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Westwin Shares Cross-border Marketing Insights at SHIAF
SHANGHAI, March 20, 2019 /PRNewswire/ -- Westwin, a leading digital marketing and technology company that focuses on cross-border business, was invited to deliver a speech on with the topic "From Peppa Pig's Success to D&G's Mess: 2019 Cross-border Marketing Insights" at the China and UK Brand and Creative Forum, one of the major events at the 2019 Shanghai International Advertising Festival (SHIAF). Anderson Liu, CEO of Westwin, began his speech by mentioning two hot topics on cross-border marketing in 2018. Then he shared the opportunities and challenges on cross-border business and illustrated how Westwin helped foreign brands enter China and Chinese companies expand overseas. In the end, Anderson predicted the cross-border marketing trends to keep on track in 2019. He demonstrated the value of MarTech (marketing technology) which is prominent and will be top priority for Westwin to focus on. The forum gathered participants including agencies and companies looking to cooperate with advertising firms. Also, as part of the festival, a delegation of UK advertising agencies and companies, led by Promote UK Chair and IPA Director of Marketing Strategy, Janet Hull OBE and Advertising Association Chief Executive, Stephen Woodford, visited Westwin's Shanghai office to further discuss the potential for collaboration opportunities. "This year may see more collaboration between advertising companies from China and the UK," said Anderson Liu, CEO of Westwin, who added that the Shanghai International Advertising Festival reached an agreement with the industry associations from the UK last year. "Over the years, we have developed a superb understanding of the Chinese market, providing many UK brands with digital marketing solutions in China, the world's second largest economy," said Anderson Liu, CEO of Westwin. In 2018, Westwin released the China Cross-border Consumption Report to help overseas advertisers learn more about Chinese consumers. In addition to providing clients with professional insights, the company also makes efforts to expand globally to serve overseas brands. "Westwin has just opened our London office last year, and we're making efforts to better serve our UK clients, as we hope to contribute more to the Sino-British cross-border market," said Liu. The Shanghai International Advertising Festival (SHIAF) gathered agencies, brands and professionals from the UK, China and other countries. Following an MOU signed by the SHAIF, the Advertising Association (from the UK) and the Institute of Practitioners in Advertising, the event provides a platform for agencies and brands from both countries to share their experiences and expects to see more cooperation to tap into fast-growing markets like China. About Westwin Westwin, formerly known as Microsoft Online (MSN China), is a leading digital marketing and technology company that focuses on cross-border business. We provide branding strategies and digital marketing solutions to help clients achieve success in China and around the world. Westwin is a certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo and more major digital platforms in China. With years of experience in cross-border business and partnership growth, we are equipped with the knowledge and expertise to take businesses to the next level in overseas markets. About the Shanghai International Advertising Festival The Shanghai International Advertising Festival (SHIAF), is an annual event held by the Shanghai International Advertising Festival Committee. This event brings together Chinese and British advertisers, agencies and brands to exchange ideas and explore business opportunities on creative advertising, brand communication, technological innovation, media image, and more. The China and UK Brand and Creative Forum was jointly organized by the SHIAF, Advertising Association (from the UK) and the Institute of Practitioners in Advertising. View original content:http://www.prnewswire.com/news-releases/westwin-shares-cross-border-marketing-insights-at-shiaf-300815657.html
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Foresting PTON token long-awaited crypto exchange listing
Official announcement of PTON listing on a global crypto exchangeSEOUL, South Korea, March 20, 2019 /PRNewswire/ -- Foresting HQ, a new reward-based lifestyle social media platform developer, today announced about listing its cryptocurrency PTON in the period from 20th to 31st of March on three crypto exchanges: two global and one Korean crypto exchanges. FORESTING PTON Token Listing approved As soon as PTON token is listed, anyone registered on cryptocurrency exchange platforms can quickly and easily trade PTON. This will enhance PTON exposure and allow community to purchase and use PTON. Foresting PTON token is a cryptocurrency used as a tool of user compensation on the FORESTING, reward-based social media platform. FORESTING mission is to provide economic freedom for content providers. The platform increases the efficiency and impact of content providers by enabling them to generate new content faster than traditional social networks, and creates a new ecosystem for social media through blockchain technology and a new concept of social media token operation. Platform content creators are being rewarded for creating and posting content by other users' liking (BEATing) and donating (SHOOTING). Besides, PTON token can already be used as an offline payment method as well as a mobile coupon purchasing tool, which is to be integrated after platform launch. Thus, it will enhance PTON token ecosystem. According to Foresting HQ, the long-awaited listing of PTON will be on a global crypto exchange, headquartered in Hong Kong, IDCM. The crypto exchange platform provides exchanges in 70 markets and deposits through Wechat and Alipay. In particular, PTON token will be listed on 4 IDCM exchanges such as Hongkong, Singapore, Korea, and Dubai and can be traded in BTC and ETH markets. Moreover, Foresting HQ will host Airdrop event in collaboration with IDCM. Details on how to participate can be found on Foresting official social media pages and IDCM homepage. Photo - https://photos.prnasia.com/prnh/20190320/2408845-1
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Meitu, Inc. Announces 2018 Annual Results
Early success for the Beauty and Social Media Transformation Strategy;Internet Business Maintains Strong Growth Momentum HONG KONG, March 20, 2019 /PRNewswire/ -- Meitu, Inc. ("Meitu" or the "Company") (SEHK: 1357) has announced its annual results for the twelve months ended December 31, 2018. Highlights during this period are as follows: The Meitu app's number of monthly active users ("MAU") grew to 117.4 million by December 31, 2018 and reached a historic high of 119.2 million in February 2019. The Company's social strategy achieved great progress. In December 2018, approximately 51% of the Meitu app's MAU were social users, i.e. users who were active on the Meitu social platform. Content on the Meitu social platform achieved approximately 8 billion page views for the month. The percentage of social users who logged in with Meitu Accounts (MTid) increased from around 17% when it was launched in late September 2018 to approximately 50% in February 2019. Internet business revenue grew by 26.3% year on year to RMB947.7 million, of which online advertising revenue grew by 101.9% year on year to RMB620.9 million. The Company has restructured its unprofitable and asset-heavy e-commerce and smartphone businesses. From left to right: Bryan Cheng (Meitu COO); Wu Xinhong (Meitu CEO and Founder); Cai Wensheng (Meitu Chairman); Gary Ngan (Meitu CFO) 1. Early Success for the Beauty and Social Media strategy The Company announced its Beauty and Social Media strategy in 2018, the core of which is to transform the Meitu app from a photo-editing tool to a social media platform. Since it was fully launched in late September of 2018, the Meitu app's transformation has been very promising. The Meitu app's MAU grew to 117.4 million in December 31, 2018, of which approximately 51%, or over 60 million, were social users, i.e. users who were active on the Meitu social platform. Within three months since its launch, photo and video content on the Meitu social platform reached approximately 8 billion page views. Driven by significantly improved user engagement, the percentage of social users who logged in with a Meitu Account (MTid) increased to approximately 50% in February 2019, up from around 17% when the social platform was first launched. This early success has laid a solid foundation to drive advertising revenue. The Company will continue to build a decentralized social platform with recommendation algorithms that accurately match users with relevant content. 