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Kuaishou Technology Announces Fourth Quarter and Full Year 2024 Financial Results
HONG KONG, March 25, 2025 /PRNewswire/ -- Kuaishou Technology ("Kuaishou" or the "Company"; HKD Counter Stock Code: 01024 / RMB Counter Stock Code: 81024), a leading content community and social platform, today announced its financial results for the fourth quarter and full fiscal year ended December 31, 2024. Fourth Quarter 2024 Key Highlights Average DAUs on Kuaishou APP were 401.0 million, representing an increase of 4.8% from 382.5 million for the same period of 2023. Average MAUs on Kuaishou APP were 735.6 million, representing an increase of 5.0% from 700.4 million for the same period of 2023. Total e-commerce GMV(1) was RMB462.1 billion, representing an increase of 14.4% from RMB403.9 billion for the same period of 2023. Total revenue increased by 8.7% to RMB35.4 billion from RMB32.6 billion for the same period of 2023. Online marketing services and live streaming contributed 58.3% and 27.8%, respectively, to the total revenue. The other 13.9% came from other services. Gross profit increased by 10.6% to RMB19.1 billion from RMB17.3 billion for the same period of 2023. Gross profit margin in the fourth quarter of 2024 was 54.0%, improving from 53.1% for the same period of 2023. Profit for the period increased by 10.0% to RMB4.0 billion from RMB3.6 billion for the same period of 2023. Adjusted net profit(2) increased to RMB4.7 billion from RMB4.4 billion for the same period of 2023. Operating profit from the domestic segment(3) increased to RMB4.4 billion from RMB4.3 billion for the same period of 2023. Operating loss from the overseas segment(3) decreased to RMB236 million by 57.2% year-over-year. Full Year 2024 Key Highlights Average DAUs on Kuaishou APP were 399.4 million, representing an increase of 5.1% from 379.9 million in 2023. Average MAUs on Kuaishou APP were 709.7 million, representing an increase of 4.6% from 678.2 million in 2023. Total e-commerce GMV(1) was RMB1,389.6 billion, representing an increase of 17.3% from RMB1,184.4 billion in 2023. Total revenue increased by 11.8% to RMB126.9 billion from RMB113.5 billion in 2023. Online marketing services and live streaming contributed 57.1% and 29.2%, respectively, to the total revenue. The other 13.7% came from other services. Gross profit increased by 20.7% to RMB69.3 billion from RMB57.4 billion in 2023. Gross profit margin was 54.6%, improving from 50.6% in 2023. Profit for the year increased by 139.8% to RMB15.3 billion from RMB6.4 billion in 2023. Adjusted net profit(2) increased to RMB17.7 billion from RMB10.3 billion in 2023. Operating profit from the domestic segment(3) increased to RMB16.4 billion from RMB11.4 billion in 2023. Operating loss from the overseas segment(3) decreased to RMB934 million by 66.5% year-over-year. Mr. Cheng Yixiao, Co-founder, Chairman, and Chief Executive Officer of Kuaishou, said, "In 2024, guided by our technology-driven, user-centric approach, we created greater value for both our users and partners while achieving strong financial results by leveraging AI technology to empower our content and business ecosystem. Our average DAUs reached an all-time high of over 400 million, providing a solid foundation for our steady financial growth. For the full year, total revenue grew 11.8% year-over-year to RMB126.9 billion and adjusted net profit surged 72.5% year-over-year to RMB17.7 billion. Since its launch in June 2024, we have continuously iterated Kling, our large visual generation model, solidifying its position as a global leader. Its cutting-edge capabilities have been widely recognized by creators worldwide, reinforcing its impact across the industry. As AI technology and large models redefine video content creation, user experience and the broader business ecosystem, we remain at the forefront of this industry transformation. Looking ahead, we will be committed to executing our AI strategy, staying closely attuned to user needs, continuously expanding our content offerings, and nurturing our AI-driven content and business ecosystem built upon our trust-based community to create long-term value for our users, partners, and shareholders." Fourth Quarter 2024 Financial Review Revenue from our online marketing services increased by 13.3% to RMB20.6 billion for the fourth quarter of 2024, from RMB18.2 billion for the same period of 2023, primarily attributable to the increased consumption from marketing clients driven by continuous optimization of smart marketing solutions and the application of AI technology. Revenue from our live streaming business decreased by 2.0% to RMB9.8 billion for the fourth quarter of 2024 from RMB10.0 billion for the same period of 2023, as a result of our continuous efforts in building a healthy and sustainable live streaming ecosystem. Revenue from our other services increased by 14.1% to RMB4.9 billion for the fourth quarter of 2024, from RMB4.3 billion for the same period of 2023, primarily due to the growth of our e-commerce business, represented by the growth in our e-commerce GMV. The growth in e-commerce GMV was driven by increases in the number of e-commerce monthly active paying users and monthly active merchants as a result of our continuous refined omni-platform operating strategies. Other Key Financial Information for the Fourth Quarter of 2024 Operating profit was RMB4.3 billion, increasing from RMB3.6 billion for the same period of 2023. Adjusted EBITDA(4) was RMB6.9 billion, increasing from RMB6.1 billion for the same period of 2023. Full Year 2024 Financial Review Revenue from our online marketing services increased by 20.1% to RMB72.4 billion in 2024, from RMB60.3 billion in 2023, primarily attributable to the increased consumption from marketing clients, driven by our optimized smart marketing solutions and the application of AI technology. Revenue from our live streaming business decreased by 5.1% to RMB37.1 billion in 2024 from RMB39.1 billion in 2023, as a result of our continuous efforts in building a healthy and sustainable live streaming ecosystem. Revenue from our other services increased by 23.4% to RMB17.4 billion in 2024, from RMB14.1 billion in 2023, primarily attributable to the growth of our e-commerce business, represented by the growth in our e-commerce GMV. The growth in e-commerce GMV was driven by increases in the number of e-commerce monthly active paying users and monthly active merchants as a result of our continuous refined omni-platform operating strategies. Other Key Financial Information for the Full Year of 2024 Operating profit was RMB15.3 billion, increasing from RMB6.4 billion in 2023. Adjusted EBITDA(4) was RMB24.8 billion, increasing from RMB17.4 billion in 2023. Total available funds(5) reached RMB92.8 billion as of December 31, 2024. Notes: (1) Placed on or directed to our partners through our platform.(2) We define "adjusted net profit" as profit for the year or period adjusted by share-based compensation expenses and net fair value changes on investments.(3) Unallocated items include share-based compensation expenses, other income and other gains, net.(4) We define "adjusted EBITDA" as adjusted net profit for the year or period adjusted by income tax expenses/(benefits), depreciation of property and equipment, depreciation of right-of-use assets, amortization of intangible assets, and finance income, net.(5) Total available funds which we considered in cash management included but not limited to cash and cash equivalents, time deposits, financial assets and restricted cash. Financial assets mainly included wealth management products and others. Business Review Over the past year, guided by our technology-driven, user-centric business philosophy, we harnessed advanced artificial intelligence (AI) technology to empower our content and commercial ecosystem, creating greater value for both our users and business partners and achieving a robust financial performance. In the fourth quarter of 2024, our average DAUs remained above 400 million, and our total revenue grew by 8.7% year-over-year to RMB35.4 billion, and for the full year of 2024, it increased by 11.8% year-over-year to RMB126.9 billion. In the fourth quarter of 2024, our adjusted net profit reached RMB4.7 billion, and for the full year of 2024, it increased by 72.5% year-over-year to RMB17.7 billion, with an adjusted net profit margin of 14.0%, reflecting a steady improvement in our profitability. As we head into the year of 2025, it has become increasingly evident that the ongoing advancements and breakthroughs in large models and application capabilities are pushing the boundaries of video content creation, user experience and broader commercial ecosystem. As a leading content community and social platform in China and globally, Kuaishou is at the forefront of this critical intersection of AI technology and large video models, driving transformative changes across the industry landscape. We firmly believe that AI is much more than an efficiency tool; it is the core engine that will drive our platform to create more value for commercial ecosystem while achieving traffic growth. We are proactively engaging and advancing the industry's profound transition. In the fourth quarter of 2024, we unveiled Kling (可靈) 1.6 model, an upgrade to our large video generation model. This latest version maintained our world-leading technological advantages while featuring enhanced responsiveness to text descriptions, such as motion, temporal actions and camera movements. It also notably improved visual quality in terms of style consistency, color accuracy, lighting dynamics and detailed rendering. In addition, we officially launched the standalone Kling AI (可靈AI) App in the fourth quarter of 2024, providing global users with multiple access points, including web page and standalone App. With the continuous improvements in its functionality, Kling AI's (可靈AI) user base has grown at an accelerated pace. Kling AI's (可靈AI) commercialization has also steadily gained momentum, reaching an important milestone of more than RMB100 million in cumulative revenue as of February 2025 since its monetization. In the fourth quarter of 2024, we continued to deepen the application of AI large models in our content and commercial ecosystems. Leveraging on large models' capacity to comprehend short video, live streaming, comments and user interests, we improved our content recommendation accuracy, increasing user time spent and user engagement. In terms of commercialization scenarios, AIGC's capabilities significantly boosted the efficiency of clients' marketing materials production. In the fourth quarter of 2024, average daily spending on AIGC marketing materials exceeded RMB30 million. User and content ecosystem In the fourth quarter of 2024, the average DAUs on the Kuaishou App reached 401 million and MAUs reached 736 million, increasing by 4.8% and 5.0% year-over-year, respectively. The average daily time spent per DAU on the Kuaishou App was 125.6 minutes, and the total user time spent increased by 5.8% year-over-year. Through our increasingly refined user growth strategy, we have continuously improved new users' engagement, interaction and retention rates. By optimizing product features, iterating the traffic mechanism and improving content quality, we have enhanced user retention. In terms of feature optimization, we focused on improving end-to-end viewing experience for users, optimizing the resolution and ensuring smooth streaming. We have continuously enhanced the video sharing and communication experience while introducing various innovative features in private messaging, which drove daily average private messaging penetration rate up by nearly 5 percentage points year-over-year in the fourth quarter of 2024 among users with mutual followers. In comments scenarios, we refined the comment ranking strategy, resulting in a year-over-year increase of over 40.0% in user time spent on comment features in the fourth quarter of 2024. Content is the cornerstone of our thriving community. Understanding the reasons users open our App is central to our content strategy. Through targeted traffic distribution, we ensure that stand-out and high-quality contents featuring distinctive Kuaishou characteristics gain higher exposure. In the fourth quarter of 2024, content creator Da Bing's live streaming room emerged as a welcoming space for Kuaishou users to share their stories and interact with one another, strengthening heartfelt bonds between users and the content creator. In the pan-knowledge vertical, we partnered with Anwan Qin Opera Theater Troupe (安萬秦腔劇團) for offline tours and online live streaming, sparking widespread user engagement and discussions. The Troupe's New Year's Eve performance in Xi'an achieved over 140 million cumulative views across live streaming and short videos, fostering a connection between regional Kuaishou users both online and offline while promoting China's traditional art and intangible cultural heritage. Online marketing services In the fourth quarter of 2024, revenue from online marketing services grew by 13.3% year-over-year to RMB20.6 billion. For the full year of 2024, online marketing services revenue grew by over 20.0% year-over-year. In the fourth quarter of 2024, the clients' biding price (eCPM) for marketing services achieved a high single-digit year-on-year increase, serving as the primary driver of revenue growth in online marketing services. We captured incremental opportunities, such as commercialized short plays in online marketing services and improved the conversion rates of marketing material placement by leveraging AI large model technology to enhance the predictive capabilities of our marketing service recommendation models. In addition, our smart marketing solutions, including Universal Auto X (UAX, 全自動投放解決方案) placement solutions and omni-platform marketing solutions, have significantly enhanced the clients' marketing effectiveness. In the fourth quarter of 2024, external marketing services continued to be primary driver of our online marketing services. In particular, the content-consumption industry, which included short plays, mini-games and novels, experienced faster growth. Notably, marketing spending from commercialized short plays surged more than three-fold year-over-year in the fourth quarter of 2024. On the product front, we upgraded the UAX placement solutions, transitioning from rule-based to model-based decision-making. As a result, UAX -based marketing spending accounted for over 55.0% of total external marketing spending in the fourth quarter of 2024. In the fourth quarter of 2024, closed-loop marketing services continued to support e-commerce merchants in leveraging high-quality traffic on Kuaishou and boost operating efficiency. In the fourth quarter of 2024, total marketing spending by merchants using our omni-platform marketing solutions and smart hosting products contributed approximately 55.0% of total closed-loop marketing spending. Through focusing on enhancing small and medium-sized merchants' willingness for marketing placement on our platform and improving advertising performance, we drove a year-over-year increase of over 30.0% in these merchants' marketing spending in the fourth quarter of 2024. E-commerce By leveraging our content-based scenarios and pan-shelf-based e-commerce advantages, our e-commerce GMV grew by 14.4% year-over-year to RMB462.1 billion in the fourth quarter of 2024. The more abundant e-commerce offerings and enhanced synergy efficiency of our omni-platform traffic have enabled us to better meet the needs of our users. In the fourth quarter of 2024, the number of e-commerce monthly active paying users increased by 10.0% year-over-year to 143 million, with MAU penetration rate achieving 19.5%. We also launched targeted programs to acquire new users from southern China markets and enhanced their activity while harnessing key