Hong Kong Disneyland Resort unveils Toy Story & Pixar Pals Summer Splash
Hong Kong Disneyland Resort ( HKDL ) strengthens trade partnership with annual Celebration of Sales Excellence
Hong Kong Disneyland Resort Achieves Record Revenue and EBITDA
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Park Hyatt Busan Presents Festive Promotions
Scotch Whisky Tourism Enjoys Best Year Ever
L’Escape of Shinsegae Chosun Hotel’s Boutique Hotel Press Call Event
Disney∙Pixar pals are getting ready to make big splashes of fun this summer during ‘Carnivale of Stars - Make a Splash’
Hong Kong Disneyland Resort launches first of its kind “Carnivale of Stars” this summer
Hong Kong Ocean Park Korea Business Strategy Meeting
Hong Kong Ocean Park, which is representing Hong Kong, held a meeting on the afternoon of November 1 at the Four Seasons Hotel in Jongno-gu, Seoul. The meeting was organized to announce the upcoming winter season events and future plans of Hong Kong Ocean Park and business strategies for targeting the Korean market. CEO Matthias Li, Vivian Lee, a manager of business development and education, and Amy Lee, a representative of Korea business department, from Hong Kong Ocean Park attended the meeting. Matthias Li, CEO of Hong Kong Ocean Park said, “Korea has always been an important market for Hong Kong Ocean Park, so we will be offering a variety of exclusive discounts and promotions next year. Hong Kong Ocean Park will also provide more special experience for Korean visitors, especially young visitors, through communication improvement with social media and customized events only for the Korean market.” He also said, “Hong Kong Ocean Park is developing two hotels and a water park that can be enjoyed throughout the year to become a premier international complex resort that offers a variety of accommodation and facilities for visitors to the world. I would like to ask for your continued interest and support to Hong Kong Ocean Park.” ▲ CEO Matthias Li said, “Hong Kong Ocean Park will provide special experience for Korean visitors, especially young visitors.” From December 11, 2017 to January 1, 2018, Hong Kong Ocean Park will hold the largest ‘Christmas Sensation’ event. The event will feature a Christmas market, a street parade, and a Christmas chorus, singing chorale in front of a large Christmas tree. Visitors will be able to take pictures with the beautiful backdrop of the garden and spend an unforgettable winter. They can also feel the atmosphere with wonderful Christmas festival food and VR experience at the prepared thrilling rides. If you visit Ocean Park during the winter season, you can participate in photo events organized by Ocean Park. You can enjoy the event, which runs from December 18, 2017 through January 1, 2018, by visiting Ocean Park and uploading photos of recommended places and enjoyable memories to Facebook and Instagram. Winners will be presented with a mobile photo printer and an admission ticket for Ocean Park. Moreover, Hong Kong Ocean Park is currently developing two new hotels. 'Hong Kong Ocean Park Marriott Hotel' will open in 2018 and 'Fullerton Ocean Park Hotel Hong Kong' will open in 2021. In addition to the hotels, "Water World" Water Park, which will be available throughout the year, is scheduled to open in 2019. The water world is more than 693,000 square feet and consists of an outdoor pool and playground that fits perfectly with the surrounding natural environment. ▲ It was emphasized that the Ocean Park is conveniently accessible via the MTR 'Ocean Park Station'. ▲ Various events are held in winter. On the other hand, excluding the Chinese on FY2016/17, 10% of overseas visitors to Hong Kong Ocean Park were announced as Koreans. Hong Kong Ocean Park has also partnered with airlines and theme parks in Korea to offer discount promotions for Korean visitors this winter season. It offers a variety of benefits to customers purchasing admission tickets from travel agencies affiliated with Hong Kong Ocean Park. In this promotion, when purchasing two tickets, one of them is offered at a 50% discount, and when purchasing three tickets, one additional ticket is offered free of charge. Discount packages are also available on Cathay Pacific. On top of that, visitors who have tickets for Everland Resort, Caribbean Bay, Lotte World Adventure, or annual membership and employee ID cards can get a 15% or 20% off for Hong Kong Ocean Park general admission ticket. In addition, the Hong Kong Ocean Park will showcase Korean marketing with the theme of 'Unexpected Journey'. It is aimed at targeting young Korean travelers by mainly positioning Hong Kong Ocean Park in the Korean market as an 'all-in-one' theme park where visitors can enjoy a “fun-tastic” experience. The campaign will feature various aspects of Hong Kong Ocean Park, including panoramic views of southern Hong Kong, unique and thrilling rides, animal exhibitions and local food. To do this, Hong Kong Ocean Park has unveiled four Hong Kong Ocean Park intro videos with Kim Jae Woo, who is a comedian famous for his witty SNS posting and a sense of humor. The three campaign videos have exceeded 660,000 views in just three weeks, and they can be viewed on the Ocean Park Facebook page. ▲ Hong Kong Ocean Park released four intro videos with comedian Kim Jae Woo.
