New Epiphone Les Paul Features Artwork from Acclaimed Artist Julie Heffernan
Debuts 1960 Gibson Les Paul Standard, “Sunny”; Beloved Guitar Previously Owned by Kirk Hammett, Guitarist of Metallica
Gibson Certified Vintage: Launches Second Round of Rare and Highly-Collectible Vintage Guitars Certified and Authenticated with New Lifetime Warranty
Introducing the Epiphone Jim James ES-335
Kirk Hammett: Gibson Partners with Metallica Guitarist To Create His 1979 Flying V, One of the Most Important Heavy Metal Guitars of All-time
Kirk Hammett: Gibson Partners with Metallica Guitarist To Recreate “Greeny,” His Iconic 1959 Les Paul Standard Burst Guitar
Gibson Partners with 5X GRAMMY Award-Winning Green Day Frontman To Create His Beloved Les Paul Junior Guitar
Black Sabbath Legend Tony Iommi Partners with Epiphone For His SG Special, Available Worldwide Now
KISS Guitarist Tommy Thayer Teaches Four Iconic Solos Exclusively on the Gibson App
Introducing Epiphone Power Players
Robosen and Hasbro Debuts Auto-Converting Trailer and Roller Set for Optimus Prime
Following last year’s launch of the Flagship TRANSFORMERS Optimus Prime Auto-Converting Programmable Advanced Robot, Robosen Robotics (Shenzhen) Co. Ltd, a leading innovator in the field of robotics, in collaboration with Hasbro, announced the TRANSFORMERS Optimus Prime Auto-Converting Trailer with Roller – Collector’s Edition for the Flagship Optimus Prime, the most advanced and programmable TRANSFORMERS robot ever created. This new companion piece is modeled after the original G1 design and measures an impressive 3 feet in length. The Trailer and autonomous Roller expands the users’ arsenal to defend against the Decepticons and create the ultimate, auto-converting, Optimus Prime experience ever to launch. The Flagship Trailer and Roller Set comes with a protective storage case with a handle for easy transportation, along with the Limited Edition Collectible Pack, which includes an Individual Serialized Number, Autobot Magnetic Car Badge, Metal Challenge Coin, and Sticker Pack. It is available for pre-order now at HasbroPulse.com and Robosen.com, and retails for $749.99 USD. Additionally, back by popular demand, starting today, a limited number of Flagship Optimus Prime robots are available for purchase on Robosen’s and Hasbro Pulse’s websites; they retail for $749.99 USD and will ship immediately. Backup has arrived, and the Flagship Trailer and Roller Set creates an immersive, interactive experience for owners of the Flagship TRANSFORMERS Optimus Prime Auto-Converting Robot (sold separately). The Trailer auto-converts into battle mode by folding open and pivoting upwards to shield and expose its massive firepower with an integrated articulating sentry blaster. Stationed inside, Roller awaits your command to explore and engage the enemy, all via app control, along with human sidekick, Spike, who is ready to jump into action or enjoy the ride. Optimus Prime’s blaster can also be mounted for further firepower and support. Connect your TRANSFORMERS Optimus Prime Auto-Converting Robot with the Trailer and control via app or voice for the most authentic, awe-inspiring Transformers experience. A simple voice command opens the Trailer’s rear swing doors exposing the automatic lift gate, which Roller can drive up and down, and Optimus Prime can seamlessly tow the Trailer with the integrated fifth wheel coupling that easily attaches while operating in truck mode for a quick and realistic connection. Various battle modes stage Optimus Prime and Trailer in full combat and defensive positions and the Trailer can open while Optimus Prime tows via truck mode, exposing the sentry weapons to fire on the Decepticons during the chase. Using their proprietary servo motor technology, the Trailer and Roller Set auto-converts in seconds and as with all Robosen products, the Trailer and Roller set is meticulously designed and crafted with state-of-the-art, high-grade metal alloy parts, combining classic industrial design with the most cutting-edge robotic technology, while providing an ultimate entertaining experience filled with programming, and pure fun. The Trailer and Roller Set package includes a protective storage case with handle for easy transportation, along with the Limited Edition Collectible Pack, which includes: Individual Serialized Number, Autobot Magnetic Car Badge, Metal Challenge Coin, and Sticker Pack! “Launching the Flagship TRANSFORMERS Optimus Prime robot last year with Robosen was a successful moment in elevating branded play for collectors. The new Trailer and Roller Set is an ideal companion piece to further enhance our fans’ TRANSFORMERS experience,” said Casey Collins, Head of Licensed Consumer Products & Business Development at Hasbro. “We are thrilled to continue to collaborate with Hasbro and create an awe-inspiring experience with the addition of the Trailer and Roller Set for the fans of the TRANSFORMERS franchise,” said Sean Tang, Director of Robosen USA. “TRANSFORMERS is one of the most iconic brands in history, and the new Trailer and Roller Set will get fans even more immersed in the action.” After over 11 years of rigorous R&D, the talented team at Robosen was able to bring fan-favorite TRANSFORMERS hero, Optimus Prime to life last year with a fully immersive experience through voice-activated actions, mobile app controls, and endless hours of creative and fun ways to program Optimus Prime to walk, punch, blast, drive, and convert at the swipe of your finger, or command of your voice. The initial run of robots sold out quickly and due to its popular demand, a limited number are now for sale.
AZIMUT GRANDE TRIDECK WINS 2022 MIAMI INNOVATION AWARD
MarineMax wants to congratulate Azimut Yachts on their impressive win at the Discover Boating Miami International Boat Show for the 2022 Miami Innovation Award. This award is one of the industry’s most prestigious honors recognizing marine manufacturers and industry suppliers who bring new and innovative products to market. Innovation is a critical component of the Azimut brand. The Grande Trideck was honored in the Cabin Cruisers, Motor Yachts, and Trawlers category. “With the unique raised mezzanine deck, Azimut adds to and redefines outdoor living on a yacht,” said judge and co-chair Zuzana Prochazka. The first triple-decker and largest boat built by the brand, the Azimut Grande Trideck, features three decks (as it’s named) and a fourth floating deck known as the Sea View Terrace, which appears suspended in the air almost seven feet above the water. The Sea View terrace offers the owner four cascading terraces onto the sea, unique in function, size, and flexibility, and a testament to Azimut’s innovation capacity. The Azimut Grande Trideck offers creative design solutions such as the full-beam sky lounge and unique construction. The combination of the D2P® hull and carbon superstructure significantly improves performance with modest tonnage despite the generous interior volume. The 2022 Miami Innovation Awards were presented during the Discover Boating Miami International Boat Show’s Industry Breakfast, presented by the Recreational Boating & Fishing Foundation, held at the Miami Beach Convention Center. The award holds significant value as American manufacturers presented it to an Italian brand. The judges’ committee comprised seven Boating Writers International members who performed product testing throughout the year and specialized in marine products and equipment. The judges’ committee included Ben Stein (Chair), Zuzana Prochazka (Co-Chair), Alan Jones, Lenny Rudow, Gary Reich, Frank Lanier, and Ryan Gullang.
