Rolls-Royce Motor Cars opens ‘Rolls-Royce Seoul Cheongdam Boutique’
Ferrari Portofino Official Launch Event in Korea
Toyota Korea ‘New Sienna’ Photo Session
Lamborghini Day 2018 in Korea unveiling the Urus and Aventador SVJ
New Cayenne now available as a plug-in hybrid
Porsche Mission E Cross Turismo: the electric athlete for an active lifestyle
World premiere of the Mission E Cross Turismo
New GT3 RS celebrates its world premiere
A clear focus on motorsport: the new Porsche 911 GT3 RS
Ferrari's 70th Anniversary Celebration Event
Ferrari 812 Superfast Korea Premier Media Events
Ferrari presented its "812 Superfast", which shows the fastest and most powerful performance in Ferrari history, to Korea at its special event held in Yangjae-dong, Seoul on June 8 through the Korea Premier Event. Celebrating the 70th anniversary of the Ferrari brand, the 812 SuperFast contains a meaning of starting a new era with the newly developed V12 6.5L engine by continuing the tradition of the Ferrari V12. Designed at the Ferrari Design Center, 812 Superfast is the result of a reinterpretation of Ferrari's traditional V12 front engine model, capturing both its own exterior design and a pleasant interior and ride. In terms of aerodynamic design, the aerodynamic coefficient of 812 Superfast is significantly improved compared to that of F12 Berlinetta, and has the same downforce value as F12tdf, with an improved aerodynamic coefficient. The interior is designed in three dimensions, creating a sporty, avant-garde ambience, and pure racing line of aspirations and unabashed elegance. Ferrari 812 Superfast has the fastest and most powerful engine in Ferrari history, and 6.5L naturally-aspirated V12 engine delivers up to 800 horsepower at 8,500rpm and 123 horsepower per liter. The maximum torque reaches 73.3kg.m at 7,000rpm and 80% of torque is expressed at 3,500rpm so that both the driving performance and the acceleration at low rotation are improved. In addition, 812 Superfast is the first Ferrari equipped with electronic power steering that has a function of assisting driving through the steering wheel. ▲ 812 Superfast, opening a new era, continuing the tradition of V12, and celebrating the 70th anniversary of the Ferrari brand ▲ The interior is focused on the driver but does not alienate the passenger 812 Superfast has a special meaning to open up a new era of Ferrari V12 engine, while continuing the tradition of Ferrari V12 engine that is connected to F12 berlinetta and F12tdf. It is designed in the transaxle structure with putting the engine at the front and the transmission at the back to maximize the power it has, and to distribute the car's weight efficiently. Thus, the harmony of the advanced driving equipment and the unique design of Ferrari Styling Center created the perfect aerodynamic design package. 812 Superfast was born from a reinterpretation of Ferrari's traditional V12 front engine, and did not miss either Ferrari's unique exterior design, comfortable interior or comfort. The overall silhouette is a 'high tail-two box' style with a fastback style from the roof to the trunk, visually reminding of 365GTB4 due to securing a downforce by lowering the rear spoiler. The full-LED headlamps, blending with the air intake design of the bonnet, the aggressive look of wheel arch, and the design of the tail to look shorter, emphasizes the robust appeal of the front of the car body. The three-dimensional design of the sides is designed to make high pressure air that comes from the wheel arch through the air hole at the backside of the front wheel flow through the car door after sucking it up. The rear diffuser has been modified into a pair of upright and downward dual plane wings to increase the area, and a variable splitter at the bottom is equipped to allow air to escape between the splitter and the diffuser. The rear design inherits Ferrari's traditional design, so four round tail lamps positioned horizontally make the rear look wider and lower and more stable. The interior is completely redesigned to have a sporty sensibility and the surface is delicately layered to create a sense of space in which important design elements float in the air and emit a desire of a pure racing pedigree and unabashed elegance. The horizontal dashboard surrounds two air vents located at the center in a stylish and sophisticated look like La Ferrari's cockpit. The air vent at the center makes dashboard look brighter and cheerful by creating a space using metallic materials. All the components facing the driver such as the steering wheel, various controls, satellite pods, and the use of interior materials contradictory to the interactions of the space make up the best cockpit. Horizontally positioned dashboard lines make the driver's space clearer as well as having a delicate design element that does not alienate passengers. Meanwhile, the new seat is designed sportier and more ergonomically. It presents a new Human Machine Interface (HMI) that includes steering wheel, dashboard, advanced infotainment, and air conditioning unit. ▲ Front and side are designed to handle the flow of air in various forms ▲ The designs of the side and rear consider both design and aerodynamic elements The aerodynamic coefficient of 812 Superfast was significantly improved compared to F12 berlinetta. The mobile Aero solution has a low resistance value regardless of active mobile aerodynamics by mechanical or passive mobile aerodynamics by air pressure, and its aerodynamic coefficient is improved although it has the same downforce values with F12tdf. On both sides of the front bumper, an air intake 'turning vane' that cools the