is trying to make T.OS coin the most powerful weapon of life and settle as a global key currency in the course of the replacement of the real currency by the cryptocurrency in the future. To do so, T.OS announced that it plans to launch the payment system in the second half of the year, test the actual transaction system through some merchants, including Kento’s, and plan to launch a public service in the first half of 2019. At the same time, T.OS will show its own communication-based hardware wallet, which does not use internet protocol, as an order-made method, so that users can more safely protect their cryptocurrency. Also, after primarily developing 10 to 20 global exchanges, it will operate a cryptocurrency consulting and franchise and plan to make each country's exchange a base for the T.OS payment system. By concluding the presentation, Kang said, “T.OS will continue to strive to reward enthusiasm for many investors as well as become the key currency of the world's cryptocurrency. I would like to ask for your support in the future.” ▲ CEO Wook-tae Kang presented about technologies and roadmap of T.OS. ▲ The activities of T.OS so far are introduced. ▲ The roadmap revealed the future development of T.OS. ▲ Wook-tae Kang said, “We will strive to make T.OS key currency of the world’s cryptocurrency.”
Interview : ‘Kento’s’ CEO Akimasa Yasumodo, The First Affiliate of T.OS, "Strength that can be applied to all B2C transactions"
Claiming cryptocurrency with the actual transaction, T.OS held ‘T.OS Meetup 2018 in Seoul’ on the afternoon of June 19 at the Oakwood Premier COEX Center in Gangnam-gu, Seoul. At the event, T.OS introduced what process the development has been progressing and how it is going to become a service to Korea's stakeholders and investors. The officials from the exchange where T.OS will be listed and the first affiliate also visited Korea and showed the possibility of T.OS. After the ceremony, Akimasa Yasumodo, CEO of Japan Live House Kento’s, which was selected as the first affiliate of T.OS, talked about the strengths of T.OS and the possibility of development from the manager’s point of view. ▲ CEO Akimasa Yasumodo of Kento’s, the first affiliate of T.OS "Kento’s presents a 40-minute live show six times a day, and the entry and exit of customers are similar to this schedule. Because of this, the cashier gets crowded at a certain time, so I thought that T.OS would be a solution to the problem while I was thinking about a system that makes it easier for our customers to pay." Akimasa Yasumodo of Kento’s Group, which has been running the live house since 2017 February, had been working on the billing system for the convenience of the customers. At the time, he became interested in payment system using cryptocurrency T.OS. In particular, he mentioned advantages of T.OS that it suppresses sudden price fluctuations through separate cryptocurrency (T.OSP) and fast payment speed when compared to other cryptocurrencies. "Since Japan is one of the countries where the law on cryptocurrency is well-established, it can be fully used if the convenience of the payment system is complemented. Currently, large-sized retail stores have a system that enables settlement with bitcoin, but it has a technical problem that it takes 10 minutes. So I think T.OS’s fast transaction speed is competitive enough.“ In addition, Yasumodo, who said that 3.5% of Japanese credit card payment commission is a big burden for the operators, satisfied with cryptocurrency that needs minimal commission and decided to be an affiliate. He also added that T.OS’s payment mehod can be fully applied to all the businesses in the B2C field, not only restaurants like Kento’s. ▲ He pointed out fast transaction speed and inexpensive commission as the strengths of T.OS. On the other hand, Yasumodo responded with surprise about the enthusiasm for T.OS in Korea he visited for the event. He also talked about the potential by saying, "I only heard that T.OS is getting a lot of popularity in Korea, but I was able to feel the enthusiasm through the event today. Thanks to that, I once again confirmed that my idea of introducing T.OS as a payment system was correct, and I thought I could make more opportunities for Korea.“ Lastly, he expressed his wish lists and hope that T.OS would successfully launch to the world. “I am looking forward to someday when tourists from Korea visit Kento’s, enjoy the performances, and simply make payment with T.OS without any burden of exchange.”