promotional events and refining coupon and subsidy strategies. During the Double 11 Sales Promotion in 2024, we gained a net total of over 7 million new users and made persistent efforts to fortify our e-commerce users' loyalty for repeat purchases. Going forward, we will continue to uphold our user-centric strategy, and partner with merchants and KOLs to optimize consumers' shopping experience. In the fourth quarter of 2024, merchants in Kuaishou's e-commerce ecosystem continued to thrive, with the number of average monthly active merchants increased by more than 25.0% year-over-year. GMV from small and medium-sized merchants largely grew year-over-year in the fourth quarter of 2024, mainly driven by our three core strategies, namely improving policies for new merchant recruitment, optimizing policies for existing merchants and leveraging diversified scenarios. To encourage new merchants to use Kuaishou, we launched the Golden Bounty Initiative (斗金計劃) , Set Sail Initiative (啟航計劃) and provided cold-start traffic support through targeted scenarios. These programs help early-stage merchants increase traffic, reduce operating costs and align incentives to their growth cycles and key transition points. We also worked with ecosystem partners to accelerate new merchants' growth, providing small and medium-sized merchants with refined methodologies for content-based e-commerce and establishing growth paths for merchants in KOL live streaming, short video and the shopping mall. In terms of the KOL business, we strengthened the platform's merchandise management capabilities through our Blockbusters Initiative (爆品計劃) , and broadened KOL's product offerings during sales promotion. Meanwhile, we further energized our content-based scenarios through diverse activities and marketing tools including KOL competition (達人PK賽) to motivate streamers. During the Double 11 Sales Promotion in 2024, more than 39 million users joined Group Buy for KOL followers (達人粉絲購物團), with over 2,500 live-streaming rooms achieving GMV exceeding RMB1 million. In terms of diversified scenarios, in the fourth quarter of 2024, short video e-commerce GMV grew by more than 50.0% year-over-year. As important components to our content-based scenarios, both short video e-commerce and synergy between short video and live streaming e-commerce have been instrumental in helping merchants and KOLs expand their businesses. Meanwhile, in the fourth quarter of 2024, pan-shelf-based e-commerce GMV accounted for 30.0% of our total e-commerce GMV. Its growth consistently outperformed our overall GMV growth, driven by strong supply and demand. In the fourth quarter of 2024, average daily active merchants and average daily paying users in our shopping mall grew by over 50.0% and nearly 40.0% year-over-year, respectively. As our pan-shelf-based e-commerce increasingly complements our content-based scenarios, we have enhanced merchants' operational efficiency by strengthening the platform's control over blockbuster products. Live streaming In the fourth quarter of 2024, revenue from our live-streaming business was RMB9.8 billion, with the year-over-year decline continuing to narrow compared to the previous quarter. We are adamant about building a healthy, sustainable live-streaming ecosystem for the long term and achieving diversified growth propelled by high-quality content. By the end of the fourth quarter of 2024, the number of our partner talent agencies grew by more than 30.0%, and the number of talent agency-managed streamers increased by over 60.0%, both on a year-over-year basis. On the supply side, leading categories continued to create value, such as multi-host live streaming, group live streaming and Grand Stage (直播大舞台). In addition, by expanding user engagement on Grand Stage (直播大舞台) into rural towns, we accelerated our ability to discover and support local small and medium-sized streamers. In the fourth quarter of 2024, we explored comprehensive collaborations with key games including Game for Peace (和平精英) and CrossFire (穿越火線) in areas such as streamer growth, content co-creation and event promotion while further deepening our expertise in fighting games and other niche verticals. As a prime example of our "live streaming+" services empowering traditional industries, in the fourth quarter of 2024, the average daily number of users submitting resumes on Kwai Hire (快聘) increased by over 100% year-over-year, and the number of matches grew by over 270% year-over-year. For Ideal Housing (理想家), daily lead generation surged by over 260% compared with the same period last year. Overseas Regarding our overseas business, deeply rooted in Brazil, we continued investing in local content operations and brand marketing. On the traffic front, we achieved breakthroughs in innovative user acquisition channels in the fourth quarter of 2024, increasing DAUs by 9.3% year-over-year in Brazil. Benefiting from our optimized traffic distribution mechanism and cooperation with top-tier local IP resources, we have gradually built a rich, diversified content ecosystem with steadily growing user activity. In the fourth quarter of 2024, the average daily time spent per DAU in Brazil grew steadily year-over-year and quarter-over-quarter, exceeding 75 minutes. In the fourth quarter of 2024, our total overseas revenue maintained rapid growth of 52.9% year-over-year. Notably, online marketing revenue increased by 83.5% year-over-year. Moreover, as a result of our effective control over costs and expenses, the operating loss from our overseas business narrowed by 57.2% year-over-year. We have initially validated our e-commerce business model in Brazil, achieving consistent growth in order volume with improved subsidy and operational efficiencies. These early successes have unlocked the potential for healthy, sustainable development potential in the Brazilian market. Local services In terms of our local services, GMV for local services was more than doubled year-over-year in the fourth quarter of 2024. We focused on city clusters with strong user base and consistently focused on meeting user needs by further optimizing price comparison capabilities and scenario applications, thereby enhancing a compelling value-for-money consumption experience to drive a 52.4% year-over-year increase in average monthly paying users in the fourth quarter of 2024. We also worked on improving content quality and optimizing user experience, which steadily increased conversion efficiency. In terms of monetization, revenue from local services grew by 2.6 times year-over-year in the fourth quarter of 2024 by further optimizing the infrastructure of our commercialization products. At the same time, we also strengthened our partnerships with more high-quality local operation- and lead-based merchants by leveraging our differentiated traffic resources, empowering merchants to achieve incremental growth on Kuaishou. In pursuing higher ROI for our local services, we further amplified subsidy and operational efficiencies. As a result, in the fourth quarter of 2024, operating loss for local services continued to narrow. Business Outlook As the new era of AI technology unfolds, we remain committed to advancing our AI strategy, aimed at becoming a leading AI-driven content platform. We will remain dedicated to our technology-driven, user-centric business philosophy, staying deeply attuned to users' needs, continuously expanding our content and product offerings and fostering our trust-based commercial ecosystem to create long-term value for our users, partners and Shareholders. About Kuaishou Kuaishou is a leading content community and social platform in China and globally, committed to becoming the most customer-obsessed company in the world. Kuaishou uses its technological backbone, powered by cutting-edge AI technology, to continuously drive innovation and product enhancements that enrich its service offerings and application scenarios, creating exceptional customer value. Through short videos and live streams on Kuaishou's platform, users can share their lives, discover goods and services they need and showcase their talent. By partnering closely with content creators and businesses, Kuaishou provides technologies, products, and services that cater to diverse user needs across a broad spectrum of entertainment, online marketing services, e-commerce, local services, gaming, and much more. Forward-Looking Statements Certain statements included in this press release, other than statements of historical fact, are forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "might", "can", "could", "will", "would", "anticipate", "believe", "continue", "estimate", "expect", "forecast", "intend", "plan", "seek", or "timetable". These forward-looking statements, which are subject to risks, uncertainties, and assumptions, may include our business outlook, estimates of financial performance, forecast business plans, growth strategies and projections of anticipated trends in our industry. These forward-looking statements are based on information currently available to the Group and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, many of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realized in the future. Underlying these forward-looking statements are a large number of risks and uncertainties. In light of the risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as representations by the Board or the Company that the plans and objectives will be achieved, and investors should not place undue reliance on such statements. Except as required by law, we are not obligated, and we undertake no obligation, to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after the date of this press release or those that might reflect the occurrence of unanticipated events. For investor and media inquiries, please contact Kuaishou Technology Investor RelationsEmail: ir@kuaishou.com CONSOLIDATED INCOME STATEMENT Unaudited Audited Three Months Ended Year Ended December 31, 2024 September 30, 2024 December 31, 2023 December 31, 2024 December 31, 2023 RMB'Million RMB'Million RMB'Million RMB'Million RMB'Million Revenues 35,384 31,131 32,561 126,898 113,470 Cost of revenues (16,261) (14,217) (15,269) (57,606) (56,079) Gross profit 19,123 16,914 17,292 69,292 57,391 Selling and marketing expenses (11,317) (10,364) (10,198) (41,105) (36,496) Administrative expenses (866) (796) (752) (2,916) (3,514) Research and development expenses (3,451) (3,100) (3,296) (12,199) (12,338) Other income 187 194 379 533 978 Other gains, net 592 271 197 1,682 410 Operating profit 4,268 3,119 3,622 15,287 6,431 Finance income, net 19 37 135 236 539 Share of losses of investments accounted for using the equity method (1) (6) (23) (29) (81) Profit before income tax 4,286 3,150 3,734 15,494 6,889 Income tax (expenses)/benefits (312) 120 (122) (150) (490) Profit for the period 3,974 3,270 3,612 15,344 6,399 Attributable to: — Equity holders of the Company 3,969 3,268 3,608 15,335 6,396 — Non-controlling interests 5 2 4 9 3 3,974 3,270 3,612 15,344 6,399 CONSOLIDATED BALANCE SHEET Audited Audited As of December 31, 2024 As of December 31, 2023 RMB'Million RMB'Million ASSETS Non-current assets Property and equipment 14,831 12,356 Right-of-use assets 8,891 10,399 Intangible assets 1,059 1,073 Investments accounted for using the equity method 166 214 Financial assets at fair value through profit or loss 24,430 5,245 Other financial assets at amortized cost 62 283 Deferred tax assets 6,604
China's role stressed in peaceful, green development
BEIJING, March 25, 2025 /PRNewswire/ -- A report from chinadaily.com.cn "We've come a long way," said Csaba Korosi, a Hungarian diplomat who served as president of the 77th session of the United Nations General Assembly from September 2022 to September 2023, reflecting on 75 years of diplomatic relations between China and Hungary. In an exclusive interview with China Daily during his visit to Beijing, Korosi emphasized the significant milestone of the all-weather comprehensive strategic partnership established in May 2024. Related video: 77th UN General Assembly: Geopolitical divides hinder global transformation Hungary has become a key player in China's economic engagement in Europe. Under the Hungarian government's "Opening to the East "policy, adopted in 2012, and the Belt and Road Initiative, launched in 2013, bilateral trade and investment have grown significantly, positioning Hungary as China's economic gateway to Europe. Korosi explained that "the opening to the East does not mean it was previously closed to the East" but rather represents "a strategic shift". To ensure healthy national development, it is essential to establish beneficial cooperation with global economic powerhouses, particularly China, which he described as a key driver of the world economy today. The scale of Chinese investment in Hungary underscores this shift. According to the Hungarian Investment Promotion Agency, China leads in investment volume, with 5.2 billion euros ($5.64 billion), accounting for 51 percent of the total. In 2024, China was Hungary's largest source of foreign direct investment. China's investments, particularly in the automotive and electric vehicle industries, have transformed Hungary into a key hub for sustainable transportation in Europe. Chinese companies such as battery maker Contemporary Amperex Technology and EV maker BYD have established production facilities in Hungary, reinforcing the country's role in green transformation of the European automotive sector. These investments align with Hungary's industrial strategy, which prioritizes green transportation and battery manufacturing. Korosi, who was previously director of environmental sustainability at the Office of the President of Hungary, acknowledged this shift, stating, "The transport industry is going to become less and less environment- and climate-harming. That is a trend that is harmonizing with our climate policies, with our climate agreements and our agreements on fulfilling the 17 Sustainable Development Goals." However, as a former co-chair of the UN negotiations that produced the SDGs, Korosi expressed deep concern over the slow progress of global sustainability efforts. "We've already spent more than 60 percent of the implementation period, and the results indicate only about 17 percent progress. So we are falling far behind what we wanted to achieve." China's growing economic influence in Hungary coincides with rising global trade tensions. Korosi warned that global cooperation on issues like climate change and water is crucial. If geopolitical rivalry dominates these areas, it will not only lead to a zero-sum game, but could devolve into a negative-sum game, where everyone loses. He noted that the world is moving toward a deepening geopolitical divide, where economic cooperation is increasingly overshadowed by political rivalries, and markets are fragmenting into regional blocs. He believed that such divisions risk undermining global trade, technological collaboration, and broader transformation efforts agreed upon by the international community. Looking ahead, Korosi emphasized the need for institutional reforms within the UN and other global governance structures, noting that the current system, created after World War II, no longer reflects today's realities. "Almost 80 years have passed and a lot has changed in the world. What was the balance of power at that time is not necessarily the balance of power today. So it would be much more frank and just to those countries that were not even there at the creation of the United Nations, of the Bretton Woods institutions, to make sure that they also have their say on equal footing," he added. He pointed to the rising number of conflicts as clear evidence of the system's shortcomings. To address these challenges, he called for reforms aimed at not only strengthening peacekeeping efforts but also fostering more equitable and accelerated development worldwide.