2. Internet business has maintained growth momentum with strong performance in online advertising In 2018, revenue from the Internet business segment increased by 26.3% year on year to RMB947.7 million. Gross profit from this segment increased by 134.8% to RMB492.1 million and the gross profit margin was 51.9% for the year, compared to 27.9% in 2017. The increase of gross profit margin was mainly driven by the rapid growth in advertising business, which carried a substantially higher margin and made up a higher proportion of the Internet business for 2018. Online advertising Driven by both brand and programmatic advertising, revenue from online advertising increased by 101.9% year on year to RMB620.9 million in 2018. This highlights the significant progress the Company has made to monetize its user base. For brand advertising, the Company has achieved growth in both the number of advertisers and the spending per advertiser. Furthermore, MEITUGENIUS (also known as Meitu Magic Mirror), a virtual makeup solution provider, was launched in major beauty retail stores, including DFS, Sephora, Make Up For Ever, Watson, Clarins and the world's first Givenchy Beauty Boutique in Nanjing, China. Powered by AI, the MEITUGENIUS generates accurate product recommendations for customers. This represents the Company's new online-to-offline sales strategy that will bring more innovative possibilities for beauty brands and retailers. All these efforts have encouraged growth over the past year. Internet Value-Added Services and others In 2018, revenue from Internet Value-Added Services and others decreased by 26.2% year on year to RMB326.8 million. The Company's Internet Value-Added Services and other business mainly comprises sales from virtual items on Meipai's livestreaming. Meipai's livestreaming revenue recorded a decline in 2018, which was primarily due to a decrease in the number of paying users as a result of the app's temporary suspension to abide by local regulations. The number of average monthly paying users decreased to 137,393 for the year ended December 31, 2018, compared to 313,571 for the year ended December 31, 2017. However, the average revenue per paying user for 2018 continued to increase by 37.8% year on year, as retained users tend to be more loyal and thus willing to pay. 3. The restructuring of unprofitable and asset-heavy businesses In order to focus its resources and efforts on the social transformation, the Company has streamlined its business through strategic cooperation with partners with extensive expertise and competitive advantages in their respective fields. With these changes, advertising will become an increasingly important profit driver going forward for the Company. The Company has re-evaluated its smart hardware business strategy and concluded that partnering with a sizable smartphone business will better achieve its goal to accelerate the growth of Meitu Smartphone's user base. On November 19, 2018, the Company licensed its Meitu brand to Xiaomi Corporation (HKEX: 1810, "Xiaomi") to launch the future lines of Meitu Smartphones. Xiaomi will be responsible for the design, research and development, production and marketing of all future Meitu branded smartphones (other than the Meitu V7) for a maximum of approximately 30 years, while Meitu will remain committed to developing the next-generation of image technology and algorithms. China's smartphone market was challenging in 2018 with shipments down by 15.5% year on year, and is likely to continue this year, according to the China Academy of Information and Communications Technology. With the challenging market conditions and intensified competition ahead, the Company believes that this cooperation is in its best interest to grow smartphone user base by leveraging Xiaomi's reach and scale. Revenue from the smart hardware segment decreased by 50.7% to RMB1.84 billion in 2018 from RMB3.74 billion in 2017. This is primarily due to the decreased sales volume of smartphones, which was partially offset by a higher average selling price. The Company launched only one new model in 2018 (the Meitu T9) but launched three new models in 2017. The smart hardware segment recorded a gross loss of RMB62.8 million with a negative margin of 3.4% in 2018, compared to a gross profit of RMB859.5 million with a positive margin of 23.0% in 2017. Furthermore, the Company discontinued MeituBeauty, its e-commerce business, on November 30, 2018 and subsequently licenced its MeituBeauty brand to Yichun Trytry Information and Technology Co., Ltd. ("TryTry"), an associate of Secoo Holding Limited (NASDAQ: SECO). TryTry is responsible for all the operations and business management of MeituBeauty, which reflects the implementation of Meitu's core strategy of Beauty and Social Media. This partnership enables Meitu to leverage Secoo and TryTry's strength in supply chain management and retailing expertise to provide a better shopping experience to Meitu users. 4. The Company expects a reduction in net loss in 2019 In line with its previously announced profit warning, the Company's net loss was RMB1.25 billion. Among which, approximately RMB0.5 billion and RMB0.2 billion of this was contributed by the smartphone and e-commerce businesses, respectively, which the Company expects to completely wind down by mid-2019. In association with the Company's structural changes, the total number of employees has reduced by approximately 30% as of December 2018 as compared to June 30, 2018. Total revenue decreased by 37.8% to RMB2.79 billion in 2018, compared to RMB4.49 billion in 2017. The decline was primarily due to a slower smartphone business, but this was partially offset by a robust 26.3% growth from the Internet business. This also reflected the Company's transformation into a business model that relies more on Internet services, whose revenue contribution increased to 33.9% from 16.7%. In 2019, as the Meitu social media platform continues to mature and generate feed advertising inventories, the Company plans to leverage its programmatic products to create a scalable advertising business moving forward. In addition, the Company will continue to create new experiences within the Meitu app's social platform, which will further enhance its user engagement and enrich the advertising inventories. It also aims to further increase advertising revenue by attracting more quality advertisers and launching new formats such as search and/or interactive ads. "Although 2018 was a challenging year, we are proud of the structural changes and transformation we have made to ultimately strengthen our company and grow the business moving forward", said Meitu's Chief Financial Officer Gary Ngan, "Meitu started the year at an inflection point, and we are ready to turn the corner." About Meitu, Inc. (SEHK: 1357) Established in October 2008, Meitu is a leading AI-driven photo / video editing and sharing company headquartered in China. With a mission to inspire more people to express their beauty, the company has developed a rich portfolio of software and smart hardware products designed around the concept of beauty, including but not limited to The Meitu App (social network), BeautyCam (photo editing & selfie camera app), Meipai (a short-form video community app), and Meitu Smartphone. More information about Meitu, Inc. can be found at http://corp.meitu.com/en/ Photo - https://photos.prnasia.com/prnh/20190320/2409095-1 Related Links :http://corp.meitu.com/en
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PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising
The PerceptIn Intelligent Viewer Tracking Module enables advertisers and brands to create robust in-store customer profiles and improve the effectiveness of their digital out of home advertisingFREMONT, Calif., March 20, 2019 /PRNewswire/ -- PerceptIn, a world-class full-stack visual intelligence company focused on robotics, today announced the launch of the PerceptIn Intelligent Viewer Tracking Module (PIVTM), an Internet-of-Things (IoT) intelligence module for generating in-store customer data for vendors and retailers. The PIVTM is a revolutionary module that enables offline advertisers, brands and vendors to create robust, highly accurate in-store customer profiles, while measuring sentiment and engagement with digital out-of-home (DOOH) advertising in real-time. Traditionally the 200-billion-dollar offline advertising industry has been challenged by a lack of real-world customer profile data and real-time insights. To solve this, the PIVTM captures viewing activities of the advertisement displayed on a vending machines screen and measures DOOH advertising effectiveness, and consumer engagement in order to make offline advertising more efficient and effective for brands. With the PIVTM, vendors can now easily optimize their product offerings, the locations where they place their vending machines, as well as their supply chains to drive sales and revenue. PIVTM Capabilities