engine and brakes is equipped, and it reduces the width of the side airflow and decreases the general resistance. The front downforce is generated from a pair of diffusers located in front of the front wheels, increasing the amount of air drawn by the vehicle's undercover. In order to offset the airflow, the diffuser has a variable air system, and when the system is activated, the diffuser will stop operating. "Mobile surface", combined with the diffuser lamp, is activated by the pressure of the air, and the air come from under the outside of the bumper flows to the mobile surface. As the vehicle speed increases, when the pressure in the mobile surface increases above a certain level, the device is opened to reduce resistance and increase the front down force. The capacity of the front diffuser for generation of downforce is due to the air flow along the sides from the front wheel arch. Side vents capture the strong airflow from the front diffuser, prevent the increase of the pressure inside the wheel arch and increase resistance to create downforce. On top of that, the air intake at the side of the headlamp maximizes this performance. At the rear of the car body, the trunk edge was designed to be 30mm higher than the F12 berlinetta and to the same position as the F12tdf for generation of downforce. In addition, through the air flow by-pass between the front of the spoiler and the quarter-glass, it becomes possible to reduce the resistance associated with the spoiler-generated downforce. The rear wheel arch is also designed for efficient generation of downforce, and the natural lift that is created along the curved surface of the upper side of the wheel arch is minimized through the aerodynamic pathways inside the body and rear wheel arches. The airflow enters the intake behind the rear quarterlight along the car's belt line and minimizes the lift effect of the wheel arch by being connected to the duct leading to the front of the rear spoiler. In addition, the three pairs of dams that generate vortex are applied to the front of the undercover and generate 30% more downforce compared to F12 berlinetta. The rear diffuser has been redesigned to enhance air emissions. At the trailing edge of the diffuser, the wings are deeply located inside the bumper, and the airflow generated from the lower part of the car body and the upper surface rubs against the extended splitter across the diffuser. At that time, it raises the downforce generated from the upper part up to 12%. In the rear diffuser, three active flaps move at an angle of 14 degrees, greatly reducing the overall resistance. ▲ The new 6.5L naturally-aspirated V12 engine allows 812 Superfast to achieve 0-200km/h in 7.9 seconds. ▲ It also showed some performance that symbolizes powerful performance. The fastest and most powerful V12 Berlinetta model in Ferrari history, 812 Superfast equipped a completely new V12 engine with a maximum output of 800 horsepower, which 60 horsepower higher than F12 Berlinetta. The engine is the most powerful engine in Ferrari history, for the engine for the road model. The 6.5L naturally-aspirated V12 engine has a maximum output of 800 horsepower at 8,500rpm and a maximum torque of 73.3 kg.m at 7,000rpm, and 80% of which is expressed at the 3,500rpm level so that not only acceleration performance at low RPM but also driving ability could be much more improved. It is announced that 0-100 km/h is 2.9 seconds, 0-200km/h is 7.9 seconds, and the maximum speed is 340 km/h. By combining 350bar's gasoline direct injection system and a variable air intake with a concept of naturally-aspirated F1 engine, it became possible to increase exhaust emissions, improve torque at lower RPMs, and satisfy emission standards. Also, through the calibration of 'Manettino' setting, which is a power transmission that is smoothly continued at all engine speeds, made it easier for drivers to take advantage of the performance. In aspect of exhaust sound, the 6-into-1 manifold is designed to amplify the sound from the engine compartment and the exhaust pipe and to balance the sound. The 812 Superfast is equipped with F1 dual clutch transmission developed to be capable of up to maximum engine speed of 8,900 rpm, and the applied gear ratio is reduced by an average of 6%, securing higher engine speed and improving acceleration at higher gears. In addition, the reaction time has been reduced to emphasize sportiness and the gear shifting strategy has been supplemented so that you can feel the power and speed when RPM and acceleration increase. The shift time is reduced by 30% for both high and low gear shifts, and the reduced gear ratio allows the driver to feel the speed of the throttle response more immediately. Meanwhile, 812 Superfast is the first Ferrari model to be equipped with electronic power steering (EPS), and the rear wheel steering system ‘Virtual Short Wheelbase 2.0’ is integrated through SSC 5.0 version for better handling and reaction speed. Moreover, FPP (Ferrari Peak Performance) controls the movement of the vehicle when cornering and informs how close to the limit of the grip. FPO (Ferrari Power Oversteer) provides information of the vehicle through steering wheel torque when oversteering occurs and assists adjustment of the steering wheel to maintain balance of the vehicle. Tires have been specially developed for Ferrari by Michelin and Pirelli, and their size is the same size as the tires introduced in F12tdf. Brembo Extreme Design had been fitted to La Ferrari. It is combined with high-performance ABS of 9.1 premium ESP and improved by 5.8% of braking performance at 100 km/h compared to F12 Berlinetta.