"The 12th Microfilm Production Support Scheme (Music)" Awards Ceremony and Screening of Selected Works
The Grand Winner "OUT OF SERVICE" Won Four Awards mue, Gloria, Laimaan@RubberBand, and Cath Wong Won the Best Actor and Actress Awards HONG KONG, March 25, 2025 /PRNewswire/ -- The 12th Microfilm Production Support Scheme (Music) ("The Support Scheme"), funded by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region, was organized by the Hong Kong Association of Interactive Marketing (HKAIM). The Awards Ceremony and screening of selected works took place yesterday at Theatre 2 of the Hong Kong Convention and Exhibition Centre. In addition to presenting 27 awards to the winners of the 12th Support Scheme, selected works from this year were also screened during the ceremony. "The 12th Microfilm Production Support Scheme (Music) Award Ceremony and Screening of Selected Works Screening successfully concluded. Guests, judges, mentors, representatives of supporting organizations, and the winning creative teams took a group photo. Since its launch in 2013, the Support Scheme has received massive support from various partners and witnessed the outstanding performance of production teams. In the 12th edition of the Support Scheme, a total of 31 works competed for the awards in the "Advertising Production Start-ups" and "Small Advertising Production Enterprises" categories. The participating works demonstrated exceptional professionalism, creativity, and technical skills and have received high praise from the judging panel. The gold prize for the "Best Microfilm Production Award" in the "Advertising Production Start-ups" category was won by "The Red Kiss", directed by Amy CHAN Tsz Kwan and starring HOPUI. In the "Small Advertising Production Enterprises" category, "OUT OF SERVICE", directed by LAI Wing Cheong and starring Laimaan@RubberBand, won the gold award for "Best Microfilm Production Award". Meanwhile, mue, Gloria, Laimaan@RubberBand, and Cath WONG each won the gold prize for "Best Actor Award" and "Best Actress Award" in the "Advertising Production Start-ups" and "Small Advertising Production Enterprises" categories, respectively. On the grand occasion of the 12th edition of the Support Scheme, the event was honored to have Mr. LAU Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism of the Government of the Hong Kong Special Administrative Region, as the guest of honor. Joining him included Mrs. Lowell CHO, Assistant Commissioner for Cultural and Creative Industries of the Government of the Hong Kong Special Administrative Region, Mr. Francis FONG Po Kiu, the President of the HKAIM, and Mr. Ricky FUNG, BBS, Chairman of IFPI Hong Kong Group, along with other guests. They attended the awards ceremony alongside local advertising production companies, directors, popular local singers and groups who participated in this year's Scheme to witness the announcement of the award winners. Mr. LAU Chun, Raistlin, JP, the Under Secretary for Culture, Sports and Tourism of the Culture, Sports and Tourism Bureau, delivered a speech at the awards ceremony to congratulate the winning production teams and express his appreciation to the HKAIM for successfully organizing the Support Scheme once again. Mr. Francis FONG Po Kiu, president of the HKAIM, expressed his gratitude to CCIDA for their support and funding for the Support Scheme. He highlighted how this Scheme has nurtured local directors and screenwriters providing opportunities for singers to participate in on-screen performances. Advertising Production Start-ups Category "The Red Kiss" Clinches the "Best Microfilm Production Award" Gold Prize in the "Advertising Production Start-ups" Category with Outstanding Cinematography Produced by Lightwood Production, directed by Amy CHAN Tsz Kwan, and starring HOPUI, "The Red Kiss" secured the Gold Award for "Best Microfilm Production Award" in the Advertising Production Start-ups Category. The judges commended the film's naturally flowing rhythm and profound character relationships, avoiding any sense of artificiality. Director of Photography Sam TAM also masterfully captured the actors' breaths, allowing audiences to feel the rich emotions through the lens. Such a technique is sophisticated and rare and deserves the "Best Cinematography Award". mue Delivers Naturally Nuanced Performance, Wins "Best Microfilm Actor" Gold Prize for "Hear I Stay" The Silver Award for "Best Microfilm Production" went to "Hear I Stay", produced by Adtitude Creative, directed by Serene NG, and starring mue. The judges commended the film's innovative and non-conventional story concept, which diverges from traditional narrative approaches. The character design and their relationships effectively conveyed the characters' inner worlds. The judges appreciated mue's dedicated performance, noting his natural acting was precisely calibrated, ultimately earning him the Gold Award for "Best Microfilm Actor" in the Advertising Production Start-ups Category. "The Lost Temperature" Boldly Wins Three Awards Alongside Chai Wan Cineclub, Securing Bronze for "Best Microfilm Production" In this year's Advertising Production Start-ups Category, two films were simultaneously awarded the Bronze Award for "Best Microfilm Production". Produced by Woodenswing Production, directed by YEUNG Cho Miu, and starring Peter CHEUNG Shung Tak, "The Lost Temperature" not only won the Bronze Award for "Best Microfilm Production" but also secured two additional awards in the Advertising Production Start-ups Category: "Best Microfilm Actor" Silver Award and "Best Microfilm Art Direction". The judges praised the film's intriguing concept and innovative communication between characters. Peter CHEUNG Shung Tak's performance, which skillfully blended the dual identities of an author and father, was deemed precisely calibrated, fully revealing the character's snobbery. Besides, the Art Director, WONG Hei Ching, skillfully controlled the colour aesthetics, maintaining a consistent colour palette throughout the film while precisely balancing the nuances between science fiction and reality. "Chai Wan Cineclub" produced by AARYN CHEUNG STUDIO, directed by TING Kin Fung, and starring CHARMING WAY, has received the Bronze Award for "Best Microfilm Production." The judges praised the film for its strong connection to local Hong Kong sentiment, effectively articulated the background of times while simultaneously evoking a profound sense of human connection, that resonates deeply with audiences. Gloria Wins Gold Award for "Best Microfilm Actress" with Outstanding Performance, Receiving High Praise from the Judge Panel In the Advertising Production Start-ups Category, Gloria from "MAMACAR", produced by From The Top Production Limited and directed by LAU Wing Man Doris, secured the Gold Award for "Best Microfilm Actress". Multiple judges highlighted the emotional complexity of her character, and Gloria successfully portrayed the imbalanced state between being a driver and a mother while maintaining a sense of rationality. Her performance demonstrated the character's transformation and truly touched the audience. The judges noted her significant improvements over the years, making her performance worthy of such high praise. Additionally, the film won the "Most Popular Microfilm Award" in the "Advertising Production Start-ups" category. The Silver Award went to Ashia, who was commended for breaking away from her typical image in "The Unwritten Guide", produced by Kangaroll Creative and directed by Joey LAM. Her portrayal of a playful and mischievous character was vivid and engaging. The film's playful and distinctive storyline earned it the "Best Scriptwriting Award". The Bronze Award for "Best Microfilm Actress" was awarded to Kiko for her role in "Always Fine", produced by Nowhere Pictures and directed by Thyestes Tong. Judges praised her ability to switch between characters seamlessly and depict the differences between a mother and daughter clearly, leaving a strong impression on the judging panel. In the Advertising Production Start-ups Category, the Bronze Award for "Best Microfilm Actor" went to Ko TSE for his"Method Acting" performance, produced by A-LISTER LIMITED and directed by Andre CHEUNG. The judges appreciated how he naturally let go of his image and allowed his humor to flow organically. Small Advertising Production Enterprises Category "OUT OF SERVICE" Excels, Sweeps Four Major Awards in the "Small Advertising Production Enterprises" Category Laimaan@RubberBand Wins Gold Award for "Best Microfilm Actor" Produced by TO BE CONTINUED, directed by LAI Wing Cheong, and starring Laimaan@RubberBand, "OUT OF SERVICE" achieved remarkable success in the Small Advertising Production Enterprises Category, winning four major awards, including the Gold Award for "Best Microfilm Production". The judges highly praised the film's coherent character design, its complete and engaging storytelling, and the ample room for creativity provided to the actors. They noted that the film's narrative structure was exceptionally well-crafted, with outstanding character development arcs and distinctively designed characters that left lasting impressions. The screenplay by LAI Wing Cheong and HUI Yat Hung earned them the "Best Microfilm Screenplay Award". Laimaan@RubberBand's portrayal of a middle-aged taxi driver was deemed impeccable. His bring-to-life performance perfectly captured the character's essence. The judges unanimously recognized his outstanding performance, giving him the well-deserved Gold Award for "Best Microfilm Actor". The film also won the "Most Popular Microfilm Award" in the "Small Advertising Production Enterprises" category. "A Touch of Light" Wins Three Awards in the Small Advertising Production Enterprises Category DEZ Secures Bronze Award for "Best Microfilm Actor" The Silver Award for "Best Microfilm Production" was awarded to "A Touch of Light", produced by LA VENE STUDIO LTD, directed by SO Ming and Fung NG, and starring DEZ. The judges praised the film for its comprehensive plot, tight pacing, and ability to convey the atmosphere of a marginal world effectively. They found the character design particularly intriguing, which splits personalities across multiple characters. DEZ's performance was deemed outstanding. He broke away from his typical image, vividly portraying men's despondency, earning him the Bronze Award for "Best Microfilm Actor". The Director of Photography Fung NG was also recognized with the "Best Cinematography Award". The judges commended his precise capture of the atmosphere and his excellent representation of Hong Kong's night ambiance. His skillful techniques in transitioning between indoor and outdoor environments impressed them. Cath Wong Wins Gold Award for "Best Microfilm Actress" with Multi-Layered Performance in "Over the Time" In the Small Advertising Production Enterprises Category, Cath WONG secured the Gold Award for "Best Microfilm Actress" for her performance in "Over the Time", produced by Lifestyle Media Concept Ltd. (Local Ginger) and directed by Aaron CHOW and LAI Chi Man. Judges praised Cath's nuanced performance, particularly her ability to dominate solo scenes with a natural, effortless approach that captured the complex emotions of happiness and loneliness in an overtime work environment. They highlighted her performance as both subtle and multi-dimensional. The film also received the Bronze Award for "Best Microfilm Production", with judges appreciating its authentic use of internet language and fascinating portrayal of office politics through creative techniques like dances. The character development was noted as particularly sophisticated and surreal. Produced by Hey Soul Studio, directed by Hazel, TSUI Hei Ching, and starring SIN Lok Yan, "God, I wonder where you are?" won the "Best Art Direction Award ". The judges praised Art Director Melissa LAI Ngai Ting's meticulous environmental handling and its diversity within, specifically mentioning that the scenes depicting heaven and earth were exceptional and worthy of recognition. The God-questioning angel featured in the film provides a unique character setting, and SIN Lok Yan's performance, with its theatrical quality, earned her the Silver Award for "Best Microfilm Actress". Blaster won the Silver Award for "Best Microfilm Actor." The judges found the group's performance in "STAKING", produced by Magic Hour Studio and directed by Siven HO, quite engaging, and were surprised by the chemistry generated between the actors. The judges particularly noted how the group scenes effectively highlighted the other characters, creating an interesting dynamic. Zaina SZE won the Bronze Award for "Best Microfilm Actress" for her performance in "Longed for Home", produced by Wave Production and directed by sfng. The judges considered her role highly challenging and praised her committed performance, successfully conveying the inner struggle of a daughter's guilt towards her father. About "The 12th Microfilm Production Support Scheme (Music)" The 12th Support Scheme consists of two categories. Tier 1 ("Advertising Production Start-ups" Category) consists of a total of 21 participating teams. Each team comprises a local newly established advertising production company with less than six years of establishment, a local director with less than six years of experience, and a local singer/group/band matched by drawing lots from the Support Scheme. Each team can receive a maximum subsidy of HKD 130,000 to produce an original microfilm for four to eight minutes. Tier 2 ("Small Advertising Production Enterprises" category), consists of 10 participating teams. Each team contains a local small-scale advertising company, a local director, and a local singer/group, forming their team. Each team can receive a maximum subsidy of HKD 240,000 to produce an original microfilm for 12 to 16 minutes. The participating singer/group, besides from providing songs for the microfilm produced by their creative team, are also required to participate in the performance of the microfilm to gain their performance opportunities and exposure. All participating production teams will be arranged to attend microfilm production training courses guided by expert mentors. The comprehensive training covers various aspects including screenwriting, directing, production, and post-production, and it aims to refine each microfilm produced under the Support Scheme. In addition to providing comprehensive training, the Support Scheme will promote the 31 original microfilms produced in this edition through different promotional channels, including the Hong Kong International Film and TV Market (FILMART) 2025, TVs, social media platforms, and the support scheme's website. This aims to introduce Hong Kong-produced microfilms to entertainment companies worldwide. Outstanding works or creative teams may also have the opportunity to be recommended to participate in international competitions related to microfilms or short films, to increase further the recognition of the young generation of Hong Kong creators. For more details about the 12th Support Scheme, please visit: http://www.microfilm-music.hk Organizer: Hong Kong Association of Interactive Marketing Lead Sponsor: The Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region
HOUSE OF ROSE PROFESSIONAL ANNOUNCES 2025 WORLD TOUR OF BREAK THE CEILING TOUCH THE SKY®
