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Amazon Global Selling 2017 Press Conference
On September 28th, ‘Amazon Global Selling 2017 Press Conference’ was held at COEX Convention Center in Seoul. The event was prepared to introduce main issues to domestic media officials ahead of the selling conference held on the afternoon. Today, everyone from domestic conglomerates to start-ups has been able to sell products to more than 300 million buyers in 185 countries through Amazon, without local logistics centers, customer support centers and local language support services. For the first time in Korea, Amazon hosted a 'Global Selling Conference' with more than 1,000 entrants, government officials, and compnies which hope to enter attending, and introduced various support programs and services for domestic companies wishing to enter overseas markets. ▲ Park Jun-mo, CEO of Amazon Global Selling Park Jun-mo, CEO of Amazon Global Selling, said, “Online sales are very active in Korea, but overseas sales are still in the early stages. For domestic sellers who have a lot of online experience, overseas online sales will be a great opportunity, and it is so rewarding that Amazon Global Selling can support it.” Also, “During the peak season of the year, including Black Friday, Cyber Monday, and Christmas shopping season, Amazon Global Selling will actively support domestic companies to maximize sales abroad.” Amazon operates online marketplaces in 11 countries around the world, giving sellers the opportunity to sell products to more than 300 million customers in 185 countries. The Amazon Global Selling site is supporting domestic sellers to concentrate on selling products without worrying about complicated business issues such as local logistics centers, shipping services, customer services such as returns and refunds, as well as securing sales channels. Amazon allows sellers to use the 150 million square foot Amazon logistics center through Fulfillment by Amazon (FBA), a differentiated one-stop order processing service, and deals with all the processes that occur after customer orders. In other words, since Amazon takes care of customer service such as screening, packing, shipping, customer inquiry and return, sellers in Korea only need to go online and manage order processing. Therefore, they can provide products to the customers more simply and quickly. In addition, Amazon supports local sellers to expand their global business and strengthen their customer base by operating a dedicated team for domestic sellers, launching a Korean service for Seller Central, which is a sellers’ portal, and offering a Korean seller education program. ▲ If you give the product inventory to the Amazon Logistics Center, then Amazon will take care of everything. ▲ Korean support that has been pointed out is now officially launched. ▲ It is declared that priority investment will be implemented in the seller training program with the aim of spreading the whole ecosystem. A headquater of Kolon Industries Future Business, a fashion brand entered the Amazon in 2015, said, "Through our steady business development with Amazon, we are actively communicating with the global millennial generation, which is our new customer base, and spreading the brand’s unique value to domestic and foreign customers.” Kolon Industries FnC has been steadily increasing its sales growth in the Amazon with 'Regna X', which was developed as an exclusive online brand. Ryu Jong-yoon, CEO of White Stone Co., Ltd., which is a company specializing in tempered glass for protecting smart devices and entered the Amazon in April, 2017, said, “Since introducing products to the global market through Amazon, the company has been recognized for its excellent quality both at home and abroad. By intensifying our sales and marketing activities targeting consumers in overseas markets that have not been able to advane directly due to time and geographical constraints in the meantime, we will firmly strengthen our position as a leading company in the global screen protector market.” White Stone has been showing the remarkable advance in the mobile phone accessories category since entering the Amazon. Based on the official activities, Amazon Global Selling announced that it will continue to introduce various support programs for domestic sellers to advance overseas. It also promised to strengthen the Korean language service as well as the education program that helps bring new functions and services directly to actual sales. It also opens up opportunities for the use of ‘Referral Fee' by category, and offers a wide selection to domestic sellers who are actively seeking to promote global markets.
IKEA Korea ‘Express yourself, Making Living Room as I Want’ Campaign Announcement
On the morning of August 29th, IKEA Korea held an announcement to present the new strategy 'Express yourself, making living room as I want' in Bread Comma, Yeonnam-dong, Mapo-gu, Seoul. This event was attended by representatives including IKEA Korea CEO Andre Schmidtgall, Nicolas Johnsson Marketing Manager, and Choi Yun-ha Marketing Assistant Manager. Through this meeting, IKEA Korea introduced a new strategy to focus on this year, 'Express yourself, making living room as I want'. Regarding this year's theme, "living room," IKEA Korea will continue to offer home furnishing ideas and solutions that will not only utilize the space but also love the home depending on new strategies. André Schmidtgall, CEO of IKEA Korea, explained about the result of the 2017 fiscal year (from September 2016 to August 2017), "The sales were KRW 365 billion, which is up 6% from the last year, and IKEA Family member subscribers exceeded 1.2 million." He also said, "In particular, IKEA Goyang, which is scheduled to open on October 19th, is expected to attract more people to get inspiration of IKEA's various home furnishings." ▲ André Schmidtgall, CEO of IKEA Korea ▲ IKEA Goyang, scheduled to open on October 19th IKEA Korea will open IKEA Goyang store on October 19th. It is located in Wonheung district, Deokyang-gu, Goyang-si, Gyeonggi-do. It has a total floor area of 164,000m^2, 3 basement floors and 4 ground floors. Prior to opening the Goyang store, IKEA Korea said it is trying to get closer to Goyang citizens through activities such as placing fire hydrants to existing traditional markets in Goyang city. In addition, 550 workers will be employed through the "IKEA Goyang Job Fair", and about 2,500 people had applied for the job fair. Nicolas Johnsson, IKEA Korea Marketing Manager, explained the new strategy of IKEA Korea's 'Express yourself, making living room as I want', "Through this strategy, I hope that Korean consumers will be able to look back the meaning of 'living room' and reconstruct it as a space to show off their individual taste and personality." ▲ Nicolas Johnsson, IKEA Korea Marketing Manager ▲ Choi Yun-ha, IKEA Korea Marketing Assistant Manager, explained about "Hej Geosil" pop-up exhibition. The 'Express yourself, making living room as I want' strategy redefines 'living room', which is the everyday space. IKEA Korea focused on the point that living room is a space where the family is gathered together for the most time and is recognized as the most preferred space at home, while most lives in a living room are similar due to limitations of experience, time, cost and space, and the satisfaction level was low. IKEA Korea will provide a variety of home furnishing ideas and solutions to help Korean consumers freely express themselves in the living room and make it a place to enjoy everyday life. Meanwhile, as part of the new campaign, from August 30 to September 17, IKEA Korea will hold a 'Hej Geosil' pop-up exhibition space at Bread Comma, Yeonnam-dong. In 'Hej Geosil', you can find four themed showrooms, new products, and catalogs for 2018 that IKEA suggests. In addition, it is introduced that the possibility of free self-expression and space utilization will be delivered through a new 'Brandrama', which will be released from 29th through TV, Internet, SNS, etc.
