LINE FRIENDS has partnered with Starbucks to unveil a new collaboration, which will take you on a happiness-filled holiday adventure with BROWN, CONY, and the entire BROWN & FRIENDS character lineup.
The Starbucks® X LINE FRIENDS collaboration not only offers gift-worthy lifestyle accessories, but also a digital video featuring BROWN on LINE FRIENDS’ official Youtube and Instagram to inspire Millennials and Gen Z with the heartwarming message of “Yet still merry”.
|Starbucks® X LINE FRIENDS Youtube Shorts Key Visual|
|Key illustration poster of Starbucks® X LINE FRIENDS|
|Starbucks® X LINE FRIENDS Holiday Collection|
|Starbucks® X LINE FRIENDS LINE Messenger Stickers|
The collaboration unfolds with a magical story of how BROWN encounters himself from the past at a Starbucks store, and gains heartwarming cheer and hope after reading a touching message from BROWN in the past.
LINE FRIENDS hopes this special story can spread merry fun and happiness to fans of BROWN & FRIENDS and Starbucks, and people from all around the world to spend a joyous holiday.
Using its unrivaled creative capabilities, LINE FRIENDS has also specially produced festive-themed LINE messenger stickers and Zoom virtual background, as part of the Starbucks® X LINE FRIENDS collaboration, to connect Millennials and Gen Z from all over the world with seasonal joy and holiday cheer.
Also the limited-edition lifestyle essentials – including planners, tumblers, plush toys, tote bags and many more – is slated to drop for purchase at select Starbucks® stores across 12 regions in Asia Pacific on December 7.