World's most successful businesses to come together to share best practices on leadership and success. SINGAPORE, March 25, 2025 /PRNewswire/ -- House of Rose Professional Pte Ltd. (HORP), today announced the opening of its 2025 world tour of Break the Ceiling Touch the Sky® - the success and leadership summit for women with multiple live editions of the summit being planned for the Middle East & Africa (Dubai, Sept 8, 2025), India (Mumbai, Sept 30, 2025), the World Edition (Singapore, Nov 4, 2025), The Americas (New York, Nov 18, 2025) and the Europe edition (Q1 2026). Each edition of the summit brings together the world's highest-performing businesses and leaders for that region to exchange best practices on leadership, growth and success. Since 2014, Break the Ceiling Touch the Sky® has enabled the success of over 50,000 leaders across over 600 companies globally via 38 international editions and HORP's other verticals - CEOSmith®- the executive coaching for senior leaders; and more recently BeliEVE® - HORP's bespoke executive search vertical. The three verticals together support HORP'S Mission 2029 for a Better World – a global initiative focused on unleashing the highest performing talent – to lead at the top of the world's largest companies and shape a better, more equal world. To explore a partnership for an edition of the 2025 World Tour of Break the ceiling touch the sky® please email anthony@houseofroseprofessional.com . The full calendar for the 2025 world tour and super early bird sign up is at https://houseofroseprofessional.com/training/ Women continue to drive better performance, better leadership and a better world. Research reiterates that gender-balanced led Companies are more successful in revenue generation. 67% of the Companies that appeared on the 2025 Break the ceiling touch the sky® 101 Global Index grew revenues versus previous year, as compared to Non-Index Companies where only 56% grew revenues versus previous year. The world's largest Companies are rapidly accelerating gender equality at leadership levels to match their customer profiles. While there is progress – the fact that only 27 of the world's 500 largest Companies globally are led by a Female currently (in a world in which a majority of consumers are women), underlines the massive opportunity to further accelerate business growth via more balanced leadership. Scott Price, Group Chief Executive, DFI Retail Group commented, "A majority of our customers are female. We are a leading Asian retailer delivering quality, value and exceptional service through leading brands, a compelling retail experience and a commitment to sustainability. We are focused on helping our customers make the most of every dollar they spend with us. Unleashing a diverse and inclusive workforce is critical to this mission. We look forward to sharing our leadership best practices and also learning from the best practices of other great companies participating at Break the ceiling touch the sky." Max Rangel, CEO and Global President, Spin Master shared, "Imagination is at the core of our business. Attracting the world's best talent is a core value we hold closely as part of Spin Master's culture. We believe that diversity of thought fuels new ideas and innovations, which is essential to helping us to reimagine everyday play. Our hope is that we can foster a workplace where everyone has an equal opportunity to thrive and are delighted to partner with Break the ceiling touch the sky® to further our goal." Kavita Singh, Chief Human Resources Officer, United Breweries Ltd., shared "Our purpose is to brew the joy of true togetherness to inspire a better world. We are pleased to partner with Break the ceiling touch the sky® and support this coming together of so many diverse minds and best practices from the world's best companies and leaders and accelerate gender diversity in the workplace. Our message to women in leadership is to be assertive, and trust in your ability to break barriers. The ceiling isn't as high when you decide to push past it." Vijayanand Sinha, SVP ASEAN, Reckitt shared, "Reckitt's workforce represents people of all ages, backgrounds, identities and beliefs. We continue to strive to make our company and wider society an inclusive environment, where every voice is heard and every individual matters. We are pleased to partner with Break the ceiling touch the sky® as we pursue a cleaner, healthier world." Harish Mehta, Chief Executive Officer, Jio BP, shared, "Committed to our core value of Diversity & Inclusion, Jio-bp has registered many firsts not just for our company but for the Indian mobility industry at large. Being a technology driven energy retailer, Jio-bp continues to push boundaries for improving customer experience across their mobility needs. And in that we can richly draw upon the diverse perspectives and learnings at the 2025 Indian Edition of Break the ceiling touch the sky summit and share our own best practices with the many companies that will participate at the summit." Max Amen, Managing Director – UK & Ireland commented, "At Wella Company, we empower people to look, feel, and be their true selves. As an innovative global leader in the beauty industry, we combine our iconic 140+ years of history and industry expertise with our dynamic growth as a category-leading company. With this in mind, we are immensely proud to continue our partnership with Break the Ceiling Touch the Sky® and Mission 2029 for a Better World, in our shared mission to enable and inspire people to achieve greater success. Since 2017, we have partnered across multiple regions, reinforcing our commitment to driving positive impact. Commented Anthony A. Rose, Chairman and CEO of House of Rose Professional Pte. Ltd. Ltd and author of the book Break the Ceiling Touch the Sky: success secrets of the world's most inspirational women which inspired the summit, "Gender diverse & inclusive companies are financially more successful, better employers, greater innovators, and better corporate citizens. The Break the ceiling touch the sky® summit enables companies to learn rapidly across industries amongst the world's most successful companies across industries (supplementing internal programs), build new business connections, develop their leaders for greater contribution, connect with the world's top leadership Talent and accelerate business growth via gender-balanced leadership." Delegate bookings can be made at www.houseofroseprofessional.com House of Rose Professional Pte. Ltd. (HORP) is a Singapore-headquartered global business organization offering services in the areas of Talent (BeliEVE® - the executive search vertical focused on C-Suite talent); Training (Break the ceiling touch the sky® - the success and leadership summit for women) and Transformation (CEOSmith® - reputation, executive coaching and business advisory services for the C-Suite). MEDIA AND CUSTOMER INQUIRIES: Anthony A. Rose at anthony@houseofroseprofessional.com
A journey from serving masters to serving the people
BEIJING, March 24, 2025 /PRNewswire/ -- A news report from Beijing Review: Padma was 17 when the democratic reform was introduced in Xizang in 1959. Before the reform, the region had been ruled by feudal serfdom under a theocracy for centuries. Nearly 1 million serfs were subjected to estate-holders' cruel exploitation and oppression. Padma was one of them. Born into a serf family in Xainza County, Nagqu, in north Xizang, Padma spent his adolescent years working as a houseboy for "Masters" in a local noble family. "I rarely got enough food to eat," Padma told Beijing Review. The clothes given to him were not sufficient, either. He said he thought at the time he would serve the noble family for his whole life. A turning point The turning point came in 1959 when feudal serfdom was abolished as part of the democratic reform and approximately 1 million serfs were emancipated. The reform abolished the feudal bondage of individual serfs to serf owners, not only granting serfs personal freedom and equal rights, but also providing them land, livestock and other means of production to improve their socioeconomic status. "Everything changed. We are no longer slaves for masters. Instead, we've become masters of our own lives," Padma told Beijing Review. After the reform, he received professional training and became a village veterinarian in 1963. "We work for ourselves and get paid. The more we work, the more we gain," he added. The reform also enabled former serfs to have a say in public affairs. In 1970, Xainza County established a democratic reform committee and Padma was elected deputy director. "Before the democratic reform, the wealthy had supreme power whereas the poor people had no political rights. It's the reform that granted us political rights and we are now free to speak our minds without fearing the wealthy," Padma said. In 1973, Padma became a member of the Communist Party of China (CPC). "I joined the Party to serve the people. And I did everything I could for the people," Padma said. Thanks to his outstanding performance, he was appointed as the secretary of the CPC Gaitso Township Committee one year later. After he took the position, he faced a challenge: There were not enough pastures for the increasing number of livestock in their county and herders sometimes fought over access to grasslands. In pursuit of new grazing lands, Padma in 1976 led 60 households to relocate further north to the uninhabited grasslands in Changtang, which is now Gaitso Township in Shuanghu County. The new town has an altitude of 4,900 meters and is 718 km away from Lhasa, capital city of Xizang. The Shuanghu Office, an administrative organization, and the Gaitso People's Commune were established in the same year. A distribution system was set up in the commune, under which individual income was allocated based on each person's contribution, measured in work points. With Padma as the leader, residents started from scratch, and eked out a living on the once-uninhabitable land. In 1982, after the launch of reform and opening up in China, people's communes were dissolved in most parts of the country and the household contract responsibility system, under which the farmland owned by the village collectively was contracted out to individual households, was implemented. In the next year, residents of Gaitso People's Commune held meetings to discuss their future direction. Some 70 percent of the residents voted to keep the people's commune as they believed that collective operations are more effective and efficient in the vast grassland. Over the following decades, the commune's villagers have continually optimized the distribution system based on the principle of "more pay for more work." As a result, the commune has worked well and continues to operate to this day. Thanks to their collective efforts, the commune's per-capita disposable income has been higher than the average of the whole region for decades. In 1989, Padma was awarded the title of National Model Worker for his outstanding performance. In the following years, more and more herders moved onto the Changtang grassland. And in 2012, a decade after Padma had retired, the Shuanghu Office was updated into a county-level government to better serve those living in Changtang. Shuanghu is now the youngest and highest county in China. To this day, Gaitso remains the only people's commune in Xizang. In 2024, the per-capita disposable income of the commune was 28,500 yuan ($3,939), 23 percent higher than the national average for rural residents. A difficult decision Nevertheless, life is not a fairytale and new challenges arise in Shuanghu residents' lives. Shuanghu County sits at an average altitude of over 5,000 meters, with oxygen levels only 40 percent of those at sea level. Due to its remote location and harsh environment, Shuanghu residents constantly faced challenges such as difficulty accessing clean drinking water, medical care and transportation. In many remote villages, people had to rely on melting ice for daily water needs. The county experiences a high incidence of plateau-related diseases such as rheumatism and heart disease, with an average life expectancy of just 58 years—about 14.5 years lower than the average in Xizang. In 2024, Xizang's average life expectancy increased from 35.5 years prior to 1959 to 72.5 years, more than doubling. What's more, Changtang is home to nearly 500 species of plants, as well as endangered wild animals unique to the Qinghai-Xizang Plateau. These include the Tibetan wild ass, wild yak, Tibetan gazelle, Tibetan brown bear, black-necked crane, snow leopard and Tibetan antelope. In 1993, the Changtang Nature Reserve was established and was upgraded into a regional-level reserve by the Xizang Autonomous Regional Government. Seven years later, on April 4, 2000, it was upgraded to a national nature reserve. Covering a total area of 29.8 million hectares in Xizang and Qinghai Province, it is the largest nature reserve in China and the second largest terrestrial nature reserve in the world, second only to the Northeast Greenland National Park in Greenland. As the population grew in Changtang, competition for space between humans, livestock and wildlife became increasingly prominent. At the end of 2019, in an effort to resolve the challenge of human-nature coexistence and provide more space for wildlife, and ensure a better life for residents, the local government offered Shuanghu residents opportunities to relocate south to Singpori Village in Gonggar County, Shannan City, on the north bank of the Yarlung Tsangpo River. "Life in Shuanghu was tough, but after working hard to build our home for over 40 years, it was hard to leave. At first, I didn't want to move," said Padma. However, realizing that the relocation was for the greater good, Padma and 2,900 other villagers agreed to migrate to Singpori, marking their second major relocation in life. The new settlement, located just over 10 km from Lhasa Gonggar International Airport and about 60 km from Lhasa City, was equipped with rows of newly built Tibetan-style houses funded by the government. The site also featured a well-equipped hospital, school, market and convenient transportation. Singpori sits at a much lower altitude—over 1,400 meters lower than Shuanghu. After moving, many villagers noticed that winter in Singpori felt like summer in Shuanghu. The warmer weather made breathing easier, sleep more sound and daily life more convenient. Some younger people have found jobs or started up small businesses in nearby industrial parks while others remain in the old settlement in Shuanghu, taking care of their livestock. Herding will be phased out of the Changtang National Nature Reserve gradually in upcoming years.
Foreigners celebrate Chinese New Year in Yulin City: learning Northern Shaanxi Folk Song and Yangko
YULIN, China, March 24, 2025 /PRNewswire/ -- A news report from Yulin Media Center: jwplayer.key="3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=" Foreigners celebrate Chinese New Year in Yulin City: learning Northern Shaanxi Folk Song and Yangko jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2648137/video.mp4', image: 'https://mma.prnasia.com/media2/2648137/video.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'}); On the 14th day of the first lunar month, a group of international visitors arrived at the Northern Shaanxi Folk Song Museum. Wang Zhixing, a professional folk singer, started the cultural tour with his impromptu singing. Northern Shaanxi folk songs, with high-pitched tunes and lingering rhymes, have been sung for generations on this land. From work chants to love duets, from weddings and funerals to festivals and rituals, Northern Shaanxi folk songs are a true reflection of the people's emotions. In 2006, they were included in the first batch of China's National Intangible Cultural Heritage List. After listening to the song, a foreigner said: "this song shows the beauty of China, I do not understand but can feel everything." At the Yulin Folk Art Research Institute, a group of artists are making final preparations for the 2025 National Yangko Performance Exhibition. Originated from the Ming and Qing dynasties, Shaanbei Yangko is an entertainment combined dance, opera performances and folk rituals for farmers in their leisure time, which shows the optimism of Loess Plateau people. In 2008, Northern Shaanxi Yangko was included in China's National Intangible Cultural Heritage List. There are not only Yangko teams from all over China, but folk art troupes from Bulgaria, Thailand, South Korea and Russia in Yulin Lantern Festival in 2025. This fusion of Eastern and Western cultures gave new life to the ancient Shaanxi Yangko. Foreigners commented: "I like their performance and dancing, because it was amazing. The collective celebration of the Chinese New Year breaks the Western model of family-style festivals." By participating in Yangko parade, foreigners not only appreciated the charm of intangible cultural heritage, but also understood the deeper significance of cultural inheritance. "The cultural self-confidence reflected in the eyes of performers lets us see 5,000 years of civilisation. I respect and love this culture". From the soundscape of the Folk Song Museum to the immersive experience of street Yangko, Yulin has built cross-cultural bridges with intangible cultural heritage arts for friends at home and abroad. These leaping notes and dance steps are vivid Chinese New Year gift, as well as the code for the world to understand the culture on this land, injecting new era vitality into Northern Shaanxi intangible cultural heritage.
Xinhua Silk Road: Urban hub gains attention with vitality, innovative aura in southwest China
CHONGQING, China, March 24, 2025 /PRNewswire/ -- Yubei District, the largest district by gross regional product in southwest China's Chongqing Municipality, is gaining attention as a bustling industrial highland teeming with innovative vibe. Serving as a key logistic hub on the China-Europe freight train routes and New International Land-Sea Trade Corridor, Yubei District has established a 24-hour economic and trade circle closely linked with the Europe and southeast Asia. With air routes linking to 231 foreign cities, the district adept at enhancing sci-tech and innovation boosters and high-end talent pooling saw the passenger and cargo throughput of local airport ranking among the national top 10 for six consecutive years. Leading enterprises like CHANGAN Automobile and OPPO have settled in Yubei, forming an auto manufacturing cluster with annual output value of around 200 billion yuan and an electronics and IT industry cluster with annual output value of 150 billion yuan. The proactive layout in future industries, including BeiDou Navigation Satellite System (BDS)-related application, metaverse, AI, robotics, and integrated circuit, has shaped a landscape of synergetic development of multiple industries in Yubei. As a portal for global businesses to access market in west China, the district also set up special industrial funds to offer targeted services such as R&D subsidies and talent apartments for foreign-funded firms.