Believe it or not, it’s Hong Kong! HKTB launches Hong Kong’s Great Outdoors Campaign
Hong Kong may be known as a modern and cosmopolitan city, famous for its myriad skyscrapers, shopping destinations and dining hotspots more than anything else, but visitors will get to experience a completely different and organic side of the city through the Hong Kong Tourism Board’s (HKTB) upcoming Great Outdoors campaign. Believe it or not, it’s Hong Kong! Visitors will get a glimpse of Hong Kong that is so far removed from its buzzing urban centre image that it might be hard for some to believe that yes, indeed, everything they see is really located in Hong Kong. Think of star-filled skies on a remote island; a sea of clouds on a tranquil mountaintop; a stunning sunrise on a majestic peak; endless swathes of greenery and country parks — the list goes on. To achieve this mission, the HKTB has engaged talented local photographers who have captured some of the captivating landscapes in the city to display their awe-inspiring works across all HKTB channels and platforms. Among the participants are landscape photographer and winner of Hong Kong National Geographic’s Photo Contest 2013, Will Cho; veteran outdoor sports photographer Elvis Mo; Nature Conservancy 2017 photo contest winner Jessica Li; and renowned photographer Romain Jacquet Lagreze, who is best-known for his “Vertical Horizon” photo series, showcasing the geometric lines of Hong Kong. Moreover, visitors will now get to see Hong Kong as a spectacular, nature-filled geological wonderland by following Your Guide to Hiking & Cycling in Hong Kong, recently published by the HKTB. The guide takes readers into a diverse range of nature trails, which show another side of Hong Kong – a beautiful hiker’s paradise. The trails are all just an hour or two from the city centre, making them easily accessible to novices and professionals alike. Just a taxi or MTR ride away, the green, rolling hills, gorgeous beaches and scenic villages quickly replace the bustling urban area that visitors are most familiar with. The guide is divided into three different themes: Hiking in Heritage; Picture-Perfect Vistas; and Geological Wonders. Under each section are suggested trails that suit the theme, along with the time needed for completion and difficulty level. The guide also features a few cycling trails for those who are keen to explore the city from another perspective. Your Guide to Hiking & Cycling in Hong Kong will be available from November 2017 at HKTB visitor centres around the city. An e-version will also be available for download at http://www.discoverhongkong.com/common/ebook/HKTB_Great_Outdoors_2017_en.pdf More about the guide Your Guide to Hiking & Cycling in Hong Kong is divided into three different themes. The Hiking in Heritage section includes the Land of Legend trail, which takes hikers through Plover Cove Country Park, from a hauntingly beautiful stream and waterfall network known as Bride’s Pool to traditional Hakka villages, like Sam A and Wu Kau Tang. The trails educate visitors on the rich history and culture of rural Hong Kong, while they admire the surrounding landscape. In the Picture-Perfect Vistas section, photography lovers will be wowed by routes like the Magnificent Landscapes trail, which takes them up the 869-metre Sunset Peak (so-named for its glorious views of the setting sun) and the remote and romantic Silvermine Bay Beach, through plenty of breath-taking scenery along the way. The Geological Wonders section includes protected UNESCO heritage sites. For example, the Geological Treasure Hunt takes hikers around Hong Kong’s easternmost island, Tung Ping Chau, with views of its otherworldly multi-layered rock formations and abundant wildlife.