Elvis Presley: Gibson Introduces Two Acoustic Guitars that Mark Key Musical Moments in the Legendary Career of the Global Icon
Made in Bozeman, MT, Gibson Acoustic guitars are the pinnacle of hand-crafted quality, and sound excellence, fit for the King of Rock and Roll. BOZEMAN, MT (March 8, 2022) For 128 years, Gibson--the iconic American instrument brand--has shaped sound across generations and genres and has emerged as the most relevant, played and loved guitar brand around the world. Gibson is proud to announce it has partnered with Authentic Brands Group (ABG) and Elvis Presley Enterprises to create two stunning acoustics: the Gibson Elvis™ Dove and Gibson Elvis™ SJ-200, both in Ebony. The Elvis Dove and SJ-200 are handmade by the expert luthiers and artisans of the Gibson Acoustic Custom Shop in Bozeman, Montana and are available today worldwide at authorized Gibson dealers and on www.gibson.com. View the clip below which was shot on location at Graceland, Elvis’ family home in Memphis, TN. The video includes footage of Elvis’ favorite pink Cadillac, footage inside his airplane, “The Lisa Marie,” and a close up of the white embellished jumpsuit he wore during his Aloha From Hawaii concert special in 1973; watch and share the video: Elvis played multiple Gibson acoustic and electric guitars throughout his career. The new Gibson Elvis Dove in Ebony is based on a customized 1969 Gibson Dove that was gifted to the King of Rock ‘n’ Roll by his father, Vernon Presley, which Elvis played in concert regularly from 1971 through 1975, famously during Elvis’ legendary satellite-televised Aloha From Hawaii concert in 1973. In 1975, while in mid-performance during a concert in Asheville, NC, Elvis gifted the Gibson Dove to an astonished audience member. Elvis often used Gibson SJ-200 acoustic guitars, aka “The King of Flat Tops.” Gibson has now created Elvis’ favorite SJ-200 in Ebony that is based on a guitar that was given to Elvis as a gift at a recording session at RCA Studio B in Nashville, TN in the mid-1960’s. Elvis often used this Gibson SJ-200 acoustic guitar for numerous high-profile live performances and in 1976, Elvis gave it to his close friend and aide at Graceland Marty Lacker. “The sound, look, and feel of Gibson instruments have notably played a significant role in American music history and there no is greater example of this truth than seeing and hearing these two legendary Gibson Acoustic Models in the hands of ‘The King of Rock and Roll.’” - Robi Johns, Senior Product Development Manager, Gibson Acoustic The new Gibson Elvis Dove in Ebony features a solid Sitka spruce top, solid maple back, sides, and a mahogany neck capped with an Indian rosewood fretboard. The new Dove is equipped with a modern LR Baggs VTC electronics with an under-saddle piezo pickup and soundhole-mounted volume and tone controls, making it stage ready, right out of the case. The new Gibson Elvis SJ-200 features a maple back, sides, and neck, as well as a Sitka spruce top. The guitar features all of the attractive SJ-200 touches, including mother-of-pearl graduated crown and parallelogram inlays, an iconic Moustache bridge and an Indian rosewood fingerboard, and comes equipped with an LR Baggs VTC under-saddle pick up. As an extra personalized Elvis touch, both guitars come with a Kenpo Karate decal included in the hardshell case. For a detailed account of Elvis’ life story, visit: https://www.graceland.com/early-childhood and https://www.graceland.com/1954-1957. For a full look inside Elvis’ life, plan a trip to Memphis for a Graceland tour, https://www.graceland.com/elvis45
Introducing the Mike Ness 1976 Les Paul Deluxe, Available Now
Gibson--the iconic American instrument brand--is proud to partner with the producer, and musician Mike Ness, who for the last 44 years has served as the lead guitarist, vocalist, and songwriter for the legendary punk band and rock ‘n’ roll icons Social Distortion. Mike’s main guitar of choice is a modified 1976 Les Paul Deluxe Goldtop which was used to create the limited edition Mike Ness 1976 Les Paul Deluxe from Gibson Custom Shop. The Mike Ness 1976 Les Paul Deluxe is now available worldwide from authorized Gibson dealers, and on www.gibson.com. The Mike Ness 1976 Les Paul Deluxe comes equipped with a three-piece maple neck, a two piece plain maple top and a mahogany/maple/mahogany back. Mike replaced the humbuckers with his favorite P-90’s and the guitar features a lighter weight adding to its overall versatility. The stunning Goldtop finish has been expertly aged by the artisans of the Murphy Lab to match Mike’s original guitar. In addition, the “Orange County,” “Clay Smith Cams Mr. Horsepower®,” and “I Voted” stickers featured on Mike’s guitar are included. Watch and share the video as Mike Ness talks about his musical history in the episode of Gibson TV’s “My First Gibson” with Mike Ness: At the early age of four-years-old, Social Distortion frontman Mike Ness began listening to the radio and discovered The Beatles, CCR, The Supremes and The Rolling Stones. Growing up in the working class suburb of Fullerton, California, he was raised on blues, classic rock, and country, and his earliest influences were pioneers of rock and roll; musicians that were controversial and rebellious. Social Distortion survived their tumultuous youth to pioneer an undeniably honest and fiery brand of rock ‘n’ roll that would incorporate outlaw country, classic seventies punk and primal blues. Seven studio albums and countless electrifying live shows have earned the band a dedicated worldwide fanbase and catalog of timeless anthems including “Story Of My Life,” “Ball And Chain,” “Bad Luck,” “Machine Gun Blues,” and more. As he matured as a songwriter and musician, Ness’s solo recordings Cheating At Solitaire (1999), and Under The Influences (1999), incorporated the raw power and social relevance that has always marked his music, while embracing many of the defining styles in American rock and roll music. The Los Angeles Times described Ness as "one of the most underrated pure songwriters in rock." Mike continues to perform worldwide with Social Distortion. The band's latest release, Hard Times and Nursery Rhymes--produced for the first time, by Ness himself--debuted at #4 on the Billboard Top 200 and was the highest debut yet for the band. Hard Times and Nursery Rhymes was also #1 on the Independent Album chart, and #2 on the Modern Rock/Alternative Albums chart.