Palo Alto Networks Korea Held Media Conference on Prospect of 2018 Cybersecurity
On the morning of January 18th, 2018, Palo Alto Networks Korea held a media conference on prospect of cybersecurity in 2018 at the ASEM Tower in Gangnam-gu, Seoul. The conference was organized to anticipate cybersecurity trends in 2018 and to share Palo Alto Networks Korea's business strategy for the year, with CEO Choi Won-sik and General Manager Jo Hyun-seok of Palo Alto Networks Korea attending. CEO Choi Won-sik of Palo Alto said, “Today's event is designed to showcase security-related issues in 2018 and how Palo Alto Networks is preparing for it. Palo Alto Networks has been doing well in a rapidly changing market environment and I think we can show a better picture in this year. I look forward to your continued interest.” ▲ Palo Alto Networks held media conference on prospect of 2018 cybersecurity. ▲ CEO Choi Won-sik said, “Palo Also Networks will be able to show a better picture in this year.” According to the announcement, Palo Alto Networks' 2018 security prospect is as follows. The first topic was ‘the need to protect data on cloud systems.’ As the use of third-party cloud storage continues to increase, the scope of security provided by cloud service providers includes network, storage, and computing resources. Therefore, since users are responsible for security of data stored in the cloud, it is forecasted that the importance of the response to this will increase. Simple Storage Service (S3) of AWS, a leading cloud service, uses 'bucket' as containers for online data storage in the cloud. Whenever a user error occurs in the configuration of the bucket, anyone can freely access the data via the Internet. In fact, over the past several months, there have been accidents in which sensitive files, passwords, home addresses, customer databases and information of about 180 million US voters have been exposed. In particular, care must be taken in the case of data that can be overwritten when configuring buckets. If any attacker finds a fixable bucket, he can upload malware to the bucket and overwrite the files. Also, if the user stored code in these storages, this can also change. The second topic was ‘the importance of data integrity management.’ As the damage of data loss and theft to businesses and governments is getting bigger, it is forecasted that the demand for securing data integrity will also increase. If data integrity is violated, not only it can be critical to the financial market, but also it becomes possible to inflate the stock price of a company by manipulating sales results. In the case of public institutions promoting Smart City, if the data of the IoT system ranging from the traffic lights to the waterworks are altered, it may cause serious trouble. To ensure data integrity, you need to know what data is retained, how to collect and create it, and where the most sensitive part of the data is located. In addition, if a user name or a password fails to provide security functions using the multifactor authentication (MFA) technique, an additional layer of security should be provided. In addition, you must protect sensitive data through encryption. As the effectiveness of encryption depends on which key management strategy you choose, it is significant to choose the most appropriate strategy to the company. The third topic was ‘continuous heat of ransomware.’ It is predicted that ransomware attackers, who have gained successful experience of revenue generation last year, will continue to create damage in 2018 with more sophisticated techniques and increased scale. This is because the ransomware attack, which has evolved into a highly profitable business model, can be executed only with limited technology; thereby attacks became easier through the appearance of ransomware as a service. Moreover, it is predicted that there will be more ransomware for political issues than pecuniary gain in 2018. As a typical example, the ransomware 'RanRan' in the Middle East in 2017 required politicians to send messages by creating a website instead of demanding money. The presenter, General manager Jo Hyun-seok, introduced by saying, “In a situation where legacy security solutions are inevitably becoming more vulnerable to ransomware, the most effective countermeasure is to secure a platform that share threat intelligences regardless of the location of attacks in real time by automatic communication between firewalls and endpoints based on proactive counter policies.” The fourth topic was ‘the need to manage security against potential security threats to Internet (IoT) devices’. Although the positive impact of IoT technology on daily life is increasing, security threats are also increasing behind the convenience, and it is becoming possible for attackers to cross the network through personal devices. Therefore, he emphasized that even if personal devices are not the company's assets, each company's CISOs should include management of these devices within their corporate security strategy, and regular employee training on application settings and device security settings. ▲ The heat of ransomware is likely to continue. ▲ Security management of potential Internet security threats is needed. The fifth topic was 'coming of the era of attack through software supply chain'. Over the past two years, there have been cases of cyberattacking through a software supply chain that provides reliable software and updates. They attacked software developers by using ‘credibility’ that users allowed to their developers so that it becomes easier to access different networks instead of directly attacking the target by using phishing and vulnerabilities. Palo Alto Networks predicted