Honda Korea Accord Hybrid New Car Presentation
Honda Korea (CEO Jung Woo-yeong) announced a new car presentation at Grand Hyatt Hotel in Seoul on January 18 and declared its full-scale sales of ‘Accord Hybrid,’ which has overwhelming fuel economy and driving ability. Accord Hybrid is the most complete and advanced hybrid sedan available today that satisfies best-in-class fuel economy, power and the lowest carbon footprint in its class. It is featured by outstanding marketability and economic benefits; it will be able to receive KRW 1 million in support for the government's hybrid vehicle purchasing subsidy, various tax benefits of up to KRW 2.7 million, and hybrid battery warranty period of '10 years / unlimited km'. Jung Woo-yeong, CEO of Honda Korea, said, "Accord, which has been loved by 21.12 million customers in 160 countries over the past 40 years, has been fully renewed with a hybrid power train. We hope that much more customers will experience Honda's overwhelming satisfaction through the Accord Hybrid, which has been brought to the top of its class without compromising on fuel economy and even environment-friendly performance.” ▲ Honda headquarters and major branches in Korea declared formal sale of Accord Hybrid. ▲ Representative of COO of Sekiguchi Takashi 4-wheeled automobile division, Noriaki Abe from Asian Honda Motor Company visited to shine the place. ▲ Photo-time with the models was followed by the commemorative photograph of the key people. Based on the concept of 'True Hybrid Expert', Accord Hybrid applied i-MMD (intelligent multi-mode drive) hybrid powertrain, composed of a lithium-ion battery and e-CVT, which is equipped with a 2.0 liter hybrid exclusive engine shining in the US automobile magazine WARDS AUTO's '2017 Best 10 Engine' and two electric motors. It achieved 19.5km/ℓ (combined 19.3km/ℓ, high speed 18.9km/ℓ), the best urban fuel consumption in the class. It is equipped with a 'sports drive mode' for 215 horsepower (ps), which is the best system output in its class, so dynamic driving is possible. Including 'sports drive mode,' it provides three modes of operation: 'EV drive mode' and 'hybrid drive mode' depending on the driving environment. By applying an amplitude-sensitive damper and enhancing the NVH performance, the running texture and safety are greatly improved. Accord Hybrid achieved eco-friendly performance of 83g/km and realized the lowest carbon dioxide emission in its class. It is possible to receive subsidies of 1 million won from the government by meeting the subsidy standard for purchasing hybrid cars, and also enjoy tax benefits of up to 2.7 million won including individual consumption tax, education tax and acquisition tax. In addition, with acquisition of class 2 low-emission vehicle certification, it is possible to receive various benefits such as a 50% discount on public parking lot in Seoul metropolitan area and a congestion fee exemtion for Seoul Namsan Tunnel (limited to vehicles registered Seoul electronic tag). ▲ Park Gang-soo, General Manager of Product Planning Team of Honda Korea, introduced the vehicle. ▲ After the presentation, a Q & A session was held with the key people. Accord Hybrid has completed a more luxurious and sporty design by applying the Hybrid exclusive styling package inside and outside to the future-oriented and sporty design of the existing Accord. The LED headlamps and rear combination lamps feature a blue extension lens. Also, a piano black and chrome combination front grille, a refined aluminum bonnet line, a 17-inch alloy wheel, a side seal garnish and a trunk spoiler are added. Many of the safety and convenience features that have been applied to the existing Accord 3.5 V6 models have also been applied. Driver's memory seat, 4-way power front passenger seat, and ECM room mirror are basically applied. Safety features such as 'LaneWatch' function to support safe lane change through confirmation of blind spot when the right turn signal is engaged, and front and rear parking sensors have been added. Based on Android OS-based display audio (DA), Apple CarPlay and ATLAN 3D navigation were applied, and various convenience specifications such as smart phone wireless charging device and remote starter are maintained. On top of that, the company offers substantial hybrid battery warranty of '10 years/unlimited km' based on its overwhelming technology and durability, thus enhancing customer satisfaction. There are five colors, including silver, white, metal, black as well as cobalt blue only for hybrid. The price was set at 43.2 million won (including VAT). For more information on Accord Hybrids, please contact your nearest Honda dealer. ▲ At the event, cobalt blue color was the mainstay, with white and silver models for photography. ▲ View of Accord Hybrid Driver's Seat ▲ View of Accord Hybrid Gasoline Engine Part ▲ Blue extension lens are applied to LED headlamps and rear combination lamps ▲ 17-inch wheels optimized for hybrid capabilities were selected. ▲ With the advent of the Honda Accord Hybrid, a new wind in domestic hybrid market is emerging.
