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PDOT to hold 2017 Philippines Sales Mission
Director Maria Apo, announced that PDOT(www.itsmorefuninthephilippines.co.kr) will be holding its ‘2017 Philippines Sales Mission’ at the Crystal Ballroom of the Lotte Hotel in Seoul on 14th November. The Philippine Sales Mission is a one-on-one meeting with representatives of local tourism agencies, airlines, hotels and resorts in different parts of the Philippines to create practical business opportunities through consultation with hotel and travel agents in Korea. In addition, 50 sellers from the Philippines representing the tourism industry are participating in this event and will introduce various tourism products of each region in the Philippines. Especially, the new tourist attractions, hotels and activities, are expected to greatly expand its partnership with Korean tourism companies. Beginning at 1:30 pm, this Philippine briefing program begins with a '1: 1 business meeting' between the Philippines and Korean tour operators. A large number of Philippine travel agents will arrange counseling tables so that Korean tour operators can visit the area and search for tourist products they are interested in and make a 1: 1 consultation. In terms of travel agencies in Korea, it will be a very good business opportunity to meet with travel agents in all parts of the Philippines to get enough information, to make concrete business negotiations and to sign contracts on the spot. From 6pm, it will be a time of exchange for tour operators and journalists in Korea and the Philippine. The time of the exchange will be an opportunity for Korean and Philippine partners to enjoy the dinner and the performance at a table and have a conversation. The dinner and performances are designed to be a special experience with the concept of Christmas, the biggest holiday in the Philippines. The show will be the stage performs by six popular Filipino young fusion musicians. Lastly, the prize draw will be sponsored by Cebu Pacific, a reasonably priced Philippine Airlines company, and will provide a rich gift to the participants. “This event is meaningful in that we will bring Korea’s tourism representatives to meet local Philippine companies and showcase the appeal of Philippine tourism which recently have been recognized to have world’s best islands. In particular, we prepared a win-win partnership with representatives of the Korean tourism industry and a briefing session to create the maximum business opportunities based on it.” Said the director of PDOT Korea, Maria Apo
Finnish Tourist Board Media Conference 2017
On September 11, Finnish Tourist Board hosted a press conference at the Lotte Hotel in Sogong-dong, Seoul with the theme of Finland's four seasons and the stop-over programs that have been accumulated over the past year. The theme of this conference highlighted Finland's new attractions with the latest news and achievements related to tourism in Finland. Finland's representative character Moomin, which has been widely loved around the world including Korea recently, came to the event. ▲ 'Moomin', representing Finland, visited Korea with the officials of Finnish Tourist Board and Trade Representative. Koreans looking for Finland are increasing every year. The number of Koreans who visited Finland in 2016 grew by 59% from the previous year and the number of Koreans who spent more than one day in Finland increased by 18.3%. Visitors have grown an average of 18.3% for every year over the past seven years, especially in the summer. Finland has been focusing on selling winter related products for aurora tourism, but at this conference, the charm of Finland's Summer was appealed in accordance with the increasing travel patterns of Koreans in the summer. The summer in Finland has a white-night phenomenon, where the daytime is maintained for 19 hours and you can walk right into the sea after a sauna at Allas Sea Pool in Helsinki, the capital city. In addition, it introduced a new tourist attraction that can be enjoyed in spring, autumn and winter, and the newly opened Moomin Museum this year as an attractive destination. Finland, which has the shortest flight time among European countries, has recently become a fascinating stopover destination as it is possible to arrive in Helsinki in 9 hours and 30 minutes from Incheon. Finnish Tourist Board also explained the outcome of the Stopover Finland program launched last year. The Finnish stopover program that can experience all over Finland from 5 hours to 5 days is free for Finnair passengers for a year. As well as mentioning plans to open new routes such as Lisbon and Stuttgart, and to expand routes such as Tokyo and San Francisco, Kim Dong-hwan, president of Finnair Korea, said, "With the addition of routes and the stopover program, we expect to be able to provide more reasonable opportunities for Korean tourists to travel Finland." ▲ Heli Mende, General of Global Sales, read the welcome letter. ▲ Kim Dong-hwan, president of Finnair Korea, announced business results and plans for new routes.