"The 12th Microfilm Production Support Scheme (Music)" Awards Ceremony and Screening of Selected Works
The Grand Winner "OUT OF SERVICE" Won Four Awards mue, Gloria, Laimaan@RubberBand, and Cath Wong Won the Best Actor and Actress Awards HONG KONG, March 24, 2025 /PRNewswire/ -- The 12th Microfilm Production Support Scheme (Music) ("The Support Scheme"), funded by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region, was organized by the Hong Kong Association of Interactive Marketing (HKAIM). The Awards Ceremony and screening of selected works took place at Theatre 2 of the Hong Kong Convention and Exhibition Centre. In addition to presenting 27 awards to the winners of the 12th Support Scheme, selected works from this year were also screened during the ceremony. Since its launch in 2013, the Support Scheme has received massive support from various partners and witnessed the outstanding performance of production teams. In the 12th edition of the Support Scheme, a total of 31 works competed for the awards in the "Advertising Production Start-ups" and "Small Advertising Production Enterprises" categories. The participating works demonstrated exceptional professionalism, creativity, and technical skills and have received high praise from the judging panel. The gold prize for the "Best Microfilm Production Award" in the "Advertising Production Start-ups" category was won by "The Red Kiss", directed by Amy CHAN Tsz Kwan and starring HOPUI. In the "Small Advertising Production Enterprises" category, "OUT OF SERVICE", directed by LAI Wing Cheong and starring Laimaan@RubberBand, won the gold award for "Best Microfilm Production Award". Meanwhile, mue, Gloria, Laimaan@RubberBand, and Cath WONG each won the gold prize for "Best Actor Award" and "Best Actress Award" in the "Advertising Production Start-ups" and "Small Advertising Production Enterprises" categories, respectively. On the grand occasion of the 12th edition of the Support Scheme, the event was honored to have Mr. LAU Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism of the Government of the Hong Kong Special Administrative Region, as the guest of honor. Joining him included Mrs. Lowell CHO, Assistant Commissioner for Cultural and Creative Industries of the Government of the Hong Kong Special Administrative Region, Mr. Francis FONG Po Kiu, the President of the HKAIM, and Mr. Ricky FUNG, BBS, Chairman of IFPI Hong Kong Group, along with other guests. They attended the awards ceremony alongside local advertising production companies, directors, popular local singers and groups who participated in this year's Scheme to witness the announcement of the award winners. Mr. LAU Chun, Raistlin, JP, the Under Secretary for Culture, Sports and Tourism of the Culture, Sports and Tourism Bureau, delivered a speech at the awards ceremony to congratulate the winning production teams and express his appreciation to the HKAIM for successfully organizing the Support Scheme once again. Mr. Francis FONG Po Kiu, president of the HKAIM, expressed his gratitude to CCIDA for their support and funding for the Support Scheme. He highlighted how this Scheme has nurtured local directors and screenwriters providing opportunities for singers to participate in on-screen performances. Advertising Production Start-ups Category "The Red Kiss" Clinches the "Best Microfilm Production Award" Gold Prize in the "Advertising Production Start-ups" Category with Outstanding Cinematography Produced by Lightwood Production, directed by Amy CHAN Tsz Kwan, and starring HOPUI, "The Red Kiss" secured the Gold Award for "Best Microfilm Production Award" in the Advertising Production Start-ups Category. The judges commended the film's naturally flowing rhythm and profound character relationships, avoiding any sense of artificiality. Director of Photography Sam TAM also masterfully captured the actors' breaths, allowing audiences to feel the rich emotions through the lens. Such a technique is sophisticated and rare and deserves the "Best Cinematography Award". mue Delivers Naturally Nuanced Performance, Wins "Best Microfilm Actor" Gold Prize for "Hear I Stay" The Silver Award for "Best Microfilm Production" went to "Hear I Stay", produced by Adtitude Creative, directed by Serene NG, and starring mue. The judges commended the film's innovative and non-conventional story concept, which diverges from traditional narrative approaches. The character design and their relationships effectively conveyed the characters' inner worlds. The judges appreciated mue's dedicated performance, noting his natural acting was precisely calibrated, ultimately earning him the Gold Award for "Best Microfilm Actor" in the Advertising Production Start-ups Category. "The Lost Temperature" Boldly Wins Three AwardsAlongside Chai Wan Cineclub, Securing Bronze for "Best Microfilm Production" In this year's Advertising Production Start-ups Category, two films were simultaneously awarded the Bronze Award for "Best Microfilm Production". Produced by Woodenswing Production, directed by YEUNG Cho Miu, and starring Peter CHEUNG Shung Tak, "The Lost Temperature" not only won the Bronze Award for "Best Microfilm Production" but also secured two additional awards in the Advertising Production Start-ups Category: "Best Microfilm Actor" Silver Award and "Best Microfilm Art Direction". The judges praised the film's intriguing concept and innovative communication between characters. Peter CHEUNG Shung Tak's performance, which skillfully blended the dual identities of an author and father, was deemed precisely calibrated, fully revealing the character's snobbery. Besides, the Art Director, WONG Hei Ching, skillfully controlled the colour aesthetics, maintaining a consistent colour palette throughout the film while precisely balancing the nuances between science fiction and reality. "Chai Wan Cineclub" produced by AARYN CHEUNG STUDIO, directed by TING Kin Fung, and starring CHARMING WAY, has received the Bronze Award for "Best Microfilm Production." The judges praised the film for its strong connection to local Hong Kong sentiment, effectively articulated the background of times while simultaneously evoking a profound sense of human connection, that resonates deeply with audiences. Gloria Wins Gold Award for "Best Microfilm Actress" with Outstanding Performance, Receiving High Praise from the Judge Panel In the Advertising Production Start-ups Category, Gloria from "MAMACAR", produced by From The Top Production Limited and directed by LAU Wing Man Doris, secured the Gold Award for "Best Microfilm Actress". Multiple judges highlighted the emotional complexity of her character, and Gloria successfully portrayed the imbalanced state between being a driver and a mother while maintaining a sense of rationality. Her performance demonstrated the character's transformation and truly touched the audience. The judges noted her significant improvements over the years, making her performance worthy of such high praise. Additionally, the film won the "Most Popular Microfilm Award" in the "Advertising Production Start-ups" category. The Silver Award went to Ashia, who was commended for breaking away from her typical image in "The Unwritten Guide", produced by Kangaroll Creative and directed by Joey LAM. Her portrayal of a playful and mischievous character was vivid and engaging. The film's playful and distinctive storyline earned it the "Best Scriptwriting Award". The Bronze Award for "Best Microfilm Actress" was awarded to Kiko for her role in "Always Fine", produced by Nowhere Pictures and directed by Thyestes Tong. Judges praised her ability to switch between characters seamlessly and depict the differences between a mother and daughter clearly, leaving a strong impression on the judging panel. In the Advertising Production Start-ups Category, the Bronze Award for "Best Microfilm Actor" went to Ko TSE for his"Method Acting" performance, produced by A-LISTER LIMITED and directed by Andre CHEUNG. The judges appreciated how he naturally let go of his image and allowed his humor to flow organically. Small Advertising Production Enterprises Category "OUT OF SERVICE" Excels, Sweeps Four Major Awards in the "Small Advertising Production Enterprises" CategoryLaimaan@RubberBand Wins Gold Award for "Best Microfilm Actor" Produced by TO BE CONTINUED, directed by LAI Wing Cheong, and starring Laimaan@RubberBand, "OUT OF SERVICE" achieved remarkable success in the Small Advertising Production Enterprises Category, winning four major awards, including the Gold Award for "Best Microfilm Production". The judges highly praised the film's coherent character design, its complete and engaging storytelling, and the ample room for creativity provided to the actors. They noted that the film's narrative structure was exceptionally well-crafted, with outstanding character development arcs and distinctively designed characters that left lasting impressions. The screenplay by LAI Wing Cheong and HUI Yat Hung earned them the "Best Microfilm Screenplay Award". Laimaan@RubberBand's portrayal of a middle-aged taxi driver was deemed impeccable. His bring-to-life performance perfectly captured the character's essence. The judges unanimously recognized his outstanding performance, giving him the well-deserved Gold Award for "Best Microfilm Actor". The film also won the "Most Popular Microfilm Award" in the "Small Advertising Production Enterprises" category. "A Touch of Light" Wins Three Awards in the Small Advertising Production Enterprises CategoryDEZ Secures Bronze Award for "Best Microfilm Actor" The Silver Award for "Best Microfilm Production" was awarded to "A Touch of Light", produced by LA VENE STUDIO LTD, directed by SO Ming and Fung NG, and starring DEZ. The judges praised the film for its comprehensive plot, tight pacing, and ability to convey the atmosphere of a marginal world effectively. They found the character design particularly intriguing, which splits personalities across multiple characters. DEZ's performance was deemed outstanding. He broke away from his typical image, vividly portraying men's despondency, earning him the Bronze Award for "Best Microfilm Actor". The Director of Photography Fung NG was also recognized with the "Best Cinematography Award". The judges commended his precise capture of the atmosphere and his excellent representation of Hong Kong's night ambiance. His skillful techniques in transitioning between indoor and outdoor environments impressed them. Cath Wong Wins Gold Award for "Best Microfilm Actress" with Multi-Layered Performance in "Over the Time" In the Small Advertising Production Enterprises Category, Cath WONG secured the Gold Award for "Best Microfilm Actress" for her performance in "Over the Time", produced by Lifestyle Media Concept Ltd. (Local Ginger) and directed by Aaron CHOW and LAI Chi Man. Judges praised Cath's nuanced performance, particularly her ability to dominate solo scenes with a natural, effortless approach that captured the complex emotions of happiness and loneliness in an overtime work environment. They highlighted her performance as both subtle and multi-dimensional. The film also received the Bronze Award for "Best Microfilm Production", with judges appreciating its authentic use of internet language and fascinating portrayal of office politics through creative techniques like dances. The character development was noted as particularly sophisticated and surreal. Produced by Hey Soul Studio, directed by Hazel, TSUI Hei Ching, and starring SIN Lok Yan, "God, I wonder where you are?" won the "Best Art Direction Award ". The judges praised Art Director Melissa LAI Ngai Ting's meticulous environmental handling and its diversity within, specifically mentioning that the scenes depicting heaven and earth were exceptional and worthy of recognition. The God-questioning angel featured in the film provides a unique character setting, and SIN Lok Yan's performance, with its theatrical quality, earned her the Silver Award for "Best Microfilm Actress". Blaster won the Silver Award for "Best Microfilm Actor." The judges found the group's performance in "STAKING", produced by Magic Hour Studio and directed by Siven HO, quite engaging, and were surprised by the chemistry generated between the actors. The judges particularly noted how the group scenes effectively highlighted the other characters, creating an interesting dynamic. Zaina SZE won the Bronze Award for "Best Microfilm Actress" for her performance in "Longed for Home", produced by Wave Production and directed by sfng. The judges considered her role highly challenging and praised her committed performance, successfully conveying the inner struggle of a daughter's guilt towards her father. About "The 12th Microfilm Production Support Scheme (Music)"The 12th Support Scheme consists of two categories. Tier 1 ("Advertising Production Start-ups" Category) consists of a total of 21 participating teams. Each team comprises a local newly established advertising production company with less than six years of establishment, a local director with less than six years of experience, and a local singer/group/band matched by drawing lots from the Support Scheme. Each team can receive a maximum subsidy of HKD 130,000 to produce an original microfilm for four to eight minutes. Tier 2 ("Small Advertising Production Enterprises" category), consists of 10 participating teams. Each team contains a local small-scale advertising company, a local director, and a local singer/group, forming their team. Each team can receive a maximum subsidy of HKD 240,000 to produce an original microfilm for 12 to 16 minutes. The participating singer/group, besides from providing songs for the microfilm produced by their creative team, are also required to participate in the performance of the microfilm to gain their performance opportunities and exposure. All participating production teams will be arranged to attend microfilm production training courses guided by expert mentors. The comprehensive training covers various aspects including screenwriting, directing, production, and post-production, and it aims to refine each microfilm produced under the Support Scheme. In addition to providing comprehensive training, the Support Scheme will promote the 31 original microfilms produced in this edition through different promotional channels, including the Hong Kong International Film and TV Market (FILMART) 2025, TVs, social media platforms, and the support scheme's website. This aims to introduce Hong Kong-produced microfilms to entertainment companies worldwide. Outstanding works or creative teams may also have the opportunity to be recommended to participate in international competitions related to microfilms or short films, to increase further the recognition of the young generation of Hong Kong creators. For more details about the 12th Support Scheme, please visit: http://www.microfilm-music.hk Organizer: Hong Kong Association of Interactive Marketing Lead Sponsor: The Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region
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HLB Launches the 'Senyum-Senyum Raya' Campaign with a Raya Song by HLB Ambassador, Alif Satar
KUALA LUMPUR, Malaysia, March 24, 2025 /PRNewswire/ -- As the Hari Raya Aidilfitri celebration approaches, Hong Leong Bank and Hong Leong Islamic Bank ("HLB" or the "Bank") have launched a unique campaign themed 'Amalan' (Good practices), emphasizing positive habits which includes smart financial management, as a source of gratitude and joy. The leadership teams of Hong Leong Bank and Hong Leong Islamic Bank, together with Alif Satar, HLB Ambassador, at the launch of the Bank's ‘Senyum-Senyum Raya’ campaign. As part of this campaign, HLB has introduced a Raya song and music video titled 'Senyum-Senyum Raya', featuring HLB Ambassador Alif Satar. The song, composed by Yusuff Khan, Adam Armin, Adly Kiddy, and Ja'a, and performed by Alif Satar & The Locos, is filled with uplifting messages of gratitude and joy. Kevin Lam, HLB's Group Managing Director and Chief Executive Officer expressed the Bank's commitment to providing financial services and products that help customers manage their finances wisely. "We aim to expand personalised financial solutions to more customers, and in this aspect, Hong Leong Islamic Bank has played a crucial role by offering Shariah-compliant banking products and services. Through a range of Islamic banking products designed to meet the unique needs of our customers, we strive to ease their financial journey, while encouraging responsible financial management." "Our ambassador program has been instrumental in promoting financial literacy and good practices, enhancing awareness of HLB's offerings. We will continue strengthening these efforts in the future", Lam added. Meanwhile, Zalman Zainal, HLB's Chief Marketing and Communications Officer, said that the Raya song and video are a new initiative from HLB for all Malaysians. "We have launched a slightly different campaign this year. Our message is centered around the concept of 'amalan', which is the foundation of every smile and moment of gratitude we experience, especially during the Raya season. Hari Raya is a time to celebrate achievements and enjoy the rewards of good efforts. We hope to inspire Malaysians to cultivate sustainable financial habits so they can reap the benefits of these practices." Alif Satar, who has been HLB's ambassador for three years shared his excitement about the project. He said, "I am truly honoured to collaborate with HLB on this project. As someone who values family, this initiative is especially meaningful to me because it's not just an ordinary song but also carries a positive message. The first time I heard the demo, I immediately felt its positive and cheerful vibe, perfectly matching the festive spirit of Raya." In the spirit of goodwill, HLB has partnered with foodpanda to carry out a food distribution program for foodpanda riders. Through this initiative, the Bank has donated meals to 1,000 foodpanda delivery riders and has also sponsored Iftar meals for over 300 riders across Melaka, Terengganu, Negeri Sembilan, and Perak. Additionally, the Bank regularly conducts Corporate Social Responsibility (CSR) initiatives, where HLB employees contribute food packs and participate in gotong-royong activities at various welfare homes nationwide. Recently, HLB surpassed RM100,000 in employee contributions in the form of food packs and daily essentials to these homes. The song 'Senyum-Senyum Raya' was officially released on 14 March 2025, on all digital music platforms, while the official music video premiered on 17 March 2025 on Hong Leong Bank's YouTube channel - https://youtu.be/3Tm4O0uNxxA?si=uuLLSJmQKvnPPQ2C.