Calling All Sonic Sculptors, the Legendary Brand Maestro Emerges with Five Pedals for Endless Exploration
By leveraging its iconic past and leaning into an innovative future, Gibson--the iconic American instrument brand--has set the stage for the next era of sound for present and future generations. When Gibson brought Maestro into the world 60 years ago, no one could have predicted its trailblazing success. Now, after decades, Gibson has revived the brand for 2022 with the debut of the Maestro Original Collection line of effects pedals with five new pedals--the Fuzz-Tone FZ-M, Invader Distortion, Ranger Overdrive, Comet Chorus, and Discoverer Delay--all designed, voiced, and styled for the musician looking to shape a unique sound. The Maestro Original Collection pays tribute in sound and style to the brand’s pioneering and much beloved classic models, while staying true to Maestro’s trailblazing spirit with modern features, expanded versatility, and advanced tone-tweaking capabilities. Maestro is available worldwide at authorized Gibson dealers; for more information visit: www.maestroelectronics.com. As the founder of effects, Maestro’s influence has shaped music as we know it from The Rolling Stones to the Raconteurs, Pete Townshend to George Harrison, Clapton to Frampton, and the Foo Fighters to the Black Keys, Maestro has been there from the beginning to help artists achieve the sound they heard in their heads and their hearts, their signature sound. “Maestro was the first commercially successful pedal, it changed everything, and set the entire world of pedals and effects into motion,” says Mat Koehler, Senior Director of Product Development, Gibson Brands. “We’re using the distinct Maestro aesthetic to develop unique takes on each of these effects in a way that’s fun and looks back at the past, but with an awareness of what modern guitarists require. Maestro sounds are relevant to new, casual, and professional level players and everyone at Gibson felt a responsibility and obligation to revive Maestro because it’s vital to pedal history.” “Restoring a legendary brand is a thrilling challenge. Maestro has a definitive heritage to honor, but what becomes almost more important is building the new legacy for this brand,” adds Sterling Doak, Director of Marketing, Gibson Brands. “Writing this next chapter for Maestro means creating energy and providing tools for our fans to shape their sound. Now players all over the world will create this new sonic legacy, and we encourage everyone to plug-in, dial-up your settings, and shape your sound.” Each Maestro pedal functions as an innovative “two-in-one” pedal, with a single toggle that switches between two distinct voicings. Each features a straightforward three knob set-up, true bypass switching, and a more ergonomic, pedalboard friendly wedge profile. The new Fuzz-Tone FZ-M is reminiscent of the instantly recognizable tones of the first-ever Maestro pedal, the much-mythologized FZ-1 which fuels Keith Richard’s groundbreaking riff on The Rolling Stones’ “(I Can’t Get No) Satisfaction.” But flip the toggle from “classic” to “modern,” and get a full frequency, grinding, contemporary fuzz beast at your fingertips. The Comet Chorus conjures a warm, classic analog chorus tone with a subtle cosmic swirl effect in “Earth” mode. Flip the toggle to “Orbit,” however, and your sound gets space-y with the addition of a rotary speaker-like vibrato and tremolo effect, tweakable via an internal trim pot. Other pedals rounding out the Maestro Original Collection include the Ranger Overdrive, Invader Distortion, and Discoverer Delay, each presenting an array of classic and modern sounds, all with unmatched Maestro vibe. All pedals in the Maestro Original Collection are $149 with the exception of Discoverer Delay at $159. Explore the new Maestro Original Collection below and for a deeper dive into the history of Maestro, visit: https://www.maestroelectronics.com/en-US/
Billie Joe Armstrong: Epiphone Creates the 5x GRAMMY Award-Winning Green Day Frontman’s Go-To Les Paul Junior
Epiphone the accessible brand for every stage, presents the new Billie Joe Armstrong Les Paul Junior electric guitar, now available worldwide. As the go-to guitar from the five-time GRAMMY Award-winning frontman for Green Day, Billie Joe Armstrong and Epiphone collaborated to bring to life his beloved Les Paul Junior guitar. The Epiphone Billie Joe Armstrong Les Paul Junior is available worldwide and a Les Paul Junior Player Pack version, is available in the U.S. only. For more information visit any authorized Epiphone dealer and: www.epiphone.com Watch and share the new video for the Epiphone Billie Joe Armstrong Les Paul Junior, HERE. Shot on location at Broken Guitars, in Oakland, CA, the clip features Gibson Generation Group player Charlotte Milstein and Michael Mininger performing Green Day’s “Basket Case.” Epiphone is proud to present Billie Joe’s instantly recognizable Epiphone Les Paul Junior--in the striking Classic White finish--which has shared the stage with him across the globe for decades. The Billie Joe Armstrong Les Paul Junior features a slab Mahogany body and a set neck, and Indian Laurel fretboard with 22 medium jumbo frets, a powerful PRO P-90 pickup, and master volume and tone controls with CTS potentiometers, making it rock-solid choice for pros and beginners alike. The Billie Joe Armstrong Les Paul Junior has Billie Joe’s autograph as an emblem on the back of the headstock and comes with a deluxe leopard, faux fur-lined custom hardshell case. The Les Paul Junior Player Pack version is ready to plug in and play and features the Epiphone Billie Joe Armstrong Les Paul Junior guitar with a bolt on neck, without signature, as well as a 15 watt Epiphone 15G amplifier with 2 channels (clean and overdrive), full 3-band EQ, an aux input for your phone or other media player (a headphone outlet is included for silent practice), so you can immediately play your favorite songs –or while learning with the Gibson App. The soft gig bag includes an Epiphone guitar strap, cable, electronic clip-on tuner with three Epiphone picks. “Working with Billie Joe Armstrong over the years has been an absolute honor for our team,” says Aljon Go, Epiphone Product Manager. “The new Epiphone Billie Joe Armstrong signature guitars will help inspire a whole new generation of guitarists with an accessible, quality instrument to blaze their path in making music, just as Billie has throughout his Grammy Award-winning career.” Originally hailed as punk revivalists blindsiding the mainstream from the margins, Green Day has become one of rock’s sturdiest institutions, a band whose sound threads the three-chords-and-a-head-rush excitement that runs through everything from East bay punk, power pop, 60s garage and hard rock. The band, inducted into the Rock and Roll Hall of Fame in 2015, has released thirteen studio albums to date including the Diamond-selling Dookie, punk rock opera album turned Broadway musical American Idiot and their latest album Father of All, which debuted at #1 on the Billboard Top Rock Albums and #4 on the Billboard 200, resulting in the band’s 11th U.S. Top-10 album. Outside of Green Day, Billie Joe also fronts The Foxboro Hot Tubs, The Longshot, and The Coverups. In 2013, he teamed with jazz singer and pianist Norah Jones in a project to re-create the classic 1958 Everly Brothers album Songs Our Daddy Taught Us that they titled Foreverly. Last year Armstrong launched The No Fun Monday’s series. The series saw Armstrong putting his signature melodic-punk spin on the songs that have formed the soundtrack to his life, including classics by John Lennon, Billy Bragg, and Johnny Thunders.
Adam Jones 1979V2 Les Paul Custom: Available Worldwide on Gibson.com
Gibson and Adam Jones are pleased to announce their next collaboration in the collection with the Adam Jones 1979V2 Les Paul Custom from Gibson Custom Shop. Multi-platinum-selling and 4X GRAMMY Award-winning guitarist Adam Jones from the band Tool, is one of rock’s most talented and sonically innovative guitarists. The new Adam Jones 1979V2 Les Paul Custom is a new take on Adam’s #1 guitar, his prized original Silverburst 1979 Gibson Les Paul. The Adam Jones 1979V2 Les Paul Custom is a limited-edition guitar offering from Gibson Custom Shop Murphy Lab that pays tribute to what Adam calls “one of my top favorite guitars of all time” seen everywhere during the world tour for Tool’s blockbuster Fear Inoculum album, which became one of the highest selling albums of 2019. Featuring a Gibson Custom Shop Murphy Lab lightly-aged Antiqued Silverburst finish, the guitar offers a new take Adam’s original with custom artwork--designed by artist Korin Faught--on the rear of the headstock. Included in the guitar package is a removeable headstock mirror, just like Adam’s. A limited offering of 79 Adam Jones 1979V2 Les Paul Custom guitars have been signed and numbered by Adam himself. In 2022, Adam will be seen on tour with Tool playing his own 1979V2 guitar. One of rock’s most talented artists, Adam Jones is renowned as the guitarist for the band Tool, as well as his work as a visual artist, sculptor, videographer, producer, and special effects designer (Jurassic Park, Terminator 2, Edward Scissorhands, Ghostbusters 2, Batman 2, A Nightmare On Elm Street). Adam was heavily involved in re-creating the new guitar, working with Gibson’s luthiers in Nashville, TN. Utilizing his extensive experience in visual art, special effects and design, Adam Jones is both the director of the majority of Tool’s music videos and creates the visual experience on stage for the band. For the world premiere of the new Gibson Custom Shop Adam Jones Les Paul Custom, a special animated short film, The Witness, was created and scored by Adam and mixed by Joe Barresi.