Rolls-Royce Motor Cars ‘Rolls-Royce Studio’ Opening Announcement Press Conference
On September 29, Rolls-Royce Motor Cars had press conference that introduces ‘Rolls-Royce Studio’ for the first time in Asia at BMW Driving Center, in Yeongjong-do, Incheon. Rolls-Royce Studio, which will be built in BMW Driving Center with an area of 200 m² (60.5 pyeong), is the second global studio after Goodwood headquarters’ ‘Atelier’ in England. Built in BMW Driving Center near Incheon International Airport with an area of 200 m² (60.5 pyeong), Rolls-Royce Motor Cars studio is divided into two spaces. In ‘Car Gallery,’ located at the entrance of the studio, Rolls-Royce’s latest models are displayed alternately. In ‘Atelier’ lounge, which is operated by reservation system, the world of Rolls-Royce’s proud Bespoke can be seen, and it is possible to order the car at the site after watching the materials applied to options. Also, at the brand studio, a special space for test-drive for Rolls-Royce customers is prepared. Customers can test drive various Rolls-Royce models on the test-drive course, which used Closed-Course of BMW Driving Center and surrounding roads, and expert instructors from the company’s driving academy help professional test-drive. Therefore, it is characterized by experiencing Rolls-Royce in undisturbed relaxed and comfortable atmosphere. ▲ Rolls-Royce Studio, located in BMW Driving Center, Yeongjong-do. ▲ Besides BMW and Mini, Rolls-Royce shows the attraction of the driving center. ▲ Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars ▲ The space seems casual lounge style, but it is basically extremely luxurious. At this event, Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, visited Korea to introduced newly opened Rolls-Royce Studio. He explained that Rolls-Royce Studio, which is the second global studio opening on November 1 after Goodwood headquarters’ ‘Atelier’ in England, speaks for Rolls-Royce’s interest and importance in Korea. Also, he added that the location has high accessibility when looking at Asian markets such as China and Japan. ‘Rolls-Royce Studio,’ the permanent studio for providing environment where customers can easily meet Rolls-Royce, is the first time in Asia. Providing test-drive with Closed-Course has a meaning of the first try in the world. However, it is pointed out that, as the features of all the Rolls-Royce Studios, they provide specialized ‘Atelier’ with a similar feeling to the lounge rather than the normal dealer shop. Moreover, being unique brand experience space, the studio is the best environment for order, actual driving education experience, and etc. In ‘Car Gallery,’ located at the entrance of the studio, Rolls-Royce’s latest models are displayed alternately, and in ‘Atelier’ lounge, which is operated by reservation system, the world of Rolls-Royce’s proud Bespoke can be seen. Through Rolls-Royce Studio, customers can test drive various Rolls-Royce models on 2.6km test-drive course, which used Closed-Course of BMW Driving Center and surrounding roads, and expert instructors from the company’s driving academy help professional test-drive. ‘Atelier’ lounge reflected the lifestyle of Rolls-Royce, and it is organized to be able to remind of Rolls-Royce’s hometown. The finest materials applied to Bespoke option are displayed everywhere in the studio, and visitors can see the best quality wood, leather, a wide range of colors and options that can be actually applied to the vehicle. Moreover, customers who visit the studio can order Bespoke car at the site after experiencing the exhibits. ▲ It is possible to check various material options that can be selected for custom commission. ▲ If there is no problem in safety, the pattern of the car ceiling will follow the customer’s preference. ▲ There is a big difference between selecting through catalog and choosing after actually seeing. ▲ With touching and selecting, it is possible to find the cases of other customers.