User Attention Data: The PIVTM measures how long a consumer views and engages with an offline advertisement Customer Profiles: The PIVTM generates detailed customer demographics using non PII data and combines this with product and location information to help retailers optimize their sales and marketing efforts Vendor Customer Data: The PIVTM connects product information to customer profiles and can determine the age, gender and more of a mobile vending machines offline customers to better streamline supply chain and deployment strategy The PIVTM works by displaying video advertising on a digital signage, kiosk, or vending machine's screen, monitoring engagement and viewer reactions of up to 10 people within a 5-meter distance. The device can also track whether the customer is new or returning. On a more granular level, the device can determine the duration an ad is seen by viewers, and what elements of the advertisement are most effective for capturing attention. Marketers can then use this data to optimize their creative for format, story, layout, call-to-action, ad length, and more. PerceptIn Intelligent Viewer Tracking Module is installed on a kiosk to make it a smart display signage During vending activities, the PIVTM generates product and location information, and accurate customer demographics that include gender, age, and more. Protecting user privacy is PerceptIn's highest priority, and the PIVTM does not collect or store any PII data or face ID information. In addition, the PIVTM is designed with an onboard computing device, and the output is purely statistical. All PII data is delinked and desensitized on site. By connecting product information and customer profile data, vendors can optimize their supply chain and deployment strategy, and better understand their customers. Along with the PIVTM, a monitoring and analysis platform is also provided to mobile vendors and retailers. The platform is displayed on a web page and gathers up-to-the-minute data. Information like attention duration, visitor amount, sales statistic etc. is presented in its most current form for managers to easily make quick decisions when under heavy time constraints. In addition, they can easily find the most ROI positive location to place the vending machine and display products, and thus better serve customers in different communities. "The business intelligence generated by PerceptIn Intelligent Viewer Tracking Module is extremely powerful," said Dr. Shaoshan Liu, Founder and Chairman of PerceptIn and recipient of over 150 U.S. and international patents on robotics and autonomous driving. "The PerceptIn Intelligent Viewer Tracking Module has the potential to completely revolutionize the offline advertising, and the vending industries by enabling brands to better understand their customers, who buys their products and ad effectiveness." Widely deployed in PerceptIn's DragonFly Intelligent Advertising Vehicle, a low-speed autonomous vehicle equipped with digital signage and a vending machine, the PIVTM is also compatible with most vending machines and advertising machines available in the market. PerceptIn has already shipped over 10,000 units of PIVTM in Asia and successfully proved its effectiveness. PerceptIn is now selecting customers for their PIVTM pilot program in the U.S. About PerceptIn PerceptIn is a world-class full-stack visual intelligence company building machines that see, interpret, learn and take action. The company's core technology focused on visual intelligence, is finding its way onto myriad new devices in a broad range of areas, from IoT-grade robots to autonomous driving. PerceptIn's DragonFly is the world's first safe, reliable and affordable people's autonomous vehicle. With offices in California, Hong Kong, and Shenzhen, Mainland China, PerceptIn serves more than 100 customers and works on providing hardware and software solutions for the robotization of the next generation of products. Media contact: Crystal Leung+18818997103 View original content to download multimedia:http://www.prnewswire.com/news-releases/perceptin-launches-ai-camera-module-to-track-customer-reaction-to-dooh-advertising-300815499.html
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Smart currency FansGold lists on MBAex, connecting to the smart entertainment blockchain
TAIPEI, Taiwan, March 13, 2019 /PRNewswire/ -- Fansdaq Entertainment Group announced that its smart currency, FansGold (FDG), was formally listed on MBAex, one of Asia's top three blockchain trading platforms, on March 11. Driven by an company-wide initiative involving all of Fansdaq's businesses in response to the China's Belt and Road Initiative and Taiwan's New Southbound Policy, Fansdaq will engage in collaborative efforts with leaders in the global entertainment internet, IP entertainment, movies, film and television, gaming, as well as scientific and technological innovation sectors, as part of company's expansion plans following the FansGold listing. Fansdaq Entertainment Group announced that its smart currency, FansGold (FDG), was formally listed on MBAex, one of Asia's top three blockchain trading platforms, on March 11. Photo of Fansdaq founder and CEO Huang Wei Lun Fansdaq, an entertainment-based fintech company registered and based in Hong Kong, has branch offices in Beijing, Shenzhen, Taiwan, Korea, Japan and Singapore. As a result of the company-wide initiative and the Fansgold listing, Fansdaq looks forward to establishing in-depth collaborations with leaders across multiple entertainment sectors, in an effort to expand on existing business cooperation networks, to promote a scientific and technological innovation-based culture that further stimulates creativity. With an innovation platform as the core, and Asia as the starting point, the group's long-term objective is to build a fanbase that spans the globe and allows for the creation and development of a pool of highly commercial cultural and creative entertainment. Fansdaq founder and CEO Huang Wei Lun gave a presentation on the operational model and structure of FansGold and pointed out that FansGold will be initially used in several business ecology chains, including Fansdaq Exchange, Fans Kingdom, Fansdaq Mall, Fansdaq Mobile Castle and FANSDAQ Hologram Device - FHD. In the future, the range will be expanded to include the global IP creators, movies, Internet film and television, gaming, and concert entertainment industries, with the goal of becoming the go-to smart currency for "the world's largest Internet and entertainment ecosystem". Fansdaq's fans-centric token has been connected to FDG. Huang pointed out that, in the second stage, the company will connect with mainland China's UnionPay and Taiwan's most popular payment systems, so that touch points such as FansGold and FansGold Token can work synergistically to create a wider application range. For example, FansGold could be used to purchase concert tickets, merchandise related to the artist or artists performing at the concert, and even taxi-hailing services to get to and from the concert. Fansdaq will continue to look for partners, with the goal of enabling a continuous increase in value for the token. With FDG as the acronym, FansGold will initially focus on Asian markets, especially China, as the main area for development, and then expand into 16 countries one-by-one, first in Southeast Asia and later in Europe and the United States. Looking ahead, the IP is expected to serve as a medium for partnering with theme parks, resorts, tourist attractions and shopping malls across the world based on their high levels of foot traffic and the anticipation that visitors to these locations will be in a spending mood, enabling FDG to be marketed in areas outside China and Asia. Through the formal and legal payment system, Fansdaq will support fans from all over the world, making FDG the consumer token of choice when travelling abroad. Fansdaq said the incubation and eventual global management and operation of FansGold will mainly be done in partnership with the real-name public blockchain MAXONROW. Fans can feel at ease as each deal will be heavily vetted pre-engagement, and monitored on an ongoing basis post-engagement, to assure the full security of all transactions. The international top blockchain incubator worked with FansGold, deploying advanced blockchain technologies to optimize the network infrastructure, formally putting in place the global portfolio and arranging the listing on MBAEX, the leading blockchain trading exchange in Asia. Expectations across the industry point to Fansdaq opening a new chapter in the fans-centric entertainment market. Website: http://www.fansdaq.com Photo - https://photos.prnasia.com/prnh/20190312/2400495-1 Related Links :https://www.fansdaq.com/
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Facebook Marketing Partner ZingFront Forms Strategic Partnership with NetEase Games on AD Tech