Rally Partners With Gibson to Offer Iconic Guitars as an Investment
Rally, the first platform to allow retail investors to invest in collectible assets, today announced a partnership with Gibson, the leading iconic guitar brand that has shaped the sounds of generations of musicians and music lovers across genres for 127 years. This partnership comes off the heels of Rally’s $30 million Series B funding led by Accel, with participation from existing investors Upfront Ventures, Social Leverage, and others. Now, anyone can invest in three unique Gibson guitars, each hand-crafted by the world-renowned Gibson Custom Shop in Nashville, including the Slash 1966 EDS-1275 Doubleneck, the Tony Iommi “Monkey” 1964 SG Special Replica and the Adam Jones 1979 Les Paul Custom (Aged & Signed) Silverburst. Each guitar is the one-of-a kind official artist approved prototype, saved by Gibson, making it the most special guitar in these limited-edition runs. All three guitars will live in the Gibson Vault located inside the all-new Gibson Garage, which offers music fans the ultimate guitar experience--in the heart of downtown Nashville, Music City USA. The Slash 1966 EDS-1275 Doubleneck will be released first, followed by the Tony Iommi “Monkey” 1964 SG Special Replica, and the Adam Jones 1979 Les Paul Custom (Aged & Signed) Silverburst. See the guitar on Rallyrd.com and read more about the guitar on https://hello.gibson.com/rally. “Gibson is one of the most trusted guitar brands in the world. We couldn’t be more excited to be the first platform offering these iconic assets to our investors,” says George Leimer, CEO of Rally. “Guitars of this caliber have historically always gone to individual collectors, but our goal was to find a way to make the ownership experience accessible to as many fans as possible,” says Mark Agnesi, Director of Brand Experience, Gibson Brands. “Thanks to Rally’s unique platform, fans can have a chance to own a piece of guitar history that would have otherwise seemed unobtainable.” Rally was the first to use Reg A+ offerings to democratize investments in one-of-a-kind assets for as low as $1 per share, allowing anyone to own a piece of some of the rarest and most-unique collectibles. The company is the largest player in a fast-growing space with more than 300 assets either available to trade or coming soon. With 15 categories now on Rally and more than 10 added in the last year alone, the platform has only scratched the surface of alternative assets historically limited to just the wealthy. Rally recently closed a $30M Series B Funding Round led by Accel, which will be used to accelerate its expansion into new categories, including cash-flow producing assets like intellectual property, royalties, real estate, and more -- making Rally the most complete platform for investing in and trading alternative assets.
Gibson Brands Debuts New Guitars, Gear, and more for Summer 2021 Across Gibson, Epiphone, Kramer, KRK and MESA/Boogie
For the past 127 years, Gibson--the iconic American instrument brand--has been synonymous with creating and shaping sound across genres of music and generations of players. As live music returns around the globe, Gibson, is announcing the release of new guitars, gear, and more, for Summer 2021 across its portfolio of Gibson, Epiphone, Kramer, KRK and MESA/Boogie. Catch a sneak peek in person this week at the brand new Gibson Garage--the must-see music mecca offers the ultimate guitar experience in the heart of downtown Nashville, TN--during Summer NAMM week (Wednesday July 14-Friday July 16). The Gibson Experience at Summer NAMM 2021 will feature new product displays, artist and influencer panels, and music performances, all live from the Gibson Garage (209 10th Avenue South-Nashville, TN-Cummins Station-Street Level), and open daily 11:00am-6:00pm. The night of Wednesday, July 14, an opening party at the Gibson Garage will celebrate the success milestones and two-year anniversary of Gibson Gives--the philanthropic arm of Gibson--with the private event “An Evening Benefitting Gibson Gives and the NAMM Foundation.” During the event, Gibson CEO and President, James ‘JC’ Curleigh and NAMM CEO, Joe Lamond will sit down for a live panel discussion on a diverse range of topics including the current and future goals of the music industry. On Thursday, July 15 guitarist Damon Johnson will stop by the Gibson Garage at 4:00pm to demonstrate the new MESA/Boogie amps, as well as guitars and gear across all Gibson Brands, and show fans how he creates his signature tone. Following is a sneak peek of the new collections and artist collaborations highlights for Summer 2021: Gibson: www.gibson.com The Gibson Original Collection brings classic design and authenticity back into the hands of Gibson fans, with a Collection that is representative of the Gibson Golden Era greatest hits. These include the legendary Les Paul Standard 50’s and 60’s and new for 2021 the Non-Reverse Thunderbird Bass, which features a long-scale 34-inch set neck, with improved balance, available in original colors including a stunning Inverness Green, Sparkling Burgundy, and Pelham Blue. Ever since it was first released back in 1965, the Non-Reverse Thunderbird has been the choice for forward-looking bassists who want to make their own path and steadfastly refuse to follow the crowd. The Non-Reverse Thunderbird's distinctive styling and huge, thunderous tone make it a standout on stage and in the studio. Now you have the opportunity to make one of these relatively rare 'birds your own. Equipped with a Non-Reverse mahogany body and mahogany neck with a rosewood fretboard and 20 medium jumbo frets, each of the two Thunderbird pickups has a volume control, allowing you to use them separately, or to blend them in any amount you prefer. A master tone control rounds out the simple yet highly effective control layout. The three-ply white pickguard features the iconic Thunderbird graphic. The Non-Reverse Thunderbird is equipped with a Graph Tech® nut. A 3-point adjustable bridge provides a full range of adjustment for action and intonation, while Hipshot® Ultralite® tuning machines hold down the strings at the other end and deliver accurate and stable tuning while keeping headstock weight low to improve balance. Gibson Custom Shop: https://www.gibson.com/custom-shop The Gibson Custom Shop is the pinnacle of craftsmanship, quality, and sound excellence. Each instrument celebrates Gibson's legacy through accuracy, authenticity, and attention to detail. Due out July 27 from Gibson Custom Shop, are some of the rarest and most desirable guitars ever made, the 1958 Korina Flying V and Explorer Collector’s Edition. “The Custom Shop Korina Flying V and Explorer project took two years to develop through the magic and artistry of the Gibson Custom Shop teams, including our shop luthiers together with Tom Murphy, Mat Koehler, Mark Agnesi, Cody Higbee and the rest of our Gibson Lab team,” says Cesar Gueikian, Brand President, Gibson Brands. “We utilized 3D scanning technology to scan multiple Flying V and Explorers (made in 1958) to create the most authentic and identical clones humanly possible. The Collector’s Edition is limited to 19 Explorers and 81 Flying V’s and feature Murphy Lab aging, Brazilian rosewood fingerboards and historic recreation of the cases, covers and case candy,” adds Cesar. The Gibson Flying V™ and Explorer™ and its instantly recognizable space-age designs were way ahead of their time when first introduced in 1958 and have cultural icons in the years since. Every one of the vintage Flying V and Explorer guitars feature have been 100% accurately recreated right down to the historically accurate brown cases with the plush pink inside that compliments the striking golden-brown Korina wood finishes. In 1958, the first year they were introduced, Gibson shipped only 19 Explorers and 81 Flying V’s, which mark the exact numbers the luthiers have created for these exclusive editions today. The Korina Flying V and Korina Explorer will only be available in the continental USA. Gibson Artist Collection: www.gibson.com/guitars/collection/artist In August, a handful of highly coveted Gibson signature artist guitars are set for release starting with the Gibson USA Tony Iommi SG Special (August 17), the Jerry Cantrell “Wino” Les Paul from Gibson Custom Shop (August 24), and the