that by 2018, such attacks will be more frequent in terms of frequency and severity, so it needs to be prepared. Attacks through the software supply chain represent a need to build a network that can have the visibility of every point in the attack's life cycle and detect and block out-of-the-box behaviors. In order to prepare for a new era of attack, the company will need to have technologies and processes that can prevent trusted software from suddenly turning into malware through automatic updates. The sixth topic was 'the need for automatic threat handling for operational technology environments'. Recently, there is a growing demand for Automated Threat Response (ATR) technology because recent malicious actions are taking predefined actions to check for new technologies such as behavioral analysis and artificial intelligence. ATR is a technology designed to automate the process of detecting threats and automate the process of closed defenses, which reduces the burden on SecOps and shortens response times. As the frequency and size of intelligent attacks continue to evolve, it is necessary to acquire ATR technology based on behavior analysis and intelligent security threat analysis environment. As Palo Alto Network is expected to begin mass deployment of ICS (industrial control system) security in major infrastructure and manufacturing environments, 2018 will be the year in which the effects of ATR adoption in the area of operational technology (OT) will become visible. In fact, major companies in related fields have completed the PoC, started segmentation work, and added behavior analysis and anomaly detection technologies to enhance the security of the OT environment. These solutions include dedicated sensors and modules to supplement Security Information and Event Management (SIEM). Initially built with independent discovery tools, these ICS network monitoring solutions are predicted to be configured to effectively respond to the threats by being integrated into devices such as next-generation firewalls. Finally, the seventh topic was 'development of machine learning technology to enhance cybersecurity'. In the past, many companies have responded to cyber-attacks by using signature-based security products on endpoints, networks, or in the cloud, but signature-based malware detection is becoming ineffective as cyber-attackers automate malware generation. It is hard to say that machine learning technology is a breakthrough in cybersecurity, but its impact on the defense approach to cyber-attacks continues to increase. In addition, Palo Alto Networks introduced some of their products are using machine learning technology to predict user and device behaviors and detect irregular acts presenting the sign of an attack such as ‘Traps’, an intelligent endpoint security product, and ‘LightCyber’, a behavioral analysis solution for network security. General Manager Jo Hyun-seok said, "In 2018, more CISOs are expected to include machine learning technology in cybersecurity strategies. In the healthcare field, where massive amounts of data are actually being generated, there are already more instances of using machine learning for intelligent malware detection. Applications for machine learning are likely to continue to increase.” ▲ Automated threat response for operating technology environment is needed. ▲ It is expected that machine learning technology will be developed to enhance cybersecurity.
Test Drive - Renault CLIO (2018, 4th Gen F/L) 1.5 dCl Intense
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2018 U.N. Correspondents Association Awards For Best Journalistic Coverage Of The United Nations And U.N. Agencies
WINNERS WILL BE HONORED AT GALA EVENT BY THE U.N. SECRETARY-GENERAL H.E. ANTÓNIO GUTERRES MID-DECEMBER 2018 (Date TBD) AT CIPRIANI WALL STREET, NEW YORK. NEW YORK, July 17, 2018 /PRNewswire/ -- The United Nations Correspondents Association (UNCA) invites media worldwide to submit entries for its 23nd annual UNCA Awards for the best print, broadcast (TV & Radio) and online, web-based media coverage of the United Nations, U.N. agencies and field operations. 2018 marks UNCA's 70th anniversary celebrating seven decades of journalism committed to reporting on the UN and its many causes and objectives. Deadline for submissions is September 15, 2018 The awards are open to all journalists anywhere in the world. The Awards are: 1. The Elizabeth Neuffer Memorial Prize, sponsored by the Alexander Bodini Foundation, for written media (including online media). The prize is for print and online coverage of the U.N. and U.N. agencies, named in honor of Elizabeth Neuffer, The Boston Globe bureau chief at the U.N., who died while on an assignment in Baghdad in 2003. 2. The Ricardo Ortega Memorial Prize for broadcast (TV & Radio) media. The prize is for broadcast coverage of the U.N. and U.N. agencies, named in honor of Ricardo Ortega, formerly the New York correspondent for Antena 3 TV of Spain, who died while on an assignment in Haiti in 2004. 