BEIJING, March 13, 2019 /PRNewswire/ -- Recently, Facebook marketing partner ZingFront has established a strategic partnership with NetEase Games to drive games marketing with AD tech. The two companies have established solid cooperation to jointly realize efficient development in game marketing. In the last five years, the cost of acquiring new customers in the mobile game market has increased by over 250%. In light of the fierece competition, developers and studios vying for greater user traffic must pay closer attention to productivity tools and UA strategies. With AD tech, ZingFront is able to help businesses improve efficiency by investigating into the market with data. Based on the understanding from AD tech and its love for games, NetEase Games is now creating more works that would attract the enthusiasm of players. Being a Chinese tech firm, ZingFront has built its own AD tech platforms with various softwares that have been trusted by many top-tier companies, including Yoozoo, Perfect World China, Google China, Baidu, Lilith, Elex, TikTok, etc. SocialPeta -- an AD Creation & Marketing Intelligence service -- has served more than 500 million ads, covering 40-plus ad channels in more than 40 countries. By utilizing this platform, NetEase Games is able to acquire creative information from the game marketing field in a more timely fashion, making creative advertising more efficient. UnrealFront -- a production tool for AD creations with capabilities to create Cinemagraph Ads, 3D Video Ads and Playable Ads -- can generate ads with just one click. It only takes a few seconds to complete ads with high quality, high performance, and low cost. "ZingFront's intelligent solution helps our clients to generate insights and creative ideas for advertising. We are planning to provide a marketing tech platform in the future," says ZingFront CEO Xiuwen Zhao. For more information on ZingFront's services, please visit www.zingfront.com. SocialPeta: http://www.zingfront.com/socialpeta UnrealFront: http://www.zingfront.com/unrealfront Related Links :http://www.zingfront.com
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Monsido Launches Powerful Tool to Personalise Website Content
PageAssist Empowers Users by Allowing Them to Customise Their Digital Experience SYDNEY, March 13, 2019 /PRNewswire/ -- Monsido, a leader in web governance solutions that enhance user experience, today announced the launch of their first tool under the Compliance Shield umbrella. PageAssist, an add-on to the Monsido web governance platform, is a personalisation toolbar that customers can add to their website as an overlay. The tool gives visitors with or without disabilities control over the way they experience websites, enabling them to surf the internet with ease and confidence. Click to Tweet .@monsido_com launches PageAssist, a powerful tool to personalise website content https://bit.ly/2TAXF2h #WebAccessibility #DigitalMarketing Many organisations have websites that are visually inaccessible for many users with disabilities. Failure to address these barriers can be due to a lack of technical understanding or because organisations do not want to change the look and feel of their homepage. PageAssist allows website visitors to change or remove: form elements background colours font colour, size, and type Users will also be able to: better isolate and see menu items for easier navigation toggle each tool individually or in concert with others, giving them full control over their own digital experience Customers wishing to keep their own company branding will be able to add custom styles to the overlay. Jannik Groentved, CEO, Monsido, said:"PageAssist is a powerful addition to our platform that gives customers the ability to present their website to a wider audience, including those with disabilities. We will continue to develop our software to help our customers better achieve their business goals and tap into a wider market". PageAssist is now available as an add-on to the Monsido web governance platform. To see the tool in action, book a demo. About MonsidoMonsido is a fast-growing software company founded in 2014 that provides a one-stop web governance solution designed to give website visitors a superior browsing experience. Our time-saving auditing tool provides accurate and insightful information that helps organisations work with confidence to identify accessibility and quality assurance issues. This enables them to optimise their online presence and ensure compliance with legal requirements. Monsido has offices in the United States, Australia, and Denmark. For more information, visit www.monsido.com/australia Media ContactLauren Heckler+1 858 869 0829lhe@monsido.comRelated Links :https://monsido.com
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Hemisphere to further invest in building technology on Linius Video Services
Hemisphere will launch a 'plug and play' Search and Assembly Application on Linius' SaaS platform Highlights: Follows the recent announcement that Hemisphere is investing in the LVS capability by building a personalized advertising product on LVS[i] Hemisphere is now building a Search and Assembly Application that new clients can quickly deploy themselves Aligned with Linius' strategy of encouraging developers to build new products on LVS that drive utilization of virtual video MELBOURNE, Australia, March 13, 2019 /PRNewswire/ -- Linius Technologies Limited (ASX: LNU) -- the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine™ (VVE) -- has entered into an agreement with systems integrator, Hemisphere, which will develop and launch a mass market Search and Assembly Application on Linius' Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius has previously stated that one of its LVS marketing campaign objectives is to encourage "developer communities to actively engage in building new video solutions"[ii]. Hemisphere Managing Director, Glyn Beaumont, said: "We have worked almost exclusively in the video space for the last 15 years, delivering system integration services for clients such as Disney, Comcast, NewsCorp, NBC Universal and CNN." "We believe that Linius' virtualization technology can create incredible value throughout the video workflow. As a result, we have decided to augment Hemisphere's business model and build products on LVS that can be marketed to the world. We believe in the disruptive power of Linius' virtual video technology, and want to be a part of it." The new 'plug and play' Search and Assembly Application, which will be made available to the world on LVS, enables any organization to quickly deploy Linius' revolutionary video search and assembly services. With a set of simple instructions and code snippet, clients will be able to embed the full capability on their website or mobile app -- with no development or Linius resources required -- in as little as an hour. Clients will be able to: Generate more, and higher quality, video experiences for their customers Increase monetization by generating additional subscription and / or advertising revenues Monetize dormant archival content Increase the value of their content using Linius Artificial Intelligence (AI) services Differentiate their video assets with this pioneering capability Deploy the application themselves Re-skin the application to match their own branding Viewers will be able to: Immediately discover the content they want to watch Search across client's available video content, instantly assembling the part, or parts, relevant to them Search by key words, topics and AI-driven facial recognition Immediately watch a unique, personalized video based on chosen criteria Create, edit and re-sequence their search results to create personalized playlists Share their personalized videos Once deployed, Linius will target video-rich markets, including the Sports, News, Corporate Communications, Education and Gambling sectors. As the application is self deployable, Linius can market the service globally without the need for resources on the ground. Linius will generate revenue from the Search and Assembly Application, through its existing SaaS pricing model, essentially every time someone uses the product to watch a video. "This is about mass marketing," said Linius CEO, Chris Richardson. "We have provided a unique capability, empowering users to search within videos and only watch the segments they want to watch. This new solution takes proven functionality from our current deployments and makes it easily and immediately available to any organization with a video catalogue. "Whilst by no means representing our full capabilities in video hyper-personalization, this application gives potential clients an easy starting point that will create significant value fast." Hemisphere will invest in the development and maintenance of the solution. In return, Hemisphere has agreed to receive a 20 percent share of transaction revenue, earned by Linius or its affiliates, in connection with the use of the Search and Assembly Application. About Linius Technologies Limited: Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud. Amazon, Microsoft and IBM are investing billions in virtualizing 'video services' (technologies) and Artificial Intelligence in the cloud[iii]. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic[iv]. Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry. Linius' VVE-powered Video Hyper-Personalization and Search Solution[v] enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required. Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences. It's a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defense, and Sports Betting. For more on Linius Technologies, visit www.linius.com For regular news and updates about Linius Technologies, sign-up to Linius Investor Updates > Follow Linius Technologies on Twitter (@linius_tech), LinkedIn (Linius Technologies Ltd), Vimeo (Linius Technologies) and Facebook (@linius). For further information or interview requests, please contact: Linius Technologies: Lachlan James, Director of Marketing and Communications, +61 (0)431 835 658, pr@linius.com [i] Linius, Hemisphere to build personalized advertising technology on Linius SaaS platform: https://www.linius.com/hemisphere-to-build-personalized-advertising-technology-on-linius-saas-platform/ [ii] Linius, Linius launches global marketing campaign to promote Linius Video Services: https://www.linius.com/linius-launches-global-marketing-campaign-to-promote-linius-video-services/ [iii] RS Components, The Race for AI: https://uk.rs-online.com/web/generalDisplay.html?id=i/race-for-ai [iv] Cisco, Cisco Visual Networking Index: https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html [v] Linius, Hyper-Personalized Video Solutions: https://www.linius.com/hyper-personalized-video-solutions/ Logo - https://photos.prnasia.com/prnh/20180905/2228523-1LOGO Related Links :http://www.linius.com
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WeQ Launches Influencer Agency that Offers Endorsed Native Ad Campaigns on YouTube, Instagram & TikTok
WeQ launches an international influencer marketing agency, WeQ INFLUENCERS to unlock new marketing channels. Co-founders, Elena Kutsopal and Olga Wese join forces as Managing Directors of WeQ INFLUENCERS, to leverage their successful track records in digital marketing, gaming, advertising sales and social media branding. Prior to joining WeQ, Kutsopal co-founded the European office of Mail.ru, and has held leadership positions at Cheetah Mobile (musical.ly), Glispa, Gala Networks, Booking.com. During her time at Glispa, she is credited with establishing gaming and full-circle agency services business units. Following that, she ran the first influencer video campaigns on musical.ly (TikTok)/ IG for renowned EMEA brands and entertainment/gaming companies. Meanwhile, Wese first helped bringing games to Facebook Messenger at SOFTGAMES, by setting up collaborations between brand agencies and the social messenger platform. She then ran influencer performance campaigns on YouTube and Instagram at scale for both mobile and PC games, while working at PlayCom. Influencer marketing is booming with a projected $10 billion to be invested in endorsed ads in 2019. What sets WeQ INFLUENCERS apart is that on top of branding, they also focus on tracking, attribution and KPI-driven results, to offer high-impact results that will reach 100 million highly-targeted users in 2019. Markus Malti, Managing Director of WeQ, said: “WeQ INFLUENCERS leverages our market expertise to deliver the most impactful and scalable influencer campaigns for global brands.” Kutsopal said: "By bringing our mobile marketing expertise and deep knowledge of social media platforms to WeQ INFLUENCERS, we can help brands and app developers engage with high quality consumers across a wide array of key markets, through a fully transparent marketing approach - even by allocating conservative budgets, as we think this channel should be affordable to everyone.” Wese said: “We've created a truly unique and effective way for advertisers to reach users where they're most engaged, unlock new marketing significant channels and maximize return on ad spend in influencer marketing. By leveraging influencers’ personal brands and connecting their communities with products across multiple social networks, we are able to deliver true engagement and transfer the loyalty from the influencer onto the product. We're looking forward to customer response following the launch of our WeQ INFLUENCERS agency."
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Lazada live streams 7th Birthday concert featuring British popstar Dua Lipa & top regional artistes
Star-studded concert on March 26 in Jakarta ushers in "shoppertainment" in Southeast Asia SINGAPORE, March 12, 2019 /PRNewswire/ -- Southeast Asia's e-commerce leader Lazada announced today a star-studded lineup for its inaugural "Super Party" music concert that will be live streamed on its app simultaneously across all six markets in the region, as part of the e-retailer's 7th birthday celebrations. Headlining the Lazada Super Party will be Grammy and Brit Awards winner and British popstar Dua Lipa, popular for her chart-topping singles like New Rules, IDGAF and One Kiss. The 23-year-old is the youngest female music artiste ever to hit a billion views on the video platform. Also sharing the stage are Southeast Asia's brightest stars, including multi-platinum singer and highly acclaimed Indonesian actress Agnez Mo; the Philippines' hottest entertainers Nadine Lustre and Sam Concepcion; and winner of The Remix Contest 2015 and coach on The Voice Vietnam 2017, Dong Nhi. The concert, which is open to Lazada's invited guests and fans, will take place in Jakarta, Indonesia, on March 26, 8 pm (Jakarta time) at the Indonesia Convention Exhibition. Consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam can also catch all the action, which will be streamed live on their Lazada app. Lazada live streams 7th Birthday concert featuring British popstar Dua Lipa & top regional artistes Through this first-of-its-kind concert experience across Southeast Asia, Lazada is blending shopping and entertainment, ushering in a new era of 'shoppertainment'. While browsing through the app, shoppers can watch live streams and be entertained. "We want to go beyond shopping and offer our consumers and fans, through our in-app live streaming capabilities, moments to cherish and remember. What better way to celebrate our 7th Birthday than with our fans, Dua Lipa, and the region's most talented artistes who will be partying together at the concert and through our app," said Mary Zhou, Chief Marketing Officer at Lazada Group. She added: "We have always focused on introducing new experiences for our users. Backed by Alibaba's tech expertise and infrastructure, we are extremely excited to combine our superior tech infrastructure and talent to revolutionise the way we and sellers interact with consumers via the Lazada app on an unprecedented scale." Also part of the stellar line-up are Indonesian-Australian model and actress Nadya Hutagalung, Miss Universe 2015 Pia Wurtzbach, Vietnamese comedian and television presenter Tran Thanh, and celebrated host Allan Wu. Not to be missed either are Southeast Asia's rappers and pop acts Urboy TJ, Hael Husaini, Saykoji, Ismail Izzani, THELIONCITYBOY, Angger Dimas, and Dipha Barus, who will fire up the evening in a high-octane rap collaboration. The concert is part of Lazada's 7th birthday celebrations and culminates with the main shopping event on March 27. The one-day sale promises a new online shopping experience that includes a new selection of exciting arcade games for redeeming vouchers and attractive deals for consumers in the region. In the run-up to this sale, Lazada will also be holding its inaugural Brands Future Forum (BFF) in Singapore on the March 21. It is an annual summit which gathers top executives of local and international brands to exchange views and insights in eCommerce and retail. About Lazada Group Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia -- present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment and groceries. The expanded grocery business also adds more than 160,000 products, ranging from high-quality fresh fruits and vegetables, frozen and chilled meats and seafood, premium specialty products, baby food and toys, and daily necessities such as toiletries, home, and pet care. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA). Photo - https://photos.prnasia.com/prnh/20190312/2400524-1Logo - http://photos.prnasia.com/prnh/20160928/8521606183LOGO
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Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific
Lifesight audience is an interest-based audience data solution to help brands better target consumers based on real-world purchasing behaviours SINGAPORE, March 12, 2019 /PRNewswire/ -- Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight's high-quality, location-based audience segments. These audience segments are based on real-world consumer behaviour and designed to further enhance campaign-targeting strategies. This partnership will help driving strong and high ROI campaigns for retail and offline brands in industries, such as automotive, real estate, quick service restaurants and retail across the region. The need for high-quality, interest-based audience segmentsThe digital advertising space is increasingly cluttered, more than fifty percent of marketers agreeing that ad clutter is the biggest challenge in successfully achieving multi-screen campaign effectiveness. Naturally, brands and agencies need to break through the clutter in order for their campaigns to reach the right audiences at the right time. With over 4500 pre-defined audience segments across six main categories and a unique reach of over 300 million profiles, Lifesight Audiences is designed to help brands and agencies effectively reach the right consumers and breakthrough ad clutter. The solution can help to boost conversion rates by targeting the right consumers at the right time and through effective targeting. Lifesight CEO, Tobin Thomas, said, "LiveRamp is one of the world's leading omnichannel identity resolution providers and that is one of the key reasons why we chose them as our data onboarding and data distribution partner. We are certain that this will boost marketers' campaign effectiveness and empower brands and agencies by providing them with easy access to high quality predefined, interest-based audience segments." LiveRamp IdentityLink™ Data Store connects people, data, and devices across the digital and physical worlds, powers the people-based marketing revolution and allows consumers to safely connect with the brands and products they love. Through accessing Lifesight's curated audience segments following the partnership with LiveRamp, advertisers around the region can have a new opportunity to bolster their targeting and audience segmentation strategy. Dean Capobianco, Managing Director, Asia Pacific Emerging Markets, LiveRamp, added, "We are excited to partner with innovative data providers like Lifesight. Australia and Japan boast sophisticated advertising markets and are maturing very quickly towards people-based marketing. The addition of Lifesight to LiveRamp's IdentityLink™ Data Store will further empower marketers with people-based, location-based data to not only reach their target audience more effectively but improve their understanding of consumers altogether." About LiveRamp:LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical worlds, powers the people-based marketing revolution and allows consumers to safely connect with the brands and products they love. For more information, visit www.LiveRamp.com. About Lifesight:Lifesight is a location intelligence platform and data company that helps marketers understand, target, and measure real-world consumers, so they can make better business decisions and optimize ad spend. Lifesight bolsters the complete consumer marketing lifecycle in Asia through its robust platform and data solutions. The company is headquartered in Singapore with footprints across the Asia Pacific regions, including Malaysia, Indonesia, India, UAE, Thailand, Philippines, Vietnam, Japan, and Australia. To learn more, visit https://www.lifesight.io/. Press Contact:Alfred Alexanderalfred@lifesight.io+918951616997 Logo - https://photos.prnasia.com/prnh/20190311/2399080-1LOGORelated Links :https://www.lifesight.io/
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ZEE5 Kicks off March Mania With a Line-up of New Originals for its Global Markets
KUALA LUMPUR, Malaysia, March 12, 2019 /PRNewswire/ -- As part of its line-up of 72 originals for 2019-20, ZEE5 has unveiled an exciting set of Originals across languages premiering in March for its global audiences. The Sholay Girl aptly premiered on 8th March 2019 and follows the journey of Reshma Pathan, the first stunt woman in the Hindi film industry who was the body double for Hema Malini. Few, except for die-hard 'Sholay' fans around the world know that she was Basanti's stunt double in the famous 'tanga' chase scene in the blockbuster film. Mrs. Subbalakshmi is a Telugu Original about a woman who escapes from her workaholic husband but lands in the middle of a diamond heist. Lakshmi Manchu, Tollywood actor and television host, makes her digital debut in this hilarious new web-series. Sex, Drugs and Theatre is a high strung, fast paced Marathi Original created by National Award-winning film-maker, Sujay Dahake. The series is a coming of age tale about six college students on their journey to self-discovery. "With the launch of these Originals across multiple languages, we're further strengthening our presence across global markets. We have a lineup of 72 Originals this year, with definitive, edgy stories, and this will help us further build on the already phenomenal response we are getting across global markets," said Archana Anand, Chief Business Officer - ZEE5 Global Also lined up for March are new episodes of The Final Call (Arjun Rampal), Abhay (Kunal Khemu) and Parchayee-Ghost Stories by Ruskin Bond. ZEE5 Tamil Originals, Kallachirippu (produced by Karthik Subbaraj) and D7 are now also available in Hindi, Telugu, Bangla, Kannada, Marathi and Malayalam. With over 100,000 hours of Indian TV Shows, Movies, News and Videos, ZEE5 offers the largest bouquet of content across 12 languages to South Asian audiences and beyond globally. ZEE5 also offers 60+ popular Live TV channels, including ZEE's best loved channels, which are available exclusively on the platform. ZEE5 is available on Google Play Store, iOS App Store, http://www.ZEE5.com as well as on Samsung Smart TVs, Apple TV, Android TVs and Amazon Fire TV. Press Contact: Ms. Rashmi PunshiRashmi.Punshi@zee.esselgroup.com+91-98202-98575Related Links :http://www.ZEE5.com
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Clear Media Announces 2018 Annual Results
HONG KONG, March 12, 2019 /PRNewswire/ -- Clear Media Limited ("Clear Media" or the "Company", together with its subsidiaries, the "Group"; SEHK Stock Code: 100), the largest bus shelter advertising panel operator in China, is pleased to announce its annual results for the year ended 31 December 2018. During the year ended 31 December 2018, the Group's total turnover increased by 5.7% to RMB1,803.7 million. Earnings before interest, tax, depreciation and amortisation ("EBITDA") decreased by 3.6% year on year to RMB718.2 million. Earnings before interest and tax ("EBIT") decreased by 11.9% to RMB353.4 million. Net profit attributable to owners of the parent decreased by 10.6% year on year to RMB220.8 million. Basic earnings per share decreased by 10.4% year on year to RMB40.84 cents. The Directors have proposed payment of a final dividend of HK17 cents per share (2017: HK17 cents). As of 31 December 2018, Clear Media operated the most extensive standardized bus shelter advertising network in Mainland China, with a total of more than 54,000 panels (31 December 2017: 51,000 panels) covering 24 cities. Our bus shelter advertising revenue, net of value added tax, increased by 5.7% to RMB1,803.7 million. The revenue growth was mainly driven by the increase in average number of bus shelter panels during the year. The average number of bus shelter panels increased by 13.2% while yield per shelter before value added tax ("yield") decreased to RMB39,200 (2017: RMB41,946) as a result of lower occupancy rate. For the year ended 31 December 2018, the revenue from the top three cities Beijing, Guangzhou and Shanghai increased by 2.2% to RMB1,127.2 million (2017: RMB1,103.4 million) driven by a 6.3% increase in the average number of bus shelter panels, despite a lower yield per shelter of RMB54,781 (2017: RMB56,997) as a result of lower occupancy rate. The revenue from all mid-tier cities increased by 11.5% to RMB773.9 million (2017: RMB694.1 million) due to a 18.8% increase in the average number of bus shelter panels, despite a lower yield at RMB27,718 (2017: RMB29,543) as a result of lower occupancy rate. Among the mid-tier cities where the Company operates, Jinan, Shenzhen, Changsha, Nanjing, Wuxi and Haikou performed particularly well during the year with double-digit growth in revenue. As of 31 December 2018, we operated a total of 264 digital panels (31 December 2017: 249). Total sales generated from the digital operation net of value added tax amounted to RMB10.1 million (2017: RMB10.4 million). Mr. Han Zi Jing, Chief Executive Officer of the Group, said, "The macro-economic development in Mainland China continued to be moderate and the operating environment