Range Rover Evoque Convertible Pre-release Photo Session
On August 24, Jaguar Land Rover Korea held pre-release photo session of luxury SUV convertible ‘Range Rover Evoque Convertible’ at The Shilla Hotel, in Jung-gu, Seoul. Range Rover Evoque Convertible, scheduled to go on sale in September, is the first convertible during 68-year of Land Rover. It provides dynamic driving every season irrespective of weather or geographical features. When Evoque’s folding roof is closed, it maintains agile line and succeeds Evoque’s sophisticated design as it is finely produced with high-tech fabric. Z-folding convertible roof system helps free driving regardless of the weather by realizing perfect durability as well as design, soundproof, and insulation. It is activated within maximum 48km/h speed, and complete automatic opening and closing are possible in 18 sec and 21 sec respectively. Moreover, when the roof is opened, it presents outstanding openness with larger size than other convertibles. Range Rover Evoque Convertible is released into two detail models; HSE Dynamic and SE Dynamic, which equipped high-performance and high-efficiency 2.0 Ingenium diesel engine. The selling prices are 80.2 million won for SE Dynamic and 90.4 million won for HSE Dynamic including VAT, and delivery to customer will be started from the middle of September. Meanwhile, the full-size wireframe sculptures that Land Rover design team accurately designed the shape of Evoque’s body is displayed. ▲ Range Rover Evoque Convertible also contains a meaning of Ranger Rover’s first convertible. ▲ There is actually no difference in size among 5-door, Coupe, and Convertible. ▲ The appearance from the back is little changed from Evoque’s design base to Coupe’s. ▲ Automatic roof maintains Evoque’s unique line. ▲ Since SUV is the original form, still some space for trunk is left even if there is a folding roof. Range Rover Evoque Convertible is the first convertible during 68-year of Land Rover, and aims for ‘luxury compact SUV convertible.’ With satisfying sensible design made by combination of daring, refined Evoque’s exterior and folding roof, advanced technology, and outstanding driving performance, Evoque presents dynamical driving every season regardless of weather and geographical features. The folding roof, which is finely manufactured with high-tech fabric, maintains an agile line when it is closed, and it succeeds Evoque’s sophisticated design. It is produced with the longest and largest size, so it presents outstanding openness when its opened. Z-folding convertible roof system helps free driving regardless of the weather by realizing perfect durability as well as design, soundproof, and insulation. It is activated within maximum 48km/h speed, and complete automatic opening and closing are possible in 18 sec and 21 sec respectively. The loading space that is prepared separately from enough internal space added practicality. Regardless of opening or closing of the roof, 251L of the separated trunk loading space is prepared with a generous amount of space that large objects such as travelling bag can be easily carried. Also, internal space presents comfortable and cozy ride to the passengers as four-seater seat that four adults can easily ride in is prepared. ▲ It is based on the familiar 2L Ingenium diesel engine, nine-speed transmission, and 4WD. ▲ One of Evoque’s advantages might be openness. ▲ It seems that the composition of the internal space followed Evoque’s layout. ▲ The introduced wireframe sculpture well shows the ‘line’ of Range Rover Evoque Convertible. Range Rover Evoque Convertible is released into two detail models; HSE Dynamic and SE Dynamic, which equipped high-performance and high-efficiency 2.0 Ingenium diesel engine. 2L Ingenium diesel engine creates performance of maximum output 180PS and maximum torque 43.9kg.m, and it is a four-wheel drive composition that is combined with nine-speed automatic transmission. It is introduced that the integrated fuel efficiency is 12.4km/l and the 0-100km acceleration time is 10.3 sec. Automatic terrain response system optimizes the car’s set up depending on the road condition, so safe driving becomes possible both on-road and off-road at all the geographical features. Moreover, torque vectoring technology increases control to the maximum at sharp corners so that the confident driving becomes possible. Premium infotainment system ‘InControl Touch Pro’ provides improved reactivity and multi-tasking function through 10.2-inch touchscreen. In HSE Dynamic, color laser head-up display system and surround camera system are basically equipped. The selling prices are 80.2 million won for SE Dynamic and 90.4 million won for HSE Dynamic including VAT, and the delivery to customer will be started from the middle of September. Meanwhile, the full-size wireframe sculptures that Land Rover design team accurately designed the shape of Evoque’s body is displayed. The accurate outlines are delicately expressed, so it allowed to look Evoque’s unique and sensible design as a different aspect.