3. The Prince Albert II of Monaco and UNCA Global Prize for Climate Change. The prize is for print (including online media) and broadcast media (TV & Radio) for coverage of climate change, biodiversity, and water. IMPORTANT INFORMATION FOR APPLICANTS: Coverage of the U.N. and U.N. agencies is specified in each category; the committee welcomes coverage of all issues particularly on the Sustainable Development Goals for 2030, peacekeeping operations and nonproliferation, including the elimination of nuclear, chemical and biological weapons. Work in print, broadcast (TV & Radio) and online coverage must be published between September 2017 and August 2018. The judges will look for entries with impact, insight and originality, and will consider the courage and investigative and reporting skills of the journalists. Entries from the developing world media are particularly welcome. Entries can be submitted in any of the official U.N. languages (English, French, Arabic, Chinese, Spanish, and Russian), however a written transcript in English or French is necessary to facilitate the judging process. Each candidate can submit to no more than two (2) prize categories, with a maximum of three (3) stories in each. Joint entries are accepted. Electronic files and web links uploaded to the online Entry Form are required. HOW TO SUBMIT YOUR ENTRY: Entries are submitted online by completing the UNCA Awards Entry Form. On the first page, please complete your personal information and upload your photo.The following page is where you will submit your work electronically by uploading web links and/or files directly to the Entry Form. ** Electronic entries are mandatory ** All entries must be received by September 15th, 2018 For Questions regarding UNCA Awards & entries please contact: The UNCA Office, 1-212-963-7137.Or send an email to email@example.com CLICK ON THE ENTRY FORM BELOW TO GET STARTED: ENTRY FORM http://unca.com/unca-awards-call-for-submissions-form/ UNCA Awards Committee: Sherwin Bryce-Pease (UNCA President), Giampaolo Pioli (Awards Chairman), Valeria Robecco (UNCA Vice President), Carole Landry (UNCA Treasurer), Seana Magee (UNCA Secretary), Oscar Bolanos (UNCA Executive Member), Widad Franco (UNCA Executive Member), Tuyet Nguyen (Awards Selections Coordinator). Logo - https://mma.prnewswire.com/media/719125/UN_Correspondents_Assoc_Logo.jpg
QuantumClean® and ChemTrace® to Exhibit at the International Conference on Atomic Layer Deposition (ALD 2018)
Customer Solutions for ALD Technology QUAKERTOWN, Pennsylvania, July 17, 2018 /PRNewswire/ -- QuantumClean and ChemTrace will exhibit at ALD, July 29 - August 1, 2018, at the Songdo Convensia in Incheon, Republic of Korea. "As the world leader in proprietary ultra-high purity cleaning and stripping processes for ALD tool components, QuantumClean's selective removal techniques ensure part integrity and extend tool part life," explains Scott Nicholas, President and CEO, Quantum Global Technologies. "This year, ChemTrace celebrates 25 years of semiconductor process related microcontamination analytical excellence. ChemTrace offers ALD film analysis for trace metals, precursor quality control and non-destructive chamber part analysis. ChemTrace operates under rigorous quality assurance standards and is independently ISO 17025:2005 certified," states Surjany Russell, ChemTrace Director of Sales. Visit our exhibit to learn how our service offerings bring improvement to your operation by solving critical ALD challenges and learn about the benefits of ChemTrace's Selective Film Stripping Techniques for In-Film Trace Metal Analysis Using Inductively Coupled Plasma Mass Spectrometry (abstract number: 112) at the ALD Fundamentals Poster Session on Tuesday, July 31, 5:30 PM. ChemTrace® and QuantumClean® are divisions of Quantum Global Technologies, LLC headquartered in suburban Philadelphia, Pennsylvania USA. QuantumClean is the global leader in sub-10nm ultra-high purity outsourced process tool chamber parts cleaning and coating services, tool part life extension and process tool part optimization solutions to the semiconductor wafer fabrication, OEM and OPM industries. Founded in 2000, QuantumClean operates innovative Advanced Technology Cleaning Centers® built on the premise of providing customers process improvement through consistently cleaner parts® that exceed industry standards. These solutions dramatically reduce our customers' total cost-of-ownership. With 1,500 employees in 19 facilities located in 8 countries, QuantumClean provides unsurpassed cleaning capability and convenience worldwide. quantumclean.com For 25 years, ChemTrace has provided independent and analytical verification of process tool chamber part cleaning effectiveness. Recognized as the leading reference analytical testing laboratory for the semiconductor, solar and related industries, ChemTrace has the solutions for fab, OEM and OPM's critical cleaning issues and requirements of chamber parts, wafers, cleanroom materials, ultra-pure water, high-purity and complex chemicals. With more than 120 employees in 6 labs located in 3 countries, ChemTrace offers unsurpassed microcontamination analysis and local convenience. chemtrace.com Contacts QuantumClean: Meg Cox, +1-215-892-9300, firstname.lastname@example.org ChemTrace: Robin Puri, +1-503-251-0979, email@example.com QuantumClean, ChemTrace, Advanced Technology Cleaning Centers, ATCC, Process Improvement through Consistently Cleaner Parts, Single Part Chemical Clean and SPCC are all registered trademarks of Quantum Global Technologies, LLC. ACS, Atomically Clean Surfaces, Alternative TWAS, Analytical & Engineering Services, C-Coat, Cleancoat, Cleaning, Coating & Testing Center of Excellence, Environmentally Clean Process, ECP, Final Surface Finish, FSF, QGT, M-Coat, PartSmart, PT3, QualClean, Selective Deposition Removal, SDR, Service Request form, SRF, Solution Based Chemistry, TechBriefs, The Perfect Order, The Perfect Qual, The Perfect Process Transfer, Tight-Coat, V-Clean, VeriClean, Waterless Acid, Y-Coat, Z-Coat, Smart, Lean, Clean and Green, Center of Excellence and Validated Ultra-High Purity. Maximum Productivity are all trademarks of Quantum Global Technologies, LLC. Logo - https://mma.prnewswire.com/media/383596/Quantum_Global_Technologies_LLC_Logo.jpg Related Links :http://www.quantumclean.com
[KANTAR] Celebrity-Based AD Campaigns: What are the PROS and CONS in World & South Korea?