remained challenging. Management is cautious about the operating environment in 2019 given the uncertain factors prevailing in the overall economy. Certain advertisers are expected to be prudent with their investment in marketing. Our sales team will endeavour upon trying to grow our 2019 total turnover but there is a possibility that more challenges may appear in the overall economy." Mr. Joseph Tcheng, Chairman of the Group, said, "In the long run, Clear Media maintains its optimistic stance towards the prospects of the out-of-home advertising sector in China on the back of the country's growth in consumer spending and continuing urbanization. We will continue to consolidate our leading position in the markets and strive to bring encouraging returns to our shareholders." – End – About Clear Media Limited Clear Media is the largest bus shelter advertising panel operator in China, with leading market position in top-tier cities, and also a broad presence in the fastest growing cities across the country. We provide one-stop solutions for countrywide advertising campaigns for our customers. Listed on the Main Board of The Stock Exchange of Hong Kong since 2002 under the stock code 100, Clear Media's largest shareholder is Clear Channel Outdoor (NYSE: CCO), one of the world's largest outdoor media companies. For more information on Clear Media, please visit: www.clear-media.net. Related Links :www.clear-media .net
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Enable Digital Transformation to its Network Service Platform, AGTech Wins Guangdong Sports Lottery Center's Tender
HONG KONG, March 11, 2019 /PRNewswire/ -- AGTech Holdings Limited ("AGTech" or the "Company", HKEX stock code:08279) is delighted to announce that one of its wholly-owned subsidiaries, has won an open bidding from Guangdong Provincial Sports Lottery Center to launch a "network service platform". Within two months after the signing of the contract, the construction, testing, training and operation maintenance of the service platform system and client software will be completed. This platform will provide Guangdong Sports Lottery Center with services such as instant messaging, training and assessment, intelligent service and task announcement in order to further promote the development of Guangdong sports lottery. The digital strategy of "Promoting the Implementation of the National Big Data Technology Strategy, Building Digital China" was clearly stated by the Chinese government in 2017, the new generation of digital technology, represented by cloud computing, big data and artificial intelligence, is leading China's internet promptly into the new era of digital economy. The trend of digital economy is made possible by digital transformation, the state and provincial lottery authorities and the retail store owners are eager to learn how to empower physical lottery stores through digital management and also how to transform the investment of institutions into outcomes efficiently. As one of the leading lottery service providers in China, AGTech has combined its rich experience with the vast resources of Alibaba Group to apply the enterprise intelligent office service platform to the Guangdong Sports Lottery Center "network service platform" project, thus satisfying the demand on digital management and continuously leading the innovation of China's lottery industry. John Sun, Chairman and Chief Executive Officer of AGTech said, "We are very glad to cooperate with Guangdong Sports Lottery Center to create an efficient information exchange platform and intelligent office solutions for Guangdong sports lottery, and help its network service platform to make digital transformation come true, thus reducing operating costs and increasing work efficiency. In future, we look forward to spreading the platform service to other regions of the nation, consolidating our leading position in the industry, and providing support for the development of national sports and public welfare." About AGTech Holdings Limited AGTech was incorporated in Bermuda and its shares are listed on the GEM (Stock Code: 08279). AGTech is an integrated technology and services company engaged in the lottery and mobile games and entertainment market with a focus on China and selected international markets. A member of the Alibaba Group with around 400 employees, AGTech is the exclusive lottery platform of Alibaba Group and Ant Financial Group. AGTech's businesses are broadly divided into two categories: Lottery (including hardware, games and systems, provision of distribution and ancillary services); and Games and Entertainment. AGTech is a Gold Contributor of the World Lottery Association (WLA), an associate member of the Asia Pacific Lottery Association (APLA), and an official partner of the International Mind Sports Association (IMSA). For more information, please visit www.agtech.comRelated Links :http://www.agtech.com
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WCG 2019 Xi'an Official Games and Tournament Schedule Released
Be the player! WCG 2019 Xi'an Official Games: Clash Royale, Crossfire, Dota2, Hearthstone, Honor of Kings, and Warcraft III: The Frozen Throne Player registration begins today through WCG.com 144 players to be selected through National and Regional Preliminaries and Finals WCG to operate 200+ national online qualifiers using Battlefy, world's largest open esports competition platform SEOUL, South Korea, March 11, 2019 /PRNewswire/ -- World Cyber Games (WGC), Inc. has released the games and tournament schedule leading up to the WCG 2019 Xi'an main event, and announced that it will begin accepting player registrations. WCG 2019 Games' Titles The games that WCG has announced for WCG 2019 Xi'an are: Clash Royale, Crossfire, Dota2, Hearthstone, Honor of Kings, and Warcraft III: The Frozen Throne Application for National Preliminaries can be made via official website WCG.com. Online Qualifiers will begin on the 4th week of March in the APAC region. The Americas and Europe Qualifiers will commence in the following weeks and will conclude with the China Qualifiers. Global esports platform Battlefy will be used by WCG to administer the APAC, Americas and Europe tournaments, while China Qualifiers will be held on the Varena platform. The players who advance from National Qualifiers and Regional Qualifiers will go to the Regional Finals. Regional Finals will be held in South Korea, USA, Greece and China, 144 players will be qualified to WCG 2019 Xi'an main event for the final showdown. In addition to the exciting matches between gamers representing various regions, there will also be invitational matches of professional players at WCG 2019 Xi'an main event. WCG 2019 Xi'an main event will be held at the Qujiang New District in Xi'an, China from July 18 (Thu) to 21 (Sun). Following the official games announcement, WCG will soon showcase the other elements that compose WCG -- WCG Esports Conference for sharing knowledge; New Horizons, the future sports based on new tech; and Festival to add color to the event. For details of the official WCG games and tournament schedule, visit WCG.com. About WCG WCG is a global esports festival for a better world which started its first event in 2000. Since 2000, WCG has been recognized as the world's largest esports competition. Its vision is to contribute to making the world better by offering joy and helping settle conflicts. Toward this vision, WCG Inc. holds events filled with a diverse variety of new content for everyone to enjoy. It seeks to establish WCG not merely as a contest of esports matches but also as a festival for people all over the world to live in harmony. About Battlefy Battlefy is a global esports platform localized in 12 languages powering 100,000+ leagues reaching 60+ million players. The technology is used by the biggest names in esports, including Blizzard Entertainment, EA SPORTS, Riot Games, Nintendo, Turner Sports, and Coca-Cola. Battlefy specializes in providing technology for tournament organizers that enable the fluid operation of esports competitions at scale. Photo - https://photos.prnasia.com/prnh/20190311/2397907-1 Logo - https://photos.prnasia.com/prnh/20190311/2397907-1LOGO
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DATAx Singapore Continues to Shape the Data Science Community