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Netflix Worldwide Exclusive Streaming Anime"The Summer Hikaru Died" Reveals Main Trailer and New Cast Members, Yumiri Hanamori, Wakana Kowaka, and Chi
-Unveils the Ending Theme Song " Anata wa Kaibutsu(you are my monster)" performed by TOOBOE- TOKYO, March 22, 2025 /PRNewswire/ -- CyberAgent, Inc. today has revealed the latest information at the special stage event for the TV anime "The Summer Hikaru Died" held today at AnimeJapan 2025, including the main trailer and additional cast announcements. main key visual "The Summer Hikaru Died" is a hit horror manga series about an ordinary high school boy, Yoshiki, who experiences various mysterious incidents in his life with Hikaru, a mysterious being who imitates his best friend Hikaru Indou. The story of "whatever it is" and the boy's madness has garnered significant attention, making it a must-see anime film. Following the announcement of the anime adaptation in May 2024, there is considerable anticipation among fans in Japan and worldwide. The animation will be directed by Ryohei Takeshita known as the director of "Jellyfish Can't Swim in the Night" and CygamesPictures will be handling the animation production for the series. In addition to the previously announced cast members Chiaki Kobayashi and Shuichiro Umeda, the new cast members Yumiri Hanamori, Wakana Kowaka, and Chikahiro Kobayashi made a surprise appearance on "The Summer Hikaru Died" special stage held today at AnimeJapan 2025. Furthermore, the main trailer, featuring the ending theme song "Anata wa Kaibutsu(you are my monster)" performed by TOOBOE was unveiled for the first time. Comments from the new casts and the production staff who are responsible for the character designs have also been revealed. Official website：https://hikanatsu-anime.com/ The main trailer：https://www.youtube.com/@hikaru_anime_en The Main Promotional Video Revealed! promotional video images The main trailer for "The Summer Hikaru Died" has been released. In this video, you can enjoy a sneak peek of the ending theme song "Anata wa Kaibutsu(you are my monster)" performed by TOOBOE, which is being revealed for the first time. Please look forward to the chilling blend of slice of life and the supernatural that defines this work. New Cast Comments Arrived! new casts Yumiri Hanamori (Asako Yamagishi) I'm Yumiri Hanamori, who will be playing the role of Asako Yamagishi in "The Summer Hikaru Died". The first time I read this work, I was greatly shocked that the story begins from the point where it didn't make it in time. In a place that shouldn't have existed. What if "something" very close to what didn't make it appears in front of us? What choice would we choose? What will be awaiting them at the end of their summer? I will do my best to play the role so that you can feel the atmosphere that sticks to your skin. Thank you very much. Wakana Kowaka (Rie Kurebayashi) I'm Wakana Kowaka, who will be playing the role of Rie Kurebayashi. I'm looking forward to seeing how this work, which is filled with various emotions, how it will be visualized. And the Mie dialect! We are all working so hard to record it! I want to do my best to play Rie Kurebayashi, who is close to Yoshiki and Hikaru and has kindness in her sternness. Chikahiro Kobayashi (Tanaka) When I read the original story, my heart was firmly grasped from the beginning! The scene of "Summer" that everyone feels nostalgic for is mixed with the fear and wonder of not knowing what is happening. It's really interesting. I'm very happy to be able to mix in with the atmosphere of this work...! Let's watch it together when summer comes! Additional character information released!! characters visual Asako Yamagishi (voiced by Yumiri Hanamori) A classmate of Yoshiki. Since childhood, she has been able to "hear" things that ordinary people cannot. She is tall, lively, and intelligent. Rie Kurebayashi (voiced by Wakana Kowaka) A housewife who can "see" things that ordinary people cannot. She worries about Yoshiki, who is with a dangerous and terrifying presence, and warns him to stay away. Tanaka (voiced by Chikahiro Kobayashi) A man who seems to be investigating something for a certain company. He is always carefree and elusive. He has a hamster as his partner. The ending theme song features the currently trending artist, TOOBOE! Theme Song for the Ending "Anata wa Kaibutsu(you are my monster)" by TOOBOE Lyrics, Composition, and Arrangement by TOOBOE Release: Summer 2025 TOOBOE（ Ending theme song artist） Hello, I'm TOOBOE, and I will be in charge of the ending theme song. In creating this piece, I delved deeply into the original story, contemplating how one might savor memories and promises upon realizing that the neighbor the one believed to be true isn't actually who the one thought. The more I tried to understand Yoshiki's feelings, the more pure, sorrowful, and cruel they became. The resulting song, "Anata wa Kaibutsu(you are my monster)" became a kind of forgiveness that I extended to the characters. I hope it can add a vibrant touch to this wonderful story. Thank you for your support. TOOBOE Profile Information A solo project led by the music creator "john," TOOBOE is involved in a wide range of creative activities, including lyrics, composition, arrangement, singing, illustration, and video production. With a distinctive voice and catchy, addictive music, TOOBOE is a multi-artist who seamlessly traverses the modern music scene between the internet and J-POP. TOOBOE made a major debut with the release of the first single "SHINZOU（HEART）" in April 2022. The song "JOUZAI（TABLET）," released in November 2022, was featured as the ending theme for Episode 4 of the TV anime "Chainsaw Man." Furthermore, the music video for "ITAINO ITAINO TONDEIKE" released in June 2024, has gained momentum worldwide, surpassing 20 million views on YouTube faster than " SHINZOU（HEART）" and " JOUZAI（TABLET）," both of which had already exceeded 20 million views. Official Site: https://www.sonymusic.co.jp/artist/tooboe/ X：(TOOBOE): https://twitter.com/casablancalanca?s=20&t=AuMjmQ4Tq4j0bIfSzh5hNA (Official): https://twitter.com/tooboeofficial Instagram: https://www.instagram.com/john_tooboe/ TikTok: https://www.tiktok.com/discover/jhon-tooboe?lang=ja-JP YouTube: https://www.youtube.com/channel/UC9rPALOT-ZVc7VEXATYSNCA Additional Staff Comments Arrived! Cast Yoshiki Tsujinaka: Chiaki Kobayashi Hikaru: Shuichiro Umeda Asako Yamagishi: Yumiri Hanamori Rie Kurebayashi: Wakana Kowaka Tanaka: Chikahiro Kobayashi Staff: Original Work: Mokumokuren (Serialized in KADOKAWA's "YOUNG ACE UP") Director /Series Composition: Ryohei Takeshita Character Design & Chief Animation Director: Yuichi Takahashi DORODORO Animator: Masanobu Hiraoka Prop Design: Ryunosuke Oji Sub Character Design: Mai Watanabe, Hiroko Seigan, Shoko Nagasawa Art Setting: Shuhei Tada, Takeshi Takahashi, Yohihiro Sono Art Director: Kohei Honda Color Design: Naomi Nakano Assistant Color Design: Yuko Koshida 3D Supervisor: Yoshinori Nakano Director of Photography: Tomohiro Maeda 2D Design: Yusuke Nagara, Yuri Tsue Editing: Kashiko Kimura Sound Direction: Koji Kasamatsu Sound Production: dugout Music: Taro Umebayashi Ending Theme Song "Anata wa Kaibutsu(you are my monster)" by TOOBOE Animation Production: CygamesPictures Staff comments Yuichi Takahashi (Character Designer & Chief Animation Director) Hikaru and Yoshiki may appear simple at first glance, but the breath and body temperature emanating from inside the characters can be felt thanks to the overwhelming persuasiveness and descriptive power of the original work. The heat oozing out of the characters, and the reconstruction of the original character modeling, which seems to depict that as well, was a challenge that had never been attempted before. We hope that we were able to reproduce the body temperature of the characters that we felt from the original work. Masanobu Hiraoka (DORODORO Animator) I am always thinking about how to express the unique and unsettling atmosphere of "The Summer Hikaru Died" in terms of the artwork. In particular, the depiction of "DORODORO" with a heterogeneous presence is one of the important elements that accentuate the eeriness of this work. The viscosity and weight of the movement, as well as the unpleasantness of the spread of the "DORODORO" were carefully considered in order to leave a strong impression on the audience. We made sure that the disturbing nature of the original work and the horror that lurks within its beauty could be expressed in the images. I hope you will enjoy the "distorted beauty" that only a film can capture. Taro Umebayashi (Music) I am very honored to be involved in Mokumokuren's "The Summer Hikaru Died" which is loved by so many fans. I am working on the music for the animation directed by Ryohei Takeshita so that I can contribute to the expression of the work in any way I can. Follow "The Summer Hikaru Died" for the latest news and announcements： Official website: https://hikanatsu-anime.com/ Official X : https://x.com/hikaru_anime_en Netflix Title Page: https://www.netflix.com/title/81948057 About "The Summer Hikaru Died" "The Summer Hikaru Died" is a hit horror manga series about an ordinary high school boy, Yoshiki, who experiences various mysterious incidents in his life with Hikaru, a mysterious being who imitates his best friend Hikaru Indou. The story of "whatever it is" and the boy's madness has garnered significant attention, making it a must-see anime film. Following the announcement of the anime adaptation in May 2024, there is considerable anticipation among fans in Japan and worldwide. Introduction In a certain village Since their childhood, they have grown up together. Yoshiki and Hikaru, childhood friends. the sun shining down on them the chirping sound of a cryptotympana facialis Ice cream on the way home Laughing over trivial things One day in summer, no different from any other day ...... You're not Hikaru after all, are you? Half a year ago, Hikaru went missing in the mountains. A week later, he came back on a whim. The voice, the figure, the thing that looked like Hikaru What was stirring inside... "Hikaru is no longer with us. ...... if that's the case." Starting the days with "something" in the form of a friend, The "same as usual" everyday life. But at the same time... Strange incidents begin to plague the village. Falling into the unknown "something" The curtain rises on a coming-of-age horror story. Work Information Original story: Based on the comic "The Summer Hikaru Died" by Mokumokuren, originally serialized in the YOUNG ACE UP published by KADOKAWA Director/Series Composition : Ryohei Takeshita Character Design/Chief Animation Director ：Yuichi Takahashi DORODORO Animator : Masanobu Hiraoka Animation Production ：CygamesPictures Copyright ：©Mokumokuren/KADOKAWA/The Summer Hikaru Died Partners Copyrights must be indicated when posting or using the image materials. Original work information Title ："The Summer Hikaru Died" Author ：Mokumokuren Previously published: Volumes 1-5 (Kadokawa Comics A) Available on YenPress https://yenpress.com/series/the-summer-hikaru-died
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What? China is "covering" glaciers with "blankets"?