CITROËN ‘C4 Cactus’ Domestic Launching Event
On August 23, Hanbul Motors Corp. held a launching event showing Citroën’s new urban SUV ‘C4 Cactus’ to the domestic market at Interwide Studio in Gangnam-gu, Seoul. Citroën C4 Cactus is a small SUV model that has unique attraction with practicality, economic feasibility, and differentiated characteristic. Airbump of C4 Cactus is a point containing identity, and it provides not only unique styling but also body protection effect. C4 Cactus has the world’s first roof airbag technology, and this could result in large storage space of dashboard. Moreover, it has various attractions such as sofa seat which provides comfort and relaxation, simple button-type gearing system ‘Easy Push’, outstanding fuel efficiency, and etc. After the launch, with sales record of more than 150,000, it made various reward results. By combination of ETG 6 transmission and BlueHDi engine of PSA group satisfying Euro 6, C4 Cactus shows outstanding fuel-efficiency of total 17.5km/ℓ with maximum 99 horsepower and 25.9kg•m torque. It has the size of 4.16m for the full length, 1.73m for the full width, and 1.53m for the height, and it features more enough space than its weight class through turning conception of the interior composition with an active lightening by using aluminum, ultra-high strength steel, lighter engine with the latest technology. ▲ Unique characteristic of Citroën C4 Cactus stands out. ▲ Unique airbump makes it possible to hand over vertiginous situation. ▲ There are various ideas for maximizing the interior space in the interior design. ▲ One of its advantages is the second-row legroom that is more spacious than the expectation of its weight class. ▲ It provides a serious ability at loading capacity, the standard of practicality. Citroën’s C4 Cactus is counted as a model that well reflected brand philosophy of Citroën and well displayed unique ideas and emotions. Voluminous and flowing streamlined body line, the airbump which surrounds the body, slim LED daytime running light, and cheerful body color clearly show unique design identity. Airbump is made of smooth thermoplastic polyurethane (TPU), and it has scratch proof in daily lives, external shock absorption, and external styling at the same time. In aspect of interior, with introducing passenger seat’s roof airbag technology that moved the airbag originally positioned at the globe box to the roof, it shows the idea of providing 8.5L large storage box ‘Top Box’ by using the spare space at the dashboard as the storage space. In addition, front and back seats are the single sofa seats, and 4-layer UV protection is applied to the panoramic glass roof. Apart from it, leather strapped-shape door handle inspired by high-quality travelling trunk adds sophistication to the simple interior. Although it is small size SUV, utilization of the interior space is high with various ideas. The full length of C4 Cactus is 4160mm, but it is introduced that it secured more than 10cm of additional spare space compared to cars with the same weight class by application of 2,595mm wheelbase and roof airbag. Moreover, when a bench folding-typed two row seat is folded, 358L trunk can be expanded up to maximum 1,170L, so it could provide enough load space for daily life. ▲ Highly economical PSA group’s BlueHDi engine in 1.6L class. ▲ ‘Easy Push’ system, appeared as maximization plan of space efficiency. ▲ Role allocation of dashboard and infotainment display is also a new look. ▲ The rear window, opened by tilting rather than up and down, lets us think again about its origin. ▲ When looking for ‘the best characteristic’ beyond convenience and economical, C4 Cactus would be a good choice. C4 Cactus shows its power of maximum output 99 horsepower and maximum torque 25.9kg•m with fuel efficiency of 17.5km/ℓ(urban 16.1km/ℓ, highway 19.5km/ℓ) through combination of PSA group’s 1.6L class BlueHDi engine satisfying Euro 6 and ETG 6 transmission. Also, by lightning through lighter engine with high strength steel and the latest technology, exercise performance and economics are raised. Apart from this, selective catalytic reduction system (SCR) system that optimized packaging and stop&start system are selected and maximized environment friendly and economics. Easy push system is a system consisted of D(drive), N(neutral), and R(reverse) button rather the the original gear lever. As it is positioned under the center fascia, it takes smaller space than the original gear box and it is simple and easy to use. Besides, for a driver’s safe and convenient drive, 7-inch touchscreen where various functions are integrated is equipped, so the passenger can