PDOT to hold 2017 Philippines Sales Mission
Director Maria Apo, announced that PDOT(www.itsmorefuninthephilippines.co.kr) will be holding its ‘2017 Philippines Sales Mission’ at the Crystal Ballroom of the Lotte Hotel in Seoul on 14th November. The Philippine Sales Mission is a one-on-one meeting with representatives of local tourism agencies, airlines, hotels and resorts in different parts of the Philippines to create practical business opportunities through consultation with hotel and travel agents in Korea. In addition, 50 sellers from the Philippines representing the tourism industry are participating in this event and will introduce various tourism products of each region in the Philippines. Especially, the new tourist attractions, hotels and activities, are expected to greatly expand its partnership with Korean tourism companies. Beginning at 1:30 pm, this Philippine briefing program begins with a '1: 1 business meeting' between the Philippines and Korean tour operators. A large number of Philippine travel agents will arrange counseling tables so that Korean tour operators can visit the area and search for tourist products they are interested in and make a 1: 1 consultation. In terms of travel agencies in Korea, it will be a very good business opportunity to meet with travel agents in all parts of the Philippines to get enough information, to make concrete business negotiations and to sign contracts on the spot. From 6pm, it will be a time of exchange for tour operators and journalists in Korea and the Philippine. The time of the exchange will be an opportunity for Korean and Philippine partners to enjoy the dinner and the performance at a table and have a conversation. The dinner and performances are designed to be a special experience with the concept of Christmas, the biggest holiday in the Philippines. The show will be the stage performs by six popular Filipino young fusion musicians. Lastly, the prize draw will be sponsored by Cebu Pacific, a reasonably priced Philippine Airlines company, and will provide a rich gift to the participants. “This event is meaningful in that we will bring Korea’s tourism representatives to meet local Philippine companies and showcase the appeal of Philippine tourism which recently have been recognized to have world’s best islands. In particular, we prepared a win-win partnership with representatives of the Korean tourism industry and a briefing session to create the maximum business opportunities based on it.” Said the director of PDOT Korea, Maria Apo
Finnish Tourist Board Media Conference 2017
On September 11, Finnish Tourist Board hosted a press conference at the Lotte Hotel in Sogong-dong, Seoul with the theme of Finland's four seasons and the stop-over programs that have been accumulated over the past year. The theme of this conference highlighted Finland's new attractions with the latest news and achievements related to tourism in Finland. Finland's representative character Moomin, which has been widely loved around the world including Korea recently, came to the event. ▲ 'Moomin', representing Finland, visited Korea with the officials of Finnish Tourist Board and Trade Representative. Koreans looking for Finland are increasing every year. The number of Koreans who visited Finland in 2016 grew by 59% from the previous year and the number of Koreans who spent more than one day in Finland increased by 18.3%. Visitors have grown an average of 18.3% for every year over the past seven years, especially in the summer. Finland has been focusing on selling winter related products for aurora tourism, but at this conference, the charm of Finland's Summer was appealed in accordance with the increasing travel patterns of Koreans in the summer. The summer in Finland has a white-night phenomenon, where the daytime is maintained for 19 hours and you can walk right into the sea after a sauna at Allas Sea Pool in Helsinki, the capital city. In addition, it introduced a new tourist attraction that can be enjoyed in spring, autumn and winter, and the newly opened Moomin Museum this year as an attractive destination. Finland, which has the shortest flight time among European countries, has recently become a fascinating stopover destination as it is possible to arrive in Helsinki in 9 hours and 30 minutes from Incheon. Finnish Tourist Board also explained the outcome of the Stopover Finland program launched last year. The Finnish stopover program that can experience all over Finland from 5 hours to 5 days is free for Finnair passengers for a year. As well as mentioning plans to open new routes such as Lisbon and Stuttgart, and to expand routes such as Tokyo and San Francisco, Kim Dong-hwan, president of Finnair Korea, said, "With the addition of routes and the stopover program, we expect to be able to provide more reasonable opportunities for Korean tourists to travel Finland." ▲ Heli Mende, General of Global Sales, read the welcome letter. ▲ Kim Dong-hwan, president of Finnair Korea, announced business results and plans for new routes.