Celebrities are used in advertising around the world. The right celebrity, used in the right way, can undoubtedly be a powerful brand asset. But using a celebrity does not guarantee effective advertising; overall, there’s very little difference between the performance of ads with celebrities versus those without. However, celebrities can make campaigns more effective. There are pitfalls to using celebrities. To gauge whether a celebrity is right for your brand, you need to establish whether they are known, whether they are liked, and what they stand for, among your target audience. ■ WHERE ARE CELEBRITIES USED IN ADVERTISING? The use of celebrities in advertising varies enormously around the world. It continues to be highest in Asia Pacific, as this analysis of ads we have researched with our Link copy test shows. In terms of individual countries, use is highest in Japan and Korea, where around 40 percent of TV ads feature celebrities. In comparison, use of celebrities is 31 percent in China, 23 percent in India, 11 percent in the U.S., and 11 percent in the UK. The type of celebrity used varies a lot by region. Movie stars are particularly popular in Asia, notably Korea and Japan. TV presenters are particularly popular in the UK; while sports stars are more common in the US. ■ ARE THEY EFFECTIVE? Celebrity-based campaigns can be very effective. The Snickers “You’re not you when you’re hungry” campaign won a Cannes Lion Creative Effectiveness award; as did Virgin Mobile Australia for their ‘Fair Go Bro’ campaign. In the US, one client had used a celebrity in some of its ads over a ten year period, and wanted to know if they should continue the relationship. Our analysis showed that the ads featuring the celebrity performed better on key measures than those without the celebrity. The celebrity had also become a strong branding cue. We were able to estimate that the celebrity was worth over $5 million per year to the client. After an ROI calculation, the client continued the relationship. An in-depth analysis of Twitter volumes and sentiment for 16 brands across 5 countries found that celebrities are one of the drivers of short-term buzz. Brand campaigns and short-term promotions generate buzz more often, but celebrity associations and endorsements are likely to increase positive sentiment for the brand in the short term. In February 2014, Mila Kunis was announced as the new face of Jim Beam and featured in a number of ads and videos for the brand. Using our Digital Behavior Analytics solution to decompose the raw digital signal into more meaningful metrics, Kantar Millward Brown was able to quantify that this was a more efficient use of the brand’s marketing budget, and delivered a greater return on investment in both the short term and the long term. However, while individual celebrity campaigns can be highly effective, there is very little difference overall between the performance on most key measures of ads with celebrities versus those without, on key measures like Enjoyment, Involvement or branding. However, our CrossMedia database suggests that campaigns with celebrities tend to be more effective than campaigns without. Why should this be? An internal assessment of the campaigns for the 2018 AdReaction study suggested that campaigns with celebrities tend to be better integrated. It seems the presence of a celebrity can provide an instant link to other elements of the campaign, promoting synergy. But other audio and visual elements can also provide that ‘instant link’. For some long running campaigns, particular celebrities have, over time, become synonymous with the brand: for example, Roger Federer for Rolex, Gary Lineker and Walkers in the UK, Carina Lau and the cosmetic brand SK-II in China. The following example shows the gradual build of one celebrity brand cue over 15 ads. ■ THREE KEY QUESTIONS FOR EFFECTIVE USE OF CELEBRITIES Given that using a celebrity does not guarantee a successful campaign, what are the guidelines for getting it right? We’d suggest there are three key questions you need to answer. 1. Who is the celebrity? Where the celebrity is central to the core idea, it’s important to establish how well known they are among your target audience. Some time ago, a lipstick brand was launched using a foreign model. Among those who recognized her, communication, enjoyment and purchase intent were much stronger. However, less than a quarter of the audience recognized her, severely limiting the effectiveness of the campaign. 