easily control multimedia and other car set-ups. Moreover, the dashboard with a digital screen that clearly and simply shows the car’s major driving information is applied. Magic wash is a convenient function that Citroën’s originality is stood out. Washer nozzle is equipped at the wiper blade rather than the bonnet section, so it improves a driver’s visibility on the road and it is outstanding at cost savings effect by using smaller amount of washer liquid compared to the original model. Besides, various expressions of the appearance is possible with the airbump, which is exchangeable with ten unique body color options. In Korea, it is available in three trim levels, Live, Feel, and Shine, and the selling prices are 24.9, 26.9, 28.9 million won respectively.
Cadillac CT6 Media Showcase
On July 18, at Grand InterContinental Hotel, Gangnam-gu, Seoul, Cadillac held the media showcase before the beginning of flagship sedan CT6 sale on August. As flagship sedan CT6 of Cadillac aims at ‘the first class’ sedan, the performance, class, convenience and safety specifications are applied for large luxury sedans. With about 100kg lighter and sturdy body than the competitive cars based on Omega architecture, Cadillac CT6 improved high performance and efficiency by eight-speed automatic transmission and 3.6L gasoline direct injection engine with maximum output 340-horsepower. At the same time, it is based on electronic four-wheel drive system, and it provides high driving performance by applying the components of ‘Active Chassis System‘ with Magnetic Ride Control and Active Rear Steering. Adding to Cadillac’s distinctive dynamic body line, Cadillac CT6 shows its luxury existence with long, low proportion of car body, and the interior is decorated daringly but delicately by using various high quality materials. Moreover, as ‘the first class,’ many convenience specifications are applied; quad-zone independent control air conditioning system and Bose Panaray sound system composed of specially tuned 34 speakers. Besides, as well as 360 degrees surround vision system and night vision system, advanced safety specifications are applied. ▲ GM related officials attended the event which introduces Cadillac’s new flagship. James Kim, President of GM Korea, introduced that, as the growth of luxury car is expected even during the last ten years of market growth of imported car, Cadillac will continuously strengthen that part of portfolio, and CT6 is a flagship model representing brand and technology. In addition, the number of dealer is greatly increased in Cadillac brand, three more showrooms will be opened at the second-half of the year and it aims for two times the growth of the last year through active marketing and promotion. Uwe Ellinghaus, Cadillac CMO, emphasized that the current global automobile market is changing faster than the growth rate with the growth of luxury car segment. Also, he pointed out that the urgent problem of all the automobile companies should be reinforcing brand value and identity by leading the evolution. He stressed that Cadillac is the brand representing America’s daringness and optimism in 113-year history, and it has been leading various innovations. And, CT6 has an important meaning in both sales volume and brand. Cadillac CT6 is developed to aim for the first class sedan, so its suited performance, dignity, convenience and safety specifications are applied. In addition, from ‘modern luxury,’ Cadillac is required not only comforts and luxury but also performance, so it is introduced that CT6 has the size and luxury of large sedans and dynamic of medium sized sedan. Meanwhile, as CT6 is the first model among ten new cars that Cadillac will show until 2020, it is the start of growth target to two times until 2020, and it is announced that Cadillac aims at three times growth in Korea until 2020. ▲ CT6 reinterpreted the identity of Cadillac at modern line. ▲ Competitive cars on the same level segment are Benz S-class, BMW 7 series, and etc. Next, Jang Jae-jun, President of Cadillac division in GM Korea, progressed introduction about Cadillac CT6. Adding to the dynamic body line, the appearance of Cadillac CT6 expressed the existence of flagship sedan with long, low proportion. Grill and signature light with vertical type are displayed in new designs, and the signature light provides outstanding illuminance and lighting effect by applying LED multi-function headlamp with indirect lighting system. At the same time, the interior is finished with delicate details by applying daring and high quality materials. BOSE Panaray Sound System tuned for CT6 deliveries the best quality sound to all the