Gibson Acoustic Nathaniel Rateliff LG-2 Western Acoustic in Vintage Sunburst (August 31). Epiphone: FOR EVERY STAGE www.epiphone.com Crossing three decades of collaborative partnership between Gibson, Epiphone luthiers and Slash, the all-new Epiphone Slash Collection comes on the heels of his history-making Gibson Slash Collection released last year. Now part of the Epiphone Inspired by Gibson Collection, the new Epiphone Slash Collection celebrates the influential guitars Slash has used throughout his storied career which continues to inspire multiple generations of players around the world. Perfect for every stage and players of all levels, the collection features multiple acoustic and electric guitars including the Epiphone Slash Les Paul™ Standard finished in Appetite Burst, November Burst, Anaconda Burst and Vermillion Burst, the Slash “Victoria” Les Paul Standard Goldtop, and on the acoustic front, the Epiphone Slash J-45 in Vermillion Burst and November Burst. The Epiphone Slash Collection will officially debut worldwide on July 20. "We are in a very exciting journey with Slash and today we are announcing the amplification of our collaboration with the launch of the Epiphone Slash Collection,” says Cesar Gueikian, Brand President, Gibson Brands. “Our new Epiphone Slash Collection brings our collaboration with Slash to the next level, expanding the offering of the iconic Slash models to Epiphone with an accessible price point. Slash was intimately involved in every aspect of the development of his new Epiphone Collection, and we are all excited to see his fans around the world rock out with them!” Kramer: MADE TO ROCK HARD www.kramerguitars.com Kramer, the original MADE TO ROCK HARD guitar brand has been setting trends with a legacy of premium, performance-focused instruments since it was first launched in 1976. Made for rule-breakers that play fast and loud, Kramer has been embraced by legendary rockers and shredders like Eddie Van Halen, Vivian Campbell, Richie Sambora, Elliot Easton, Mick Mars, Snake Sabo and Tracii Guns and more during the height of the metal era in the 1980s-- when it was the most popular guitar brand in the world. New for Summer 2021, is the limited-edition Kramer Custom Graphics Collection which draws inspiration from iconic 80s pop-culture and reflects the fun, energized attitude of Kramer. In collaboration with various visual artists, and Kramer’s own luthiers, the Custom Graphics Collection’s designs range from the glittering flames of Hot Wheels, to retro fashion snakeskin and leopard, and the iconic ECTO-1 car from the film Ghostbusters. “The 80s are back and so is Kramer,” says Cesar Gueikian, Brand President, Gibson Brands. “Our Kramer team has been hard at work to bring these iconic guitars back to the hands of our hard rock fans around the world and we are excited to showcase the new assortment of The 84 and Barettas!” The striking new Kramer Custom Graphics Collection features The 84, in "The Illusionist" 3D Black White Swirl, a Baretta in "Hot Rod" Blue Sparkle with Flames, a Baretta “White Lotus” White Lotus Candy Blue, a Baretta, “Feral Cat” Rainbow Leopard, a Baretta in “Viper” Snakeskin Green Blue Fade, and a Baretta in “Danger Zone” Warning Tape on White Red. The Kramer Custom Graphics Collection is available now on www.kramerguitars.com. The new Kramer Custom Graphics Collection follows the successful release of the current Kramer Artist Collection which features collaborations with Snake Sabo (Baretta), Charlie Parra (Vanguard), and Tracii Guns (Gunstar Voyager). Kramer spans entry-level and intermediate guitars, to professional offerings, across the entire line which continue to make Kramer instruments the choice of today's hard rock and metal legends. KRK: Behind Great Music: www.krkmusic.com For over 35 years, KRK has been Behind Great Music. From being a part of countless hit music productions and albums, KRK delivers top quality gear to music creators, audio professionals, and home studio enthusiasts of all levels around the world. Experience every nuance with the new KRK Classic Series of powered studio monitors which incorporate over 30 years of innovation. Borrowing concepts from previous ROKIT lines, the Classic Series defaults to a new flat frequency solution towards more critical listening and more accurate mixes. Building on KRK's legacy of sonic accuracy and performance, KRK has announced the expansion of its CLASSIC line of studio monitors with the addition of 7-inch and 8-inch models. KRK’s CLASSIC product range was designed from the previous ROKIT lines delivering the high-quality mixes that customers have come to expect from KRK at a lower price-point. With the option to engage the +2 dB KRK Bass Boost, the Classic Series provides the enhanced bass response and sound that music creators around the world have loved for years. All Classic Series models deliver natural, balanced response with low distortion and superior stereo imaging. KRK recently announced a new generation of powered subwoofers, the KRK Studio Subwoofers are now available in 8-inch, 10-inch, and 12-inch variations: S8.4, S10.4, and S12.4. KRK subwoofers deliver tight, accurate, and defined bass, while the highly efficient Class D power amplifiers dramatically increase transient response, control, and punch. The redesigned cabinets feature a more compact profile for improved placement flexibility, a timeless design and professional aesthetic. August 2021 will usher in two impressive new editions of KRK’s superior, studio quality headphones, the KRK KNS 8402 and the KRK KNS 6402 headphones. KRK KNS headphones deliver an accurate listening experience in a highly durable package. With a closed-back circumaural ("around the ear") design, both the KNS 8402 and KNS 6402 are comfortable, and since they are well suited for a variety of uses, both in and out of the studio–tracking, editing, mixing, general listening–they will quickly become the go-to pair of headphones in your collection. KRK headphones’ accurate frequency response, excellent stereo imaging, and consistent KRK voicing means that you can rely on them for the most critical listening applications. Their impact-resistant plastic construction makes them lightweight, yet durable, and with their field-replaceable parts, including the pads and cable, KRK KNS headphones are in it for the long haul. The KNS 8402 headphones feature memory foam pads offering the most comfortable fit during hours of long listening and recording sessions. The KNS 8402 provides up to 30 dBA of isolation--blocking out more external sounds--and features a slightly higher 124 dB maximum SPL rating with a frequency response of 5 Hz - 23 kHz, and includes a cable with an in-line volume control. The impressive KNS 6402 model features acoustic cellular foam pads and provides up to 26 dBA of isolation with a 122 dB maximum SPL rating, and a frequency response of 10 Hz - 22 kHz. The KRK KNS 8402 and 6402 headphones will officially be available on August 17 via www.krkmusic.com MESA/Boogie: The Home of Tone: www.mesaboogie.com Gibson continues to go from strength to strength with the recent addition of MESA/Boogie® --one of the most respected and prestigious brands in sound and guitar amplification--to the Gibson family of brands. The original “Boutique” amplifier company founded in 1969 MESA/Boogie continues to define how we experience sound with hand-crafted, high performance amplifiers, cabinets, pedals, and gear. Recent award-winning releases from MESA/Boogie include the Fillmore™ and California Tweed™ Series, and the amp design team most recently turned its focus back to the legendary Mark Series with the most compact, light-weight Mark amp ever, the Mark Five: 25 1x10 Combo, an all-new Rectifier® Badlander 100 and 50, and the new two-channel Subway® TT-800™ bass amplifier featuring the iconic, vintage Bass 400+ preamp or the popular new Subway preamp. Three new guitar pedals, the boosting, overdrive Cleo™, the Brit-crunching Dynaplex™ and the singing high-gain Gold Mine™, have also most recently been added to the company’s popular Pedal and Signal Management product line. Gibson Brands guitars and gear are played by the best and brightest artists, across every generation and every genre of music and has emerged as the most relevant, most played, and most loved instrument brand around the world.