German Travel Week 2017 by Korean Branch of German National Tourist Board
Korean Branch of German National Tourist Board (CEO Nancy Choi) held 'German Travel Week 2017' at Lotte Hotel in Sogong-dong, Seoul in the presence of Korea-Japan general director, Rijkert Kettelhake, who recently announced his retirement, and new general director, Nishiyama Akira. German Travel Week 2017, organized in the order of the press meeting, seminar and dinner, introduced various promotions that are prepared for standing on the center of Europe travel industry to continue Germany tourism industry's record 2016 year. At the event, the officials from travel industry and media visited, and the opportunity for networking and acquiring basic information for the development of local products in Germany was provided. ▲ Nishiyama Akira, Korea-Japan representative, Charlotte Lee and Nancy Choi, assistant manager and CEO of Korea branch, and Rijkert Kettelhake, Korea-Japan director, gathered in one place. ▲ The year 2016 was a record year for the German travel industry to achieve remarkable growth. ▲ Korea has received a positive evaluation by German Tourism as a notable growth market with India. The number of travelers to Germany in 2016 has been updated the record for the seventh consecutive year. The number of foreigners staying in Germany from January to December reached about 80.8 million. According to the Federal Statistical Office, the number of days spent by foreigners in accommodations with more than 10 bedrooms grew by 1% over the previous year. Iris Gleicke, Federal Government Commissioner for Tourism and Parliamentary State Secretary at the Federal Ministry for Economic Affairs and Energy, explained, "Germany has become a popular destination for foreign tourists. The number of travelers to Germany has been on record for seven years. This shows how much the German travel industry has grown. In particular, the continuous attention and the attitude of embracing other cultures were prerequisites for success." Petra Hedorfer, CEO of German National Tourist Board, stated, "The year 2016 was a special year in which economic factors such as Brexit and recession, and the safety consciousness from the fear of terrorists and was strengthened. Nonetheless, Germany's tourist attractions, excellent infrastructure and services, and reasonable prices have created Germany as a travel-friendly country with world-class brand value." Also, he said, "Germany has made its brand value as one of the most travelable destinations in Europe. Despite the difficult circumstances, Germany has preserved the first place to be loved by rich cultural elements and different characteristics of each province and city. The communication to group targets and segmented markets based on market analysis and direction of ongoing visitor retention had a significant impact on the growth rate of tourists visiting Germany through customized change and digital strategies." ▲ Four major marketing themes will be focused on in 2017. ▲ A three-year marketing theme from 2018 to 2020 was announced. ▲ Rijkert Kettelhake, who recently announced his retirement, expressed affection and trust to the officials in Korean branch at the event. Germany has established itself as an attractive destination in the European market. According to the latest statistics from IPK, the international tourism data association, 53.7 million Europeans visited Germany in 2016 to travel. This is a 3% increase over the previous year. Germany was ranked as the most beloved city in Europe. According to the International Tourism Association, the global travel industry grew 4% overall in 2016, despite the changing global trend of travel. Meanwhile, the number of visitors from Asia to Europe has declined. 55% of European tourists spent their vacation in Germany. In 2016, 29.6 million people visited Germany for vacation, which is 3% increased from the previous year. 17.5 million tourists stayed at least 4 nights and had a long holiday in Germany, which is 5% increased from the previous year. Also, 12.1 million tourists, which is 25% increased from the previous year, visited Germany to travel the city. Business trips to Germany were 5% declined. However, similar to the previous year, 12.8 million among 60.5 million business tourists visited Germany. In particular, the rate of visits to Germany for the fairs fell by 12% and the rate of visits to Germany for the conferences grew by 7%. In addition, Europeans spent € 314 billion on transportation, accommodation, food and shopping during their stay in Germany. This shows a 4% growth in economic value. Meanwhile, the marketing themes of 2017 include the Luther 500th Anniversary, Documenta 14, IGA, and beautiful scenery. Luther 500th anniversary is expected to be a historic theme in which the promotion over the last decade has peaked. The International Garden Exhibition (IGA), which will be held in major cities such as Berlin and the Documenta 14 with modern art theme, and it is expected to attract tourists interested in art and leisure. Moreover, the marketing themes after 2018 are announced. In 2018, keeping up with the opening of World Athletics Championships, 'Sports Destination', which has a theme of sports representing Germany such as soccer, and 'German Cuisine' are the two themes. The year 2019 marks the 100th anniversary of Bauhaus and the 200th anniversary of Karl Marx's birth. The year 2020 has a single theme, the 250th anniversary of Beethoven. ▲ In the afternoon, German Travel Week 2017 seminar was held for the officials in the travel industry. ▲ The last official event that is hosted by Rijkert Kettelhake, Korea-Japan director, was held. Meanwhile, German National Tourist Board (DNTB) has appointed Nishiyama Akira (47) as the representative of Japan branch of DNTB on May 8. With the retirement of Rijkert Kettelhake, who worked with DNTB for 36 years, Nishiyama Akia continues his position as Japan's representative from May 1. Nishiyama was born in Japan and majored in German Language and Literature and International Politics at Graceland University in Iowa, USA and studied at the University of Ludwig-Maximilian in Munich. In 1994, he started his career as a sales manager at Tokyo branch of DNTB. Since 2008, he had been a marketing director for the Japanese market of DNTB. Rijkert Kettelhake studied business administration and started work at the London branch of DNTB. Since 1982, he had served as the representative of the Roman branch of DNTB. Since 1992, he had been working in Brussels, and in 1996 he was the representative of the Brussels branch. Since then, he had successfully led the Amsterdam branch for a long time. (Since 1999, he has also been with the Brussels branch.) From 2008, after serving as the representative of Milan branch, he was the representative of Japan.