LONDON, March 8, 2019 /PRNewswire/ -- More than 500 engaged data community members gathered together on March 5 & 6 to celebrate the latest instalment of the global series of data-driven festivals, DATAx Singapore, with the theme "Data Science in the Real World". With delegates in attendance including technology leaders, financial innovators and smart cities experts, as well as representatives from emerging startups and Singapore government bodies, the event looks to have caught the imagination of Singapore's booming data sector. Leadership Panel - Machine learning & AI from a leader's perspective, panellists including Head of Data Science from Danone Nutricia; Diniel Kusmanto, Global Head, HR Analytics, ASM; Paul HodgeUniversity Lecturer & Data Visualisation Evangelist, Analytics Guest Speaker, & Premkumar Chandra Shegaran, Lead Product Data Scientist, The Center of Applied Data Science Organized by Innovation Enterprise, DATAx Singapore 2019 featured 70 speakers across four stages, covering Asia's critical data solutions and valuable business practices, and included leading brands such as Amazon, IBM, Netflix, Oracle, AIA, Axiata, Dyson, Singapore Exchange Limited, Boston Consultant Group, Citibank, American Express and many more. With more than 30 hours of unrivalled content covering topics from machine learning and data analytics, to automation and the cloud, those in attendance learned about cutting-edge technologies and the latest data solutions being implemented at businesses around the globe. Speaking on the DATAx Leadership and Innovation stage, Dr. Meri Rosich, CDO and Head of Data Science at Visa, spoke about today's biggest challenges in respect to the scale of data, which she stated were: "Explainability and ensuring there isn't human bias." Dr. Rosich also explained to delegates that when hiring, she "looks for people who come from different backgrounds such as airlines, mobile and gaming" as the payments giant looks to address some of the data talent and knowledge issues it faces. The AI in Finance afternoon session grabbed the attention of the fiscally-focused delegates in attendance with speakers from the likes of Standard Chartered Bank and Singapore Exchange Limited, while the Woman in AI Lunch brought some of the major issues facing gender disparity in the tech world to the fore, and offered solutions on how to solve them. Speaking on the Data-Driven Marketing stage at DATAx Singapore, Pedro Uria-Recio, Group VP and Head of Analytics at Axiata, declared: "Hey millennials! You'll be dead before the end of offline marketing." During his session entitled "Leveraging analytics for more efficient media attribution and allocation", Uria-Recio reassured delegates that the world of offline marketing remains alive, having measured the impact and performance of offline media such as TV over the last 40 years, with each of Axiata's companies spending about $10m a month on advertising, of which 50% goes into offline media. The Smart Cities stage during the second afternoon session of this year's event, featured presentations from Jim Roovers, Head of Applied Data Science of Dyson, who spoke on "Smart manufacturing -- Dyson digital motor" and shared the journey of the development and manufacturing of the Dyson digital motor. Chris Clarke, Head of Events at DATAx Singapore organizers Innovation Enterprise, remarked: "DATAx Singapore has brought 500 multidiscipline data scientists from across the APAC region to share challenges and work together to push data science forwards through intra-industry collaboration. " "Real-life practitioners from Visa, Axiata, World Vision and American Express have been sharing their ground-breaking success stories and we are delighted that DATAx is continuing to shape the data science community." Luke Bilton, Managing Director of Innovation Enterprise, commented: "DATAx is a new style of event, designed to arm early adopters with the tools they need to move fast. We are excited to welcome the world's most innovative brands and partners to build something unique." "While AI has now become a real opportunity, it also brings real 'survival of the fittest' challenges -- only fast-moving businesses are most likely to succeed," Bilton added. To continue and extend the success of DATAx Singapore, DATAx is proud to reveal that this global series of data-driven festivals will return to Singapore's Suntec Singapore Convention and Exhibition Centre next year. Early registration for DATAx Singapore 2020 is now open. Check out the festival website for more information. More highlights on DATAx Singapore: https://www.theinnovationenterprise.com/summits/datax-singapore-2020 YouTube channel: https://www.youtube.com/channel/UCGcgYT4zWKw_O3jOH-dAdlw Twitter: https://twitter.com/IE_DATAx Innovation Enterprise Ltd is a division of Argyle Executive Forum. Registered in England and Wales, Company Registered Number 6982151, 57-61 Charterhouse Street, London, EC1M 6HA. PR Newswire is a News Release Distribution Partner of DATAx Singapore. MEDIA CONTACTAlyssa Yang Senior Marketing ExecutiveAyang@theiegroup.com SPEAKING OPPORTUNITIESChris Clarke Head of Eventscclarke@theiegroup.com EDITORIAL Ben WattsEditor-in-Chiefbwatts@theiegroup.com Photo - https://photos.prnasia.com/prnh/20190308/2397651-1 Related Links :https://theinnovationenterprise.com
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Keith Grossman Named Global Chief Operating Officer of Engine
Strategic COO hire is Engine's latest step toward global growth and industry transformation NEW YORK, March 9, 2019 /PRNewswire/ -- Global marketing solutions and technology company Engine today announced the appointment of industry authority Keith Grossman as the company's first global chief operating officer, effective April 15, 2019. In this new role, Grossman will work closely with Global CEO Kasha Cacy to deliver on the company's long-term growth strategy, aligning and optimizing sales, marketing, and new product opportunities across the global business. "The past year has been transformational for Engine. Partnering with a force like Keith, who brings the energy and expertise we need to take our business to the next level is another strategic move that positions Engine for exponential growth and innovation," said Cacy. "Keith's deep relationships with brands, agencies and publishers enable him to imagine solutions and services based on market need, and I'm confident he will help us do previously unimagined things for our clients, grow our business and continue to make the industry better for everyone." Grossman will join Engine from Bloomberg Media, where he has served as global chief revenue officer since August 2016 and previously held senior roles in publishing and sales. Grossman was integral to the launch of TicToc by Bloomberg, the global news brand built for social and designed to capitalize on digital-first consumption and demand. He also played a significant role in Bloomberg Media's digital transformation, including the creation of their programmatic business. Prior to Bloomberg Media, Grossman worked at Ars Technica and WIRED, where he launched the award-winning WIRED Tablet Edition. "I've built my career by working at the intersection of technology and publishing, seeing first-hand the enormous opportunity that exists for publishers, advertisers and brands who are willing to be disruptive and create the trends that have reshaped the industry over the past several decades," said Grossman. "I see that same spirit alive in Engine and its people. I'm inspired by Kasha's vision for this company and look forward to working together to unlock our potential and build a better model for the industry." Grossman has consecutively been named to the Adweek 50 Indispensable Media, Marketing and Tech Executives for the past five years, in addition to winning two Project Isaac Awards and a Cannes Dolphin Gold. This is the first global leadership appointment since Engine restructured its UK business in early 2019 to bring its consulting, data and insights, technology, creative, content, and communications capabilities closer together. The company similarly restructured its North American business in June 2018. Engine's modernized integration model blends technology, data, and creativity with consulting to move at the speed of culture and offer clients greater optimization across all aspects of marketing. "Operating at the point of exchange between technology and culture, Engine is constantly uncovering new value for publishers, advertisers, agencies and brands," continued Cacy. "Keith's experience across the industry will help us capitalize on our position in the market and continue what's already been a transformational year for Engine." About Engine Engine exists to help future-proof our clients' businesses. In a fast-changing world, we empower our clients to outperform in the present and win in the future. Driven by data. Fueled by imagination. Powered by technology. We are an ecosystem of creative wunderkinds, uber-nerds, business consultants, cultural mavens and channel specialists, working together to help clients grow. With global headquarters in New York and 17 offices across North America, the UK, Europe and Asia-Pacific, Engine offers clients a vast range of marketing solutions—including insights, content, distribution, data and technology. Find out more at enginegroup.com or @Engine_US. Media Contact: Jenna Scanlonengine@mww.com646.308.2437 Related Links :https://www.enginegroup.com