Kramer: Announces New Custom Graphics Collection For Summer 2021; Iconic 80's Pop-Culture Guitars Available Worldwide At KramerGuitars.com
Kramer, the original MADE TO ROCK HARD guitar brand has been setting trends with premium, performance-focused instruments since it was first launched in 1976. Made for rule-breakers that play fast and loud, Kramer has been embraced by legendary rockers and shredders like Eddie Van Halen, Vivian Campbell, Richie Sambora, Elliot Easton, Mick Mars, and more during the height of the metal era in the 1980s—making it the most popular guitar brand in the world during the iconic era. Kramer spans entry-level and intermediate guitars, to professional offerings, across the entire line which continue to make Kramer instruments the choice of today's hard rock and metal legends. New for Summer 2021, is the limited-edition Kramer Custom Graphics Collection which draws inspiration from iconic 80s pop-culture and reflects the fun, energized attitude of Kramer across this assortment of The 84 and Baretta guitars. In collaboration with various visual artists, and Kramer’s own luthiers, the Custom Graphics Collection’s designs range from the glittering flames of Hot Wheels cars, to retro fashion snakeskin and leopard, and even the iconic ECTO-1 car from the film Ghostbusters.The Kramer Custom Graphics Collection is available worldwide now on www.kramerguitars.com. “The newly launched Kramer Custom Graphics Collection is a celebration of Kramer’s iconic designs and 1980s history,” says Krista Gilley, Director of Brands, Gibson Brands. “Custom Graphics have long been cherished by Kramer fans, and we are bringing new energy to the fandom with an assortment of 6 pieces of unique art. Get lost in ‘The Illusionist’ by Bo Pitman or strike with the ‘Viper’ by Chris Stemmer – the Collection is authentic Kramer for players of today.” The striking new Kramer Custom Graphics Collection features The 84, in "The Illusionist" 3D Black White Swirl, a Baretta in "Hot Rod" Blue Sparkle with Flames, a Baretta “White Lotus” in White Lotus Candy Blue, a Baretta “Feral Cat” in Rainbow Leopard, a Baretta “Viper” in Snakeskin Green Blue Fade, and a Baretta “Danger Zone” in Warning Tape on White Red. The new Kramer Custom Graphics Collection follows the successful release of the Kramer Artist Collection which features collaborations with Snake Sabo (Baretta), Charlie Parra (Vanguard), and Tracii Guns (Gunstar Voyager), as well as the new Kramer Original and Modern Collections, available now at: www.kramerguitars.com
Yanmar to Launch “Wheeebo” Water Activity in Okinawa
Yanmar Holdings Co., Ltd. is to commence service of its personal watercraft “Wheeebo” at selected hotels and facilities in Okinawa. "Wheeebo" is an exciting new water activity created around the concept of "Fun for Everyone!" Yanmar developed the Wheeebo as part of its efforts to create exciting new experiences in recreational marine. Wheeebo can be enjoyed by people of all ages and is suited to calm waters such as beaches and lakes. As an all new marine experience, Wheeebo allows users the freedom to discover various ways of enjoying time on the water. Its use is limited only by your imagination. Find your own relaxing space or a new way to play on the water with friends. The Wheeebo is also the perfect entry into the world of marine activities for newcomers to the water.
Noel Gallagher Gibson J-150, Noel’s Go-To Acoustic Guitar For Over 20 Years, Available Worldwide Now on Gibson.com
For 127 years, Gibson has shaped sound across generations and genres and has emerged as the most relevant, played, and loved guitar brand around the world. Gibson is proud to announce it has teamed with world renowned singer, songwriter and guitarist, Noel Gallagher to re-create his beloved Gibson J-150 acoustic guitar. The Noel Gallagher Gibson J-150 has been Noel’s go-to acoustic guitar for over 20 years and is available worldwide now at: www.gibson.com. “When Gibson brought the prototype down and I saw it there on the floor I was like ‘It looks the bollocks man,’ but then it sounded exactly like mine,” says Noel Gallagher. “I was blown away!” “Noel Gallagher’s music not only defined a generation, but it also became the foundation to a way of life for many around the world,” says Lee Bartram, EU Head of Marketing at Gibson Brands. “Truly great music has the capability to transport you to a moment in your life…a snapshot in time, one of life’s reference points. Noel’s music does that for millions who listen to his songs and travel to somewhere else, somewhere they believe they can be a rock n’ roll star… even if it’s for that briefest of moments. It’s been an honor to work with such an iconic artist and bringing this project to life is a small token of thanks for that music… and the belief that comes with it.” Since first making an appearance in the promo video for the classic Oasis song “Little By Little,” the Gibson J-150 has not left Noel’s side and has been seen and heard by audiences around the globe. Gibson is proud to launch a limited run of 200 pieces of Noel’s go-to acoustic guitar with features including an AA maple back and sides and a premium Sitka spruce top all complemented by a hand-rubbed Historic Thin finish. Along with a custom case, signed label, and reproduced hand-written lyric sheet, the Noel Gallagher Gibson J-150 guitar will also include an authorized adidas Trefoil Decal resulting in a guitar that is truly Familiar to Millions.
Gibson Garage Opens in the Heart of Downtown Nashville, Music City USA
For 127 years, Gibson, the iconic American instrument brand has shaped sound across generations and genres, and has emerged the most relevant, played, and loved guitar brand around the world. On June 9, top music artists, Nashville city leaders, and the Gibson team, gathered to celebrate the official grand opening of the new Gibson Garage—which offers the ultimate guitar experience--in the heart of downtown Nashville, Music City USA. Music fans lined up around the block to attend the opening of the Gibson Garage--which fell on Les Paul’s 106th birthday--and enjoyed live music all day long leading up to the global concert event “Gibson Live: A Celebration of Artists to Benefit Gibson Gives.” The new Gibson Garage is the place to explore our past, present, and future. Inside the Gibson Garage, you can play, and shop all things Gibson, Epiphone, Kramer, MESA/Boogie and KRK, try out the full line of electric and acoustic guitars, and shop for your favorite guitar, apparel, gear, and accessories. Whether you are a seasoned professional musician, a casual guitar player, a beginner, or simply a music fan, the Gibson Garage is open to all and the new must-see destination in Nashville. “Beth (my wife) and I attended the grand opening of the Gibson Garage this week and WOW!” says Mike Voltz, Director of Research & Development (recently retired), a 36-year veteran employee of Gibson Brands. “In addition to being one of the finest retail experiences I have ever had, the Gibson Garage provides an amazing performance venue for artists and a great hang for the rest of us. The display of exceptional historical instruments brings true significance to all of the new guitars, amps, monitors and apparel for sale. As a builder, I especially appreciate the thought and care that went into creating the perfect environmental protection for the guitars from the acoustic salon to the Custom Shop Murphy Lab. The Garage reflects where Gibson is headed and it’s great!” “For as long as Gibson has been in Nashville, guitar lovers have been asking where they can go for a Gibson experience,” says Walter Carter, Owner of Carter Vintage Guitars in Nashville. “Now, we can tell them the Gibson Garage is the place to go to see Gibsons, to hear Gibsons, and to absorb Gibson's history. There's nothing else like it in the guitar world.” “With all of the growth in Nashville, there are sadly, very few places where artists can go anymore and feel a sense of community,” says Meghan Linsey of the duo Meg + Tyler. “The energy in the Gibson Garage feels so good. It’s like a home base for creatives; a place where you want to be and play music.” “When we walked into the Gibson Garage, we immediately felt the same passion, creativity, and attention to detail that Gibson puts into every one of their instruments,” adds Tyler Cain of Meg + Tyler. “With this new space, Gibson has continued to create a community in Nashville that will keep the nickname ‘Music City’ strong for generations to come.” Step inside the Gibson Garage to explore and shop the full collections, experience exclusive, live music performances, catch a taping of the award-winning Gibson TV network, and explore Gibson’s rich music history and the stories behind the music with captivating, interactive technology installations and live programming. The Gibson Garage combines a state-of-the-art stage for live and