BEIJING, March 21, 2025 /PRNewswire/ -- A news report from China.org.cn on China's efforts on protecting glaciers:  What? China is “covering” glaciers with “blankets”? In China, at several thousand meters above sea level, a group of people are endeavoring to "cover" glaciers with "blankets." The story takes us back to August 2020, when a team of 20 were trudging across the glaciers, battling the fluffy snow, thin air, and the burdens of their backpacks weighing dozens of pounds, all of which made the journey even more grueling. The team was formed by experts from the State Key Laboratory of Cryospheric Sciences, Northwest Institute of Eco-Environment and Resources, Chinese Academy of Sciences (CAS), who were heading to Dagu Glacier No.17 in southwest China's Sichuan province. The relatively flat terrain and the accessible entry made the glacier an ideal choice for conducting the "blanket" experiment. This experiment actually sought to cover the glaciers with special heat-insulating and reflective materials, so that the surface of the ice underneath can be kept at a lower temperature, further slowing the melting of glaciers which had been accelerated by global warming. The topic has garnered more attention for the last 5 years, with experts conducting more research on it, and the material of the "blankets" being iterated. From geotextile to nanomaterial blankets, both have proven effective in alleviating the melting. Multiple research results show that the "blankets" can cut the glacier melting by 50% to 70% compared to the uncovered surface. In fact, China has begun its glacier-related research since the 1950s. Besides the "blanket" experiment, relevant researchers have also tried many other experiments in Dagu Glacier and glaciers in the Tianshan Mountain range in recent years, including cloud seeding and snowmaking, in a bid to slow down the melting of glaciers. Moreover, glacier protection has also been incorporated into the green development philosophy and policies in China. In 2023, a project named "Memory of Glaciers: Global Exploration Initiative" was launched at the China Pavilion of the COP28 climate change conference, with a more direct focus on the glacier-melting issue, and to raise public awareness on climate change. For humanity, the impact of melting glaciers is closer than we think. They act like a leaking tap that continuously pours melted water into the oceans, causing sea levels to rise year by year, and posing a mounting threat to people, especially low-lying coastal communities. Melting glaciers can also be viewed as a ticking time bomb — as glaciers become increasingly unstable, chances of natural disasters like large-scale ice avalanches, floods, and droughts will also surge. In short, when you are protecting glaciers, you are protecting humanity. The year 2025 has been declared the International Year of Glaciers' Preservation, and March 21 marks the first "World Day for Glaciers." The melting of glaciers is irreversible but raising awareness around preservation, and taking practical solutions to slow down the process, are what we are capable of and should be doing. Every bit of effort along the journey is like a snowflake, and when millions of snowflakes fall onto the glaciers, they form a soft "blanket" that protects them. "I hope that one day, people don't have to cover the glaciers, and they can be the way they are in nature's law," said Wang Feiteng, a glaciologist from Northwest Institute of Eco-Environment and Resources, CAS, who is also the captain of the "blanket" team. China Mosaic http://www.china.org.cn/video/node_7230027.htm What? China is "covering" glaciers with "blankets"?http://www.china.org.cn/video/2025-03/21/content_117779612.htm
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HUYA Inc. Provides Update on Share Repurchase Program
GUANGZHOU, China, March 21, 2025 /PRNewswire/ -- HUYA Inc. ("Huya" or the "Company") (NYSE: HUYA), a leading game live streaming platform in China, today provided an update on its ongoing share repurchase program in response to investor inquiry. As previously disclosed, under this program, the Company is authorized to repurchase up to US$100 million of its American depositary shares ("ADSs") or ordinary shares until March 31, 2026. In a show of confidence following the recent fluctuations in its stock price, Huya repurchased approximately US$1.1 million worth of its ADSs on March 20, 2025, with the number of ADSs acquired nearly reaching the daily repurchase limit under Rule 10b-18 for that day. Mr. Raymond Peng Lei, Acting Co-Chief Executive Officer and Chief Financial Officer of Huya, commented, "This recent share repurchase demonstrates our commitment to enhancing shareholder value and reflects our belief that the Company's current market valuation does not accurately represent its underlying fundamentals and future prospects. We remain steadfast in our dedication to the long-term development of our business and the creation of sustainable value for our stakeholders." Going forward, Huya will continue to evaluate market conditions and repurchase shares from time to time under its share repurchase program. The timing, frequency, volume and other specific terms of any future repurchases will be at the Company's full discretion, subject to market conditions, the share repurchase program and applicable law. This update is provided in response to recent investor inquiry, and the Company is not obligated to provide regular updates on repurchase activities beyond those legally required. About HUYA Inc. HUYA Inc. is a leading game live streaming platform in China. As a technology-driven company, Huya offers rich and dynamic content across games, e-sports, and other entertainment genres where it has cultivated a large, highly engaged, interactive, immersive community of game enthusiasts. Building on its success in game live streaming and through close collaboration with game companies, e-sports tournament organizers, broadcasters and talent agencies, Huya is expanding its presence in the game industry, both domestically and internationally. By providing more innovative game-related services, the Company is committed to meeting the evolving needs of game enthusiasts, content creators, and industry partners. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the quotations from management in this announcement, as well as Huya's strategic and operational plans, contain forward-looking statements. Huya may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Huya's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Huya's goals and strategies; Huya's future business development, results of operations and financial condition; the expected growth of the live streaming market and game market; the expectation regarding the rate at which to gain active users, especially paying users; Huya's ability to monetize the user base; Huya's efforts in complying with applicable data privacy and security regulations; fluctuations in general economic and business conditions in China; the economy in China and elsewhere generally; any regulatory developments in laws, regulations, rules, policies or guidelines applicable to Huya; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Huya's filings with the SEC. All information provided in this press release is as of the date of this press release, and Huya does not undertake any obligation to update any forward-looking statement, except as required under applicable law. For investor and media inquiries, please contact: In China: HUYA Inc.Investor RelationsTel: +86-20-2290-7829E-mail: ir@huya.com Piacente Financial CommunicationsJenny CaiTel: +86-10-6508-0677E-mail: huya@tpg-ir.com In the United States: Piacente Financial CommunicationsBrandi PiacenteTel: +1-212-481-2050E-mail: huya@tpg-ir.com
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Pop Culture Group Co., Ltd Receives Nasdaq Notification Regarding Minimum Bid Price Deficiency
XIAMEN, China, March 21, 2025 /PRNewswire/ -- Pop Culture Group Co., Ltd ("Pop Culture" or the "Company") (Nasdaq: CPOP), a hip-hop culture company headquartered in China, today announced that the Company received a notification letter (the "Notification Letter") from the Listing Qualifications Department of The Nasdaq Stock Market LLC ("Nasdaq"), dated March 17, 2025, notifying the Company that it is not in compliance with the minimum bid price requirement set forth in Nasdaq Listing Rule 5550(a)(2) for continued listing on The Nasdaq Capital Market. This press release is issued pursuant to Nasdaq Listing Rule 5810(b), which requires prompt disclosure upon the receipt of a deficiency notification. Nasdaq Listing Rule 5550(a)(2) requires listed securities to maintain a minimum bid price of US$1.00 per share, and Nasdaq Listing Rule 5810(c)(3)(A) provides that a failure to meet the minimum bid price requirement exists if the deficiency continues for a period of 30 consecutive business days. Based on the closing bid price of the Company's Class A ordinary shares for the 31 consecutive business days from January 30, 2025 to March 14, 2025, the Company no longer meets the minimum bid price requirement. The Notification Letter does not impact the Company's listing on The Nasdaq Capital Market at this time. In accordance with Nasdaq Listing Rule 5810(c)(3)(A), the Company has been provided 180 calendar days, or until September 15, 2025, to regain compliance with Nasdaq Listing Rule 5550(a)(2). To regain compliance, the Company's Class A ordinary shares must have a closing bid price of at least US$1.00 for a minimum of 10 consecutive business days. In the event the Company does not regain compliance by September 15, 2025, the Company may be eligible for additional time to regain compliance or may face delisting. The Company's business operations are not affected by the receipt of the Notification Letter. The Company intends to monitor the closing bid price of its Class A ordinary shares and may, if appropriate, consider implementing available options, including, but not limited to, implementing a reverse share split of its outstanding Class A ordinary shares, to regain compliance with the minimum bid price requirement under the Nasdaq Listing Rules. About Pop Culture Group Co., Ltd Pop Culture Group Co., Ltd is a hip-hop culture company headquartered in Xiamen, China. The Company aims to promote hip-hop culture and its values while fostering cultural exchanges between the United States and China. With the values of hip-hop culture at its core and the younger generation as its primary target audience, the Company hosts entertainment events, operates hip-hop-related online programs, and provides event planning and execution services and brand promotion services to corporate clients. In recent years, the Company has focused on developing and hosting its own hip-hop events. For more information, visit the Company's website at http://ir.cpop.cn/. Forward-Looking Statements Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may," or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission.
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ROE Connect: Shared Vision, Shared Success
SHENZHEN, China, March 21, 2025 /PRNewswire/ -- ROE Visual's ROE Connect event brought together partners and collaborators from around the world, transforming its new headquarters into a hub of connection and inspiration. Over two days, attendees explored the company's journey, witnessed its technological advancements, and forged relationships that will shape the future of the industry. Reflecting on the Past, Building the Future The event began with a warm welcome from Grace Kuo, Sales Director at ROE Visual, who reflected on the company's journey and the partnerships that fueled its growth. CEO Jason Lu followed with a vision for the future, highlighting the power of teamwork and the company's design philosophy, "Less is More", which drives product development. Additional presentations from Tucker Downs (R&D Manager), Glory Gao (Product Director), and Christian Cmimny followed, offering deep dives into ROE Visual's cutting-edge product roadmap and upcoming technologies. A Hands-On Look at Excellence Attendees gathered for a networking lunch, seizing the opportunity to connect beyond business, share experiences, and strengthen relationships. It was the perfect setting to foster new connections and deepen industry ties. Later, during the factory tour, guests witnessed the precision, care, and advanced engineering behind ROE Visual's manufacturing process. They were particularly impressed by the clean, organized assembly lines, rigorous testing, and meticulous attention to detail that ensure every product meets the highest standards. More Than an Event—A Lasting Connection While the event was centered around showcasing the company's capabilities, equal importance was placed on building genuine relationships—rooted in trust and shared experiences. Stepping away from work to simply enjoy time together, attendees were reminded that businesses thrive not just on transactions, but on the connections and memories that bring people closer. Attendees left with a renewed appreciation for ROE Visual's dedication to quality and collaboration. Grace Kuo remarked, "I am truly moved by this experience. We will continue striving to provide our customers with the highest quality products and services, knowing that the value we create together will be extraordinary." Other guests emphasized how the experience deepened their trust in ROE Visual's ability to deliver solutions that redefine industry standards. ROE Visual extends its deepest gratitude to all who attended ROE Connect. The tremendous amount of positive feedback we received has been truly inspiring, and we are already looking forward to the next opportunity to welcome in more partners for another event.
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Friends Afar: How do Chinese scientists grow soybeans in Pakistan?
HONG KONG, March 21, 2025 /PRNewswire/ -- A report from chinadailyhk.com jwplayer.key="3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=" Friends Afar jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2647064/18c9a09c92cf50cb982b3f8854cb8ce7.mp4', image: 'https://mma.prnasia.com/media2/2647064/18c9a09c92cf50cb982b3f8854cb8ce7.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'}); Hafiz Mamoon Rehman, born in a small village in Pakistan's Punjab province, grew up surrounded by golden wheat and cotton as white as snow. Unlike the generations before him who toiled the land, he chased academic excellence and sought knowledge beyond the familiar terrain of his homeland. "Agriculture is food for poor countries," he says. Rehman's journey led him to the fields of biotechnology, where he grappled with the intricacies of herbicide resistance and genetically modified wheat. In 2016, while pursuing his doctorate at Chonnam National University in South Korea, he chose soybeans as the subject of his long-term research. He cast his resume into the world, reaching out to soybean experts across the globe. It was a message from Professor Lam Hon-ming of the Chinese University of Hong Kong's School of Life Sciences that set the stage for what was to come. Lam, a prominent expert in agricultural science, has decoded the genomes of 31 soybean varieties and bred non-genetically modified germplasms that are tolerant to drought and salinity. He was also the first researcher from Hong Kong to participate in a national-level space agricultural research project. Two years later, Rehman joined Lam's lab, completing a successful three-year postdoctoral stint. Hong Kong became a dream for him, a place where he built up a family and memories, including the birth of his child at Prince of Wales Hospital. Yet, despite the allure of the vibrant city, Rehman never lost sight of his goal — returning home and using his knowledge to help his people. "Hong Kong has a better life. But I think if you really want to serve the farmer community, you should come to some agricultural country and serve." Sowing hope After years of growth and learning, Rehman became a beacon of hope at the University of Agriculture Faisalabad, developing local soybean varieties suited for the conditions in Pakistan. Pakistan, primarily an agrarian nation, faces challenges due to limited crop diversity and the adverse effects of climate change. With most of its agricultural land dedicated to five traditional crops and suffering from low soybean yield and quality, the country relies heavily on soybean imports for animal feed, unlike China's familiarity and consumption of soy products. United Nations Secretary-General Antonio Guterres labeled Pakistan as one of the countries most severely affected by climate change — a fact not lost on Rehman as he sought to introduce soybeans as a sustainable crop in his homeland. Professor Iqrar Ahmad Khan, vice-chancellor of the University of Agriculture Faisalabad, explains that Pakistan spends up to $2 billion annually importing around 300,000 metric tons of soybeans. "What's important now is to bring in soybean as a mainstream green crop." Achieving this goal meant finding the right seeds, and that's where Lam's expertise came into the picture. He had already cultivated the Longhuang soybean series in northwestern China's Gansu province, which is known for its high yield and quality, even in arid and saline conditions. In 2023, Lam, for the first time, visited Pakistan, taking with him a branch of seeds. Unlike the Longhuang series, what Lam prepared for Pakistan are genetically unstable soybean seeds, still undergoing change, with the hope of developing a variety that could thrive in the local environment. In March 2024, the news of a terror attack targeting a Chinese construction project in Pakistan's Cape province sent shock waves across the globe. The incident raised serious concerns for Lam and his team's upcoming visit. Departure and arrival Although the attack loomed large over the trip, members of Lam's team, including agricultural scientists, engineers and seed experts from Hong Kong and the Chinese mainland, alongside a group of Pakistani students from two Hong Kong secondary schools, were not deterred, converging on Hong Kong International Airport in early May. Lam said he hopes these students could observe their homeland from a different perspective and understand the connection between Hong Kong and Pakistan. After a 10-hour flight and a layover, Lam and his team touched down in Lahore amid tight security. The trip, meant to be a straightforward agricultural exchange, nowrequired navigating a complex security landscape. Punjab, Pakistan's breadbasket, was the destination — a province with more than 100 million people and the most developed agricultural sector in the country. "Introducing soybeans to Punjab is not an easy task," says Rehman, noting the crop's novelty to local farmers. In the following days, Rehman and Lam's team visited various villages, encountering soybean plots tucked away among cornfields, coriander, and winter melons, or nestled within vast sunflower expanses. Zhang Guohong, a retired expert from Gansu Academy of Agricultural Sciences, bridged language barriers through his extensive agricultural knowledge, communicating with local farmers about irrigation, fertilization, and cultivation techniques. The high temperatures of Punjab, edging close to 50 degrees C, posed a significant challenge. "The extremely hot weather almost melted everything," Zhang says. But the resilient seeds provided by Lam sprouted, offering a glimmer of hope. "I used to give them seeds that were already stable. This year, I brought new seeds that are still changing. It's only by starting from a seed and struggling together that they can develop new varieties that truly belong there," says Lam. As the Chinese saying goes — "Give people fish and you feed them for a day. Teach them how to fish and you feed them for a lifetime," Lam shared this Chinese philosophy through action. Backbone of life China, with only 9 percent of the world's arable land and 6 percent of its freshwater resources, has sustained nearly one-fifth of the global population. Over the past 75 years, the average disposable income of rural residents has soared from mere single digits to impressive five-digit figures, and nearly 100 million rural inhabitants have lifted themselves out of poverty, achieving the United Nations' 2030 Agenda for Sustainable Development's poverty reduction targets a decade ahead of schedule. Lam, a 64-year-old agricultural scientist, has witnessed and contributed to the country's reforms and development in rural areas, saying China's experiences in rural revitalization in the past decade or so have provided valuable lessons for other developing countries. Official data show that China has dispatched over 2,000 agricultural experts and technicians to more than 70 countries and regions worldwide. These professionals have promoted over 1,500 agricultural techniques, advancing rural poverty alleviation, modern agricultural development, and increased income for farmers in Asia, Africa, the South Pacific, Latin America and the Caribbean. At the University of Agriculture Faisalabad, Professor Iqrar Ahmad Khan points out that the institution has signed over 50 cooperation agreements with numerous Chinese universities and research institutions. By the end of 2023, there were about 28,000 Pakistani students in China, forming one of the largest groups of foreign students in the country. Rehman, of course, had strong ties with China as well. He showed the shirt he was wearing, saying it was a commemorative T-shirt given to him during a previous agricultural inspection in Hainan province, with a Chinese logo printed on it. And this time, the seeds from Hong Kong, China, did not disappoint him. About 3.5 hectares have been planted with soybeans that are anticipated to produce an impressive yield of 2,500 kilograms per hectare come summer. Additionally, Rehman witnessed a breakthrough three months into planting, with the soybeans evolving positively towards a locally adapted variety. Lam's visit was more than an exchange of seeds — it was a transfer of knowledge and a gesture of friendship. The collaboration between China and Pakistan in agricultural development highlighted the enduring bonds between the two nations, tracing back to the ancient Silk Road and flourishing under the modern Belt and Road Initiative. "Building international friendships, connecting people at the grassroots level, and using science to help those in need have always been the core values of our Hong Kong team," says Lam. Agriculture, at its core, is about nurturing life and sustaining communities. It's the embodiment of tireless work and the pursuit of innovations that can weather the storms of a changing world. For Lam and his team, it's about sharing the fruits of their labor, not just in China, but across the globe. Their work continues beyond Pakistan, from developing drought-tolerant soybeans in South Africa to studying space-bred Longhuang seeds that traveled with the Shenzhou spacecraft. The soybean journey is just the beginning and with it, the narrative of a burgeoning world of sustainable agriculture unfolds, a story that Lam and Rehman continue to write with each seed they plant. "My kids are also living in the village, just like me. So, they would know how farmers grow food and how to help others," Rehman says.