2. Is the celebrity well liked? While it isn’t essential for a celebrity to be liked, this can have a significant impact on the emotional response to an ad. The effectiveness of likeable celebrities is more similar across countries: enjoyment is higher when the celebrity is liked, in all countries. All countries tend to see higher scores across persuasive measures and overall Power Contribution when the celebrity is liked. In particular the likability of the celebrity needs to be assessed among the target audience. In one project for a cereal brand in the UK Kantar Millward Brown asked about celebrities who were considered positive role models. One particular male TV and radio presenter was rated highly; but this ranking was driven by the 40+ age group. When we researched an animatic version of an ad for the brand featuring him, he was dismissed by the younger target respondents as being too old and old fashioned. The ad was not produced. 3. What does the celebrity represent? It’s important to understand how well the celebrity fits with the brand, or with where you want to take the brand. When the celebrity is perceived to be appropriate, communication can be enhanced. The ‘right fit’ celebrity can enhance key measures. ■ Potential pitfalls Unlike an animated character, celebrities are human, and subject to human failings. So there are a number of ways in which a celebrity could become a liability to the brand. The Chinese athlete Liu Xiang was in the London Olympics, but had apparently disguised an injury; the injury flared up and he had to pull out. Chinese public opinion turned against him for his perceived dishonesty, and a year later was still far from recovering. Other examples of celebrity activities potentially damaging a brand include: OJ Simpson, the face of Hertz, being charged with murdering his ex-wife, Nicole Brown Simpson; Whoopi Goldberg, failing to lose weight while endorsing Slim-Fast; following the media exposure of his adulterous affairs, and a public divorce from his wife, Tiger Woods lost five major endorsements. Brands are quick to distance themselves from such issues. In early 2016, when Maria Sharapova failed a drugs test, brands she had promoted such as Nike, Tag Heuer and Porsche all distanced themselves from her within 24 hours. In addition, there is always the risk of a celebrity becoming the hero of an ad, rather than the brand. A new campaign was developed for a tea brand in India, featuring popular movie actors. Kantar Millward Brown researched two versions of the ads in animatic forms; one with the celebrities, and one without. The research showed that, in the versions with the celebrities, the message takeout was weaker; the celebrities were ‘drowning out’ the communication. And while the celebrities were intended to help gain attention, the versions without celebrities were just as impactful. The client went ahead and filmed and aired versions without celebrities. But experience suggests that this tends to be more an issue of ad structure than the fame of the celebrity. Testimonial ads, for example, with their clear focus on the brand, rarely suffer this problem. But the celebrity needs to come across as likeable and genuine, or the endorsement may lack credibility. Hence, the right celebrity, used in the right way, can be a powerful brand asset; in any country, in any category. ==================== Executive Director and Creative Domain Lead (Korea) Subhashish Dasgupta currently works at Kantar group company Kantar Millward Brown and leads the Creative Domain for Insights division of Kantar Korea. His marketing and research career spans over 18 years in both Asia and Europe. Subhashish has extensive research experience, encompassing market entry studies, strategic brand and positioning research, brand health tracking, concept and product testing, advertising testing, channel partner motivation tracking, and stakeholder management. His sector experience covers Automotive, Services, Oil & Gas, Telecom and FMCG. Subhashish has two post graduate degrees with an MBA with specialization in Marketing and Marketing Communication.