virtual livestreaming concert performances in a modern guitar environment with interactive brand storytelling, a Custom Shop--to build your own guitar—historical, and celebrity memorabilia displays, a Repair and Restoration Center, and a public retail shopping experience across Gibson, Gibson Acoustic, Gibson Custom Shop, Epiphone, Kramer, MESA/Boogie, and KRK. At the Gibson Garage, fans can try the full range of guitars and gear across brands and collections, as well as take a piece of history home with one-of-a-kind, in-store offers on limited-edition guitars, instruments, gear, accessories, and exclusive Gibson apparel. Fans across the globe that are unable to visit Nashville can experience the Gibson Garage in the brand-new episode of Gibson TV series titled “The Scene,” HERE. Watch as host Mark Agnesi and country artist Niko Moon take viewers on a tour of the Gibson Garage and show off the stunning, backstage artist lounge, which includes a secret vault containing historic guitars including a 1959 Les Paul, a 1958 Korina Flying V, a 1957 Les Paul TV Special, a 1961 SG Standard, and more. In celebration of the opening of the Gibson Garage, Gibson Gives--the 501c3 philanthropic arm of Gibson--which supports musicians, youth-focused education and wellness initiatives worldwide, and is committed to making the world a better place by helping other non-profit organizations, launched the global concert “Gibson Live: A Celebration of Artists to Benefit Gibson Gives,” which is streaming now on Gibson TV, HERE. The “Gibson Live…” concert features performances from the Gibson Garage--and all over the world--from Warren Haynes, Margo Price, Kip Moore, James Bay, Lzzy Hale and Joe Hottinger of Halestorm, Marcus King, Orianthi, Samantha Fish, Morgan Wade, Fer Casillas, Sadler Vaden, Tak Matsumoto, Celisse, Emily Wolfe, Jared James Nichols with Joe Bonamassa, Laura Cox and Wax, and more. Gibson Gives will donate 100% of the “Gibson Live…,” concert proceeds to two powerful organizations making positive changes MusiCares--a safety net of critical health and welfare services to the music community--and Save The Music--helping kids, schools, and communities discover their full potential through the power of making music. The Gibson Garage is located at 209 10th Avenue South Nashville, TN (Cummins Station-street level) and is open daily Monday–Saturday from 11:00-6:00p and from 12:00-6:00p on Sunday. For the latest news and updates on the Gibson Garage, be sure to follow @officialgibsongarage on Instagram or visit the official website at https://www.gibson.com/garage
Hong Kong Disneyland launches “Toy Story & Pixar Pals Summer Splash”
This summer, guests are invited to chill with their pals at the biggest-ever “Toy Story & Pixar Pals Summer Splash” available from today to September 1 at Hong Kong Disneyland Resort (“HKDL”). Travel trade partners around the region are presenting great value holiday packages for guests from around the region to enjoy the summer experience including special merchandise and dining offers in the resort. As Disney and Pixar’s Toy Story 4 hits the big screen in Asia this summer, beloved Toy Story friends — including all-new characters never before seen at the park — are gathering to party with guests. The popular Pixar Water Play Street Party! brings together the largest array of Pixar characters, complete with dazzling new floats, water elements, and fun-filled performances. Guests are invited to extend the magic at resort hotels for a fun-filled vacation enhanced with a wide range of Pixar-themed arts and crafts, water activities and a bubble play party. New character and celebration-themed room decor, special food, beverage and merchandise items will make this the best summer ever! ◆ Make a splash at the enhanced Pixar Water Play Street Party! Guests are sure to be thrilled by the return of the popular Pixar Water Play Street Party! – newly upgraded with even more water elements, including two new floats based on Toy Story and Finding Nemo, designed specifically to splash the crowds in order to cool everyone down during the summer season. Guests can receive double the splashes from the Pixar-themed floats and units, which will bring refreshing water as high as 7 meters! Guests can also play along with an array of popular Pixar characters, including popular favorites from Toy Story 4 such as Buzz Lightyear, Woody, Bo Peep and cute new character Forky. Many characters from other beloved Disney and Pixar films including Carl, Russell and Dug from Up; Joy and Sadness from Inside Out; and Mr. and Mrs. Incredible from The Incredibles will join the party, as will everyone’s favorite, Edna Mode. It’s sure to be a great party. ◆ Snap a photo with favorite Pixar pals Pixar pals are also gearing up to capture the perfect photo moment with guests, including Bo Peep in a fresh new look from Toy Story 4. Characters from The Incredibles are also ready to meet guests, including Mr. Incredible, Mrs. Incredible, Frozone and Edna Mode. ◆ Enjoy summer-only delicacies with pals More than 40 time-limited food and beverage items will be available across the resort this summer, some of which are to celebrate the release of Toy Story 4. Guests can pick up an Alien Tumbler Sipper or a Woody or Buzz Lightyear Sip Sip. Fantastic for sharing on social media, snacks include the Pixar Ball at Crystal Lotus as well as the Forky Blackcurrant Jelly Chocolate Mousse and a Pixar Summer Party specialty drink at the Chart Room Cafe. Guests can also create their own Forky Butter Chocolate Cookie and Pixar Ball Chocolate Truffle Cake Pop in the DIY workshop during the dinner buffet at Chef Mickey. Guests can stay cool with a selection of refreshing new drinks, including fresh fruit tea and big-guests-only Reserve Tap Draught Beer. ◆ Capture the summer memories with new merchandise Enjoy more than 280 summer-limited merchandise items, including over 110 brand-new Toy Story-themed items! The photo-ready merchandise items feature popular characters including Forky. Plush, figure, stationery, T-shirts and brand-new dress-up items based on Jessie, Bo Peep, and Slinky Dog will transform guests into a Pixar pal for the best social media sharing moments. For something a bit more personalized, guests can have their name embroidered on the back of a fun new Alien hat. ◆ Enjoy a vacation featuring the coolest activities at resort hotels This summer, resort hotels are offering all-new Pixar-themed summer splash activities, including the Summer Soldier Training Class at Hong Kong Disneyland Hotel, where young guests will undergo little soldiers training, which will culminate in a rescue the “toys” mission. A variety of other water-based activities for young guests are available at Disney Explorers Lodge and Disney’s Hollywood Hotel. Young guests can also enjoy limited-time, Pixar-themed summer arts and crafts activities and take home their very own creations, including an Alien paper bag and a Woody Brave Badge. No vacation would be complete without a photo, and the all-new Summer Bubble Party is certainly the best time to capture and share this special moment. Held on the lawn of Hong Kong Disneyland Hotel, the Bubble Party features a professional bubble artist. The brand-new Nemo’s Recreation Reef playroom at Disney Explorers Lodge will open this summer. Inspired by the popular film Finding Nemo with its shipwreck setting, Nemo’s Recreation Reef invites young guests to dive into a colorful underwater world with Nemo and his friends, and get their fins and tentacles busy in recreational activities! Young guests can also join the summer-only night program, “Dory Where Are You?” to help Dory, the fun-loving fish, find her way home. ◆ Celebrate special occasions with new themed hotel decorations All three hotels at Hong Kong Disneyland Resort are launching new room decor themed to Moana, Toy Story and Duffy and Friends. Guests staying at the hotels can customize their rooms with Mickey and Minnie-themed decorations to celebrate a variety of special occasions including birthdays, anniversaries and weddings. Guests can also spice up their stay with summer-themed slippers, a face towel, an amenities box and a tote bag. Don’t forget to bring home the HKDL-exclusive plush of Mickey in a bathrobe from the hotels! ◆ Alluring vacation packages offer all-in-one Disney summer vacation for overseas guests Immediately, travel agents in the region are presenting complete holiday packages for guests from around the region to enjoy the resort’s summer experience! In addition to all the fun at “Toy Story & Pixar Pals Summer Splash”, little girls can also enjoy a dream-come-true immersive and magical princess transformation experience at the brand-new Bibbidi Bobbidi Boutique, which will be opened on July 1 in the castle area. Also, guests can enjoy the unique and newly opened attraction in Tomorrowland, “Ant-Man and The Wasp: Nano Battle!