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Pre-registrations for Ragnarok: Back to Glory is now live! BOW Maylada, together with the grand prize worth US$77,777, invites you to join the battle
HONG KONG, March 21, 2025 /PRNewswire/ -- Gravity Game Vision, the Hong Kong branch of Gravity, has officially launched the pre-registration for Ragnarok: Back to Glory today (17 March)! As a brand new masterpiece in the RO series, this game not only continues the classic spirit of adventure but also levels up its gameplay, social interaction, and competitive elements. Tap the link below to pre-register now, win fantastic rewards, and begin your journey of glory! [Glorious Guild Wars Return in Full Force] Forge Your Own MMO Revolution Ragnarok: Back to Glory focuses on Glorious Guild Wars as its core gameplay, fully upgrading GvG Guild Wars and the guild social system. The global cross-region guild competition mechanism is also launching with a bang! Whether you're a combat expert with a passion for strategic competition or a social player who enjoys making friends, this is the place to meet your needs! Rally your comrades, form the strongest guild, and vie for the summit of glory that is yours to claim! [Super Popular Ambassador BOW Maylada] Transforms into a Valkyrie to Fight Alongside You Thailand's superstar actress BOW Maylada officially joins Ragnarok: Back to Glory, transforming into the Valkyrie of Glory and leading adventurers to reforge the guild's glory! With hits like ""Good Heavens! I'm a Goose, Not a Swan"" and ""My Boo"", BOW Maylada has captured the hearts of countless fans with her sweet looks and fantastic acting skills. This time, she'll break through with a new image and bring players an immersive adventure experience! [US$77,777 Competition Preview] The World's Most Exciting RO Competition is About to Begin This summer, the global RO competition is about to kick off in all its glory! Ragnarok: Back to Glory has prepared a whopping prize pool worth up to US$77,777 for adventurers to win and share! Whether you're a competitive pro or a guild leader, gather your team now and prepare for this epic competition to win your glory and rewards! *The US$77,777 guild competition will start after the game is launched. The guild is not the guild formed on the pre-login page prior to the game launch. Please use the in-game guild feature after the game is launched as the basis for participation. [Five-fold Pre-order Benefits] Bonus Prizes and Digital Grand Prizes Await The pre-order event is now in full swing, with valuable rewards waiting for you! Complete your pre-order to participate in the milestone event and unlock awesome rewards, including: Nintendo Switch OPPO A3x Ray-Ban Meta AI Glasses OPPO Pad Neo ROG 5090 OC Graphics Card The rewards keep piling up! The more pre-orders, the more benefits are unlocked! Join players across the server in sprinting towards the milestone and win your very own grand prize! [Guild Event Benefits] Join the Apple Bucket Draw Exclusive benefits for Guild Masters have arrived! Create a guild on the pre-login page and gather 30 members to unlock your eligibility for the Apple Bucket lucky draw! Win fantastic prizes like an iPhone, iPad, and more! Become a Guild Master now and lead your guild to the peak of glory! Don't miss out on this feast of an adventure! Tap the link below now to complete your pre-order, win great rewards, and embark on your journey of glory! Ragnarok: Back to Glory will be waiting for you! Pre-registration Link：https://rogsea.onelink.me/Zylg/rognews01 Pre-login Page：https://s.gnjoy.hk/rog_pre_registration/onh01sk Official Fan Page：https://www.facebook.com/profile.php?id=61572308579770
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Gen-Beta AI∞, Premium Metal: Infinix NOTE 50 Series Reinvents the True Flagship Experience
Launching with the Infinix AI∞ Beta Plan, Equipped with One-Tap Infinix AI∞, ArmorAlloy™ Frame, 100X Periscope Lens, and Advanced Charging Solutions HONG KONG, March 21, 2025 /PRNewswire/ -- Infinix, a trendy tech brand for young consumers, has officially launched the highly anticipated NOTE 50 Series as a hallmark stepping in the era of Generation Beta. This remarkable series comprises the NOTE 50, NOTE 50 Pro, the most advanced model—the NOTE 50 Pro+ 5G—and two additional 5G models to be released later, engineered to redefine what a "true flagship" smartphone can be. With innovative features like One-Tap Infinix AI∞, a 100X Periscope lens, a sleek true-metal frame and new charging capabilities, the Infinix NOTE 50 Series offers an enhanced experience for daily use and entertainment alike. Thoughtfully designed to meet the needs of modern users, the NOTE 50 Series offers a perfect balance of durability and advanced technology. With its lightweight yet robust metal frame, the lineup features One-Tap Infinix AI∞ on-screen intelligence alongside artificial intelligent enhancements like Bio-Active Halo Lighting and advanced health monitoring. The NOTE 50 Pro+ 5G flagship further raises the bar with its impressive camera system: the primary camera is powered by the SONY IMX896 large sensor ultra-sensitive 50MP OIS module, complemented by the highest-configured telephoto lens in its class—a 50MP OIS periscope lens with up to 6X lossless zoom and 100X ultimate zoom—and a powerful 8-megapixel ultra-wide-angle lens for capturing detailed urban scenes. Additionally, the series is powered by a super-durable battery with All-Round FastCharge3.0, ensuring continuous operation even under extreme temperatures and at critically low battery levels. Infinix NOTE 50 Pro+ 5G "The NOTE 50 Series marks a milestone in Infinix's transition to the Gen Beta AI Era. The series embodies our brand-new philosophy of 'Performance. by design.,' exemplifying what a true flagship should be. It achieves this by integrating premium and innovative materials, advanced AI, cutting-edge battery technology, flexible lens systems, and health monitoring for a reassuring modern mobile phone experience. It is designed to alleviate contemporary battery anxieties, make urban travel more convenient and enjoyable, and guide users into a new era of an AI-empowered lifestyle," said Weiqi Nie, Product Director of Infinix. Embracing Minimalism and Strength The Infinix NOTE 50 Series redefines industry standards as the first true-metal frame smartphone under $500, setting new benchmarks for weight, durability, signal reception, and premium design. Its frame is crafted from ArmorAlloy™—a blend of Damascus steel and aerospace-grade aluminum—with a polished finish that delivers a sleek look, while ergonomically rounded edges ensure a comfortable grip. Infinix NOTE 50 Series The series also features advanced engineering with HyperCasting technology, a one-piece die-casting process inspired by high-performance automotive design that guarantees lightweight strength and impact resistance. Additionally, ShockAbsorb™, a buffer system, provides TÜV SÜD-certified drop resistance. Notably, the NOTE 50 Pro+ 5G's metal design does not compromise its positioning or signal, and its 5.5G Open-Air Network Structure further enhances signal reception, WiFi speed, and GPS accuracy. AI at Your Fingertips In a strategic move toward an AI-powered future, Infinix has unveiled "Infinix AI∞ Beta Plan" , its comprehensive AI transformation strategy. Presented via innovative vertical streaming, the event introduced Infinix's "playfulness"-driven AI vision, featuring a range of AIoT products—including AI Ring , AI Buds, AI Glasses—and AI-assisted technologies that enhance travel, work, gaming, and more. A key highlight was the introduction of One-Tap Infinix AI∞, with the entire NOTE 50 Series among the first flagship smartphones to feature this capability. Infinix AI∞ Phone and AIoT Products With One-Tap Infinix AI∞, users can activate Infinix's AI assistant, Folax, by simply long-pressing the power button. Folax efficiently recognizes on-screen content, retrieves instant information, translates text, and offers a Q&A function along with a One-Tap Query that identifies text, images, videos, and live camera views. Tailored for business and academic use, it supports cross-app voice commands for scheduling, navigation, calling, and contact management. For content creators and social media users, Folax provides AI Eraser and AI Cutout for rapid photo retouching needs, as well as AI Writing, AI Note, and AI Wallpaper Generator for AI-powered writing assistance and image generation from text or sketches—ideal for emails, presentations, and posts. Its communication features include Real-Time Call Translator, Call Summary, AI Auto-Answer, and dual-way Speech Enhancement for clearer conversations. Additionally, AI Mosaic offers privacy masking by automatically detecting and concealing sensitive personal information, ensuring enhanced privacy protection. Zooming Flexibly for Epic Pictures The Infinix NOTE 50 Pro+ 5G is equipped with the 100X Periscope—the most compact and highly configured 50MP OIS telephoto lens in its class—enabling users to capture intricate details from afar and isolate subjects to create striking "hero" compositions. It also allows users to capture landscapes up to 100X distant with 6X image quality, all while the device remains slim and lightweight—eliminating the need to carry a separate DSLR on urban explorations. For the first time, the Infinix NOTE 50 Series introduces a 112° ultra-wide-angle lens and an Instant Double-Tap mode, which provides quick access to Street Mode even when the screen is off. Additionally, its SONY IMX896 large sensor ultra-sensitive 50MP OIS main camera, powered by Infinix AI∞ RAW processing, delivers stunning, shake-free night and backlit shots. Finally, the NOTE 50 Pro+ 5G offers 4K 60FPS video recording, capturing ultra-clear, smooth footage with cinematic effects and enabling users to produce professional-level video content with ease. Reliable Power for All Scenarios The Infinix NOTE 50 Series sets a new standard in charging capabilities with All-Round FastCharge3.0 technology. Taking the NOTE 50 Pro+ 5G as an example, its 100W wired charging system features three modes—Smart, Hyper, and Low-Temperature. Users can choose the charging mode that best fits their current needs. For instance, when an emergency recharge is required, the Hyper mode can fully charge the device in just 32 minutes; for daily use, the Smart mode is the perfect choice. In addition to fast charging, Infinix emphasizes battery longevity and performance under extreme conditions. With the support of an AI algorithm powered by the Cheetah X2 chip, the battery capacity is guaranteed to remain at no less than 80% even after prolonged use. Meanwhile, the Silicon-Carbon 5200mAh battery of the NOTE 50 Pro+ 5G increases energy density and capacity while reducing size compared to its predecessor, ensuring all-day usage—even during intensive activities such as video streaming and gaming. PowerReserve mode provides 2.2 hours of talk time or 30 minutes of navigation on just 1% battery. Furthermore, the NOTE 50 Pro+ 5G offers 10W wired and 7.5W wireless reverse charging for the emergency power needs of other devices. 5.5G Game On: Rapid Responses The Infinix NOTE 50 Pro+ 5G boosts download speeds by 200% with 5.5G technology and enhances WiFi performance by 606% with Super WiFi 2.0. It intelligently selects the best network and reduces energy use by 11%. Powered by the MediaTek Dimensity 8350 Ultimate chip, the NOTE 50 Pro+ 5G delivers smooth AI performance and reduces gaming lag. The EDCA technology ensures uninterrupted streaming and calls, while low-latency WiFi and minimal Bluetooth delays provide precise control and accurate audio. XBoost AI game engine offers one-click access to E-Sports Mode and allows easy switching between power-saving, balanced, and performance modes. It also includes multitasking features like memory cleaning, call rejection, bypass charging, and voice change. The NOTE 50 Pro+ 5G enhances performance with a cooling system, featuring a thin VC vapor chamber and super graphite layer, along with an X-axis linear motor for precise haptic feedback. Integrated Health Tracking Setting an industry precedent, the Infinix NOTE 50 Pro+ 5G innovatively integrates blood oxygen and heart rate. Without the need for external devices, users can simply place their finger on the phone's rear sensor to receive real-time health metrics via the My Health app, making health tracking more accessible than ever. A convenient pull-down menu provides quick access to these features, and they can also be activated directly via Folax voice commands. Immersive Entertainment The Infinix NOTE 50 Series delivers vibrant visuals with a 144Hz AMOLED display and up to 1300 nits of peak brightness. Meanwhile, TÜV Rheinland's low blue light certification ensures maximum eye protection for users. The series introduces an innovative Bio-Active Halo AI lighting system. The Pro+ and Pro versions deliver dynamic, multi-color mini-LED effects for calls, notifications, charging, and more, while the standard version provides a simplified single-color white light effect for the same triggers. It also features JBL dual speakers, IP64 dust and water resistance, NFC support, and infrared remote control, providing a truly immersive experience. Pricing & Availability: The Infinix NOTE 50 Pro+ 5G will be globally available in Titanium Grey, Enchanted Purple, and a special Racing Edition. Inspired by the racing car's phygital design philosophy, the Racing Edition features bold tri-color stripes that convey a sense of speed and motion. Additionally, the power button is enhanced with an embedded sapphire crystal, highlighting the device's premium and exclusive design. Prices start at $180 for the NOTE 50, $210 for the NOTE 50 Pro, $370 for the NOTE 50 Pro+ 5G. Prices and availability for the NOTE 50 Series will vary based on the model and region. * This article mainly showcases the features of the NOTE 50 Pro+5G. Different models may vary, so please refer to the relevant official website or sales information for details. * All data comes from Infinix laboratories. The testing data may vary slightly between different test versions and testing environments. About Infinix: A trendy tech brand crafted for young consumers. Established in 2013, Infinix is a cutting-edge technology brand tailored for the youth. Committed to delivering cutting-edge technology, stylish design, and outstanding performance, Infinix strives to provide consumers with a superior mobile intelligent experience. In addition to smartphones, Infinix has expanded its product range to include TWS earbuds, smartwatches, laptops, Tablets, smart TVs and more. Currently, Infinix products are available in over 70 countries and regions worldwide, spanning Africa, Latin America, the Middle East, South Asia, and Southeast Asia. For more details, please visit: http://www.infinixmobility.com/