Philip Morris IQOS Korea Press Conference
On the morning of May 17th, Philip Morris Korea held the press conference at Banyan Tree Club & Spa Seoul in Jung-gu, Seoul. Before the launch of IQOS, which is a smokeless heated-cigarette, the conference was prepared to introduce the features of the product, in the presence of the officials such as Chong Il-woo and Kim Byeong-cheol, CEO and executive director of Philip Morris Korea, and Dr. Moira Gilchrist from Philip Morris International (PMI) R&D. Chong Il-woo, CEO of Philip Morris Korea, said, "PMI is creating the future that will be brought by smokeless cigarette products, and we think it is a better option than smoking regular cigarettes." And, "The newly launched IQOS is meaningful for domestic adult smokers to join in this future, and we expect many adult smokers to choose IQOS." ▲ Philip Morris IQOS Korea press conference was held. ▲ Chong Il-woo said, "The future that will be brought by smokeless cigarette products is a better option than smoking regular cigarettes." According to the announcement, Philip Morris Korea will release IQOS, a heated-cigarette product, on June 5th. Through this formal launch, Korea will become a major Asian market selling IQOS, following Japan. IQOS is an electronic device that heats without burning 'Heets', a special cigarette product that uses a solid material made of tobacco leaves, so it does not create smoke or ashes and pollute indoor air. Also, it produces nicotine-containing vapors that smell much less than cigarette smoke. 'Heets' used for IQOS is made of a solid material with the actual tobacco leaves so that it provides the unique taste and satisfaction of the tobacco leaves. Heets can be only used with a IQOS device, and unlike regular cigarettes, it is designed to be unusable with fire. Since 2008, PMI has invested more than KRW 3.4 trillion (about US $ 3 billion) in the research and development of non-burning cigarette products including IQOS, and more than 430 R&D experts are involved in the research and development. PMI has been conducting scientific and systematic research for the first time based on R&D methods widely recognized in the pharmaceutical industry. This research comes to 'Modified Risk Tobacco Product (MRTP)' standard of the US Food and Drug Administration (FDA). ▲ Philip Morris Korea will release 'IQOS' in Korea on June 5th. ▲ 'IQOS' uses 'Heets', a solid material made of tobacco leaves. PMI is opening all of its research methods and results for independent investigation and verification about the related studies. According to the study conducted so far, it is claimed that the vapor from IQOS contains an average of 90% less harmful or potentially harmful substances determined by international organizations than the regular cigarette smoke. Dr. Moira Gilchrist said, "The vapor of IQOS is 90% less harmful or potentially harmful than smoke generated from 3R4F reference cigarette. Also, it is significantly less toxic than the regular cigarette smoke while delivering nicotine. In two clinical researches for a week and two clinical researches for three months, the exposure to 15 hazardous substances has been significantly reduced in adult smokers who were fully switched to IQOS." He also introduced by saying, "These figures are similar to those observed for people who stopped smoking during the study period. IQOS does not pollute the indoor air and does not cause smoke, which is the cause of secondhand smoke." Next, he emphasized by saying, "It is not to say that IQOS is not dangerous or harmless at all, but it may be a better choice for adult smokers who want to continue smoking." ▲ Dr. Moira Gilchrist presented the result of the related research. ▲ It is introduced that, compared to the regular cigarette, the vapor of IQOS has 90% less harmful or potentially harmful substances. Philip Morris Korea will be officially releasing IQOS and Heets from June 5th at the stores for IQOS, CU convenience stores across Seoul, and some electro-mart stores. From May 27th, it is planned to pre-sell IQOS devices and Heets in limited quantities at the IQOS store located in Gwanghwamun and Garosugil, Seoul. The recommended consumer price for IQOS, which is an electronic device, is 120,000 won. However, if you sign up for an official website that requires an adult certification, watch the product description video, obtain a special purchase code, and show the code to the IQOS store, you can purchase it at 97,000 won. The price of 'Heets', a specially made tobacco product for 'IQOS', is 20 pcs at 4,300 won per pack. Until now, IQOS has been launched in 25 countries including the UK, Germany, Italy and Switzerland, and more than 2 million smokers have switched to IQOS. In Japan, it was released nationwide in September 2015, and the Japanese market share of IQOS cigarette products reached 8.8% in mid-April. Meanwhile, PMI will present IQOS to about 30 countries until the end of 2017.