Park Hyatt Busan Presents “SUITE EXPERIENCE PACKAGE”
Park Hyatt Busan presents its “Suite Experience Package” which allows guests to experience our luxurious suites with exclusive benefits. The “Suite Experience Package” offers real rest and relaxation with differentiated benefits for guests of our luxurious suites, providing KRW 100,000 credit (KRW 100,000 per night) that is valid anywhere in the hotel for guests to experience a wide range of outlets during their stay, along with an abundant breakfast at the restaurant and welcome amenities (one bottle of wine and a fruit bowl). Please note that unused or remaining credit balances are not refundable. The package also offers a 2:00 PM late checkout so guests can take their time, as well as complimentary access to the indoor pool, fitness center and sauna, and complimentary valet parking service for guests’ convenience (once per stay, one car). Park Hyatt Busan offers four suite types: Park Family Suite, Park Executive Suite, Park Executive Marina Suite and Park Executive Family Suite. Each suite at Park Hyatt Busan features a luxurious and cozy bedroom, a separate living room area and floor-to-ceiling windows offering beautiful views of Gwangan Bridge and Busan Yachting Center. The “Suite Experience Package” will ensure utmost relaxation and is available for stays until 31 December 2019. Pre-booking is required and reservations are subject to availability. For information or reservations, please call +82 51 990 1234.
Park Hyatt Busan's LUMI SPA Presents a "Winter Special Package"
Park Hyatt Busan's Lumi Spa presents a "Winter Special Package," which is specialized for moisturizing and soothing skin that has been damaged by severe cold weather, continuous fine dust, and rapid indoor and outdoor temperature fluctuations. The "Winter Special Package" is a 90-minute spa treatment program consisting of 50 minutes of body massage and 40 minutes of facial massage. First comes the body massage, which activates the winter respiratory system and immune system with eucalyptus oil and uses organic body oil blends with ginger extract to promote blood circulation and energize the tired body. Guests can select either the “Organic Aromatics,” “Lumi Light” or “Rebalance” program. Lastly, the facial treatment uses a caviar product that contains an excellent restorative for skin regeneration and aging prevention. The “Cell Vital Ample” then accelerates cell regeneration and antioxidant function, and the “Spirulina Mask” gives nourishing nutrition from protein and vitamins to nourish the skin with sufficient water and nutrients deep inside the skin. The “Winter Special Package” is available until 28 February from 10:00 AM to 10:00 PM with advance reservations. It is priced at KRW 209,000 on Monday through Thursday and at KRW 242,000 on Friday through Sunday (all prices include tax). For information or reservations, please call +82 51 990 1440.
Yanolja Global Expansion Announcement Press Conference
On March 7th, 2018, Yanolja held a press conference at its office in Gangnam-gu, Seoul. Decided to advance into the global market, Yanolja organized the conference to introduce the major strategy, and was attended by representatives such as Soo-jin Lee, CEO of Yanolja, Jong-yoon Kim, vice president of Yanolja, and Munekatsu Ota, CEO of Rakuten Lifull Stay. Soo-jin Lee said, “Yanolja is working hard to advance the lodging industry and create a healthy leisure culture. We will grow as a global leisure company through new business development. I would like your interest and support.” ▲ CEO Soo-jin Lee said, “We will grow as a global leisure company through new business development.” Yanolja decided to move beyond the domestic business area represented by small and medium-sized lodging to a global leisure company and announced blueprints through the event. According to the announcement, the company will announce a leap as a global ‘R.E.S.T. Platform’ and expand its business area to a large extent. 'R.E.S.T. Platform' is based on accommodation, but it is characterized by ranging over information of nearby area and leisure culture. Each alphabet refers to ‘Refresh’, ‘Entertain’, ‘Stay’, and ‘Travel’, and the whole name means ‘Rest’, which is the nature of travel. 'R.E.S.T. Platform' not just represents the direction of business development to realize Yanolja’s corporate vision, which is “Let everybody play comfortably”, but also contains the intention to realize the value of “Comfortably playing and relaxing”. In particular, it has implicitly expressed the direction of Yanolja, which is to maximize accessibility and usability with relevant information, so that users can enjoy leisure time more efficiently and comfortably over industry branches divided into fields such as accommodation, leisure, and travel. Yanolja will make various travel and leisure information easily accessible online through global ‘R.E.S.T. Platform’ and improve its usability in both B2B and B2C in order to implement it offline. ▲ Yanolja announced its advance as a ‘R.E.S.T. Platform’. In this regard, Yanolja will first partner with Rakuten Lifull Stay, which is an online travel agent (OTA) in Japan, as a global strategy for the online division, and will begin the global advance of the company. The two companies will exchange their accommodation and travel inventory to sell to Korean and Japanese travel customers, and use their content and distribution channels to build collaborative relationships with related businesses such as marketing of travel products. Through partnership, Yanolja develops and introduces travel products such as local travel and shared accommodation in Japan, and shared accommodation products in Japan that Rakuten will show will also be available through Yanolja in Korea. Especially, in June, Rakuten will offer ‘Vacation STAY’, which is a legal shared accommodation product first started in Japan, exclusively to Yanolja, so that Korean customers who travel to Japan can enjoy travelling more conveniently and reasonably. As for a global strategy of the off-line segment, the company launched a new hotel chain brand 'Heyy' for the first time. Unlike the existing hotel chain brands, 'Heyy' provides a customized accommodation experience for the key travelers in each region. 'Heyy' enhances the quality of the accommodation space, and it can respond flexibly according to various tastes and characteristics by taking advantage of the characteristics of each region and the personality of travelers. So, it features realization of leisure, culture and entertainment by itself. Yanolja plans to offer a new experience centered on four keywords so that customers can experience a comfortable and happy stay even if they go to 'Heyy' in any area. The four keywords are ‘Friendly’, pursuing comfort based on kindness, ‘User-centric’, judging everything with users as a center, ‘Specialized’, pursuing expertise based on elaborate research and data, and ‘Flexible’, responding flexibly to various conditions. To this end, Yanolja introduced four concepts including ‘Joy’ for 20s who are looking for pleasure in the city and 30s who are sensitive to trends, ‘Cozy’, where guests can stay in comfort at any time with a natural timber and white color for families, ‘Smart’ for business travelers and young and active business people, and ‘Mania’ for people who enjoy outdoor hobbies such as bikes. Yanolja is planning to present accommodations of the "Heyy" brand from the second half of this year.