[Media Actually] Beyond Product to Content, the Secret of the Trend Keyword 'Collaboration'
At the local elections held on June 13th, MBC borrowed the format of the FM Radio's leading program, “Bae Cheol-soo's Music Camp”, to broadcast the election. In fact, it is the first time to bring the format of music program, while broadcasters have made various efforts to provide the voters with fun and information in ballot-counting broadcast so far. It was a successful collaboration of a music program and election broadcast. 'Collaboration' refers to collaborative work that a heterogeneous corporation carries out with a certain goal to convey a new experience to users, and it is actively appearing mainly in 'products'. In fact, product collaboration has already become a successful marketing technique as it is no exaggeration to say that collaboration products have been the driving force behind 'camping phenomenon', which is the phenomenon that some consumers line up overnight to purchase 'limited edition' products. Recently, however, the phenomenon of 'collaboration' has been emerging in 'content' beyond the scope of products and services. This is because it shows more positive effect on recognition and sales when working as a collaboration than working alone. Typically, in 2011, the luxury brand Versace collaborated with the SPA brand H&M, and the collaboration gained huge popularity around the world that it is called ‘Battle of Versace’. As collaboration is considered to be a successful marketing trend, recently, there is a tendency to try collaborations in various fields such as food and medicine. However, in fact, although the probability of failure is very high as the probability of success is high, the failure of collaboration is not likely to be discussed. If so, what kind of rules are hidden in one that determines the success and failure of the collaboration? The core of collaboration is, above all, in 'expansion of experience'. Here, the expansion of experience means the depth and breadth of experience. While most think of collaboration as a new experience created by meeting between different domains, in fact, successful collaboration should upgrade the experience of each domain, which means it should provide a deepening of the experience. For example, through collaboration between A product and B product, the positive experience with the A or B product should not be reduced or eliminated, but rather should be multiplied. Next is the expansion of the area of experience. By meeting different areas, a new experience that could not be created by each area should be felt. In other words, the combination of A and B must provide a different value, such as C, rather than simply AB. At this point, it would be more successful as fresh as users cannot imagine what C is (but in a way that does not impair the existing positive experience). Also, the collaboration does not always have to create a new experience, but it can be progressed in a way of offsetting the negative experience of A or B. Therefore, not only for making new changes, the collaboration should be progressed in consideration of which experience of the product you want to deepen and what extent of experience you want to widen. It is important to note that if you try to collaborate without considering this, you will even destroy your existing positive experience.
Knights Chronicle Launches Worldwide! by Netmarble Corp.
Netmarble Corp., 15th June released its turn-based role-playing game for mobile devices, Knights Chronicle, on the Apple Store and Google Play. Featuring classic turn-based role-playing gameplay, a beautiful Japanese animation-inspired art style and a compelling story showing the same standard of quality as console and PC RPGs, Knight’s Chronicle follows the story of Lena, a creation of the goddess Lady Garnie, the mysterious young man Theo and his friends as they fight to protect the planet of Garniel, a place of magic and Spirits. With features like real-time party play, where players can form parties of up to five players to challenge multiplayer dungeons, explosive 3D-animated skills demonstrating the game’s flashy and gorgeously-detailed visuals, and with over 100 heroes for players to choose from, Knight’s Chronicle offers a true console-quality role-playing game experience in the palm of players’ hands. “We’re excited to bring a full-fledged mobile RPG experience to gamers during E3, one of the industry’s biggest events of the year,” said Young Jae Park, Netmarble’s Division Director. “We hope players will enjoy playing Knights Chronicle, our love letter to Japanese animation-inspired visuals, gameplay and battles and one of the most immersive and beautiful games available on mobile devices today.” Netmarble recently announced that Knights Chronicle surpassed over one million pre-registered players before launch. Players who have signed up will receive in-game items like SSR rated 6-star Rebecca, a member of the White Knights, 1 million gold, and 200 crystals For more information on Knights Chronicle, please visit http://knightsgbweb.netmarble.com/ Meanwhile, Netmarble Corp. strives to entertain audiences of all ages around the world by providing great mobile gaming experiences. Established in Korea in 2000, Netmarble is the fastest-growing mobile game company and consistently ranks as a top mobile developer and publisher worldwide. With more than 4,500 employees, Netmarble has been producing and servicing some of the most successful mobile games including Lineage 2: Revolution, MARVEL Future Fight, Everybody’s Marble, and Seven Knights. As a parent company to Kabam, a top mobile game developer in massively multiplayer free-to-play games, and the largest shareholder to Jam City, a leading casual social game developer, Netmarble has a strategic partnership with CJ E&M Corporation, Asia’s largest entertainment company, Tencent Holdings, Asia’s largest internet company, and NCsoft, a prominent MMORPG company. More information can be found at www.netmarble.com