German Travel Week 2017 by Korean Branch of German National Tourist Board
Korean Branch of German National Tourist Board (CEO Nancy Choi) held 'German Travel Week 2017' at Lotte Hotel in Sogong-dong, Seoul in the presence of Korea-Japan general director, Rijkert Kettelhake, who recently announced his retirement, and new general director, Nishiyama Akira. German Travel Week 2017, organized in the order of the press meeting, seminar and dinner, introduced various promotions that are prepared for standing on the center of Europe travel industry to continue Germany tourism industry's record 2016 year. At the event, the officials from travel industry and media visited, and the opportunity for networking and acquiring basic information for the development of local products in Germany was provided. ▲ Nishiyama Akira, Korea-Japan representative, Charlotte Lee and Nancy Choi, assistant manager and CEO of Korea branch, and Rijkert Kettelhake, Korea-Japan director, gathered in one place. ▲ The year 2016 was a record year for the German travel industry to achieve remarkable growth. ▲ Korea has received a positive evaluation by German Tourism as a notable growth market with India. The number of travelers to Germany in 2016 has been updated the record for the seventh consecutive year. The number of foreigners staying in Germany from January to December reached about 80.8 million. According to the Federal Statistical Office, the number of days spent by foreigners in accommodations with more than 10 bedrooms grew by 1% over the previous year. Iris Gleicke, Federal Government Commissioner for Tourism and Parliamentary State Secretary at the Federal Ministry for Economic Affairs and Energy, explained, "Germany has become a popular destination for foreign tourists. The number of travelers to Germany has been on record for seven years. This shows how much the German travel industry has grown. In particular, the continuous attention and the attitude of embracing other cultures were prerequisites for success." Petra Hedorfer, CEO of German National Tourist Board, stated, "The year 2016 was a special year in which economic factors such as Brexit and recession, and the safety consciousness from the fear of terrorists and was strengthened. Nonetheless, Germany's tourist attractions, excellent infrastructure and services, and reasonable prices have created Germany as a travel-friendly country with world-class brand value." Also, he said, "Germany has made its brand value as one of the most travelable destinations in Europe. Despite the difficult circumstances, Germany has preserved the first place to be loved by rich cultural elements and different characteristics of each province and city. The communication to group targets and segmented markets based on market analysis and direction of ongoing visitor retention had a significant impact on the growth rate of tourists visiting Germany through customized change and digital strategies." ▲ Four major marketing themes will be focused on in 2017. ▲ A three-year marketing theme from 2018 to 2020 was announced. ▲ Rijkert Kettelhake, who recently announced his retirement, expressed affection and trust to the officials in Korean branch at the event. Germany has established itself as an attractive destination in the European market. According to the latest statistics from IPK, the international tourism data association, 53.7 million Europeans visited Germany in 2016 to travel. This is a 3% increase over the previous year. Germany was ranked as the most beloved city in Europe. According to the International Tourism Association, the global travel industry grew 4% overall in 2016, despite the changing global trend of travel. Meanwhile, the number of visitors from Asia to Europe has declined. 55% of European tourists spent their vacation in Germany. In 2016, 29.6 million people visited Germany for vacation, which is 3% increased from the previous year. 17.5 million tourists stayed at least 4 nights and had a long holiday in Germany, which is 5% increased from the previous year. Also, 12.1 million tourists, which is 25% increased from the previous year, visited Germany to travel the city. Business trips to Germany were 5% declined. However, similar to the previous year, 12.8 million among 60.5 million business tourists visited Germany. In particular, the rate of visits to Germany for the fairs fell by 12% and the rate of visits to Germany for the conferences grew by 7%. In addition, Europeans spent € 314 billion on transportation, accommodation, food and shopping during their stay in Germany. This shows a 4% growth in economic value. Meanwhile, the marketing themes of 2017 include the Luther 500th Anniversary, Documenta 14, IGA, and beautiful scenery. Luther 500th anniversary is expected to be a historic theme in which the promotion over the last decade has peaked. The International Garden Exhibition (IGA), which will be held in major cities such as Berlin and the Documenta 14 with modern art theme, and it is expected to attract tourists interested in art and leisure. Moreover, the marketing themes after 2018 are announced. In 2018, keeping up with the opening of World Athletics Championships, 'Sports Destination', which has a theme of sports representing Germany such as soccer, and 'German Cuisine' are the two themes. The year 2019 marks the 100th anniversary of Bauhaus and the 200th anniversary of Karl Marx's birth. The year 2020 has a single theme, the 250th anniversary of Beethoven. ▲ In the afternoon, German Travel Week 2017 seminar was held for the officials in the travel industry. ▲ The last official event that is hosted by Rijkert Kettelhake, Korea-Japan director, was held. Meanwhile, German National Tourist Board (DNTB) has appointed Nishiyama Akira (47) as the representative of Japan branch of DNTB on May 8. With the retirement of Rijkert Kettelhake, who worked with DNTB for 36 years, Nishiyama Akia continues his position as Japan's representative from May 1. Nishiyama was born in Japan and majored in German Language and Literature and International Politics at Graceland University in Iowa, USA and studied at the University of Ludwig-Maximilian in Munich. In 1994, he started his career as a sales manager at Tokyo branch of DNTB. Since 2008, he had been a marketing director for the Japanese market of DNTB. Rijkert Kettelhake studied business administration and started work at the London branch of DNTB. Since 1982, he had served as the representative of the Roman branch of DNTB. Since 1992, he had been working in Brussels, and in 1996 he was the representative of the Brussels branch. Since then, he had successfully led the Amsterdam branch for a long time. (Since 1999, he has also been with the Brussels branch.) From 2008, after serving as the representative of Milan branch, he was the representative of Japan.