passengers through 34 speakers. At the front seat backrest, a flip-type 10-inch dual monitor is equipped so that the passengers at the back seat can independently enjoy watching movie and listening to music. Cadillac CUE system supports Apple CarPlay, and newly applied touchpad allows a passenger to access to various entertainments, communications, and connectivity through Cadillac CUE. In convenience specifications, 20-direction power front seat is applied to the platinum specification, and power seat direction control, reclining, seat cushion tilting, massage, heating and cooling functions are applied to the rear seat. Air conditioning system is quad-zone independent controllable, so it can set up the interior temperatures that each passenger prefers by dividing the interior into four parts. Also, through air ionization system, it is possible to maintain the interior air clean by preventing dust and odor from flowing into the interior. ▲ The new model 3.6L V6 gasoline direct injection engine was counted as Ward’s Auto top 10 engine. ▲ The interior is luxury as a flagship, and considered the dynamic aspect. Cadillac CT6 is based on Omega architecture, which is developed for large sedan models, so it could complete more than 100kg lighter and sturdy body frame than competitive cars by using aluminum at the wide range of area, total 64% of the body. Moreover, based on the all-in-one single frame Body Frame Integral (BFI) process, thirteen high-tension aluminum castings and total eleven composite materials are applied. In the main connections, new patent technologies such as aluminum spot welding and aluminum laser welding are used. CT6’s new type 3.6L V6 gasoline direct injection engine was counted as Ward’s Auto’s ‘2016 top 10 best engines,’ and it delivers powerful performance of maximum output 340-horsepower and maximum torque 39.4kg·m through advanced electronic four-wheel drive system. The eight-speed hydramatic automatic transmission is applied as a transmission, it raised efficiency with auto stop-and-start function, and active fuel management system that only activates four cylinders among six cylinders during certain driving condition. The component of active chassis system, magnetic ride control detects the road condition for every 1/1000 second, controls damping force of each wheel, and provides the optimal driving performance. Active rear steering steers the direction of the back wheel to the same or opposite direction of the front wheel, and of course, reduces turning radius about 1m in low speed driving to increase agility at cornering, so it allows a stable turning during driving. ▲ Like a flagship model, the back seats also have fancy functions. CT6 combined high-tech optical system and IT technology, and strengthened safety and convenience. During night or bad weather driving, a night vision system distinguishes and senses a pedestrian or obstacles on the road by using thermal infrared camera. In addition, a rear camera mirror increases 300% of driver’s rear visibility, and displays the complete rear view that has no obstacles inside the car such as backseats through a full color display. Besides, as well as 360 degrees surround vision system, many high-tech specifications, such as land departure warning, front collision alert, front pedestrian warning system, are applied. Also, they provide the optimal warning depending on the situation as sensed dangers interwork with large full color cluster, CUE infotainment system, head up display and electric haptic seat. On top of that, CT6 has not only automatic parking function but also front and rear automatic braking system, which detects the objects at the front and rear of the car during forward or reverse. Adaptive cruise control uses forward radar technology of CT6 to maintain a certain distance according to the front car’s speed. In case of front collision alert system, the front camera and radar technology are applied so that they warn the driver when the risk of accident is imminent. Apart from them, safety specifications such as lane keep assist, which uses monitor system that detects lane boundary, and front pedestrian braking are applied. The price of Cadillac CT6, which will go on sale on August, is 78.8 million won for premium model and 95.8 million won for platinum model (including VAT). Until July 23, display of CT6 and pre-registration will be progressed at the entrance of COEX Megabox, Samseong-dong, Seoul. Meanwhile, it is introduced that high-quality cosmetic sets and an engine oil changing coupon for ten years will be presented. ▲ CT6 is a model standing on quite symbolic position in Cadillac’s future global strategy.